November 29, 2023 • 26 mins
In this episode, I'm chatting with Laurel Vines of Vineyard Creative Co, the go-to expert on web and Pinterest strategy. She's spilling the beans about why Pinterest is a game-changer for businesses. Laurel is all about using Pinterest as an evergreen search engine, unlike those ever-changing social media platforms, for more sustainable marketing.
When it comes to Pinterest, it's not your typical social media deal. It's all about keywords and fresh content, and Laurel's got some fantastic tips to up your Pinterest game and boost your visibility.
Plus, she'll share insights on how Pinterest is changing, using images and descriptions strategically, and her favorite business resources.
00:00 Introduction and Guest Presentation
00:38 Building a Sustainable Business
01:29 Adapting Business to a Nomadic Lifestyle
02:34 Exploring the Power of Pinterest
04:03 Pinterest for Different Business Types
05:06 Evolution of Pinterest
07:45 When to Start Using Pinterest for Business
09:27 Pinterest as a Search Engine vs Social Media
12:58 Optimizing Pinterest Account for Search
16:32 Promoting Content on Pinterest
17:57 Do's and Don'ts of Pinning
25:12 Closing Remarks and Takeaways
Find Laurel at vineyardcreativeco.com
https://www.instagram.com/vineyardcreative.co/
Free Pinterest Strategy Guide: https://vineyardcreativeco.com/pinterest-marketing-strategy-guide
Pinterest Profile Blueprint Masterclass: https://vineyardcreativeco.com/pinterest-marketing-masterclass
Book Recommendation: Profit First by Mike Michalowicz
Also Mentioned: Val Marlene Creative
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kate (00:00):
Welcome back to how you pictured it.
(00:01):
Today, I'm here with LaurelVines, a Vineyard Creative Co.
She is a web designer like me.
We met in the web designcommunity and through, um, a
networking group that we're bothpart of the Sowbo community,
society of Women BusinessOwners, um, and she's here today
though, to talk to you aboutPinterest and share some of her
knowledge around that topic.
(00:22):
Laurel, can you go ahead andintroduce yourself as well?
Laurel (00:25):
ahead?
Yes.
Hi everyone.
I'm Laurel.
I am a Pinterest strategist andSEO focus web designer, and I
serve creatives, so anyone fromphotographers to service
providers and coaches.
Kate (00:37):
Awesome.
So let's talk a little bit abouthow are you building your
business to fit the light thatyou pictured.
Laurel (00:44):
Yeah, so, well, a big focus of my business, which I'm
also trying to, you know,incorporate in my own business
on the backend is justsustainability.
So kind of focusing on thoseKinds of marketing and tasks
that will push my businessforward.
They may not give me like,overnight results, but I'll be
sort of glad that I did themlater.
(01:05):
Um, so I'm really, I'm reallyhoping to one day have a
business that doesn't require meto be on social media.
Um, that I can, you know, showup there if I want to, but, um,
you know, that it's not a need.
'cause I always find if I feellike I have to be on there, it
just feels very stressful.
So, um, just building that, um,Kind of leads and more, uh,
(01:25):
sustainable, uh, business offoff of social media.
Kate (01:29):
Well, and part of your story too is that you traveled,
uh, for like, for your life fora while, like you lived, um,
kind of on the road.
How did you adjust your businessto suit that?
Laurel (01:40):
back?
Yeah, so I actually started thebusiness while we were on the
road um, which is kind ofbackwards, but we, um, both my
husband and I had, um, nine tofives before that and then we on
the road, um, I knew that Ineeded to, you know, have more
flexible work.
So that's when I began thebusiness and um, was definitely
(02:01):
Uh, a challenge for a littlewhile.
You know, I had a, a tiny littleoffice desk.
We had a very small trailer.
Um, but it really just gave usso much freedom while we were
traveling and made it so mucheasier, you know, and it was
fun.
I could work for every, fromanywhere, you know, wherever we
were.
As long as I had wifi signal Icould work.
So it was a lot of fun.
Kate (02:22):
What was your favorite place that you traveled to?
Laurel (02:25):
Oh, probably, um, glacier National Park.
That was really beautiful.
Kate (02:30):
I have not been there, but it's on our to-do list for sure.
Laurel (02:33):
Yes.
So pretty.
Kate (02:34):
So let's get into Pinterest.
Tell me a little bit about whatyou love about the platform and
who you see it benefiting themost.
Laurel (02:42):
it.
Yeah, so I love that Pinterestis, uh, primarily a search
engine.
A lot of people think it's asocial media platform, but it's
not.
Um, and I really love that.
The way I feel when I get onPinterest, I feel inspired.
Um, I feel like a lot of peoplego to Pinterest to be for
inspiration, you know, that'swhat the platform is about.
(03:02):
It's, um, it's about gettinginspired and, um, versus social
media where you sometimes get onthe platform, um, and you may be
looking for inspiration, but youend up just kind of feeling a
lot of imposter syndrome orlike, oh my goodness, look at
what everyone else is doing.
And, um, but Pinterest, you justkind of feel a little bit more
empowered to do things and, youknow, like I said, inspired,
it's a very visual platform.
(03:24):
So, um, Pinterest is reallygreat for really anyone who, um,
has content that inspirespeople.
So whether that's Tutorials or,you know, if you are a
photographer, a web designer andyou have, you know, beautiful
visuals that are gonna inspirepeople, um, Pinterest is a great
place to reach people whilethey're planning a project.
(03:44):
Um, so there is a statistic that77% last time I checked of
people that come on the platformare planning to make a purchase.
So, um, it's great place to, tofind people in that stage who
are looking to invest with you.
Kate (03:59):
That's interesting.
I did not know that aboutPinterest.
Uh, could it also be used forlike, so less visual service
providers like, um,
Laurel (04:09):
um,
Kate (04:09):
organizers or like, I see a lot of like DIY home stuff on
my Pinterest.
'cause that's part of my, youknow, uh, things I love.
But, uh,
Laurel (04:19):
uh,
Kate (04:20):
do you find other businesses that are less, um,
visually focused, findingsuccess there as well?
Laurel (04:28):
as well?
Yes.
Yeah.
There's really a wider and wideraudience, um, on Pinterest.
So if you, um.
Have anything to do with onlinebusiness.
There's a lot, a lot of peoplethat go on there for, you know,
things surrounding their onlinebusiness, marketing tutorials.
So I have, uh, worked forcopywriters and, you know, um,
social media professionals, soanyone, um, who's in online
(04:50):
business, they're probablygetting a lot of inspiration and
tutorials from Pinterest.
