What if the financial forecast you're betting your business on is doomed from day one?
In this eye-opening episode, we sit down with Jon Morris, who transformed a $10,000 business plan win into Rise Interactive, scaling to $40 million before selling. Now at Fiscal Advocate, Jon reveals why 73% of startups fail due to poor financial planning and shares the brutal truth: we all suck at predicting the future. Discover why lofty goals actually give your team permission to overspend, the industry benchmarks that separate winners from losers, and the three KPIs that matter more than your entire spreadsheet. This isn't about creating perfect projections—it's about building a financial strategy that keeps you alive when reality hits.
Keywords: financial forecasting, startup failure, Jon Morris, business planning, cash flow management, financial strategy, entrepreneurship, growth planning, service business benchmarks
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