Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
kate-hejde_5_11-30-2023_083 (00:00):
I'm
here today with Christine Mics
with Creative Startup Academy.
I'm so excited to talk to youtoday.
Christine, can you tell us alittle bit about you and your
business and what you do?
Track 1 (00:09):
Yes.
Hello everyone.
Thanks for having me today, andthanks for listening.
Um, well, Christine.
Originally from Germany.
I lived in the UK for about 10years.
Then I moved to Sweden and nowI'm located in Italy.
I am for more than a decadesupporting entrepreneurs when,
within the first three years,let's say, with um, my creative
(00:32):
startup Academy with startingout.
So, because that can be a bitoverwhelming, all of a sudden,
you're an entrepreneur, you haveto think about everything.
Um, marketing and as.
Also health and wellbeing,actually, because I added that
recently.
Well, recently means this yearat the beginning of the year
when, well, when we arerecording this in 2023.
(00:54):
Um, however, uh, I'm goingstrong, let's say for the past
12 years, uh, supportingentrepreneurs absolutely love
it,
kate-hejde_5_11-30-2023_083 (01:05):
How
did you get into this business?
Track 1 (01:08):
um, accident.
You know, I was, I was workingin design agencies.
And absolutely loved atindustry, my colleagues,
clients, and so on.
But it wasn't fulfilling enoughfor me anymore.
So I basically felt the need tochange.
And I did an NLP um,practitioner certification,
(01:31):
that's neurolinguisticprogramming, and the same
organization basically offeredcoaching training.
I was like, Hmm, interesting.
What's that?
Always was someone who lovesmeeting new people, helping
people, supporting people,transferring knowledge, and then
just coaching.
Element came in, which is moreabout asking questions and
helping people to find solutionsthemselves.
So bit of mix of coaching andconsulting.
(01:53):
So coach consulting, let's say,um, that I was then starting to
do and working withentrepreneurs just happened
because I started going tonetworking events and that's
where I've met otherentrepreneurs then that ask me
for help.
And then I start working with'emand I was like, hmm.
I like that.
I'm gonna stick with that.
And that's how it all evolvedinto like one in one coaching.
(02:15):
And then over the years itmorphed into that Creative
Startup Academy,
kate-hejde_5_11-30-2023_08353 (02:21):
A
lot of the time on this podcast,
we talk about building yourbusiness to fit your life, just
how you pictured it.
Um, how have you been able to dothat?
Track 1 (02:30):
Oh, long journey.
And probably still I.
Always ongoing, let's say, uh, Imean, there's a destination
probably that you arrive at onepoint and then things change,
and then it goes on.
And I'm at that point againwhere I'm, I'm changing a bit,
and even at the beginning of theyear, I was restructuring
everything.
(02:51):
I was always imagining.
Once I was in that world, let'ssay that entrepreneurial world,
having your own business, um, Iwas then thinking, Hmm, okay, so
first of all, I want to makethis sustainable as in
financially sustainable as well,and having a work-life balance
that most entrepreneurs and alsome back then didn't have.
(03:12):
Um.
and so I, I pictured myself,let's say, to be first of all,
location independent so that Ican work from anywhere I want,
but also to do what I do.
I.
And love what I do.
Say no to people, to clientsthat might want to work with me,
(03:33):
um, and have fixed workinghours, let's say, and enough
free time and enough money toalso support my lifestyle.
For me, it's uh, it's a.
Let's say a lifestyle business,um, which means it pays for me
vacations and my life.
Um, it's not necessarily abusiness that is growing or that
(03:54):
I want to grow, let's say havingemployees, although I do have,
I.
About, um, two agencies and, andtwo VAs and other people that
support me that I outsource to.
Um, but that was never myintention really to, to grow it
into a big business, but more ina business that I actually love
(04:15):
doing with the work life balanceas they say that I wanted, um,
which wasn't always that way.
And, uh, we can talk about thata bit more as well later on.
kate-hejde_5_11-30-2023_0 (04:27):
We're
talking about happiness today,
which a lot of that is going tolead back, like a lot of
building your business to fitthe life that you want, and
having that lifestyle businessis going to give you happiness.
Right?
So let's talk about whathappiness is to you.
How, how would you define that?