Um, yeah, anything to do withfood or home, home decor, um,
cleaning, you know, pets, allkinds of things.
Yeah.
Kate (05:04):
So many topics.
Oh my goodness.
So how has Pinterest reallychanged over the years?
I have been there since you hadto like, get in, uh, invitation
to be on Pinterest.
So way back in the early days.
And I know it looks a lotdifferent than it did back then,
so what changes have you seenand how, how are they benefiting
(05:24):
us as business owners more?
Laurel (05:27):
Yeah.
So Pinterest has really pivotedto, um, you know, work more for
businesses.
And what I love about Pinterestis that, um.
It's really accessible, um, forthose who are wanting to market
organically versus paid ads.
Um, you definitely can scalewith paid ads, but it's, um,
definitely possible to grow alot of traffic, uh, organically
(05:48):
on Pinterest.
And Pinterest has really workedto make that possible.
I feel like.
Since in the last, you know,five years or so, especially,
um, they're also reallyprioritizing just new fresh
content versus, you know,re-pinning other people's
content.
So they really just wantcreators, you know, people on
there putting up fresh, um,fresh images, you know, um, new
(06:12):
content.
And, um, and so yeah, the morethat you are doing that, the
more they're gonna prioritize,um, your pins and, and show'em
to more people.
Kate (06:21):
So now we have different kinds of pins.
Do you see benefit in, um, likeaccessing all of those tools or
are there certain tools that arebetter used?
Um, if you're gonna focus yourefforts in one place?
Laurel (06:35):
Yeah.
So when Idea Pins came out, um,in 2020, it was sort of an
answer to reels and TikTok, youknow, short form videos taking
over the internet.
Um, so they were very popular.
They had a creator rewardsprogram.
Um, but since then recently,Pinterest has done away with
what they called idea pins.
(06:56):
Um, and so some creators that Ifollow said that they never use
the idea pins and they stillhave great reach and great
traffic, so I don't think it'snecessary to use them.
Um, if you are already creatinglike short-term video,
short-term firm.
Ugh, short form video, uh, forTikTok or for Instagram, and you
(07:17):
wanna experiment withrepurposing it on Pinterest.
It's absolutely a great way todo that.
I do still see sometimes youget, um, maybe little increased
impressions, like the algorithmis pushing it out a little bit
more.
Not like they were a coupleyears ago when it was first
introduced.
So if you are someone who has alot of video content to work
with, it's definitely worth,worth experimenting with.
(07:39):
But if you just wanna pin staticimages, you can definitely, you
know, grow a presence that wayas well.
Kate (07:45):
Okay, so when is the right time for a business owner to
start using Pinterest for theirwork?
Laurel (07:52):
so I would say, first of all, you wanna have a website,
That's, that's the number onething, um, is that Pinterest is
going to prioritize any penthat's leading to your claim to
donate.
Um, versus a social mediaplatform, a third party, you
know, site that you're sendingsomeone to.
Um, and also you just wannathink, well, what's the purpose,
um, of sending traffic there?
(08:14):
So you wanna make sure, youknow, your website's optimized,
um, that you have some usefulcontent, um, to give people.
So like, if you're sending themto, you know, your homepage,
which you actually should notdo, but if you're sending them
there, um, it might not givethem much context or anything
that They can really like, um,any actionable advice or free
resource or something, um, youknow, to get them stick around
(08:36):
so they might get confused andleave.
So having a blog is gonna bereally ni like good.
So at least having a handful ofblog posts, um, and then a free
resource is a great way tostart, uh, you know, utilizing
pictures to grow your email listas well.
Kate (08:51):
do you recommend pinning like your, your lead magnets,
your freebies directly, or doyou think it's better to, um,
kind of funnel them through likea blog post into the lead
magnet?
Laurel (09:03):
I think it's good to experiment with both.
Um, I think a lot of timespeople are looking for something
immediately actionable.
So if you have a checklist orsomething like that, um,
they'll, you know.
Definitely click right throughand go ahead and sign up.
So I think it's good toexperiment with both, you know,
that or a blog post that cankind of lead into your free
(09:23):
resource as well.
Kate (09:23):
Okay.
Okay, so we talked about alittle bit about Pinterest being
a search engine.
So how do you find that thatcompares or contrasts to being
social media?
Like what do you find differentbetween those two ways of
marketing?
I.
Laurel (09:42):
Yeah, so Pinterest really prioritizes keywords, so
using the right kinds ofkeywords, you know, putting out
fresh content regularly, um,versus being engaged on the
platform.
Um, so with social media, it'sas much about, you know, how
much you post as how much youengage with other people and
(10:03):
like engage with their contentand, you know, post.
It's the right time of day andall of that.
Um, but Pinterest is somethingyou can definitely schedule
everything in advance and youdon't have to be on the platform
engaging or even saving others'pins is actually not recommended
anymore, um, for the most part.
So, um, so yeah, that engagementor like liking other people that
(10:26):
it's not so much a relationship.
Oriented platform as it is, youknow, just think of it more like
a visual Google, like, peopleare searching for things,
they're searching forinspiration.
Um, and then they're like,they're going to find what they
want.
They're not spending as muchtime just on the platform, you
know?
So you want, that's a, that'sgreat for us.
You know, we wanna bring'em toour corner of the web.
Kate (10:47):
Yeah, so, and then when they do land there, they're
probably a warmer audiencebecause they went searching for
the thing that you're offeringin the first place.
With that, does content onPinterest last longer?
Laurel (11:01):
It does it does.
Uh, so content on social mediausually lasts about 48 to 72
hours and then.
You know, people aren't seeingyour old posts again in the
algorithm.
Whereas with Pinterest, a lot oftimes your post is not gonna,
you know, go viral or anythingovernight.
Um, but it can start to gaintraction and you'll keep getting
(11:22):
traffic for like months,sometimes years.
I have clients that have pinsthat are bringing them, uh, lots
of traffic years later.
Kate (11:30):
Yeah.
Yeah.
I do have some on my photographyblog that are like, what to wear
with blue and yellow, and that,that one like.
Still, it's like probably 12years old at this point, is
something I created very earlyin my business, but it still
brings traffic to my site.
So do you find that, um, thattraffic is still valuable even
(11:51):
if you're a local service and
Laurel (11:54):
and
Kate (11:54):
traffic is not necessarily local coming in?
Laurel (11:58):
Uh, I think it just depends on what you offer.
