March 1, 2024 • 14 mins
Get the Website That Sells Launch List: https://dearkatebrandstrategy.com/list
Welcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook and Website Writer AI tools to make your website copywriting a breeze. You can check these out at dearkatebrandstrategy.com/shop. But let's dive into today's meaty topic: SEO, or search engine optimization. It might sound daunting, but trust me, it's simpler than it appears. We're going to unravel how to make sure our websites are Google's best friend, making them visible to the right crowd. Today, we'll talk about three key strategies - utilizing the precise words people actually search for, structuring our web pages for ease of use, and tagging everything properly. I'll share how making slight adjustments, with tools like SEMrush or Google's Keyword Planner and ImageOptim, can significantly impact your site's visibility. We'll also cover how to write content that engages users first - because, at the end of the day, it's all about making sure they find what they need on our sites. Plus, I’ll touch on some off-page SEO strategies to take your site's visibility up a notch. Whether you're a newbie just starting out or looking to refine your strategy, these insights are designed to help you navigate the SEO maze with ease. If you're diving into SEO for the first time or just looking to brush up, I hope this episode sheds light on how straightforward it can really be. Feel free to reach out on Instagram @dearkatebrandstrategy with any questions! Looking forward to our next chat; there's more where this came from!
00:00 Introduction and Welcome Back
00:36 Understanding SEO Basics
01:10 Optimizing Website Design for SEO
01:33 Keyword Research and Usage
04:59 Structuring Web Pages for SEO
08:07 Image Optimization and Labeling
10:44 SEO Titles, Meta Descriptions, and URLs
12:46 Off Page SEO and Final Thoughts
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Learn more at Howyoupicturedit.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kate (2) (00:00):
Welcome back to how you pictured it.
We've been on a hiatus for acouple of months now, there
haven't been new episodes in alittle while.
I have been working behind thescenes on building my Showit
template shop and getting thatlaunched.
I also launched the websitewriter, workbook, and website
writer, AI tools to help youwrite your website.
Copy.
I'm so excited that those thingsare all live now and you can
(00:21):
find them atdearkatebrandstrategy.com/shop,
but I'm super excited to getback into the podcast.
ATR2100x-USB Microphone (00:29):
Today, we're jumping into a topic that
often gets over complicated.
It can be complicated, but wecan simplify it too.
We're talking about S E O whichstands for search engine
optimization.
When you break it down to whatthat actually means, it is
figuring out ways to make surethat Google.
Understands what our website isabout and knows who to show it
(00:50):
to in search results.
Google wants to serve people thevery best results for the term
that they're searching for.
They want to make sure that thecontent that they're providing
fits the needs of its consumers.
That's what makes Googlecontinue to run and be one of
the top search engines.
Google's algorithm is what getspeople coming back to use it for
search over and over again.
ATR2100x-USB Microphone-7 (01:10):
when we're creating our website and
adding content, we want to makesure that everything that we
include helps Google tounderstand what the page is
about, who it's for and how it'sgoing to help those people.
By properly structuring ourpages, including labels and the
right words.
We're helping Google serve ourwebsite to the right people.
ATR2100x-USB Microphone- (01:26):
Today.
I want to talk about those threethings.
One using the right words tostructuring our pages and three,
including labels.
When I say using the rightwords, there's a couple of
things that, I mean, one isgoing to be the keywords.
Keywords or the search termsthat somebody is going to be
putting into Google to find yourpage.
Oftentimes we use kind ofjargony language, not realizing
that that's not what someone'sactually searching for.
(01:48):
The word investment is the onethat comes to mind the most.
No one is looking upphotography, investment.
They're looking up photographypricing.
So step one is going to bethinking through the words
people are actually using whenthey're searching for your
business, what questions do theyhave?
What do they want to know?
I recommend jotting down all ofthose terms.
All of those words.
And questions that you can thinkof
ATR2100x-USB Microphone-9 (02:08):
And then heading to a tool like
SEMrush or Google's keywordplanner.
