How To Start Up by FF&M

Welcome to How To Start Up — the podcast that dives into the real stories behind the startups, side hustles & self-made successes. 

Jamila Brown is an American-German powerhouse who moved to London at 21 and after being told her life was “over” when she became a single mum at 24 — proved everyone wrong.

From running Soho House’s global ESG programme to discovering her knack for freelancing during a sabbatical Jamila’s journey to ...

In today’s episode, I’m joined by Emma and Kenny, the co-founders of HipPop — a gut-friendly drinks brand that’s shaking up the soft drinks aisle. While many might have pigeonholed their product as just kombucha, Emma and Kenny have taken a bold and intentional route: positioning HipPop as a go-to soft drinks brand, not a wellness niche.

We talk about what it takes to enter a new market, how branding beyond a product category can be...

Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup.

Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of consumer behavior with social media creativity, to turn a handmade hair oil into THE beauty must-have wi...

Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challenges and barriers to entry. That’s why I wanted to speak with someone who has successfully navigated this journey for our season focus on sales.

From modest beginnings in a Shoreditch coffee shop in 2011, David Abrahamovitch has built G...

PWC reports that over 80% of consumers are willing to pay higher prices for sustainably produced goods so environmental responsibility is clearly a lucrative business as well as being the right thing to do. 

Laura Harnett is the Founder of Seep, the only B Corp-certified, plastic-free cleaning tool brand in Europe. Having raised a £50,000 Dragons’ Den investment from Trinny Woodall & Deborah Meaden, Laura & her team are on a...

Starting a business is a huge effort, but scaling it to new heights takes a great deal of skill. So, I wanted to hear from a serial founder who has not only grown and scaled a multi-million-pound business, but also decided to start from scratch and do it again.

Guy Blaskey founded healthy pet food business Pooch & Mutt in 2007. Having scaled it to £30 million in sales, he sold the business in 2023 for £11.5 million. Since then, ...

When it comes to bringing a product to market, there are lots of aspects to consider before it reaches the shelves. 

To learn more, I wanted to hear from someone who has successfully launched products to market. Kinga Wilewska is the Founder & CEO of MUJO, the adaptogenic coffee alternative packed with vital nutrients. Having watched her dad lose his fight against cancer, Kinga developed a keen interest in adaptogens & set o...

As any founder needs to conquer their fear of sales I wanted to interview a founder who rapidly grew a new sector. 

After overcoming chronic illness, Founder of LYMA, Lucy Goff, set out to redefine the wellness landscape and share her learnings. Since launching in 2017, LYMA has been at the forefront of science-driven wellness & health optimisation securing listings with Harrods & Harvey Nichols with its truly transformation...

How to generate sales overseas?

With only 11.9% of UK SMEs exporting their goods & services internationally, more support is needed to help businesses scale overseas. So, I wanted to hear from a founder who has generated millions in international sales. 

Thea Green MBE founded Nails.INC in 1999 at the age of 23 & has since revolutionised the UK nail care industry with her polishes & treatments. In 2013, Nails.IN...

Thank you for joining us for How To Start Up’s first panel event & first live recording of the podcast!  

My name is Juliet, the host of How To Start Up  & just wanted to thank you for listening & joining today too. 

We’re up to over 140 eps & having closed a successful season on all things productivity in December, I wanted to gather some of our guests together to discuss the topic & help listeners with theirs. 

I...

Selling any product is a skill but selling a product with a luxury price tag is a nuanced skill. As this season is focused on sales I wanted to interview people with experience in differentiating their product in a crowded market & find out how they managed to sell it.

Molly Goddard & Joel Jeffery co-founded the luxury pyjama brand Desmond & Dempsey in 2014. Over a decade the couple has redefined the concept of luxury sl...

PureGym reports that 66% of Britons don’t believe they look after their health as much as they should. Since good health is key to being productive, I wanted to hear from an expert about how founders can use fitness to boost their productivity. 

Following his retirement as captain of the England boxing team, George Veness, Founder & CEO of JAB Boxing Club in London, launched his business to make elite performance accessible to a...

Join Emily Austen, EMERGE & SMARTER, Anant Sharma: Matter Of Form & Eva Alexandridis, 111SKIN to learn their best productivity tips to help you achieve your 2025 goals. 

On 27th January at 12.30pm GMT, Juliet Fallowfield, host of the How To Start Up entrepreneurship podcast, will moderate the panel.

Book via this link. All ticket proceeds will be donated to Cancer Research UK. 

We’ll be hearing how these leading entr...

We know it’s important to rest, relax & recharge to ensure we’re as productive as possible, but how many founders actually prioritise this & how do we really achieve this? 

Eva Alexandridis is a founder who has achieved that work / life balance. Having co-founded 111SKIN in 2012 with her husband Dr Yannis Alexandrides, Eva has not only built a globally recognised brand but has practised the brand values in ensuring she also ...

70% of us use phones for our work, yet we all know how much they distract us.  As productivity is crucial for any business I wanted to speak to an expert to help manage this necessary evil.

Dr Kristy Goodwin is a neuro-performance scientist & Australia’s leading expert on peak performance in the digital age. Her book Dear Digital, We Need To Talk enables individuals & organisations to enhance their performance & producti...

Amid a proliferation of workplace tech platforms, Unily reports 77% of UK employees consider notifications from digital tools distracting. Despite being valuable in many areas, clearly workplace tech is hindering focus & productivity. 

So, I wanted to hear from an expert on how to stay focused at work. Phil Nayna is the Founder of Absolute Mind + Body: a coaching consultancy supporting businesses to build high-performing teams, ...

The UK’s Chartered Management Institute has previously found that 41% of managers believe having direct reports increases their own productivity. So, I wanted to hear from someone who has built a strong team to help them achieve more. 

Anant Sharma is the Founder & CEO of Matter Of Form, a leading luxury brand and digital agency based in London. Having founded his company in 2009, Anant and his team work with some of the world’s...

The British Association for Counselling and Psychotherapy found that 96% of UK entrepreneurs admit to ‘bottling up’ the stress of running their business. Many founders are clearly overwhelmed with too much on their shoulders, leading some to feel a sense of unproductive busyness. 

So, I wanted to hear from a founder who has cracked the code of productivity. Emily Austen is the founder of leading PR agency EMERGE and the author of SM...

It’s challenging enough to be productive while building one company. However, productively building multiple ventures at once requires incredible focus & purpose. So, I wanted to hear from someone who has achieved this alongside several investor, advisor & board positions all while keeping purpose at the heart of every endeavour. 

Asad Hamir is the Co-Founder of Klyk, the sustainable IT company helping businesses tackle e-wa...