So for, uh, anyone in thewedding industry, a lot of
brides are looking on there forlike elopement or destination,
or they're looking for specificlocations.
So, um, you can definitely getbookings that way.
Um, or like venues, you know,anything like that.
Um, If you, as long as you have,you know, something to offer
(12:21):
someone, um, that isn't fromyour area um, it is gonna be,
it's gonna be better, uh, foryou just because Pinterest isn't
the most location specific, um,versus Google.
So, like I say, wedding,anything in the wedding industry
is definitely the exception tothat.
Um, or possibly like travel.
(12:42):
Um, but Uh, in terms of likeother things like products, like
if you're a bakery you're notgonna really be attracting
people in your local area onPinterest.
Or if you have a boutique butyou don't sell online, it's not
gonna be the best platform foryou.
Kate (12:57):
Okay, that's good information.
What are some areas that weshould be optimizing our account
for search then?
Laurel (13:04):
Uh, so there's a few areas.
So the one is your profile name,um, and that's a place where you
can actually put a key word.
So, um, so for us, we're Show itweb designers, I would put show
it web designer, um, in myprofile name.
So I would put your brand name alittle vertical line, show it
web designer or whatever yourtitle is.
If you're an Oregon weddingphotographer, you know, you put
(13:26):
that'cause those, um, titles aresearchable as well.
And so profiles will come up inpeople's searches so they can
find you that way and just kindof a foundation for your SEO.
Um, you can also put thosekeywords in your Bio
description.
Um, so any kinds of, so ifyou're a photographer, like the
style of photography, you do,your location again, you know,
(13:48):
um, inspiration for like wetvenue inspiration or reception,
inspiration, things like that.
You can put in your bio.
Um, the next place is going tobe your board titles and
descriptions.
So those are all sort of, I saylike those are kind of, think of
them like your content pillars.
Like what kind of content areyou pinning?
What kind of words are peoplesearching around those content?
(14:09):
Content, which you can, you cankind of find on the Pinterest
platform just by searching,seeing what kinds of words are
like, come up in the search baras suggested searches, um, and
start with those.
Um, so creating board titlesthat are, you know, are
keywords, and then writing adescription that also includes
more long tailed keywords, whichis basically that, that same
(14:30):
root, um, word, but with likemore words added onto it.
So if you're Board title iselopement ideas.
Your board description wouldinclude words like destination
elopement ideas, and Hawaiielopement ideas and things like
that.
And then, um, the next thingwould be actually on your pins.
So your pin titles, your pindescriptions, even your pin
(14:53):
graphics.
Um, if you, you know, have wordson there, um, using keywords
there will actually help thereach of your PIN as well,
because Pinterest can actuallyscan images and it'll, Um, be
able to push it out based onthat as well.
Kate (15:07):
Well, that's amazing.
technology is so different thanit.
It used to be.
Well, and I think that there wasa season where.
Laurel (15:15):
where
Kate (15:16):
It was good to be clever on Pinterest and you'd have like
bumps and bellies or somethingas your maternity board.
Um, but now it's more importantto be clear and actually like
using the words that people aresearching for when they're on
Pinterest.
Do you have any suggestions forfinding what people are
searching for?
Laurel (15:38):
So you can just start by, you know, going on the
platform and when you typesomething in the search bar, you
know, think maybe start braindumping a few things of like
what you think people would besearching for to find, you know,
whatever you're offering, andthen just start searching those
words.
Um, and then as you search forthem, you'll see more suggested
(15:59):
searches just pop up, kind oflike you do when you do a Google
search and you don't even haveto type the whole thing in, it
just finishes it for you.
Pinterest will do that samething, so that's a way for you
to just kind of like jot thosedown.
Um, and then if you actuallysearch, um, like say a root
keyword, like whatever yoursearch term is.
You'll see usually somesuggested search bubbles, uh,
(16:19):
pop up below as well.
There'll be like little coloredbubbles.
So those are more, um, longtailed keywords.
Those are more words that you'regonna add on to that main thing
that you're searching for, thatare gonna be like more niched
keywords.
Kate (16:32):
Are there any things that you would do if you're
specifically wanting to promoteon Pinterest?
Are there any things that youwould change in how you create
the content that you're pinning?
Laurel (16:44):
so you do wanna make sure that you are giving it its
own strategy, like if you're.
I wouldn't just like copy asocial media caption and put it
as your, as your pindescription.
Um, but one thing is to, youknow, write a description that's
both, you know, it, it should besimple and clear.
Um, and it should be full words.
You don't just wanna list out abunch of keywords.
(17:04):
'cause Pinterest doesn't likethat.
You know, it's It's kind ofblack hat, it's called keyword
stuffing, and they can tell thatyou're doing that.
Um, so you don't wanna do that.
Um, also hashtags are no longer,uh, relevant on Pinterest.
That went away a little a yearand a half ago or so.
So, um, just basically, youknow.
Write clear sentences that makesense to humans, um, and are
(17:27):
readable and like, just enticingpeople to click basically on
your pin.
Um, and then just experimentwith different, um, keywords and
terms within that descriptionand within the title.
Um, and then just focusing onyour graphic, you know, like
making sure that it is clear,um, like what it is, making sure
it's good quality image.
You know, aesthetics areimportant on Pinterest.
(17:48):
Um, but also, you know, you'rekind of in a, in a sea of a lot
of images, so you wanna makesure it.
Stands out, um, among the crowd.
So
Kate (17:56):
Perfect.
Are there any other do's anddon'ts of pinning that you'd
like to share?
Laurel (18:01):
to share?
Yeah.
Um, so you wanna make sure thatyou're not just pinning to the
same URL.
Um, so the same website address,so like your website, forward
slash blah, blah, blah.
You don't wanna pin that URLmore than once per day.
Um,'cause that can actually getyou in the spam filter in
Pinterest if you're just pinningthe same URL too often.
(18:22):
Um, you also wanna make sureyou're not pinning to your
homepage, um, because Pinterestcan't differentiate between your
homepage and any other.
Uh, page on your website.
Therefore, if you have pinanother page in your homepage
Pinterest, use those two as thesame thing.
Um, so again, it's just kind ofto keep it, we'll make sure we
don't end up in the spam filter.
If you just see your analyticsjust like plummet and you're not
(18:43):
getting any views or clicks oranything, it might be because
you got marked a spam, you gottareach out to Pinterest.
It's headaches.
So you just don't want you don'twanna do that.
Um, so make sure you're justkind of spreading those out.
Um, but that doesn't mean thatyou have to be pinning something
new every day.
