What if your biggest setback becomes your greatest setup for building a $100 million empire?
When Dr. Brent Ridge and Josh Kilmer-Purcell lost their New York City corporate jobs during the 2008 recession, they had nothing left but a struggling farm and 80 goats from a neighbor named Farmer John. Fast forward sixteen years, and they've built Beekman 1802 into a global beauty empire worth over $100 million—all by harnessing the power of their tiny 547-person community.
Discover the unconventional strategies they used to turn neighbors into salespeople, how they made their community the hero of their brand story, and why measuring kindness actually drives bottom-line results. This isn't your typical startup success story—it's proof that sometimes the smallest circles create the biggest businesses.
Keywords: community building, Beekman 1802, local business growth, brand storytelling, customer loyalty, rural entrepreneurship, authentic marketing
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