Episode #5 w/ Trevor Maiers

Trevor Maiers, a sixth-generation farmer, discusses his experience coming back to the family farm and the perspectives he gained from working with people from different countries. He highlights the challenges faced by Gen Z farmers, including high asset prices and interest rates, and the need for collaboration and organization to succeed in the industry. He also talks about the resilience of the direct-to-consumer beef business and the importance of knowing where food comes from. Trevor discusses the challenges and opportunities of running a direct-to-consumer beef business and the importance of targeting the younger demographic. He emphasizes the need for financial stability in the younger generation to sustain consistent sales and customer retention. Trevor also shares his experience of learning and adapting to the cattle feeding business, highlighting the importance of trial and error and finding solutions to problems. He discusses the emotional challenges of leading a major change in direction on the family farm and the support he received from multiple generations. Trevor recommends the books 'Americana' by Bhu Srinivasan, 'Pop Economics' by Eric Tyson, and 'The End of the World is Just the Beginning' by Peter Zeihan. He chooses George Strait as the musician he would listen to for the rest of his life and names 'Hell or High Water' as his favorite movie.