Um, you wanna make sure that youare pinning a fresh image each
time, but it doesn't have to belike an extremely different
(19:06):
image.
You can make a very slightchange to the image.
Um, and then just adjust yourdescription a little bit, um,
and then just like kind ofspread it out.
So maybe you have one blog postand one freebie going out, um,
one day and the next day youhave that same freebie and
another blog post coming out,and then, you know, the next day
you have that same blog postfrom the day before going out.
(19:27):
So.
Um, you can, you know, re reusethe same blog post multiple
times or like, you know, see ifone particular one did really
well, make some more pins forit.
You know, like not everyone isgoing to have seen it.
So it's not like social mediawhere you have your followers
and you obviously don't wannajust be showing them the same
thing over and over again withPinterest, you definitely wanna
(19:49):
be trying new things andexperimenting, but You are not
going to be overwhelmingsomeone, uh, with, you know, the
same content over and over againbecause you're trying to reach
new audiences.
It's not so much a followerbased platform,
Kate (20:03):
Right.
So it's not like when you're onInstagram and you can't continue
to post the same thing over andover where your audience is
gonna see it over and over.
It's more just trying tobasically cast like a, a wider
net, um, with that information.
Um, So I know you used to haveto pin images like directly from
(20:24):
your website onto Pinterest.
So now can you upload an imagedirectly to Pinterest and then
link it to a bot blog post?
So you have thosedifferentiations.
Laurel (20:34):
Yes.
Yes, you can.
So you can create your ownimages.
They don't have to be, you know,directly in your blog post.
Um, you can create them inCanva, upload them straight to
Pinterest or Tailwind.
I really love Tailwind.
It makes it really fast andeasy, but you can schedule them
all out in p uh, directly onPinterest as well.
Kate (20:51):
Okay.
Very cool.
All right, so I know you've gotan awesome freebie available.
I downloaded it.
You tell us a little bit aboutit and where we can find you,
and then we're gonna get intoour, Fun, lightning round
questions.
Laurel (21:02):
Okay.
Uh, so I have the Pintereststrategy guide and it's sort of
walks you through making astrategic plan how to attract
your ideal audience and dokeyword research.
And you can find it on mywebsite of in your creative
code.com.
Kate (21:17):
And what is your favorite thing that you offer in your
business right now?
Laurel (21:21):
ah, that's, it's so hard.
I love everything, um, that Ido.
I'm actually, so I'm been kindof enjoying, um, on the, uh, the
web design part of my business,the SEO.
So Pinterest sort of led me intodoing more like web design
focused SEO.
So, um, yeah, I really enjoydoing that for clients as well.
A lot of times there's a bit ofan overlap in their Pinterest
(21:42):
strategy and their SEO strategy.
Um, so yeah.
Got anything, Pinterest or, orSEO,
Kate (21:48):
Awesome.
All right, let's get into ourlightning round questions.
This is a new uh, portion of thepodcast, but I'm having fun with
it and I love getting to know myguests a little bit better and
what they know.
So what is a favorite recentbook?
It can be Business or for fun.
Laurel (22:04):
Yeah.
Uh, so I, I am like terrible atkeeping up with reading, but,
and I, this is a book that it'slike on my list.
I don't know if that counts.
I haven't actually read it, but,um, the, I've been kind of
focused on my, uh, businessfinances recently.
Um, so I've been digging intoprofit First.
Um, and mainly like taking inother people's like explaining
(22:25):
it to me.
But, um, but yeah, I've, I lovethe concept and so if you
haven't, um, taken a look atProfit First, it's a really
great, um, great model to doyour business finances, make
them a little more clear andeasy to understand.
Kate (22:38):
Yeah, that it's when that I, I think I started listening
to it and I couldn't get intoit.
But I know that people swear byit, so it's probably something I
need to maybe actually read,like on paper versus an audio
book But, uh, yeah, that's onethat I have not read either.
So, um, what is a resourceyou're finding useful lately
(22:59):
that our audience should checkout?
Laurel (23:00):
audience well, so.
Keeping on the same track withProfit First.
Um, Val Marlene Creative, um, issomeone I follow on Instagram.
She's amazing, and she has acourse, um, surrounding Profit
First, specifically forcreative.
So if you have a creative brainand you're struggling with your
finances or understanding ProfitFirst Method, um, I just Uh,
(23:21):
purchased her course and it isfantastic and she has
spreadsheets in there.
I've never been a spreadsheetperson, but these spreadsheets
are truly amazing and they'vegiven me like so much clarity on
my business finances, that evenif you just go and buy her
spreadsheets, I think she justhas those alone.
Um, they're fantastic.
So yeah, definitely, definitelycheck out her resources.
She makes profit first.
(23:42):
Very accessible for creativeBrains.
Kate (23:44):
I love when, when there's an Educator that can like, pull
that creative brain part intosomething that we're not
typically very good at or verygood at understanding and make
it clear for us.
That's so cool.
And I met Val, um, at the show,at conference last year, so
that's a fun, that's
Laurel (24:02):
so Cool.
Kate (24:02):
Uh, we shared a golf cart to our room,
Laurel (24:06):
Um,
Kate (24:06):
but, all right.
And then our last, uh, lightninground question is what is
something that is inspiring youor sparking curiosity for you
lately?
Laurel (24:14):
you lately?
Hmm.
So I've really gotten, well overthe summer really, I've, I got
into fermented foods, uh, soI've been experimenting with
ginger beer, which is kind oflike kombucha, but it's more
like, like a fermented.
Fizzy ginger drink and that'sreally good.
That's so far the only thingI've been able to consistently
(24:34):
keep alive.
I am work.
I had a sour sourdough for alittle bit.
I killed it.
Um, and I've tried to bring itback and it's, I'm still working
on it,
Kate (24:43):
I can
Laurel (24:43):
but it was great while it was going.
Kate (24:45):
Uh, yeah, I can hardly keep plants alive.
I don't think I'd be very goodat keeping food alive too.
That's so funny.
Well, that is awesome.
Thank you so much for joiningme, Laurel.
I enjoyed having you on thepodcast today and I am excited
to dig more into your freebie.
And then also your masterclassthat you have on Pinterest looks
(25:05):
amazing too.
And I will link both in our shownotes.
Laurel (25:09):
Amazing.
Thanks so much, Kate.
Kate (25:11):
Thank you.
ATR2100x-USB Microphone-1 (25:13):
I hope you enjoyed this interview
with Laurel just as much as Idid.
