All Episodes

September 1, 2025 17 mins

Send us a text


GEO AI Local Search: What Contractors Need to Know About the Future of SEO

Join Aaron and Chris Lonergan from Footbridge Media as they dive deep into the hottest topic buzzing in local service business circles: Generative Experience Optimization (GEO) and its impact on traditional SEO.

In this episode, we break down:
• What GEO actually is and how it relates to AI-powered search
• Why local service businesses shouldn't panic about ChatGPT and other AI platforms
• The key differences between informational searches (perfect for AI) vs. commercial intent searches (still Google's domain)
• Why Google's ecosystem of business profiles, reviews, and proximity data gives them an unbeatable advantage
• Practical advice for contractors, plumbers, HVAC techs, and other local service providers

Key Takeaway: While AI is rapidly evolving, traditional local search isn't going anywhere. People looking for a plumber or pressure washer aren't asking ChatGPT complex questions – they're typing "plumber near me" into Google. The fundamentals of local SEO, Google Business Profiles, and customer reviews remain your best investment.

Perfect for business owners in trades like pressure washing, landscaping, HVAC, plumbing, and any service where "a truck leaves the shop to serve customers."

Featured: Footbridge Media - specialists in hand-coded websites for local service businesses since 2004.

Support the show

Get The "How To Actually Wash Course"
Footbridge Media $199 Lean & Mean Deal
Pressure Washing Customer Contract
Chemicals & Equipment The Pros Use

Come To The In-person Training. (Serious Starter Bootcamp)

Aaron's Instagram



Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

The Breakfast Club

The Breakfast Club

The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.