What if everything you know about content marketing is completely backwards?
In this eye-opening episode, we sit down with Dan Shinder, founder and CEO of Drum Talk TV, who built a global music brand with 1.5 million followers and 100 million annual reach—all organically, without spending a dime on ads. Dan reveals why 73% of brands fail to achieve organic reach beyond 2% of their audience, and how he cracked the code using pure "content alchemy." Discover the dangerous myths that are sabotaging your marketing efforts, the controversial 80/20 rule that flips traditional selling on its head, and why hashtags might actually be hurting your reach. This isn't your typical marketing advice—it's battle-tested wisdom that transforms every piece of content into viral storytelling gold.
Keywords: organic marketing, content marketing, social media growth, Dan Shinder, viral content, community building, brand storytelling, marketing strategy, content creation
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Dateline NBC
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New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!