ATR2100x-USB Microphone-8 (02:12):
In these tools, we can see how
those search terms areperforming.
We can see how many people arelooking for that search term.
We can see how heavy thecompetition is for it go from
there to decide which terms wewant to target on our website.
You're going to want to go afterterms that have high volume and
low competition.
So lots of people looking forit, but not very many people
using them on their website totarget clients.
ATR2100x-USB Microphone-10 (02:35):
If you have an existing website, I
also recommend installing Googleanalytics and Google search
console and checking what termsyou're already ranking for.
What are people clicking to?
What pages are ranking highest.
And optimize more for thosekeywords or adjust your strategy
if you're not getting the rightkeywords per page.
ATR2100x-USB Microphone-8 (02:51):
The second part about using the
right words is writing inlanguage that people actually
want to read.
ATR2100x-USB Microphone-11 (02:56):
At one point, putting a bunch of
keywords on a page was the thingto do.
Google could see those keywordsand would provide those results.
Now Google prioritizespresenting, helpful, reliable
information that's created withpeople in mind first.
Kate (2) (03:10):
In other words, we're no longer writing to rank for
search engines.
We're writing for the peoplethat we want coming to our
website.
Google offers a few suggestionswhen it comes to making your
content people first.
The first is again, to watch thejargon and use the words that
people are actually using tosearch for your services.
Second is making the text easyto read and well-organized.
(03:33):
Make sure there's enough spacefor the eye to move around and
find things.
Make sure that there's enoughspace between elements.
So it's easy for the eye to movearound the page.
Breakup long content intoparagraphs and sections use
things like bullet points.
Bold and italics to help makethings more skimmable.
Third is making sure that thecontent that you've written is
(03:54):
unique.
Not only is it plagiarism, butit's not going to get you
anywhere.
Google sees that duplicatecontent and won't show your
result anyway.
And then finally it's makingsure that the content that
you're providing is up to date.
So if you have an old postthat's ranking, well, and it's
no longer accurate go back andmake some changes to that post
(04:16):
to make sure that everything isup to date, you can re edit
photos.
If you're a photographer, youcan redirect them to something
that's more current.
You can put disclaimers at thetop saying this is the new
change or update to thisarticle.
I want to emphasize here that ifyou're not doing this step one
and really using the right wordsand thinking through how people
are interacting with your site.
(04:36):
Then I wouldn't spend a wholelot of time on step two or step
three, because Google again isprioritizing that content that
is written for people.
Step two and three, really morerelate to how the search engine
sees the site versus how peoplesee the site.
So again, people first.
Step one first.
Using the right words first.
(04:57):
Let's get into our second topicnow.
Now we're talking, structuringour pages.
So for this, I mean, a couple ofthings.
One, this does go back to thatpeople first initiative, where
we want to make sure that thelayout of the website is easy
for people to use.
Putting all of the informationabout one service on a page
versus having a separate pricingpage, and a separate gallery
(05:18):
page, and a separatetestimonials page is going to be
more beneficial for both yoursearch engine results and for
the people using the site.
A services page would includeall of those things.
Examples of your work, yourpricing, what the service is
like, the experience, thetestimonials from people that
have experienced it.
we can keyword that whole pageto be focused on that topic.
(05:40):
The other piece of pagestructure I want to mention is
using our headings tags.
Each piece of text on yourwebsite is assigned a certain
tag.
So it can be an H one tag H twoH three H four paragraph or div
or nav..
I do have an Instagram post withmore details on this, But
basically we're using these tagsto act as an outline for our
page.
(06:00):
So H one is the topic of thepage.
That's where our main keywordis.
We only use that H one tag onetime per page.
But that is telling Google themain topic of the page.
Then our H two is breaking itdown into subheadings.
And H three is headings belowthat.
We're going to use the paragraphtag on the more paragraph style
blocks of texts throughout ourpage.
(06:21):
Then the div and the nav areused for other elements.
