How We Bloom
How We Bloom is an oasis of inspiring ideas for floral professionals and flower enthusiasts alike. Hosted by Sharon McGukin, each episode features conversations with guests who dare to do things differently. We explore challenges, embrace change, and uncover new opportunities. Sowing the seeds of fresh ideas that blossom into success stories. Brought to you by Smithers-Oasis North America, we share insights in floral design and education, sales and marketing, and innovative business strategies. We spotlight those who plant seeds, grow ideas, and bloom to their full potential. Listen and grow with us—that’s How We Bloom!
Episodes
Learn 10 Creative Ways to Use Design Master Paint with pro-level floral spray techniques offered by Gretchen Sell of Design Master. Discover how to conceal blemishes, customize colors, up-cycle old products, and create show-stopping designs. You can transform ordinary flowers into extraordinary art with these creative color spray tips.
👉 Listen now on the How We Bloom podcast or read the full article on Floral Hub.
How...
Flowers can do more than decorate a room. They comfort families, honor memories, and can sustain a business. For Jeanna Furst AIFD, growing the sympathy side of her family’s 120-year-old floral business introduced a thriving revenue stream, now representing nearly 27% of sales. In this episode, she shares the strategies, tools, and team practices that helped her turn compassion into consistent business growth — and ho...
In this episode of How We Bloom podcast and Floral Hub blog, we explore the art and architecture of floral design by expanding your toolkit of floral design techniques. Design is the “wow” that stirs emotion - technique is the “how” that gives it form. Discover how to use floral mechanics to shape your signature style. Whether you're designing a delicate wedding bouquet or a dramatic centerpiece, these flower arr...
Join floral expert Sharon McGukin and flower friends who share memories of a breathtaking tulip tour through The Netherlands. From vibrant flower fields to historic flower auctions, wooden shoes, cheese-making, and world-class gardens like the iconic Keukenhof. This podcast shares a rich blend of Dutch culture, floral history, and personal behind-the-scenes moments from a petal-filled tour that’s sure to inspire your ...
Every florist knows the struggle, designing the perfect arrangement, then stressing over how it’s delivered. Frustrated by last-minute disasters that can turn a beautiful creation into a logistical nightmare. Say goodbye to delivery stress! Christine Foley, of Caddy Up Solutions, designed The Flower Caddy to transport floral arrangements safely, efficiently, and stress-free. Learn how she turned a common floral frustr...
Vincent van Gogh once said, “A floral designer is a master of transformation, turning humble flowers into extraordinary works of art.”
Join us for this podcast episode, as we explore Floral Design Techniques - the art of creatively organizing floral material placements to transform simple arrangements into stunning masterpieces."
How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasi...
Australian floral designer Julia Rose had a bold dream—to showcase her outrageous creativity with live botanicals on the New York Fashion Week runway. That dream became reality.
Draping stunning models in breathtaking couture crafted from fresh flowers, Julia brought her vision to life. As her floral masterpieces graced Runway 7 and lit up Times Square, the audience responded with awe and applause.
Now, hear Julia Rose ...
Discover the rewarding career paths in floriculture available to FFA members! From floral design and horticulture to event planning and marketing, the floral industry offers diverse opportunities to FFA members. This blog shares insights from Randy Wooten and Sharon McGukin about mentoring FFA students, building essential life skills, and participating in the many programs like the Georgia Floral Design Clinic discuss...
Revolutionize Your Floral Business with AI & ChatGPT!
You don’t have to be tech-savvy to explore AI solutions for your floral business. Join Sharon McGukin and Brandy Ferrer as they discuss the transformative impact of artificial intelligence on the floral industry.
Discover how AI tools, like ChatGPT, can empower florists by streamlining tasks, tracking trends, enhancing marketing strategies, creating so...
Learn the Principles & Elements of Design with Sharon McGukin AIFD, AAF, PFCI
Pablo Picasso said it best, “Learn the rules like a pro, so you can break them like an artist.”
