How To Founder

In this episode, we explore a contrarian truth: luck isn't random—it's manufactured through micro habits and reversible decisions. Discover why the most successful founders treat decision-making as a numbers game, how to create serendipity through strategic networking, and the dark side of early success that can trap entrepreneurs in outdated patterns. We dive deep into the science of weak ties, the power of being publicly ...

Think competitive intelligence means stalking your rivals on social media? Think again.

Most founders miss 80% of the competitive intelligence sitting right in front of them in public sources. While you're guessing at pricing strategies and marketing tactics, your competitors are leaving breadcrumbs everywhere—in job postings, customer reviews, and SEO footprints. Steven Schneider, co-founder and CEO of Trio SEO, reveals how sma...

Are you avoiding sales conversations because they feel icky and manipulative? You're not alone—78% of founders dodge sales due to psychological barriers, but this resistance is costing them millions in revenue.

In this episode, Anthony Franco, Chris Franks, and Stephanie Hays tear down the myths around selling and reveal why founder-led sales isn't about persuasion—it's about value discovery. Discover how to reframe sale...

What if 73% of founders fail to raise capital not because their ideas are bad, but because they completely misunderstand how investor psychology works?

In this game-changing episode, we sit down with Ben Wiener, venture capitalist and managing partner of Jump Speed Ventures, who reveals the shocking truth about what really happens inside an investor's mind during your pitch. Discover why leading with facts actually kills your ch...

Why do most founders treat purpose like expensive window dressing instead of a profit engine?

In this eye-opening episode, we sit down with Dan Grech, founder of BizHack Academy, who's helped businesses generate over $50 million by transforming their purpose-driven narratives into bankable assets. Discover why Deloitte found that purpose-driven companies see 30% higher innovation levels and 40% better workforce retention—and how...

What if your biggest launch obstacle is your own mind?

Here's a shocking reality: 73% of successful founders launched before feeling ready. While most entrepreneurs obsess over perfect timing, the real winners understand something different—they fall in love with problems, not solutions. In this dynamic episode, our three hosts dive deep into the psychology of market timing, revealing why Uber succeeded when others failed, how A...

What if the conversation you're avoiding is the one that could save your business?

Former wealth management titan John Knowlton joins us to expose the brutal truth about founder conflict: 85% of workplace disasters stem from conversations that never happen. After co-founding a billion-dollar firm and retiring at 51, John reveals why most entrepreneurs fail at difficult conversations and the simple framework that transforms confl...

Why do 68% of leads vanish before converting? The brutal truth might surprise you.

In this game-changing episode, we sit down with Roger Martin, CEO and co-founder of Rockbox Fitness and Thrive More Autopilot, who cracked the code on lead psychology after managing 500+ sales teams. Discover why most founders are doing lead nurturing completely backwards, the hidden emotional triggers that actually drive buying decisions, and how to ...

What if your biggest business breakthrough comes from someone without a fancy title?

In this game-changing episode, we sit down with Blima Ehrentreu, founder and CEO of The Designers Group, who's built a thriving design empire by leading through influence rather than authority. Discover why 67% of successful change initiatives are led by people without formal power, how psychological safety becomes your secret weapon for high-pe...

What if everything you know about content marketing is completely backwards?

In this eye-opening episode, we sit down with Dan Shinder, founder and CEO of Drum Talk TV, who built a global music brand with 1.5 million followers and 100 million annual reach—all organically, without spending a dime on ads. Dan reveals why 73% of brands fail to achieve organic reach beyond 2% of their audience, and how he cracked the code using pure &qu...

What if the reason your team keeps missing the mark isn't about talent or effort, but about operating without a real system?

In this episode, we dive deep into the Entrepreneurial Operating System (EOS) with certified implementer and retired Air Force Colonel Hark Herold. Discover why 73% of teams fail to execute the founder's vision and how EOS provides a lightweight yet powerful framework to align your entire organization....

Sixty-seven percent of founders freeze at the commitment cliff—that terrifying moment when your side hustle demands to become your main thing. When do customer demands become ultimatums? When does burnout force your hand? And how do you know when to quit the day job versus quitting the dream?

Join us for a brutally honest conversation with Seth Goldstein, former ink-stained journalist turned digital marketing strategist and host of ...

What if the financial forecast you're betting your business on is doomed from day one?

In this eye-opening episode, we sit down with Jon Morris, who transformed a $10,000 business plan win into Rise Interactive, scaling to $40 million before selling. Now at Fiscal Advocate, Jon reveals why 73% of startups fail due to poor financial planning and shares the brutal truth: we all suck at predicting the future. Discover why lofty goa...

What if the biggest mistake agencies make isn't failing to land Fortune 500 clients—but succeeding too early?

Emmy-winning filmmakers Stephen Skeel and Michael Ayjian from Seven Wonders Cinema have transformed content for Mercedes, Disney, and other Fortune 500 brands, driving valuations from $25 million to $1 billion. But their path to the top wasn't what you'd expect. Instead of chasing logos, they built strategic step...

What if the polished, professional approach you think customers want is actually driving them away?

In this eye-opening episode, we tear apart the conventional wisdom around B2C sales strategy that's causing 73% of founders to lose customers through aggressive, inauthentic tactics. Discover why trying to act like a big company from day one is sabotaging your growth, how a guy selling potato salad made seven figures by being authenti...

What if your biggest competitive advantage is thinking thirty years ahead while everyone else scrambles for quarterly wins?

In this game-changing episode, we sit down with Adam Torres, co-founder of Mission Matters Media Platform, who pivoted from managing $500 million in assets to building one of the largest content catalogs in entrepreneurial media. Discover why he's betting his entire future on a thirty-year thesis, how he ma...

What if everything you've learned about SMART goals is actually making you dumber?

Ninety-two percent of people abandon their New Year's resolutions by February—and it's not because they lack willpower. It's because traditional goal-setting frameworks were never designed for the chaotic reality of entrepreneurship. In this episode, we sit down with Leanne Linsky, a stand-up comedian turned tech entrepreneur who built...

What if everything you know about getting found online is backwards?

Most founders waste thousands on SEO tactics that never work, chasing high-volume keywords while ignoring the questions customers actually ask before they buy. In this game-changing episode, we sit down with Andrew Laws, founder of Yeseo.io and host of the Business Amplifier podcast, who's been cracking the SEO code for over 24 years. Discover why 68% of online exp...

What if everything you know about growth hacking is completely wrong?

In this raw, unfiltered episode, Chris Franks, Stephanie Hayes, and Anthony Franco tear apart the Silicon Valley mythology around growth hacking and reveal what actually moves the needle. Forget the overnight viral dreams—73% of startups fail because they can't find product-market fit, not because they lack clever tactics. The trio challenges conventional wisd...