How to Market Your Nonprofit

The show must go on.

That’s not just a saying in showbiz. More and more, it’s become a mantra for nonprofits, as they pivot to find their next act.

Deborah Reed, Managing Director of Moving Arts, a nonprofit theater company, knows this all too well. From stepping into leadership at the height of COVID, to an expected grant suddenly vanishing, Deborah has tackled major socio-political and economic shifts head-on, turning chall...

Will your nonprofit survive – or thrive?

Socioeconomically, culturally, politically, geopolitically — things are changing so quickly that we all need to reassess — to determine what’s important, how best to survive, and how best to thrive.

Stuart McFaul understands.

He's dedicated to transforming organizations with cutting-edge technology and a powerful sense of social purpose. Stuart McFaul Associates has helped over 250 comp...

Why worry?

For many nonprofits, fundraising has become fund-losing, as grants that had been awarded have suddenly evaporated.

Adding to the crazy: tariffs, social upset, consumer sentiment, machine intelligence… fanny packs being unironically fashionable.

It's okay to worry. Worry helps alert us to danger. But obsessing about worry isn't helpful. And worrying without doing anything isn't productive.

Why wot worry?

If your n...

Nonprofits are dealing with a tsunami of change.

We are too.

Counterintuity’s podcast has a new name and focus: real-world solutions for nonprofit leaders who are ready to take action.
In this episode, our CEO & Creative Strategist Lee Wochner lays it all out: the challenges you face, the changes you need to make, and the chutzpah you need to plan for success.

Lee takes a deep dive into:

• Why we’ve got this new podcast and how i...

In this episode, Lee speaks with Celeste Mergens, founder of Days for Girls, which since 2008 has helped millions of women and girls have access to something we don't usually talk about: menstrual care resources and health education. Celeste has ensured her organization's long-term success by facing a truth many founders don't: What happens to this place when I'm no longer here? Using detailed playbooks and a straig...

In this episode, John David Graham, founder of Good Samaritan Home, shares his extraordinary story of overcoming homelessness and building a nonprofit that rebuilds lives.  

From starting a shelter in his own home to managing 19 houses today, John discusses the power of community-driven solutions, the role of accountability in rehabilitation, and how his personal journey shaped a mission of hope and second chances. 

Here's what...

In this episode, Lee talks with Shelly Willis, Executive Director of Family Education and Support Services (FESS). For over 25 years, FESS has strengthened families through parenting support, trauma-informed care, and community resources to help kids thrive. Shelly tells her story and shares practical strategies that every nonprofit leader can use to grow their organization, engage supporters, and build a strong, mission-driven tea...

In this episode, Lee Wochner sits down with Will Hedrick, founder of MyCharity, an innovative donation platform aiming to make fundraising easier and more accessible. Launched in 2022, MyCharity is reimagining the donation experience by pooling donor contributions and providing transparent impact reports that include photos, videos, and even GPS coordinates.  

Will explains why his 100% donation model sends every penny to the fie...

“Being a visionary … is learning how to see the mountains ahead — waking up each day and focusing on the steps you can take to get there.” – Rebecca Van Bergen, Nest 

In this episode, Lee Wochner sits down with Rebecca Van Bergen, founder and executive director of Nest, to explore how small, intentional steps can lead to transformative change. Rebecca shares her strategies for driving impact in the nonprofit world, covering every...

In this episode, audience whisperer and social media strategist Jaclyn Uloth shares insights on how nonprofits can up their social media game. Whether you're looking to boost donations, engage volunteers, or grow awareness, Jaclyn breaks down essential tips that every nonprofit leader needs to hear.

What’s the #1 thing you need to know about your audience before creating content?

Spoiler: It’s all about speaking their language, b...

Maria "Alex" Alexander is an inspiration. 

As Executive Director of the Center for Living and Learning, Alex draws on personal experience to empower individuals who face barriers to employment and reintegration — challenges she knows all too well. 

In this compelling episode, Alex opens up about her remarkable journey from homelessness and incarceration to leading a thriving nonprofit — and how her inspiring personal ...

In this episode, Scott Mason joins Lee to talk about how his team at Rose Brooks Center uses innovative fundraising strategies — blending traditional and modern approaches — to support their life-saving services for domestic violence survivors.

Here’s what they do:

Direct mail as educational outreach: Rose Brooks Center enhances its direct mail by including essential resources like safety plans. This approach educates and info...

Host Lee Wochner sits down with Angela Landsberg, Executive Director of the San Diego County Dental Society, for an insightful conversation on the vital role of community involvement and collaboration in nonprofit success.  

Angela's journey from local politics to nonprofit leadership shaped her approach to using community engagement to create impactful change. In this episode, Angela shares actionable insights on: 

• T...

We’re always scouting for people making the world a better place. Bobby Click is one of those people.

In this powerful episode, Lee joins Bobby, the dynamic executive director of Safe Sport Matters, to tackle one of the most critical issues facing youth sports today: abuse prevention. Drawing from his background as a public defender and seasoned investigator, Bobby brings expert knowledge and shows a passionate commitment to protec...

It’s Counterintuity’s 18th anniversary! To celebrate, we're taking a look back and tackling frequently asked nonprofit marketing questions in a special episode of That's What C! Said.

In this must-listen episode, you'll discover:

How can I execute digital marketing on a tight budget? Learn how to create a strategic roadmap that aligns every marketing initiative with your core objectives, ensuring every dollar ...

In this enlightening episode, Lee sits down with Wendy White, CEO of Face It Together, to discuss a pioneering approach to fighting addiction that's reshaping how restorative support and care are provided.

Is it time we rethink how to approach client interactions, community integration, and personalized support?

Whether you're dealing with education, mental health, homelessness, or more, the core principles from this...

Every nonprofit has a story, one that can awaken widespread support throughout its communities.

Communications experts Beverly Durham and Lee Wochner discuss how public relations in the modern age helps organizations connect directly with a variety of audiences (not just the media), including internal stakeholders, elected officials, and the people they serve.

In this episode, learn how modern PR can create a story that gives ...

Is your nonprofit leveraging its real estate effectively?

Lee Wochner and real estate expert Barry Burnett explore the intricate dynamics behind successful real estate management for nonprofits. This episode reveals when it's beneficial for nonprofits to hold onto property and when it's strategically advantageous to divest.

Discover the nuanced relationships between real estate management and fulfilling your miss...

In this episode, Lee is joined by Paul Jan Zdunek. The two recount critical aspects of executing a successful organizational turnaround for the Pasadena Symphony and Pops. Zdunek’s strategic prowess and Counterintuity’s innovative marketing reinvigorated the Symphony's brand and connection with the community.

Facing your own crisis?
Strategic crisis management can offer a lifeline. Understand the steps and strategies e...