10: Social Media—Do You Need It In Your Real Estate Business

In this conversation, Rebecca Green and Kim Borcherding discuss the role of social media in real estate, weighing its benefits against the anxiety it can create for agents. They explore how social media can be a powerful marketing tool, the importance of authenticity, and the need for consistency in engagement. The discussion also highlights the necessity of understanding one's market and audience, as well as the potential for alternative marketing strategies outside of social media.

Takeaways

• Social media can be a powerful marketing tool for real estate agents.
• It's essential to enjoy using social media to be effective.
• Not all marketing strategies work for everyone; find what suits you.
• Social media can create anxiety for agents who feel pressured to perform.
• Authenticity is key; agents should showcase their true selves.
• Engagement strategies can help increase visibility and interaction.
• Consistency in posting is crucial for building an audience.
• Understanding your market can guide your social media strategy.
• Analytics are important to track what works and what doesn't.
• It's okay to opt out of social media if it doesn't align with your business goals.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
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Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.