Nav is only used in the mainnavigation and in the footer
navigation of your page.
And our div tag is used on anybuttons throughout the page or
any.
text element that is more of adesign element.
So say you put a number tosomething like this is step
number three.
(06:42):
I would label that as a div tag.
The other topic I want to coverunder this site structure
heading.
Is going to be the load speed.
People are very impatient and ifyour website is loading really
slowly, Google's not going todisplay that because they know
that people are going to clickaway from it very fast.
So we want to make sure thatwe're resizing all of our images
to fit what our website platformrecommends.
(07:04):
On showit that's 3,500 pixels onthe long side of the image and
72 DPI.
I recommend also compressingyour images from there.
There's a program that I usecalled image Optum.
That's another reason that I'mnot a huge fan of portfolio
pages, because those are soimage heavy, they do load slower
than a page that has imagessprinkled throughout.
(07:25):
You'll also want to make surethat any videos you're using on
your site are either hostedelsewhere.
So embedded from Vimeo orYouTube or something like
descript.
Or they are resized to be eightmegabytes or smaller.
There's a website called eight MB dot video that will resize all
of your videos to eightmegabytes or smaller.
(07:46):
If you want to load them ascanvas backgrounds in show it.
All right.
Let's jump into our third topic,which is including labels.
So we've got the structure ofthe page down.
We've got the right words on thepage.
Now we're going to go a stepfurther and make sure that
everything on our page isproperly labeled.
Let's start with the imagessince we were just talking about
image sizes.
(08:07):
With our photos before we uploadthem to our website.
It's a really good idea torename the files.
While the file names areprobably a really small part of
what Google is looking at.
They are looking at that.
And more keywords and context toyour website to help you go
again, show you in their searchresults.
If you're not renaming yourimages, you're likely putting
(08:28):
something up.
That's DSC underscore oh 3, 9,5.
And that's really just a wasteof space.
When we're renaming our images,we wanted to think through what
key words fit that image and howit's going to be used on our
website.
On a Mac it's pretty easy tobatch rename a group of images.
You just going to select themall and, uh, click file rename.
(08:48):
and a little window will pop upthat allows you to rename a
group of images At the sametime, Each image does not have
to have a completely unique filename.
You can create groups of imageswith very similar file names.
Typically we're just adding asequence number at the end to
keep them as separate imagenames.
Formatting wise, we're going tobe putting dashes in between
words or leaving spaces, but notusing underscores.
(09:11):
When I'm building a website, Ihave a folder of all of the
images that I'm going to use.
I typically break that folderdown into categories.
So for a photographer, ifnewborn photography was one of
the services, I would have afolder for that and then I would
go in and batch rename thoseimages in sets.
So 10 of them would maybe becity named newborn photographer.
The next 10 would be city namednewborn pictures.
(09:32):
And then the final group wouldbe city name, newborn
photography versus photographer.
Thinking again, through thosekeywords that people are going
to be searching.
We've got our list from stepone, and we're going to use
those within our file names andthen again on our next step,
which is within our labels onour website platform.
Each platform is going to beslightly different, but within
show at each image has two SEOfields to complete.
(09:55):
First, the SEO title.
You can reuse the file name forthis, or you can come up with
another keyword that would fithow you've used that image
within the page.
And then our alt text is goingto be a description of the
actual image.
We can sometimes add keywords inhere, but it has to flow
naturally we are using alt textsto describe the image to someone
who maybe can't see it or forour website reader.
(10:17):
Going back to our newbornphotography example, alt texts
for an image could be somethinglike"newborn, baby boy on blue
background in city name, newbornphotography studio.
That way we're still describingthe image, telling people what
it's about, but also weaving akeyword into it.
If you have the time go throughand add both of those pieces of
(10:37):
information for every photo onyour website.
Otherwise, just start with theimages that stand out to you the
most on each page.
Our next task in our labelingsection is going to be to make
sure each page has an SEO titleand an SEO meta-description.
