How to Market Your Horse Business with Denise Alvarez

If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air.

Megan Hensley, known as The Donkey Farrier, shares how she built a thriving brand by focusing on one thing — and doing it with excellence.

You’ll hear how a mindset of enoughness, the courage to ask for help, and a willingness to keep learning (and unlearning!) have shaped her succ...

If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you.

In this episode, we highlight the power of staying faithful to the dreams you have for your equine business — even when the timeline looks different than you expected.

For Brooke (like many of you), the horses came first. But, she realized early on that it takes more than passion to build a su...

If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take action to bring them to life as you build the horse business of your dreams. 

You also value learning from others — you don’t want to do this in a silo. And even though it’s just you and me here through audio, I hope this podcast helps you feel a little less alone on the journey.

But maybe you...

The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business? 

Let’s talk about it! 

We’re diving into the specific ways the social media landscape has changed for equine businesses. Then, I’ll give you four specific ways you can apply these changes to your social media strategy so you can grow your equine business. 

Show Notes (also known as “Where to read a quick summary o...

Hard work is hardly ever the problem for horse people—you already know how to put in the hours.

That means, if your horse business still isn’t growing the way you want, it may be because something is missing. That’s why we’re diving the two essentials you need in place before any marketing strategy can truly work.

You’ll learn why they matter, how they filter your decisions, and how they set you up for success no...

Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way?

Let’s uncover 5 common distractions that may be slowing you down, and how to recognize if they’re showing up for you. Just as important, we’ll dive into 4 practical ways to move past them so you can stay focused on building the equine business you actually want.

If you’re r...

If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset.

Oftentimes, when sales aren’t going as expected, we look outside at why our marketing isn’t working. Pricing, audience, reach, message, methods — and it all matters.

But today we’re making an unexpected shift – it’s time to look inward.

For today’s episode, I want you to evaluate the...

If your marketing feels scattered or isn’t converting, your brand story might be the missing piece.

In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance.

You’ll learn how to communicate what makes your business unique and create marketing that actually connects. If you’ve eve...

In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential.

In this episode, you’ll get four simple but powerful steps to help you reflect, refocus, and realign your business with where you actually want to go. If you’re craving clarity and direction for the rest of 2025, this episode is for ...

Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know.

From contracts and liability waivers to sale agreements and business structure, Polly shares practical advice to help you protect your business without the overwhelm.

Whether you’re a trainer, coach, or barn owner, you’ll walk away with a clearer understanding of what you need in p...

If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone. 

Maybe you've looked around and thought, “Everyone is doing the same thing I’m doing... how am I supposed to stand out?”

Here’s the good news: Standing out in your horse business doesn’t mean being louder—it means being more you. 

In this episode, you’ll learn 4 powerful ways to rise above the noise of com...

If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways.

In this episode, you’ll meet Nikki Hall of Horse Sense Learning Levels and hear how she turned her hands-on riding curriculum into a successful online business.

Nikki shares her journey from running a full-scale riding academy to creating scalable resources that support instr...

Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it comes to your marketing.

But before you start asking ChatGPT to run your business for you, let’s get one thing straight: AI is a tool, not a magic wand. You still need to know your ...

If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan.

In this episode, you’ll uncover 6 costly mistakes equestrian entrepreneurs often make  — the ones that are keeping your content from turning followers into paying clients.

You’ll walk away with simple, practical shifts you can make to finally see your ma...

In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business.

If you’re an equestrian entrepreneur looking for real, actionable insights to take your marketing game to the next level, this episode is for you.

Stacy shares her top marketing tips, including how she approaches social media, podcasting and YouTube in her ...

Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business owners only dream of.

If you’re wondering if Stacy is the one who was riding bridleless in her wedding dress at the 2005 Congress Freestyle Reining, you’re spot-on.

But, that was 20 years ago, and a lot has happened in her life and business since then.

This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential profession.

You’ll meet Dinette Neuteboom and Amy McGann as they share how their diverse equestrian backgrounds led them to create HorseGrooms, a platform that empowers and supports professional grooms in the horse industry.

Uncover how Dinette and Amy have c...

Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?”

But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individual — it’s about the value of your offer.

So, what do you do when you know your offer is valuable and you want raise your prices?

In this episode, you’ll discover what you need to both know and do in your hors...

Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and that’s actually okay. The key is to learn how to blend business building, family life, mastering your art, and caring for yourself in a way that works well for you and your family.

While it’s unique to each entrepreneur, we c...