10: Social Media—Do You Need It In Your Real Estate Business

In this conversation, Rebecca Green and Kim Borcherding discuss the role of social media in real estate, weighing its benefits against the anxiety it can create for agents. They explore how social media can be a powerful marketing tool, the importance of authenticity, and the need for consistency in engagement. The discussion also highlights the necessity of understanding one's market and audience, as well as the potential for alternative marketing strategies outside of social media.

Takeaways

• Social media can be a powerful marketing tool for real estate agents.
• It's essential to enjoy using social media to be effective.
• Not all marketing strategies work for everyone; find what suits you.
• Social media can create anxiety for agents who feel pressured to perform.
• Authenticity is key; agents should showcase their true selves.
• Engagement strategies can help increase visibility and interaction.
• Consistency in posting is crucial for building an audience.
• Understanding your market can guide your social media strategy.
• Analytics are important to track what works and what doesn't.
• It's okay to opt out of social media if it doesn't align with your business goals.