SEO titles, tell what the pageis about.
In Google search results, thisis often the text that shows up
right under the link.
(10:59):
It needs to be clear and helppeople understand that the
result is what they're lookingfor.
We'll use our keywords here aswell.
And then the next piece ofinformation we need to make sure
is included is a metadescription.
A meta description can be asentence, but doesn't have to
be.
It's a further description ofwhat the page is about and
what's on the page.
What we really don't want to dohere is just stuff a string of
(11:20):
keywords.
We want to be descriptive andgive people enough information
that they want to click to thatpage.
It's important that the SEOtitle and meta description is
different for each page of yourwebsite, for instance, a search
shows multiple pages of yourwebsite under the same term,
people know which one to clickto, to get the information that
they actually want and need.
The final place we can put anSEO keyword for each page is in
(11:42):
the actual URL of the page.
So instead of dear Katestudios.com/about mine says,
dear Kate studios.com/about FortCollins, newborn photographer.
So I'm getting my keyword inthere And helping Google again,
understand what that page isabout specifically.
To recap, we've covered findingthe right words and using them
on your website, structuringyour pages and using labels.
(12:06):
One thing I want to mention aswe wrap up this episode, is that
not any single one of thesethings is going to be, make or
break on your website though?
I will say having the rightwords is a top priority.
Another thing to remember is whoyour competition is.
Are you competing for keywordswith local businesses who aren't
(12:26):
doing any of these SEO things,then any little improvement that
you make to your site is goingto be exponential in terms of
results.
If you're competing againstsomeone who's hiring for SEO,
that's going to be a little morechallenging, but keep in mind
again, just who you're competingagainst and how much time you
actually want to spend.
optimizing your site.
Lastly, this is all on page SEO.
(12:48):
There's also a whole category ofSEO called off page SEO.
Off page SEO is link-building,content marketing.
Social media, public relations,guest posting brand mentions
those kinds of things.
If you have questions about thatspecifically, let me know.
And I can do another episodegoing into more detail on how to
build that off page SEOauthority, but really starting
with a good website that you'redriving traffic to is the first
(13:11):
step.
In the show notes, I'm linkingto my free website that sells
launch list.
This is a fillable workbookstyle checklist That will walk
you through each phase ofbuilding a website that sells
for you.
I'm sharing all of the detailsof figuring out your strategy,
your copywriting, building anddesigning the site and then the
SEO and getting seen.
Again, you can find that in theshow notes, I hope this has been
(13:33):
helpful and really simplifiedsome of those big SEO things for
you.
If you have more questions aboutSEO, feel free to message me
over on Instagram at your Katebrand strategy.
I hope you've enjoyed thisepisode of how you pictured it.
I would love a rating or reviewon whatever podcast player
you're listening in.
and I'll talk to you again soon.
Thank you.
Welcome back to how you pictured it.
We've been on a hiatus for acouple of months now, there
haven't been new episodes in alittle while.
I have been working behind thescenes on building my Showit
template shop and getting thatlaunched.
I also launched the websitewriter, workbook, and website
writer, AI tools to help youwrite your website.
Copy.
I'm so excited that those thingsare all live now and you can
(00:21):
find them atdearkatebrandstrategy.com/shop,
but I'm super excited to getback into the podcast.
ATR2100x-USB Microphone (00:29):
Today, we're jumping into a topic that
often gets over complicated.
It can be complicated, but wecan simplify it too.
We're talking about S E O whichstands for search engine
optimization.
When you break it down to whatthat actually means, it is
figuring out ways to make surethat Google.
Understands what our website isabout and knows who to show it
(00:50):
to in search results.
Google wants to serve people thevery best results for the term
that they're searching for.
They want to make sure that thecontent that they're providing
fits the needs of its consumers.
That's what makes Googlecontinue to run and be one of
the top search engines.
Google's algorithm is what getspeople coming back to use it for
search over and over again.
