16: Navigating the Weird Real Estate Market

In this episode, Rebecca Green and Kim Borcherding discuss the current state of the real estate market, characterized as 'weird' due to fluctuating prices, high interest rates, and affordability challenges. They explore the implications for buyers, sellers, and agents, emphasizing the need for strategic thinking and adaptability in a changing landscape. The conversation highlights opportunities for both buyers and sellers, despite the market's challenges, and offers practical advice for real estate agents to thrive in this environment.

Takeaways:

• The current real estate market is described as 'weird' due to various factors.
• Home ownership costs have escalated, making it less affordable for many.
• Interest rates have risen significantly, impacting buyer affordability.
• The 'lock-in effect' keeps many homeowners from selling their low-rate mortgages.
• There are still opportunities for buyers and sellers in specific markets.
• Real estate agents need to adapt their strategies to survive and thrive.
• Personal development and energy management are crucial for agents in a tough market.
• Evaluating expenses and cutting unnecessary costs is essential for agents.
• Building a business requires proactive lead generation and client engagement.
• Understanding market dynamics is key for making informed decisions.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
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Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.