When I was a life coach focused on burnout, email marketing helped fill my 1:1 and group programs more than any other method. And there’s evidence to support that it’s a much more effective marketing method than almost any other out there, with a higher conversion rate than social media.
I love email marketing – especially for coaches – because it allows you to get a bit more personal. You can share stories you might not feel comfortable sharing elsewhere. You can slowly build trust over time. And your email subscribers aren’t expecting you to send them an email every day, and you’re not penalized for not being active every single day like you are on social media.
In today’s podcast, I dig deep into email marketing, specifically for coaches, and how effective it can be in signing new clients, while touching on these topics:
- Why every life coach (or any coach!) needs email marketing
- How to create a freebie that your ideal clients actually want
- Why I love MailerLite for email marketing for life coaches
- Where to share your email opt-in
- The next step in your email marketing: Your welcome sequence
- How to sign coaching clients from email marketing
Check out the blog post for this podcast, which includes links to extra resources and a full email example.
Download my free SEO Cheat Sheet that grew my podcast by 58% over 5 months!
Grab my new Sign Clients Without Social Media mini-course bundle, which includes a copywriting template for your opt-in landing page, a copywriting template for all of your welcome sequence emails, more examples of my emails that converted to clients, video tutorials for how to set up the automations in MailerLite, and more!
This bundle also includes an SEO mini-course and a guest podcasting mini-course with loads more tutorials and templates so you can sign clients without social media. You can buy the bundle over at staciemitchell.com/course – and use code SUMMER25 to get $25 off for a limited time, making it just $50!! And anyone who buys the course before midnight on June 1st also gets a private invite to a 1 hour long group coaching call where you can ask me questions and get feedback, scheduled for Sunday, June 26th from 4-5 pm EST.
Mentioned on the podcast:
Create Your Laptop Life podcast episode: 13 List Building Ideas
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