ATR2100x-USB Microphone-7 (01:10):
when we're creating our website and
adding content, we want to makesure that everything that we
include helps Google tounderstand what the page is
about, who it's for and how it'sgoing to help those people.
By properly structuring ourpages, including labels and the
right words.
We're helping Google serve ourwebsite to the right people.
ATR2100x-USB Microphone- (01:26):
Today.
I want to talk about those threethings.
One using the right words tostructuring our pages and three,
including labels.
When I say using the rightwords, there's a couple of
things that, I mean, one isgoing to be the keywords.
Keywords or the search termsthat somebody is going to be
putting into Google to find yourpage.
Oftentimes we use kind ofjargony language, not realizing
that that's not what someone'sactually searching for.
(01:48):
The word investment is the onethat comes to mind the most.
No one is looking upphotography, investment.
They're looking up photographypricing.
So step one is going to bethinking through the words
people are actually using whenthey're searching for your
business, what questions do theyhave?
What do they want to know?
I recommend jotting down all ofthose terms.
All of those words.
And questions that you can thinkof
ATR2100x-USB Microphone-9 (02:08):
And then heading to a tool like
SEMrush or Google's keywordplanner.
ATR2100x-USB Microphone-8 (02:12):
In these tools, we can see how
those search terms areperforming.
We can see how many people arelooking for that search term.
We can see how heavy thecompetition is for it go from
there to decide which terms wewant to target on our website.
You're going to want to go afterterms that have high volume and
low competition.
So lots of people looking forit, but not very many people
using them on their website totarget clients.
ATR2100x-USB Microphone-10 (02:35):
If you have an existing website, I
also recommend installing Googleanalytics and Google search
console and checking what termsyou're already ranking for.
What are people clicking to?
What pages are ranking highest.
And optimize more for thosekeywords or adjust your strategy
if you're not getting the rightkeywords per page.
ATR2100x-USB Microphone-8 (02:51):
The second part about using the
right words is writing inlanguage that people actually
want to read.
ATR2100x-USB Microphone-11 (02:56):
At one point, putting a bunch of
keywords on a page was the thingto do.
Google could see those keywordsand would provide those results.
Now Google prioritizespresenting, helpful, reliable
information that's created withpeople in mind first.
Kate (2) (03:10):
In other words, we're no longer writing to rank for
search engines.
We're writing for the peoplethat we want coming to our
website.
Google offers a few suggestionswhen it comes to making your
content people first.
The first is again, to watch thejargon and use the words that
people are actually using tosearch for your services.
Second is making the text easyto read and well-organized.
(03:33):
Make sure there's enough spacefor the eye to move around and
find things.
Make sure that there's enoughspace between elements.
So it's easy for the eye to movearound the page.
Breakup long content intoparagraphs and sections use
things like bullet points.
Bold and italics to help makethings more skimmable.
Third is making sure that thecontent that you've written is
(03:54):
unique.
Not only is it plagiarism, butit's not going to get you
anywhere.
Google sees that duplicatecontent and won't show your
result anyway.
And then finally it's makingsure that the content that
you're providing is up to date.
So if you have an old postthat's ranking, well, and it's
no longer accurate go back andmake some changes to that post
(04:16):
to make sure that everything isup to date, you can re edit
photos.
If you're a photographer, youcan redirect them to something
that's more current.
You can put disclaimers at thetop saying this is the new
change or update to thisarticle.
I want to emphasize here that ifyou're not doing this step one
and really using the right wordsand thinking through how people
are interacting with your site.
(04:36):
Then I wouldn't spend a wholelot of time on step two or step
three, because Google again isprioritizing that content that
is written for people.
Step two and three, really morerelate to how the search engine
sees the site versus how peoplesee the site.
So again, people first.
Step one first.
Using the right words first.
(04:57):
Let's get into our second topicnow.
Now we're talking, structuringour pages.
So for this, I mean, a couple ofthings.
One, this does go back to thatpeople first initiative, where
we want to make sure that thelayout of the website is easy
for people to use.