It was so interesting for me tohear more about how Pinterest is
a search engine versus a socialmedia platform and how those two
types of marketing work togetherand differently from each other.
One of my favorite takeawaysfrom this episode was hearing
all of the places we canoptimize our pins and our
(25:35):
profile with those keywords andfiguring out what keywords
people are searching for in thePinterest platform so that we
have more sustainable marketing.
Anything that helps us spendless time marketing is always a
win, especially if it's beendriving those warm leads to our
website and right into ourinbox.
(25:56):
I'd love to hear what yourfavorite takeaway from this
episode was and how you weregoing to jump into Pinterest
more.
Shoot me a DM over on Instagramand say hi.
Please take a minute to rate andreview the podcast on whatever
podcast player you're listeningin.
That helps grow the podcast andhelps more people just like you
find it.
I will talk to you next week.
Welcome back to how you pictured it.
(00:01):
Today, I'm here with LaurelVines, a Vineyard Creative Co.
She is a web designer like me.
We met in the web designcommunity and through, um, a
networking group that we're bothpart of the Sowbo community,
society of Women BusinessOwners, um, and she's here today
though, to talk to you aboutPinterest and share some of her
knowledge around that topic.
(00:22):
Laurel, can you go ahead andintroduce yourself as well?
Laurel (00:25):
ahead?
Yes.
Hi everyone.
I'm Laurel.
I am a Pinterest strategist andSEO focus web designer, and I
serve creatives, so anyone fromphotographers to service
providers and coaches.
Kate (00:37):
Awesome.
So let's talk a little bit abouthow are you building your
business to fit the light thatyou pictured.
Laurel (00:44):
Yeah, so, well, a big focus of my business, which I'm
also trying to, you know,incorporate in my own business
on the backend is justsustainability.
So kind of focusing on thoseKinds of marketing and tasks
that will push my businessforward.
They may not give me like,overnight results, but I'll be
sort of glad that I did themlater.
(01:05):
Um, so I'm really, I'm reallyhoping to one day have a
business that doesn't require meto be on social media.
Um, that I can, you know, showup there if I want to, but, um,
you know, that it's not a need.
'cause I always find if I feellike I have to be on there, it
just feels very stressful.
So, um, just building that, um,Kind of leads and more, uh,
(01:25):
sustainable, uh, business offoff of social media.
Kate (01:29):
Well, and part of your story too is that you traveled,
uh, for like, for your life fora while, like you lived, um,
kind of on the road.
How did you adjust your businessto suit that?
Laurel (01:40):
back?
Yeah, so I actually started thebusiness while we were on the
road um, which is kind ofbackwards, but we, um, both my
husband and I had, um, nine tofives before that and then we on
the road, um, I knew that Ineeded to, you know, have more
flexible work.
So that's when I began thebusiness and um, was definitely
(02:01):
Uh, a challenge for a littlewhile.
You know, I had a, a tiny littleoffice desk.
We had a very small trailer.
Um, but it really just gave usso much freedom while we were
traveling and made it so mucheasier, you know, and it was
fun.
I could work for every, fromanywhere, you know, wherever we
were.
As long as I had wifi signal Icould work.
So it was a lot of fun.
Kate (02:22):
What was your favorite place that you traveled to?
Laurel (02:25):
Oh, probably, um, glacier National Park.
That was really beautiful.
Kate (02:30):
I have not been there, but it's on our to-do list for sure.
Laurel (02:33):
Yes.
So pretty.
Kate (02:34):
So let's get into Pinterest.
Tell me a little bit about whatyou love about the platform and
who you see it benefiting themost.
Laurel (02:42):
it.
Yeah, so I love that Pinterestis, uh, primarily a search
engine.
A lot of people think it's asocial media platform, but it's
not.
Um, and I really love that.
The way I feel when I get onPinterest, I feel inspired.
Um, I feel like a lot of peoplego to Pinterest to be for
inspiration, you know, that'swhat the platform is about.
(03:02):
It's, um, it's about gettinginspired and, um, versus social
media where you sometimes get onthe platform, um, and you may be
looking for inspiration, but youend up just kind of feeling a
lot of imposter syndrome orlike, oh my goodness, look at
what everyone else is doing.
And, um, but Pinterest, you justkind of feel a little bit more
empowered to do things and, youknow, like I said, inspired,
it's a very visual platform.
(03:24):
So, um, Pinterest is reallygreat for really anyone who, um,
has content that inspirespeople.
So whether that's Tutorials or,you know, if you are a
photographer, a web designer andyou have, you know, beautiful
visuals that are gonna inspirepeople, um, Pinterest is a great
place to reach people whilethey're planning a project.
(03:44):
Um, so there is a statistic that77% last time I checked of
people that come on the platformare planning to make a purchase.
So, um, it's great place to, tofind people in that stage who
are looking to invest with you.
Kate (03:59):
That's interesting.
I did not know that aboutPinterest.
Uh, could it also be used forlike, so less visual service
providers like, um,
Laurel (04:09):
um,
Kate (04:09):
organizers or like, I see a lot of like DIY home stuff on
my Pinterest.
'cause that's part of my, youknow, uh, things I love.
But, uh,
Laurel (04:19):
uh,
Kate (04:20):
do you find other businesses that are less, um,
visually focused, findingsuccess there as well?
Laurel (04:28):
as well?
Yes.
Yeah.
There's really a wider and wideraudience, um, on Pinterest.
So if you, um.
Have anything to do with onlinebusiness.
There's a lot, a lot of peoplethat go on there for, you know,
things surrounding their onlinebusiness, marketing tutorials.
So I have, uh, worked forcopywriters and, you know, um,
social media professionals, soanyone, um, who's in online
(04:50):
business, they're probablygetting a lot of inspiration and
tutorials from Pinterest.
Um, yeah, anything to do withfood or home, home decor, um,
cleaning, you know, pets, allkinds of things.
Yeah.
Kate (05:04):
So many topics.
Oh my goodness.
So how has Pinterest reallychanged over the years?
I have been there since you hadto like, get in, uh, invitation
to be on Pinterest.
So way back in the early days.
And I know it looks a lotdifferent than it did back then,
so what changes have you seenand how, how are they benefiting
(05:24):
us as business owners more?
Laurel (05:27):
Yeah.
So Pinterest has really pivotedto, um, you know, work more for
businesses.
And what I love about Pinterestis that, um.
It's really accessible, um, forthose who are wanting to market
organically versus paid ads.
