How You Pictured It

How You Pictured It

Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at


May 6, 2024 10 mins

This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - nothing more, nothing less. I also emphasize the game-changing impact of having a strategic roadmap, staying motivated, and the accountability factor in bringing your website dream to life. More...

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So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful data on website traffic, user behavior, and email marketing effectiveness. We also discuss how o...

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April 12, 2024 12 mins

This week we're talking about the power of market research in creating your offers and attracting your dream clients. But we're putting a spin on it! Market research can be a very time consuming and costly endeavor especially for solopreneurs. I'm sharing how you can use AI to help analyze and access research into you target audience. Making it easier for small business owners to get the data they need to create magn...

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Sitting with things unfinished, unpublished, and maybe even unstarted for fear of it not being perfect? Listen in to this quick pep talk about the power of getting things done and letting the perfectionism go. 

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Get the Website That Sells Launch List:

Welcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook and Website Writer AI tools to make your website copywriting...

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Today I'm chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on crafting a 'power pitch' for effective introductions at networking events. She offers advice to introverts on building confidence and managing nerves for networking events. Lisa ...

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December 21, 2023 38 mins

In this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to fit her life just how she pictured. 

Liz then shares why we procrastinate, ways to get out of procrastination and how to procrastinate well. 

00:00 Introduction and Ove...

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In this episode with Christine Michaelis of Creative Startup Academy, we're talking about how to get more happiness in your life and in your small business.  She  shares her journey towards happiness and wellbeing, a topic she deeply cares about and has written a book on called 'The Happiness Formula'. Christine highlights the importance of having a positive mindset, fostering relationships, and pursuing meaningful g...

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In this episode of "How You Pictured It," we walk through a comprehensive end-of-year reflection process, designed specifically for creative solopreneurs. As 2023 draws to a close, it's the perfect time to look back on your projects, client interactions, and personal growth to help set the stage for a successful 2024. I discuss the importance of reviewing the past year, understanding customer feedback, analyzing retu...

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 In this episode, I'm chatting with Laurel Vines of Vineyard Creative Co, the go-to expert on web and Pinterest strategy. She's spilling the beans about why Pinterest is a game-changer for businesses. Laurel is all about using Pinterest as an evergreen search engine, unlike those ever-changing social media platforms, for more sustainable marketing.

When it comes to Pinterest, it's not your typical social media deal. I...

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Erika Millard on Empowering Small Business Owners through Bookkeeping

This podcast episode features Erika Millard, a bookkeeping coach specializing in supporting female entrepreneurs. She educates listeners about her unique coaching services and her thoughts on small business owners doing their own bookkeeping initially to gain basic knowledge and understand the flow of day-to-day transactions. Erika explains the differenc...

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In today's milestone episode of the 'How You Pictured It' podcast, I talk about the idea of aligning personal values and priorities with entrepreneurial goals. I talk about the roots of starting the podcast and my experiences over 12 years as a small business owner. This conversation focuses on helping small business owners rediscover the freedom and flexibility they imagined at the start of their journey, often lost...

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Brittnie Renee is back for another episode of How You Pictured It!

Her business has taken a little pivot and she's launched a brand new planner designed for Photographers to help you manage your time and reach your goals. 

In this episode we talked:

  • Brittnie's history with time management
  • How time management and using a planner is beneficial to creative entrepreneurs
  • The concept of time blocking and wha...
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Join me for the interview with Susan Coelius Keplinger, owner of Force of Nature.

Susan shares valuable insights on evaluating marketing efforts, utilizing AI, and harnessing the power of testimonials and influencers. Additionally, she shares her own experiences in building a successful business and the importance of balance within an entrepreneurial journey.

In this episode we cover:

  • 2 types of audiences: With...
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In this episode of "How You Pictured It," host I interview Ziza Natur, a visibility strategist and public speaking coach. Ziza shares her expertise on how speaking opportunities can help entrepreneurs grow their businesses successfully.

We discuss:
- Ziza's role as a visibility strategist and public speaking coach for female coaches, consultants, and service providers
- The importance of speakin...

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In this episode I talk with guest expert, Rebecca Dollar, The Motherhood Mentor, about seasons of motherhood and entrepreneurship and how our businesses shift with our life. We talk about:

- Capacity
- Managing your energy and expectations
- How different seasons have different needs
-The comparison game

Find more from Becca at

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In this episode, I'm doing a deep dive interview with Hannah Hoffman of Sunny Social Collective. We are talking all about Instagram and how to effectively market your small business with this platform. 

We cover:

  •  How to get consistent
  • When to post
  • Optimizing your Instagram Bio
  • What kinds of posts you should be creating: Carousel vs Static vs Reels vs Stories
  • Where to get inspiration for content
  • Making social media marketing simp...
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July 31, 2023 11 mins

This week I'm sharing my newest favorite tools and softwares in my creative small business. I'm talking time management, AI, and SOP tools to get back hours and make your life as a creative entrepreneur easier.  Here's what I'm loving lately:

1. Descript - A powerful software used for recording podcasts, audio, video, and screen sharing. It also transcribes the audio and creates a script. You can then e...

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In this episode,  we dive into the  intersection between ADHD and entrepreneurship with our guest, Steph Zakas.  Steph is  a success mindset coach + alignment business mentor for photographers and creatives as well as an Elopement photographer.   Join us as Steph and I share insights and experiences  navigating the challenges and the strengths that come with ADHD while building a successful business.

Topics covered:

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We're wrapping up our four-part series on websites for your creative small business today! In case you've missed the first 3, they were: 

Episode 39:Why Your Website Matters
Episode 40: The Choose-Your-Own-Adventure Guide to Building a Strategic Website
Episode 41: Mapping Out Your Website: The Purpose of Each Page

In this final episode, we'll be exploring how your website fits into the marketing puzz...

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