Track 1 (04:44):
Um, well, I wrote a
whole book about that and the
reason why I got into the searchof happiness for happiness, uh,
let's say, um, which.
Everyone has, everyone wantshappy, wants to be happy.
Everyone wants happiness intheir life, in their business
with what they do, and hopefullyalso spread some happiness.
Um, however, we don't actuallyBe active in searching and
(05:11):
evaluating it until somethinghappens that usually isn't
positive or let's say that isn'tgood in that moment.
In hindsight, probably everyonelearns from everything, uh, like
I did.
Um.
What is happiness is a big, bigquestion.
Um, I think it's important tounderstand the difference
(05:33):
between happiness and joy.
And there's also somedefinitions out there that I can
read out, um, but just I.
To quickly explain thedifference.
So joy is more like a, afleeting moment, an emotion in a
moment that's attached tosomething that happened.
Happiness is more thisunderlying state of being.
(05:56):
I.
Content and happy, um, no matterwhat the circumstances are or
which moment you are in becauseyou can be stressed and working,
but in general you can be happyin your life with what you have,
what you achieved, and thingslike that.
There are, um, some definitionsI'll give you.
One of, um, mature car is calledum.
(06:19):
He's very famous in the world ofhappiness, let's say.
So happiness and wellbeing isnot just a pleasurable
sensation, it is a deep sense ofserenity and fulfillment.
So basically what I just said, astate that underlies all
emotional states and all thejoys and sorrows that come once
(06:41):
way.
So exactly what I mentioned.
So it's, it's like thisunderlying state that you are.
Happy, but it doesn't mean thatyou have to be jumping up and
down, uh, every day full, fullof joy because we all have
difficult days.
We all have bad days, Um, but wecan be still happy because
(07:03):
that's what life is about.
kate-hejde_5_11-30-2023_0 (07:07):
Yeah.
So you mentioned you wrote abook, it's called The Happiness
Formula.
Correct.
can you tell me a little bitmore about the framework that's
in that book?
Track 1 (07:16):
Yes, of course.
So it's a formula.
I like formulas, things tofollow, something actionable,
practical, you know, becausethere's lots out there.
Um.
About happiness and the theoryand definitions and things like
that.
So when I did, um, actually atraining to become a happiness
facilitator, a CertifiedHappiness facilitator, um, one
(07:40):
of the tasks in that trainingwas to come up with a framework
that you think works for you.
And it was many, many years ago,I never did anything with it.
Further until really, okay.
I, I, I really want to take thisfurther and put that into a
book.
So what I did, I come up, cameup with an acronym because that
(08:00):
makes it easier to remember andto follow, which is the acronym
Smile A smile is contagious andI think it's very, um, suitable
for happiness.
So.
SMILE stands for Start YourJourney, which is all about
understanding happiness, uh,knowing yourself.
A bit of mindfulness comes inthat, so it's really getting To
(08:23):
groups with what happiness isfor you and what happiness is in
general.
Um, what makes you happyaccording to studies and
science, what doesn't make youhappy?
Um, then the m and SMILE is,make sure you're ready, because
too often we manipulateourselves, um, to not achieve
(08:44):
something or to not be happybecause of maybe trauma.
Trauma that happened or anyother things.
We might think we don't deserveto be happy, and all of that is
usually going on subconsciously,not really in your mind.
Um.
So we're talking also bringingthere my NLP new linguistic
programming techniques.
(09:05):
Then we have the eye, which isimplant happiness into your
brain.
So there we go and look into thescience of happiness.
Um, what happens actually in thebody biology with the chemicals,
and it's also a bit more aboutbuilding habits.
And then we have two more learnabout the models.
(09:26):
So that's the L.
So there's a bit more theory aswell with, um, learning what's
already out there, what kind ofmodels out are there, um, what
do they follow, um, things likethat.
And the last one is engage withthe tools.
And this is making actually useof the tools that exist already
out there.
(09:47):
Meaning meditation, uh,gratitude, affirmations,
visualization, some apps thatyou can use and so on.
kate-hejde_5_11-30-2023_083 (09:56):
So,
Track 1 (09:56):
it.
So, mm-Hmm?
kate-hejde_5_11-30-2023_ (09:58):
That's
a big, that's a big thing.
That's a lot of information.