Um, you definitely can scalewith paid ads, but it's, um,
definitely possible to grow alot of traffic, uh, organically
(05:48):
on Pinterest.
And Pinterest has really workedto make that possible.
I feel like.
Since in the last, you know,five years or so, especially,
um, they're also reallyprioritizing just new fresh
content versus, you know,re-pinning other people's
content.
So they really just wantcreators, you know, people on
there putting up fresh, um,fresh images, you know, um, new
(06:12):
content.
And, um, and so yeah, the morethat you are doing that, the
more they're gonna prioritize,um, your pins and, and show'em
to more people.
Kate (06:21):
So now we have different kinds of pins.
Do you see benefit in, um, likeaccessing all of those tools or
are there certain tools that arebetter used?
Um, if you're gonna focus yourefforts in one place?
Laurel (06:35):
Yeah.
So when Idea Pins came out, um,in 2020, it was sort of an
answer to reels and TikTok, youknow, short form videos taking
over the internet.
Um, so they were very popular.
They had a creator rewardsprogram.
Um, but since then recently,Pinterest has done away with
what they called idea pins.
(06:56):
Um, and so some creators that Ifollow said that they never use
the idea pins and they stillhave great reach and great
traffic, so I don't think it'snecessary to use them.
Um, if you are already creatinglike short-term video,
short-term firm.
Ugh, short form video, uh, forTikTok or for Instagram, and you
(07:17):
wanna experiment withrepurposing it on Pinterest.
It's absolutely a great way todo that.
I do still see sometimes youget, um, maybe little increased
impressions, like the algorithmis pushing it out a little bit
more.
Not like they were a coupleyears ago when it was first
introduced.
So if you are someone who has alot of video content to work
with, it's definitely worth,worth experimenting with.
(07:39):
But if you just wanna pin staticimages, you can definitely, you
know, grow a presence that wayas well.
Kate (07:45):
Okay, so when is the right time for a business owner to
start using Pinterest for theirwork?
Laurel (07:52):
so I would say, first of all, you wanna have a website,
That's, that's the number onething, um, is that Pinterest is
going to prioritize any penthat's leading to your claim to
donate.
Um, versus a social mediaplatform, a third party, you
know, site that you're sendingsomeone to.
Um, and also you just wannathink, well, what's the purpose,
um, of sending traffic there?
(08:14):
So you wanna make sure, youknow, your website's optimized,
um, that you have some usefulcontent, um, to give people.
So like, if you're sending themto, you know, your homepage,
which you actually should notdo, but if you're sending them
there, um, it might not givethem much context or anything
that They can really like, um,any actionable advice or free
resource or something, um, youknow, to get them stick around
(08:36):
so they might get confused andleave.
So having a blog is gonna bereally ni like good.
So at least having a handful ofblog posts, um, and then a free
resource is a great way tostart, uh, you know, utilizing
pictures to grow your email listas well.
Kate (08:51):
do you recommend pinning like your, your lead magnets,
your freebies directly, or doyou think it's better to, um,
kind of funnel them through likea blog post into the lead
magnet?
Laurel (09:03):
I think it's good to experiment with both.
Um, I think a lot of timespeople are looking for something
immediately actionable.
So if you have a checklist orsomething like that, um,
they'll, you know.
Definitely click right throughand go ahead and sign up.
So I think it's good toexperiment with both, you know,
that or a blog post that cankind of lead into your free
(09:23):
resource as well.
Kate (09:23):
Okay.
Okay, so we talked about alittle bit about Pinterest being
a search engine.
So how do you find that thatcompares or contrasts to being
social media?
Like what do you find differentbetween those two ways of
marketing?
I.
Laurel (09:42):
Yeah, so Pinterest really prioritizes keywords, so
using the right kinds ofkeywords, you know, putting out
fresh content regularly, um,versus being engaged on the
platform.
Um, so with social media, it'sas much about, you know, how
much you post as how much youengage with other people and
(10:03):
like engage with their contentand, you know, post.
It's the right time of day andall of that.
Um, but Pinterest is somethingyou can definitely schedule
everything in advance and youdon't have to be on the platform
engaging or even saving others'pins is actually not recommended
anymore, um, for the most part.
So, um, so yeah, that engagementor like liking other people that
(10:26):
it's not so much a relationship.
Oriented platform as it is, youknow, just think of it more like
a visual Google, like, peopleare searching for things,
they're searching forinspiration.
Um, and then they're like,they're going to find what they
want.
They're not spending as muchtime just on the platform, you
know?
So you want, that's a, that'sgreat for us.
You know, we wanna bring'em toour corner of the web.
Kate (10:47):
Yeah, so, and then when they do land there, they're
probably a warmer audiencebecause they went searching for
the thing that you're offeringin the first place.
With that, does content onPinterest last longer?
Laurel (11:01):
It does it does.
Uh, so content on social mediausually lasts about 48 to 72
hours and then.
You know, people aren't seeingyour old posts again in the
algorithm.
Whereas with Pinterest, a lot oftimes your post is not gonna,
you know, go viral or anythingovernight.
Um, but it can start to gaintraction and you'll keep getting
(11:22):
traffic for like months,sometimes years.
I have clients that have pinsthat are bringing them, uh, lots
of traffic years later.
Kate (11:30):
Yeah.
Yeah.
I do have some on my photographyblog that are like, what to wear
with blue and yellow, and that,that one like.
Still, it's like probably 12years old at this point, is
something I created very earlyin my business, but it still
brings traffic to my site.
So do you find that, um, thattraffic is still valuable even
(11:51):
if you're a local service and
Laurel (11:54):
and
Kate (11:54):
traffic is not necessarily local coming in?
Laurel (11:58):
Uh, I think it just depends on what you offer.
So for, uh, anyone in thewedding industry, a lot of
brides are looking on there forlike elopement or destination,
or they're looking for specificlocations.
So, um, you can definitely getbookings that way.
Um, or like venues, you know,anything like that.
Um, If you, as long as you have,you know, something to offer
(12:21):
someone, um, that isn't fromyour area um, it is gonna be,
it's gonna be better, uh, foryou just because Pinterest isn't
the most location specific, um,versus Google.
So, like I say, wedding,anything in the wedding industry
is definitely the exception tothat.
Um, or possibly like travel.
(12:42):
Um, but Uh, in terms of likeother things like products, like
if you're a bakery you're notgonna really be attracting
people in your local area onPinterest.
Or if you have a boutique butyou don't sell online, it's not
gonna be the best platform foryou.
Kate (12:57):
Okay, that's good information.