Putting all of the informationabout one service on a page
versus having a separate pricingpage, and a separate gallery
(05:18):
page, and a separatetestimonials page is going to be
more beneficial for both yoursearch engine results and for
the people using the site.
A services page would includeall of those things.
Examples of your work, yourpricing, what the service is
like, the experience, thetestimonials from people that
have experienced it.
we can keyword that whole pageto be focused on that topic.
(05:40):
The other piece of pagestructure I want to mention is
using our headings tags.
Each piece of text on yourwebsite is assigned a certain
tag.
So it can be an H one tag H twoH three H four paragraph or div
or nav..
I do have an Instagram post withmore details on this, But
basically we're using these tagsto act as an outline for our
page.
(06:00):
So H one is the topic of thepage.
That's where our main keywordis.
We only use that H one tag onetime per page.
But that is telling Google themain topic of the page.
Then our H two is breaking itdown into subheadings.
And H three is headings belowthat.
We're going to use the paragraphtag on the more paragraph style
blocks of texts throughout ourpage.
(06:21):
Then the div and the nav areused for other elements.
Nav is only used in the mainnavigation and in the footer
navigation of your page.
And our div tag is used on anybuttons throughout the page or
any.
text element that is more of adesign element.
So say you put a number tosomething like this is step
number three.
(06:42):
I would label that as a div tag.
The other topic I want to coverunder this site structure
heading.
Is going to be the load speed.
People are very impatient and ifyour website is loading really
slowly, Google's not going todisplay that because they know
that people are going to clickaway from it very fast.
So we want to make sure thatwe're resizing all of our images
to fit what our website platformrecommends.
(07:04):
On showit that's 3,500 pixels onthe long side of the image and
72 DPI.
I recommend also compressingyour images from there.
There's a program that I usecalled image Optum.
That's another reason that I'mnot a huge fan of portfolio
pages, because those are soimage heavy, they do load slower
than a page that has imagessprinkled throughout.
(07:25):
You'll also want to make surethat any videos you're using on
your site are either hostedelsewhere.
So embedded from Vimeo orYouTube or something like
descript.
Or they are resized to be eightmegabytes or smaller.
There's a website called eight MB dot video that will resize all
of your videos to eightmegabytes or smaller.
(07:46):
If you want to load them ascanvas backgrounds in show it.
All right.
Let's jump into our third topic,which is including labels.
So we've got the structure ofthe page down.
We've got the right words on thepage.
Now we're going to go a stepfurther and make sure that
everything on our page isproperly labeled.
Let's start with the imagessince we were just talking about
image sizes.
(08:07):
With our photos before we uploadthem to our website.
It's a really good idea torename the files.
While the file names areprobably a really small part of
what Google is looking at.
They are looking at that.
And more keywords and context toyour website to help you go
again, show you in their searchresults.
If you're not renaming yourimages, you're likely putting
(08:28):
something up.
That's DSC underscore oh 3, 9,5.
And that's really just a wasteof space.
When we're renaming our images,we wanted to think through what
key words fit that image and howit's going to be used on our
website.
On a Mac it's pretty easy tobatch rename a group of images.
You just going to select themall and, uh, click file rename.
(08:48):
and a little window will pop upthat allows you to rename a
group of images At the sametime, Each image does not have
to have a completely unique filename.
You can create groups of imageswith very similar file names.
Typically we're just adding asequence number at the end to
keep them as separate imagenames.
Formatting wise, we're going tobe putting dashes in between
words or leaving spaces, but notusing underscores.
(09:11):
When I'm building a website, Ihave a folder of all of the
images that I'm going to use.
I typically break that folderdown into categories.
So for a photographer, ifnewborn photography was one of
the services, I would have afolder for that and then I would
go in and batch rename thoseimages in sets.
So 10 of them would maybe becity named newborn photographer.
The next 10 would be city namednewborn pictures.