Um, if someone is feeling thatthey're not happy in their life
and in their business right nowthat's listening, what would you
suggest their first steps be togetting that happiness?
Track 1 (10:15):
So.
Getting a bit more into whathappiness means.
I mean, not just thedefinitions, um, but thinking,
going deeper, maybe analyzingwhy you think or why you are not
happy, uh, could be a goodstarting point.
'cause often it's easier to knowwhat we don't want, uh, rather
(10:37):
than what we want.
And then there's um, lots ofthings that People can do.
So for example, um, cultivatinga positive mindset.
So meaning we all talk toourselves.
So watch your language, whichmeans watch your thoughts, uh,
how you're talking to yourself,turn those into positive ones.
(10:57):
Um, take care of your physicalhealth.
Um, what really plays a Big roleof becoming happier is foster
relationship with other peopleas well.
So I know some people like, uh,introverts, some people are
hermits, whatever you wannacall, um, a specific group of
people if you wanna put theminto a draw.
Obviously everyone is differentto a different degree, um, but
(11:21):
if you like being home and don'tdo a lot of things.
Then, um, that can affect yourhappiness.
So getting out there and doingthings with other people, um,
pursuing meaningful goals andalso practicing self-care is
really, I know it's a buzzword,but it is really so important.
(11:41):
And as you say in English, uh,you can't pour out of an empty
cup and put your oxygen mask onfirst and, and all these
expressions that exist and areso true.
You need to take care ofyourself before you can take
care of other people.
And you can do that in differentways.
Um, but yeah, self-care is abig, big aspect.
So there's a lot that you can dolooking after yourself, doing
(12:05):
things with others.
Um, there's also lots of scienceif and studies that show what
doesn't make us happy andactually things that do make us
happy.
kate-hejde_5_11-30-2023_0835 (12:14):
So
as business owners, what do you
find comes first, like thehappiness or the business, or
how do you kind of get thatbalance in there and make them
work together so that you feelthat happiness, but also have a
successful, sustainablebusiness?
Track 1 (12:30):
Yes, very good
question.
And a lot of times that's theproblem that people work, work,
work and just don't know how tobalance this out and how to
switch off.
Because if you are a businessowner, you love your business,
it's your baby, and you neverswitch off really, but it's
really, really necessary.
(12:50):
So you need to really separateyour personal life from your
business life.
That's I think, a must.
And that also means puttingreally strict working hours in
which I didn't have, but now Ihave, I, I created a nine to
five job that I love, that is myown business.
There might be exceptions,that's not what I'm saying, but
(13:12):
the rule should be you haveworking hours that then
hopefully align with workinghours of your partner, for
example, or your family.
Okay.
Too often I see personalizedsuffering, um, and relationships
and families because thatperson, um, is working too much
and in different working hoursnow, um, I strongly believe you
(13:35):
can start creating this worklife balance right from the
beginning.
I know it's a lot of work whenyou start out.
But let me tell you something,it will always be a lot of work.
Okay?
People think, oh yeah, I put inall this energy now and then I,
I don't have anymore.
That's not true.
It is ongoing and your to-dolist will never be empty.
(13:58):
And, uh, the sooner you acceptthat, the better Um, but setting
boundaries, having clear workinghours and making sure that you.
Focus on the things that youhave to get done in business
rather than the things that youmight not have to do can really
help with that as well.
(14:19):
Hmm.
kate-hejde_5_11-30-2023_083 (14:20):
You
mentioned earlier, um, that
usually people start seekinghappiness when something's not
going well or not going right.
How's, was that kind of yourexperience as well?
Track 1 (14:32):
Yes.
So basically I was working alot.
So everything I just mentioned,uh, is took me years to get
where I am now and will be acontinuous journey because I
always, I.
See how I continue thinkingabout stuff or maybe, uh, I, I
just do a bit longer today or,oh, I, I do this on the weekend
(14:53):
or something.
That's really an exception, butit still happens, so I'm still
working on that.
However, um, I used to work.
All days of the week, so sevendays a week, and minimum of 10
to 12 hours a day.
Uh, I had lunch in front of mycomputer to answer emails
because that's more productiveas you might think, but it's
(15:16):
not.
Um, but that's in the head.
Okay.
It's more productive.