What are some areas that weshould be optimizing our account
for search then?
Laurel (13:04):
Uh, so there's a few areas.
So the one is your profile name,um, and that's a place where you
can actually put a key word.
So, um, so for us, we're Show itweb designers, I would put show
it web designer, um, in myprofile name.
So I would put your brand name alittle vertical line, show it
web designer or whatever yourtitle is.
If you're an Oregon weddingphotographer, you know, you put
(13:26):
that'cause those, um, titles aresearchable as well.
And so profiles will come up inpeople's searches so they can
find you that way and just kindof a foundation for your SEO.
Um, you can also put thosekeywords in your Bio
description.
Um, so any kinds of, so ifyou're a photographer, like the
style of photography, you do,your location again, you know,
(13:48):
um, inspiration for like wetvenue inspiration or reception,
inspiration, things like that.
You can put in your bio.
Um, the next place is going tobe your board titles and
descriptions.
So those are all sort of, I saylike those are kind of, think of
them like your content pillars.
Like what kind of content areyou pinning?
What kind of words are peoplesearching around those content?
(14:09):
Content, which you can, you cankind of find on the Pinterest
platform just by searching,seeing what kinds of words are
like, come up in the search baras suggested searches, um, and
start with those.
Um, so creating board titlesthat are, you know, are
keywords, and then writing adescription that also includes
more long tailed keywords, whichis basically that, that same
(14:30):
root, um, word, but with likemore words added onto it.
So if you're Board title iselopement ideas.
Your board description wouldinclude words like destination
elopement ideas, and Hawaiielopement ideas and things like
that.
And then, um, the next thingwould be actually on your pins.
So your pin titles, your pindescriptions, even your pin
(14:53):
graphics.
Um, if you, you know, have wordson there, um, using keywords
there will actually help thereach of your PIN as well,
because Pinterest can actuallyscan images and it'll, Um, be
able to push it out based onthat as well.
Kate (15:07):
Well, that's amazing.
technology is so different thanit.
It used to be.
Well, and I think that there wasa season where.
Laurel (15:15):
where
Kate (15:16):
It was good to be clever on Pinterest and you'd have like
bumps and bellies or somethingas your maternity board.
Um, but now it's more importantto be clear and actually like
using the words that people aresearching for when they're on
Pinterest.
Do you have any suggestions forfinding what people are
searching for?
Laurel (15:38):
So you can just start by, you know, going on the
platform and when you typesomething in the search bar, you
know, think maybe start braindumping a few things of like
what you think people would besearching for to find, you know,
whatever you're offering, andthen just start searching those
words.
Um, and then as you search forthem, you'll see more suggested
(15:59):
searches just pop up, kind oflike you do when you do a Google
search and you don't even haveto type the whole thing in, it
just finishes it for you.
Pinterest will do that samething, so that's a way for you
to just kind of like jot thosedown.
Um, and then if you actuallysearch, um, like say a root
keyword, like whatever yoursearch term is.
You'll see usually somesuggested search bubbles, uh,
(16:19):
pop up below as well.
There'll be like little coloredbubbles.
So those are more, um, longtailed keywords.
Those are more words that you'regonna add on to that main thing
that you're searching for, thatare gonna be like more niched
keywords.
Kate (16:32):
Are there any things that you would do if you're
specifically wanting to promoteon Pinterest?
Are there any things that youwould change in how you create
the content that you're pinning?
Laurel (16:44):
so you do wanna make sure that you are giving it its
own strategy, like if you're.
I wouldn't just like copy asocial media caption and put it
as your, as your pindescription.
Um, but one thing is to, youknow, write a description that's
both, you know, it, it should besimple and clear.
Um, and it should be full words.
You don't just wanna list out abunch of keywords.
(17:04):
'cause Pinterest doesn't likethat.
You know, it's It's kind ofblack hat, it's called keyword
stuffing, and they can tell thatyou're doing that.
Um, so you don't wanna do that.
Um, also hashtags are no longer,uh, relevant on Pinterest.
That went away a little a yearand a half ago or so.
So, um, just basically, youknow.
Write clear sentences that makesense to humans, um, and are
(17:27):
readable and like, just enticingpeople to click basically on
your pin.
Um, and then just experimentwith different, um, keywords and
terms within that descriptionand within the title.
Um, and then just focusing onyour graphic, you know, like
making sure that it is clear,um, like what it is, making sure
it's good quality image.
You know, aesthetics areimportant on Pinterest.
(17:48):
Um, but also, you know, you'rekind of in a, in a sea of a lot
of images, so you wanna makesure it.
Stands out, um, among the crowd.
So
Kate (17:56):
Perfect.
Are there any other do's anddon'ts of pinning that you'd
like to share?
Laurel (18:01):
to share?
Yeah.
Um, so you wanna make sure thatyou're not just pinning to the
same URL.
Um, so the same website address,so like your website, forward
slash blah, blah, blah.
You don't wanna pin that URLmore than once per day.
Um,'cause that can actually getyou in the spam filter in
Pinterest if you're just pinningthe same URL too often.
(18:22):
Um, you also wanna make sureyou're not pinning to your
homepage, um, because Pinterestcan't differentiate between your
homepage and any other.
Uh, page on your website.
Therefore, if you have pinanother page in your homepage
Pinterest, use those two as thesame thing.
Um, so again, it's just kind ofto keep it, we'll make sure we
don't end up in the spam filter.
If you just see your analyticsjust like plummet and you're not
(18:43):
getting any views or clicks oranything, it might be because
you got marked a spam, you gottareach out to Pinterest.
It's headaches.
So you just don't want you don'twanna do that.
Um, so make sure you're justkind of spreading those out.
Um, but that doesn't mean thatyou have to be pinning something
new every day.
Um, you wanna make sure that youare pinning a fresh image each
time, but it doesn't have to belike an extremely different
(19:06):
image.
You can make a very slightchange to the image.
Um, and then just adjust yourdescription a little bit, um,
and then just like kind ofspread it out.
So maybe you have one blog postand one freebie going out, um,
one day and the next day youhave that same freebie and
another blog post coming out,and then, you know, the next day
you have that same blog postfrom the day before going out.
(19:27):
So.
Um, you can, you know, re reusethe same blog post multiple
times or like, you know, see ifone particular one did really
well, make some more pins forit.
You know, like not everyone isgoing to have seen it.
So it's not like social mediawhere you have your followers
and you obviously don't wannajust be showing them the same
thing over and over again withPinterest, you definitely wanna
(19:49):
be trying new things andexperimenting, but You are not
going to be overwhelmingsomeone, uh, with, you know, the
same content over and over againbecause you're trying to reach
new audiences.