(09:32):
And then the final group wouldbe city name, newborn
photography versus photographer.
Thinking again, through thosekeywords that people are going
to be searching.
We've got our list from stepone, and we're going to use
those within our file names andthen again on our next step,
which is within our labels onour website platform.
Each platform is going to beslightly different, but within
show at each image has two SEOfields to complete.
(09:55):
First, the SEO title.
You can reuse the file name forthis, or you can come up with
another keyword that would fithow you've used that image
within the page.
And then our alt text is goingto be a description of the
actual image.
We can sometimes add keywords inhere, but it has to flow
naturally we are using alt textsto describe the image to someone
who maybe can't see it or forour website reader.
(10:17):
Going back to our newbornphotography example, alt texts
for an image could be somethinglike"newborn, baby boy on blue
background in city name, newbornphotography studio.
That way we're still describingthe image, telling people what
it's about, but also weaving akeyword into it.
If you have the time go throughand add both of those pieces of
(10:37):
information for every photo onyour website.
Otherwise, just start with theimages that stand out to you the
most on each page.
Our next task in our labelingsection is going to be to make
sure each page has an SEO titleand an SEO meta-description.
SEO titles, tell what the pageis about.
In Google search results, thisis often the text that shows up
right under the link.
(10:59):
It needs to be clear and helppeople understand that the
result is what they're lookingfor.
We'll use our keywords here aswell.
And then the next piece ofinformation we need to make sure
is included is a metadescription.
A meta description can be asentence, but doesn't have to
be.
It's a further description ofwhat the page is about and
what's on the page.
What we really don't want to dohere is just stuff a string of
(11:20):
keywords.
We want to be descriptive andgive people enough information
that they want to click to thatpage.
It's important that the SEOtitle and meta description is
different for each page of yourwebsite, for instance, a search
shows multiple pages of yourwebsite under the same term,
people know which one to clickto, to get the information that
they actually want and need.
The final place we can put anSEO keyword for each page is in
(11:42):
the actual URL of the page.
So instead of dear Katestudios.com/about mine says,
dear Kate studios.com/about FortCollins, newborn photographer.
So I'm getting my keyword inthere And helping Google again,
understand what that page isabout specifically.
To recap, we've covered findingthe right words and using them
on your website, structuringyour pages and using labels.
(12:06):
One thing I want to mention aswe wrap up this episode, is that
not any single one of thesethings is going to be, make or
break on your website though?
I will say having the rightwords is a top priority.
Another thing to remember is whoyour competition is.
Are you competing for keywordswith local businesses who aren't
(12:26):
doing any of these SEO things,then any little improvement that
you make to your site is goingto be exponential in terms of
results.
If you're competing againstsomeone who's hiring for SEO,
that's going to be a little morechallenging, but keep in mind
again, just who you're competingagainst and how much time you
actually want to spend.
optimizing your site.
Lastly, this is all on page SEO.
(12:48):
There's also a whole category ofSEO called off page SEO.
Off page SEO is link-building,content marketing.
Social media, public relations,guest posting brand mentions
those kinds of things.
If you have questions about thatspecifically, let me know.
And I can do another episodegoing into more detail on how to
build that off page SEOauthority, but really starting
with a good website that you'redriving traffic to is the first
(13:11):
step.
In the show notes, I'm linkingto my free website that sells
launch list.
This is a fillable workbookstyle checklist That will walk
you through each phase ofbuilding a website that sells
for you.
I'm sharing all of the detailsof figuring out your strategy,
your copywriting, building anddesigning the site and then the
SEO and getting seen.
Again, you can find that in theshow notes, I hope this has been
(13:33):
helpful and really simplifiedsome of those big SEO things for
you.
If you have more questions aboutSEO, feel free to message me
over on Instagram at your Katebrand strategy.
I hope you've enjoyed thisepisode of how you pictured it.
I would love a rating or reviewon whatever podcast player
you're listening in.
and I'll talk to you again soon.
Thank you.
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