I can, I can use this hourwhilst I'm eating something.
Um, now I have clear.
Lunch breaks where I'm not infront of the computer.
I go out for a walk, I eat, uh,I still eat too fast, but I, I
eat away from my screen.
Um, and it didn't, it hasn'tbeen that way.
(15:38):
I was extremely stressed, veryclose to a burnout when I was
also misdiagnosed with a braintumor in the same year.
Um, so I.
Went to the doctors for otherreasons.
Um, I have tin tooth in my ear,which is that ringing in the
ears, um, for over 20 years andhave done lots and lots of
(15:58):
treatments back then.
Um, when I was 19, uh, it wasn'tthe best, uh, thing.
So anyway, anyway, I, I wouldn'tsay I suffer from it.
I, I just say it's a conditionthat I have, which is mainly
stress related.
And is manageable withmindfulness and, and switching
off and all these things that Iimplemented.
So all of that was going on.
(16:19):
Um, and they did a scan of myhat to see if everything's okay
with the ears.
And that's now a few years back,um, because I went to the
doctors and said, maybe 20 yearsin, there might be new things
that can be done.
And the doctor said, good news.
Nothing wrong with your ears,but you have a brain tumor.
And I was like, what?
So exactly like that.
(16:42):
And that was, um, in this momentshocking, but I'm quite good at
putting things away andignoring.
Um, so I continue living thelife doing things.
Um, but obviously a lot shiftedinside me with a mindset and
everything.
And it was a, a process of threemonths until I found out it's
(17:03):
not a ma brain tumor.
Um, so I took that as anopportunity to reprioritize
life.
Overwork and, um, starting mysearch into happiness, but also
into spirituality.
So for me, I don't say it's badthat this happened, but
obviously it's nothing that Iwould wish anyone, um, to, to
(17:27):
have happened to them.
And.
most of the time it's somethinglike that that makes you
reprioritize things and makespace for loved ones.
Make time for yourself, um, uh,practice, self-care, all these
things.
And either it's someone dying ordiagnosed with ca um, illness.
And that's every single personI've talked to so far that made
(17:50):
big changes.
This is what happened to them.
kate-hejde_5_11-30-2023_0 (17:53):
YEah,
that is, uh, definitely
something that I've seen as wellis like when I've had big, big
events or big shifts in my lifeor things happen, then I do that
kind of refocus on figuring outwhat matters to me and what will
bring that happiness.
Um, let's talk more about theNLP stuff.
(18:14):
I'm fascinated by that.
Can you tell me a little bitmore about it?
Track 1 (18:18):
Yeah.
So, um, it stands forneurolinguistic programming.
So basically the neuro part isyou understand a bit better how
the brain works.
So it doesn't mean that you, um,become an expert, but you
understand, oh, okay, there'sthings happening in your brain.
And there's, um,neuroplasticity, which is
basically created withexperiences, with feelings, with
(18:40):
Everything that you live in yourlife.
And, um, then I, I go deeperinto that in a second.
But then you have the linguisticpart, which is basically that
you understand thecommunication, how you talk to
yourself and how you talk toothers and how you can improve
this communication towardsyourself or with others.
And then you have theprogramming part, and this is
(19:02):
the most fascinating of all, Ithink, is where you understand
you can actually reprogram yourbrain.
You can change.
The way you feel about that,something that happened.
And you can also, if you have afear, a trauma, confidence
issues, and you know where thisis coming from, you can
(19:22):
manipulate your own brain untilit believes something to be true
that you decide it will be thetruth.
And this is very fascinatingbecause the brain does not
understand if something is realor not real.
It really doesn't.
And as.
Much as you talk to yourself.
(19:42):
In a positive way, or forexample, let's say you are tired
and you, you jump up and downthe room to a, a great song that
you really like and you say, I'mfull of energy.
I'm, I'm happy, I'm full ofenergy.
I'm not tired.
But that's the thing.
You shouldn't say, I'm nottired.
Okay?
Because again, the brain doesnot understand the negatives.
(20:03):
Uh, what it hears is tired, soyou should always phrase it
something in a positive way,hence also rephrasing, maybe
negative self-talk into positiveones.
Um, or if you, let's say you,you.