It's not so much a followerbased platform,
Kate (20:03):
Right.
So it's not like when you're onInstagram and you can't continue
to post the same thing over andover where your audience is
gonna see it over and over.
It's more just trying tobasically cast like a, a wider
net, um, with that information.
Um, So I know you used to haveto pin images like directly from
(20:24):
your website onto Pinterest.
So now can you upload an imagedirectly to Pinterest and then
link it to a bot blog post?
So you have thosedifferentiations.
Laurel (20:34):
Yes.
Yes, you can.
So you can create your ownimages.
They don't have to be, you know,directly in your blog post.
Um, you can create them inCanva, upload them straight to
Pinterest or Tailwind.
I really love Tailwind.
It makes it really fast andeasy, but you can schedule them
all out in p uh, directly onPinterest as well.
Kate (20:51):
Okay.
Very cool.
All right, so I know you've gotan awesome freebie available.
I downloaded it.
You tell us a little bit aboutit and where we can find you,
and then we're gonna get intoour, Fun, lightning round
questions.
Laurel (21:02):
Okay.
Uh, so I have the Pintereststrategy guide and it's sort of
walks you through making astrategic plan how to attract
your ideal audience and dokeyword research.
And you can find it on mywebsite of in your creative
code.com.
Kate (21:17):
And what is your favorite thing that you offer in your
business right now?
Laurel (21:21):
ah, that's, it's so hard.
I love everything, um, that Ido.
I'm actually, so I'm been kindof enjoying, um, on the, uh, the
web design part of my business,the SEO.
So Pinterest sort of led me intodoing more like web design
focused SEO.
So, um, yeah, I really enjoydoing that for clients as well.
A lot of times there's a bit ofan overlap in their Pinterest
(21:42):
strategy and their SEO strategy.
Um, so yeah.
Got anything, Pinterest or, orSEO,
Kate (21:48):
Awesome.
All right, let's get into ourlightning round questions.
This is a new uh, portion of thepodcast, but I'm having fun with
it and I love getting to know myguests a little bit better and
what they know.
So what is a favorite recentbook?
It can be Business or for fun.
Laurel (22:04):
Yeah.
Uh, so I, I am like terrible atkeeping up with reading, but,
and I, this is a book that it'slike on my list.
I don't know if that counts.
I haven't actually read it, but,um, the, I've been kind of
focused on my, uh, businessfinances recently.
Um, so I've been digging intoprofit First.
Um, and mainly like taking inother people's like explaining
(22:25):
it to me.
But, um, but yeah, I've, I lovethe concept and so if you
haven't, um, taken a look atProfit First, it's a really
great, um, great model to doyour business finances, make
them a little more clear andeasy to understand.
Kate (22:38):
Yeah, that it's when that I, I think I started listening
to it and I couldn't get intoit.
But I know that people swear byit, so it's probably something I
need to maybe actually read,like on paper versus an audio
book But, uh, yeah, that's onethat I have not read either.
So, um, what is a resourceyou're finding useful lately
(22:59):
that our audience should checkout?
Laurel (23:00):
audience well, so.
Keeping on the same track withProfit First.
Um, Val Marlene Creative, um, issomeone I follow on Instagram.
She's amazing, and she has acourse, um, surrounding Profit
First, specifically forcreative.
So if you have a creative brainand you're struggling with your
finances or understanding ProfitFirst Method, um, I just Uh,
(23:21):
purchased her course and it isfantastic and she has
spreadsheets in there.
I've never been a spreadsheetperson, but these spreadsheets
are truly amazing and they'vegiven me like so much clarity on
my business finances, that evenif you just go and buy her
spreadsheets, I think she justhas those alone.
Um, they're fantastic.
So yeah, definitely, definitelycheck out her resources.
She makes profit first.
(23:42):
Very accessible for creativeBrains.
Kate (23:44):
I love when, when there's an Educator that can like, pull
that creative brain part intosomething that we're not
typically very good at or verygood at understanding and make
it clear for us.
That's so cool.
And I met Val, um, at the show,at conference last year, so
that's a fun, that's
Laurel (24:02):
so Cool.
Kate (24:02):
Uh, we shared a golf cart to our room,
Laurel (24:06):
Um,
Kate (24:06):
but, all right.
And then our last, uh, lightninground question is what is
something that is inspiring youor sparking curiosity for you
lately?
Laurel (24:14):
you lately?
Hmm.
So I've really gotten, well overthe summer really, I've, I got
into fermented foods, uh, soI've been experimenting with
ginger beer, which is kind oflike kombucha, but it's more
like, like a fermented.
Fizzy ginger drink and that'sreally good.
That's so far the only thingI've been able to consistently
(24:34):
keep alive.
I am work.
I had a sour sourdough for alittle bit.
I killed it.
Um, and I've tried to bring itback and it's, I'm still working
on it,
Kate (24:43):
I can
Laurel (24:43):
but it was great while it was going.
Kate (24:45):
Uh, yeah, I can hardly keep plants alive.
I don't think I'd be very goodat keeping food alive too.
That's so funny.
Well, that is awesome.
Thank you so much for joiningme, Laurel.
I enjoyed having you on thepodcast today and I am excited
to dig more into your freebie.
And then also your masterclassthat you have on Pinterest looks
(25:05):
amazing too.
And I will link both in our shownotes.
Laurel (25:09):
Amazing.
Thanks so much, Kate.
Kate (25:11):
Thank you.
ATR2100x-USB Microphone-1 (25:13):
I hope you enjoyed this interview
with Laurel just as much as Idid.
It was so interesting for me tohear more about how Pinterest is
a search engine versus a socialmedia platform and how those two
types of marketing work togetherand differently from each other.
One of my favorite takeawaysfrom this episode was hearing
all of the places we canoptimize our pins and our
(25:35):
profile with those keywords andfiguring out what keywords
people are searching for in thePinterest platform so that we
have more sustainable marketing.
Anything that helps us spendless time marketing is always a
win, especially if it's beendriving those warm leads to our
website and right into ourinbox.
(25:56):
I'd love to hear what yourfavorite takeaway from this
episode was and how you weregoing to jump into Pinterest
more.
Shoot me a DM over on Instagramand say hi.
Please take a minute to rate andreview the podcast on whatever
podcast player you're listeningin.
That helps grow the podcast andhelps more people just like you
find it.
I will talk to you next week.
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.