Ever wondered what it takes to turn a passion into a profitable online business? In this episode of the How to Sell Online podcast, Alison sits down with Brittney and Jared Blanton of Rafter B Leather. Together, they dive deep into their journey from conventional 9-5 jobs to becoming the champions of the custom hat space, selling over 2,000 hats in just one month.
Key Takeaways:
- A Leap of Faith: Brittney recounts the heartfelt decision to leave teaching behind and how Jared’s venture into leatherwork kickstarted their entrepreneurial path.
- Instagram Beginnings: With no previous experience, Brittney built an Instagram presence from the ground up, spotlighting Jared’s leather craftsmanship and nurturing a devoted community.
- Turning Points: Discover the pivotal moment in 2019 when Jared decided to leave his steady job, fully committing to their leather business amidst financial risks.
- Creative Survival Strategies: The couple’s resourceful tactics to manage finances, including renting out parts of their home and Brittney teaching online, illustrate their adaptability and resilience.
- Laser Cutter Revolution: Investing in a laser cutter in 2020 opened up new avenues for their business, transforming their product line and business model.
- The Hat Niche: A simple customer request unveils a lucrative product niche — custom leather hat patches, now the cornerstone of their business success.
- Listening to Customers: Brittney underscores the importance of adapting to customer demands for business relevance and success.
- Wholesale Ventures: Brittney shares her enthusiasm for wholesale partnerships, highlighting the networking opportunities and mutual growth it fosters.
- Words of Wisdom: Brittney offers uplifting advice to aspiring entrepreneurs, encouraging them to start small, focus on what sells, and maintain consistency
Closing Thoughts:
Brittney and Jared’s story is a testament to the entrepreneurial spirit — combining creativity, grit, and a readiness to adapt. Their leap from leather goods to dominating the custom hat market demonstrates the vibrant potential of the online business world. Tune in for an inspiring conversation filled with actionable insights for your own entrepreneurial journey.
Connect with Brittney & Jared:
- Shop: www.rafterbleather.com
- Instagram: @rafterbleather
- Facebook: fb.me/rafterbleather
Connect with Alison:
- On Facebook and Instagram: @alisonjprince
- Learn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!