Walking on a pathway with achild and you don't want it to
run on the street, you shouldnot say, don't run on the
(20:23):
street, because all the brainhose is run on the street.
You should say, stay here withme on the pathway.
Um, things like that.
So it's really fascinatingbecause you can, let's say,
cheat, uh, on yourself and yourbrain and reprogram it.
And that also also comes withthe happiness bit, so you can
(20:44):
tell yourself.
How grateful you are and that'swhy gratitude works so well for
everything that you have, um,for the small things that happen
in life and your brain willstart picking that up and things
like, ah, she's very happy,she's very grateful for
everything that's happening,even if it's small things.
Yeah.
So it's fascinating world ofneuroscience behind it.
kate-hejde_5_11-30-2023_08 (21:08):
That
is fascinating and I bet it
leads into marketing a lot tohow we phrase things and frame
things for clients and in salesand things like that as well.
Track 1 (21:19):
It does.
Um, although I do have to say,um, if we look at motivators for
ourselves, for others, also, ifyou look at leaders that leading
a team, so team leaders, you canmotivate with fear and, uh.
Putting pressure on people, andyou can motivate in other ways,
of course, with encouragement,let's say.
(21:41):
And fear is always the biggermotivator, which is not, not
that I'm saying you should dothat.
I'm all for, uh, the leadershipstyle of encouragement.
But fear is, is an motivator,like, mm.
That gets you into movementbecause you are afraid of
(22:03):
something.
However, you can turn that alsoin a positive way, but just be
aware of that, that somethingthat you're afraid of or you
don't like will be sometimes abigger motivator than the things
that you do want and do like.
And that's also with marketing.
So I'm saying that because a lotof marketing techniques are
using the fear of missing out,um, that the pressure or you
(22:27):
just, this offer Black Friday,all these things, it all plays
with that fear of missing out.
It's just today that it's all amarketing techniques and
probably you will get the sameoffer again.
Or they increase maybe theprices before they drop them for
Black Friday is another thingand that's when here reality
hits.
But you can see a lot thatpeople Play with the fears
(22:48):
instead of the encouragement andthe positivity, unfortunately.
kate-hejde_5_11-30-2023_0 (22:54):
Yeah.
So when we're making choices forour business, how can we make
those choices to be betteraligned with finding happiness
for ourselves?
Track 1 (23:06):
hmm.
It's very, you need to be veryclear on who you are and what
you stand for.
Also your so-called values andthere is, if you have your own
business, usually businessvalues align pretty much with
your personal values.
Um, and I think any businessdecision that you make and also
the decisions you make in yourpersonal life should be aligned
(23:29):
with your values.
So if you are very clear on thatand you have to do a very
difficult decision, then you canask yourself the question, is
this actually aligning with whatI believe and what's important
to me?
And if the answer is no, then.
You already have your answer forsomething like that.
If the answer is yes, you canevaluate that and you, that's
(23:52):
also with working with people,with accepting offers, with
using specific marketingtechniques.
I mean, how many times?
And me also at the beginning,you sign up to everything that's
out there when you start out toget as much information as
possible.
And then, uh, they tell you youneed to do this and you need to
do that.
And when you build a salesfunnel, you need to use these
(24:13):
kind of words and trigger words,and you need to use the fear of
missing out and you need to puta timer and this and that.
And maybe you think like, it'snot my style, and maybe they
say, uh, I have an offer thatcost.
Um.
$15,000 usually, and today youget it for only$10, but only for
(24:33):
the next 24 hours.
You know, also, this is alwaysused and there's nothing wrong
with that because everyone candecide the way they want, but if
that's not your style and youthing don't do that.
So the basis is really beingclear on your values, what you
stand for, and then have thatintegrity and the confidence to
(24:55):
say no.
kate-hejde_5_11-30-2023_08 (24:56):
Yes,
and I think that's a permission
slip too that you're giving tosay that the common practices
that you're seeing in yourindustry or around don't have to
be the way that things are done.
That they're not hard and fastrules, and that as business
owners, we get to decide Whatworks for us, um, and what fits
with our values.
(25:17):
Um, another thing with that isfiguring out, like you talked
about, being able to say no toclients that aren't the right
fit for you, or figuring outwhat your hours are that you
want to work.
