The 5 Questions Your Homepage Must Answer to Convert Clicks to Clients

Five Essential Questions Your Homepage Must Answer

Your homepage is more than just a welcome mat; it's a snapshot of your entire business. In this video, we cover five critical questions every homepage needs to answer to convert visitors into ideal clients and rank well on Google. First, make sure your homepage clearly states what you do, followed by defining your audience. Next, distinguish what makes you different and guide visitors on what to do next. Lastly, build trust by showcasing testimonials and social proof. Bonus tips include leveraging SEO strategies and starting with your services or about page if you're stuck.

00:00 Introduction: The Importance of Your Homepage
00:16 Question 1: What Do You Do?
01:07 Question 2: Who Do You Help?
02:25 Question 3: What Makes You Different?
03:04 Question 4: What Should They Do Next?
03:28 Question 5: Why Should They Trust You?
04:14 Bonus Tips and Recap

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Episode Transcript

ATR2100x-USB Microphone-10 (00:00):
Your homepage is not just a welcome

(00:01):
mat, it's the snapshot of yourwhole business, and if it's
missing the right info, peopleare gonna bounce.
So today we're covering fivemust answer questions every
homepage needs.
If you want to convert visitorsinto dream clients and show up
on Google too, let's jump intoit Question number one is, what
do you do?
Let's talk clarity of offer.
Your homepage needs to say loudand clear what you actually do.

(00:24):
This is your core service ortransformation.
We're not getting into the why.
Just the straight up value youprovide above the fold, meaning
before you even scroll, yourvisitors should instantly
understand what problem yousolve, what service or product
you provide, or what outcomethey can expect.
If a new visitor can't figureout what you offer in five
seconds, they're gone.
We wanna be super clear here andskip the fluff.

(00:46):
Don't say something like,welcome to my site.
Don't say helping heart leddreamers shine.
Instead, say exactly what you doand use terms that people are
actually gonna search for.
Like show it website templatesor family photography.
quick bonus SEO tips here is toinclude your location if you're
a local business, and to usethose searchable keywords in
your H one tag or your mainheading.

(01:07):
And now that we're clear on whatwe do, now that we've got that
nailed down, let's get intoquestion number two, which is
who do you help?
Let's clarify your audience.
Not just who could hire you, butwho your services are really
meant for.
When someone lands on your site,they wanna feel like you really
get them, and that doesn't meanyou need to box yourself into
one narrow niche.
You can speak to multiple typesof clients, as long as there's a

(01:27):
common thread tying themtogether.
For example, maybe you're aphotographer who shoots both
newborns and brand sessions.
At first glance, that might seemlike two totally different
clients, new parents versusbusiness owners.
But maybe what connects them isthat they're both navigating big
life milestones.
They're building somethingmeaningful and want it captured
with heart.
That shared motivation is whatyou speak to on your homepage.

(01:50):
Here are three flexible ways toniche.
One is by industry, so websitedesign for family photographers.
Two is by service type.
SEO focused copywriter forservice businesses, and three is
by shared challenge or goal,helping creatives tell their
story through strategicphotography.
Focus less on demographics andmore on mindset values or
problems your clients share.

(02:11):
What are they all looking forthat you uniquely deliver?
SEO tip swap out big phraseslike heart-centered
entrepreneurs for what realpeople actually search.
The more specific you are, themore likely they'll find you.
Let's get into question numberthree.
What makes you different?
This is where you stand out.
Your homepage should clearlycommunicate your unique flavor,

(02:32):
your spin, your why.
Why should someone hire youInstead of the next tab they
open?
Talk about your process, yourvibe, your philosophy, and get
specific.
Instead of, I'm passionate abouthelping small businesses try, I
help creative business ownersclarify their brand using my
three part signature process, sotheir websites convert, not just
look pretty.

(02:53):
This is your secret sauce.
Show it off.
And if you're not sure whatmakes you unique, grab my free
Marketing Trail Mix Method minicourse.
It'll help you figure out yourspecial blend of skills and
strengths.
Question number four, whatshould they do next?
Your homepage should never be adead end guide visitors to the
next step, whether that'sbooking a call, browsing

(03:14):
services, grabbing your freebie,make that call to action CTA
clear and repeat it throughoutthe page.
Too many options equalsconfusion and they bounce.
Give them a clear path frominterested to buying.
Finally question number five,why should they trust you?
People don't trust websites.
They trust other people.
So bring on the social prooftestimonials before and after

(03:38):
stories, features, or pressrecognizable clients or brand
names that you've worked with.
Even if you just have onetestimonial for now.
Make sure that it's on yourhomepage and make sure people
can find it Here's anotherlittle SEO tip for you.
Ask for testimonials withkeywords built in.
While testimonials like Kate wasamazing, make you feel good.
Testimonials like Kate built mySEO Friendly Show up website and

(03:59):
now I'm booking Dream Clientswill actually help you show up
on Google.
It takes a little work to makesure that clients are using
those words in theirtestimonials but it is so worth
it.
Make sure you're asking forfeedback.
Give them prompts to get themstarted and give them examples
of what you're looking for.
Before we wrap up, I wanna giveyou one last little bonus tip.
If you're stuck, if writing yourhomepage feels impossible, skip

(04:20):
it.
Start with your services pagesor your about page instead.
Once you nail those down, it'sso much easier to see the
through line and that becomesthe heart of your homepage.
Let's recap the five questionsYour homepage must answer.
One, what do you do?
Two, who do you help?
Three, what makes you different?
Four, what should they do next?
And five, why should they trustyou?

(04:41):
And a bonus includes yourlocation.
Even if you're not local, ithelps Google and it gives a
little personal touch.
Your homepage is the big picturesnapshot of your business.
It should show off what makesyou awesome and guide the right
people to work with you ifyou're ready to make sure your
homepage actually reflects whatyou do and who you are, grab my
free marketing trail mix methodto get started uncovering your
unique brand magic.

(05:02):
I'll see you in the next video.