How to Market Your Horse Business with Denise Alvarez

If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways.

In this episode, you’ll meet Nikki Hall of Horse Sense Learning Levels and hear how she turned her hands-on riding curriculum into a successful online business.

Nikki shares her journey from running a full-scale riding academy to creating scalable resources that support instr...

Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it comes to your marketing.

But before you start asking ChatGPT to run your business for you, let’s get one thing straight: AI is a tool, not a magic wand. You still need to know your ...

If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan.

In this episode, you’ll uncover 6 costly mistakes equestrian entrepreneurs often make  — the ones that are keeping your content from turning followers into paying clients.

You’ll walk away with simple, practical shifts you can make to finally see your ma...

In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business.

If you’re an equestrian entrepreneur looking for real, actionable insights to take your marketing game to the next level, this episode is for you.

Stacy shares her top marketing tips, including how she approaches social media, podcasting and YouTube in her ...

Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business owners only dream of.

If you’re wondering if Stacy is the one who was riding bridleless in her wedding dress at the 2005 Congress Freestyle Reining, you’re spot-on.

But, that was 20 years ago, and a lot has happened in her life and business since then.

This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential profession.

You’ll meet Dinette Neuteboom and Amy McGann as they share how their diverse equestrian backgrounds led them to create HorseGrooms, a platform that empowers and supports professional grooms in the horse industry.

Uncover how Dinette and Amy have c...

Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?”

But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individual — it’s about the value of your offer.

So, what do you do when you know your offer is valuable and you want raise your prices?

In this episode, you’ll discover what you need to both know and do in your hors...

Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and that’s actually okay. The key is to learn how to blend business building, family life, mastering your art, and caring for yourself in a way that works well for you and your family.

While it’s unique to each entrepreneur, we c...

If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer.

The first step is to make sure your offer (whatever it is you’re selling) is actually valuable.

In this episode, you’ll learn the four drivers of value and how you can use those drivers to take your offer from boring to irresistible.

Show Notes (also known as “Wher...

If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen.

Nicole Berthelot’s firsthand experience helping Amelia Newcomb to manage and expand her dressage training and education business highlights how delegation isn’t about losing control—it’s about gaining the ability to focus on what truly matters.

By implementing the right...

For many horse business owners, when they think of sales the word pushy or sales comes up.

In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward as soon as you start selling.

Yet, as an equestrian business, you need to make sales to stay in business. That’s true whether you offer an equine product or service.

That means that as an equestrian entrepr...

It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. 

Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business? 

The good news is that sales, when done well, doesn’t have to feel salesy. And, most people are better at sales than they realize because they’re good at relationship building. 

That’s...

Oftentimes, in the marketing process, horse business owners will jump right to the sale.

From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying?

That’s what marketing is, right? Getting sales?

Yes, and so much more. The purchase is just one piece of the larger puzzle for your customers.

If you want to build a sus...

Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world.

But,  where do you start? This podcast episode!

With more than 200,000 YouTube subscribers at the time of this episode, Ryan Rose (Ryan Rose Horsemanship) has learned a lot ab...

If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take notes on.

The good news is that if you've been sending emails to your list but aren't getting the ROI you expected, there are some specific things you can do or ask yourself to boost your results.

...

Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered.

In this full-length interview, you’ll hear how Frankie’s passion at a very young age had him training on hay bales and even couches when there was no horse in sight. That same drive is behind ...

“I’m so tired of chasing followers and likes on social media without actually getting new clients.”

Said every frustrated equestrian entrepreneur who wants to grow their horse business yet can’t seem to get ahead in the marketing game.

If you’ve ever felt stuck in a cycle of posting and emailing that goes nowhere, this episode will give you 3 steps that will help you get a real return from the effort and energy y...

How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow?

You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the successful equine business it is today, you also do it by taking advantage of the opportunities that come your way.

Traci and Carleton Brooks are th...

How do you achieve sustainable success in your equine business?

One of the best ways to do that is to learn from others who have gone before you or are doing what you’d like to do. I’m NOT suggesting you copy or mimic what others are doing.

Instead, learn about the strategies and principles that made them successful. How’d they get there? What could you learn about what you do and don’t want to do for your own b...