These are all things we get todecide and those are gonna lead
into a happier more of thathappiness in that underlying,
um, kind of way.
Track 1 (25:37):
Yes, for sure.
For sure.
It's it.
It's your business and you needto take care of yourself.
And there's not nothing selfishabout that because selfish is,
um, being selfish is good.
Um, but it has a badconnotation.
Okay?
But you have to, because ifyou're just people pleasing and,
and try to get everything doneand overwork, that's no good for
(26:02):
you in the end.
And if you are not well mentallyor physically, you will not be
able to continue, and you willalso not.
Be able to have any impact,positive ones with what you're
doing or with your loved ones.
kate-hejde_5_11-30-2023_0 (26:17):
Yeah,
Track 1 (26:17):
Simple as that.
kate-hejde_5_11-30-2023_0835 (26:18):
is
such good information.
Christine, we're gonna get intosome fun questions too.
But, um, where can we find you,tell me more about the book
where we can find that.
And I know you have other booksas well, so.
Track 1 (26:30):
Yes, uh, I'm a bit of
a, uh, book writing addict,
let's say published 20 books sofar, all about these three
pillars starting out, uh,marketing or health and
wellbeing.
And you can find me or mainly onLinkedIn if you're looking for
socials, um, and to find all thelinks to the book and my social,
(26:50):
and my LinkedIn and everythingon creative startup academy.com.
kate-hejde_5_11-30-2 (26:54):
Wonderful,
and I'll make sure that's linked
in the show notes.
Before I let you.
go, I wanna ask you just a fewfun questions.
Um, first is, what is a bookthat you've read recently or a
favorite book that you'd love toshare about either business or
personal?
It doesn't have to be businessrelated at all.
Track 1 (27:12):
Okay.
So if we are looking at a, um,non-business book, fiction book,
I really like the Seven Sistersseries.
It's amazing.
It it really long.
Um, and I'm, I'm readingcurrently the last one, but I
really love the way that'swritten and it's lovely and how
it intertwines stories indifferent times.
(27:33):
Um, if we're talking about thebusiness books, there's one
that's, uh, a bit old, um, butreally nice and also very
creatively layout and, andeverything.
It's called the Jelly Effect,which is all about communication
because for me, everything inlife and business comes down to
communication.
Everything, every issue andevery solution is communicating.
kate-hejde_5_11-30-2023_083 (27:55):
And
that was called the Jelly
Effect.
Track 1 (27:57):
yes.
kate-hejde_5_11-30-2023_0 (27:58):
Okay,
I'll have to look that up.
And then the seven sister seriessounds right up my alley too, so
I'm gonna have to check thoseout as well.
I love anything where there'slike intertwining stories in
different times and like, that'sso up my alley, I'm gonna have
to check it out.
Awesome.
What is something that you areexcited about or your curiosity
has sparked about that you'reinterested in learning right
(28:20):
now?
Track 1 (28:22):
I'm actually, um,
building up a second brand at
the moment.
I'm not gonna say what it's allabout, but that's really what
I've learned a lot of newthings, uh, which is all about
communication and, and trainingOn, um, in big companies, let's
say the, the staff, meaningmanagers, but also, um, the, the
teams, which then leads also tohappiness, uh, and happy company
(28:45):
let's say.
But, um, that's what I'm reallyexcited about because it's, uh,
something, uh, that's reallyclose to my heart as well.
kate-hejde_5_11-30-2023_0835 (28:54):
It
sounds right up your alley too
Track 1 (28:55):
Mm-Hmm?
kate-hejde_5_11-3 (28:56):
communication
aspect.
And then lastly, is there a freeresource that you would
recommend everyone check out?
Track 1 (29:02):
Uh, yeah.
If they want, they can check outmy free resources.
Because I do have a, uh, a freeaccess to my Creative Startup
Academy.
So if you go on creative startupacademy.com, there's a free
access and a paid version.
But even in the free access, youalready get lots of, um,
resources and uh, co onlinecoworking sessions also with me
and community.
kate-hejde_5_11-30-2 (29:24):
Wonderful.
We'll have to check that out.
Thank you so much, Christine.
It was so lovely to talk to youtoday, and I hope everyone can
find some more happiness.
In their life.
Track 1 (29:32):
Thank you so much for
having me.