While it may seem simple enough to drop flowers in a vase and call it an arrangement, even more pleasure can be derived once you’ve learned the fundamentals of design.
These guidelines, the Principles and Elements of Design, are ...
"Solve problems to create new business," suggests Lenny Walker, VP of sales and operations at Kennicott Brothers Company. Like many business models, the floral industry is changing. Sharon McGukin and Lenny discuss viable ways to enhance your floral business by “Partnering with your Wholesaler.”
Consider their suggestions for communicating with one another, focusing on growing the business and industry togeth...
A Texas Cowboy in Philly? You couldn’t miss this Oasis Ambassador.
On the last day of the 2024 Philadelphia Flower Show, a Texas Cowboy wandered along the flower-fragrant aisles without his horse. Dressed in his Texas cowboy hat, boots, and shirt - with a Texas flag and lone star on it, stood Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada Floral in La Feria, Texas. He wore a banner that read ‘Texas Designer of t...
“Your foundation is the most critical part of anything you build,” says Canadian florist, Lea Romanowski CAFA, AIFD, CAFD. “If your foundation isn't good, if it isn't strong and true, it will affect the entire outcome of the design.” Lea has learned, through the years, the importance of excellent floral mechanics.
Lea - owner of Designing on the Edge, has made an art of pushing the boundaries of desig...
Need a floral education program where creativity meets business?
Consider EMC- European Master Certification, a floral program developed to nurture the creative and business growth of designers worldwide.
Design visionary Tomas De Bruyne of Belgium, and business strategist Christi Lopez of Virginia, discuss with Sharon McGukin upcoming EMC trend-setting opportunities. This blended learning concept -...
"Don't be afraid to step out and educate yourself," says Michael Smith AIFD, AAF, PFCI, FDI, FSMD." Education is the key to success."
Michael is a retail florist in Mariana, Florida and winner of the 54th annual Sylvia Cup design competition. He offers sage advice to people who would like to have the opportunity to win a Sylvia Cup or other floral competition.
Participation in co...
Jenny Thomason, AIFD, AAF, PFCI, EMC of Dallas, Texas represented USA in the 2023 Interflora World Cup in Manchester, England where she placed in the Top 10.
How did she accomplish this feat?
“Your first step is to do something every single day." says Jenny. "Study with designers, take workshops, go to symposium, go to conferences, buy books, subscribe to international magazines, practice. Complet...
“There's nothing that changes the energy of a room, like a bouquet of flowers,” says floral professional Jodi Duncan AIFD. In this flower chat with host, Sharon McGukin AIFD, AAF, PFCI, Jodi offers tips for making fresh flowers a part of your healthy, elevated lifestyle. Jodi also introduces us to her new healthy-focused site the Hungry Florist. Check out this new online gathering place for florists (or their fri...
Every wedding designer has experienced ‘that wedding.’ The one where perfect plans suddenly met with unexpected chaos. Sometimes Mother Nature throws us a few challenges, even for those who are at the top of their game. Regaining control requires focus, finesse, and flexibility.
Ian Prosser AIFD, AAF, PFCI reminds us to stop, realize there is a solution, and move forward to find it. Even the most challenging...
"Trends are a fun way to tell a new story" says renowned floral trend forecaster, Talmage McLaurin AIFD. "Trends are not revolutionary, they're evolutionary." Tiny shifts. A movement forward, rather than a disruption. Eye-catching trends capture consumer interest and drive impulse sales. Listen as Talmage shares six floral trends that will inspire us in 2023.
How we Bloom podcast is an oasis of...
How do flower blooms - fresh from the fields in South America, become the beautiful bouquets we enjoy in North America each day? Paul Miller AIFD, PFCI of Sunshine Bouquet shares the story. Offering insight into the farm … people … and process of growing and importing approximately 1.5 billion flower stems annually. Paul explains how field cut blooms move daily from one continent to another for the pleasure of flower ...
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