What if 73% of founders fail to raise capital not because their ideas are bad, but because they completely misunderstand how investor psychology works?
In this game-changing episode, we sit down with Ben Wiener, venture capitalist and managing partner of Jump Speed Ventures, who reveals the shocking truth about what really happens inside an investor's mind during your pitch. Discover why leading with facts actually kills your chances, how to neutralize investor objections before they even surface, and the revolutionary HEART framework that's helping founders trigger the psychological responses that make investors say yes. Ben breaks down the red flag approach that explains why most pitches fail within the first three slides, and shares the counterintuitive strategies that separate funded startups from the graveyard of great ideas that never got backing.
This isn't another generic pitching guide—it's a deep dive into the psychology of persuasion that could transform your fundraising success.
Keywords: investor psychology, startup pitching, HEART framework, Ben Wiener, venture capital, fundraising strategy, pitch deck
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