September 30, 2024 • 8 mins
In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, describing each type's characteristics and how they can connect with your ideal clients. Take the quiz at dearkatebrandstrategy.com/quiz to discover your brand Enneagram type and get personalized marketing strategies.
00:00 Introduction to Brand Enneagrams
00:32 Understanding the Importance of Being Different
01:02 What is a Brand Enneagram?
01:32 Why Service-Based Businesses Need Brand Enneagrams
02:58 The Nine Brand Enneagram Types
04:28 Applying Your Brand Enneagram
05:12 Discover Your Brand Enneagram Type
05:58 Practical Applications of Brand Enneagrams
07:24 Conclusion and Next Steps
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
If you're struggling to figureout how to stand out amongst
(00:02):
your competitors.
I'm excited to talk to you todayabout something new called brand
Enneagrams.
If you've taken an Enneagramtest before you know that it's
kind of like a personality test,but not quite, it's got a little
more depth to it.
And for me, it's always seemedto be the most accurate kind of
personality test And helped mefigure out ways to play to my
(00:22):
strengths.
The brand Enneagram is the same.
It's going to help you figureout how to use your brand's
strengths to market yourbusiness and stand out amongst
the competition.
One of my favorite quotes aboutbranding comes from Sally
Hogshead, who is actually thecreator of another type of
personality test.
She's the author of the book,how to fascinate And she's been
quoted as saying Different isbetter than better Meaning that
(00:44):
a lot of the time, our audiencedoesn't see the difference
between quality in service, butthey do see one that is
different.
They can see those differencesand one that stands out in that
way.
So being different is betterthan being better.
But what I've come to find isthat brands that truly create a
ripple.
Are not just different.
They're authenticallythemselves.
This unique aspect is theessence of the brand Enneagram.
(01:05):
It's not just anotherpersonality test.
It's a tool to help you figureout what makes you.
Uniquely different.
What makes you stand out And howyou can connect with your ideal
clients using that information.
If you're new here, I'm Katewith your Kate brand strategy.
I help service-based businessowners craft their message and
build a website that sells theirservices for them through my
program, brand base camp andother tools.
(01:26):
Today, we're going to get deepinto the brand Enneagram, what
it means, how you can use it andhow you can find out what your
brand Enneagram is.
The brand Enneagram will helpyou get a grasp on your brand's
core personality andmotivations.
Once you really understand thesethings, Marketing your business
becomes simpler, morestreamlined and more potent.
So.
Why is this information socrucial for service-based
business owners?
(01:46):
And today's competitive marketstanding out is not just an
advantage.
It's a necessity The brandEnneagram enables you to cut
through the clutter and connectwith what makes your brand
genuinely unique?
It's not about copying others orchasing trends.
It's about amplifying yourauthentic voice.
So what our brand Enneagrams.
First let's understand thebasics.
The brand Enneagram is a logicaladaptation of the traditional
(02:07):
Enneagram, a powerful instrumentfor understanding human
personalities, but we're notfocusing on individuals.
we're applying this to servicebrands.
Imagine Your brand is a separateperson with its own personality,
aspirations, and apprehensions.
The brand Enneagram helps youget to the core of who that
person is And how your servicebrand can connect best with your
clientele.
(02:27):
You might think, why should Icare about my brands,
personality type.
It's really simple, though.
It changes the game.
When, you know, your brand'sEnneagram, you can craft
marketing messages that trulyresonate with your ideal
clients.
It becomes easier to maintain aconsistent brand voice across
all platforms.
You can identify your brandstrong points and accentuate
them.
And you can understand yourbrand's blind spots and ways to
address them.
In a nutshell, understandingyour brand Enneagram type is
(02:49):
like having a strategic roadmapfor your marketing plan.
It replaces the guesswork inpositioning your service brand
and helps you make choices thatalign with your service brands,
core identity.
Let's launch into a quick tourof the nine brand Enneagram
types.
Remember that each type has itsstrengths, challenges and
marketing superhero abilities.
Tip number one is the reformer.
The reformer brand is principledpurposeful.
(03:11):
And perfectionistic.
These brands are driven toimprove the world And challenge
the established norms boldly.
Type two is the helper Helperbrands are generous people
pleasing and possessive.
They Excel at formingconnections and offering
solutions Type three is theachiever.
Achiever brands are successoriented, pragmatic and image
conscious.
These brands focus on resultsAnd aiding their clients in
(03:32):
succeeding.
Type four is the individualist.
Individualist brands aresensitive, expressive, and
dramatic.
These brands, celebrateuniqueness and emotion often
displayed in artistic ways.
Type five is the investigator.
These brands are intense,cerebral and innovative.
They tackle complex problems byproposing avant-garde solutions.
Type six is the loyalist.
Loyalists are committed andsecurity oriented.
(03:56):
These brands build trust throughdependability and always
supporting their clients.
Type seven is the enthusiast.
Enthusiast brands arespontaneous, versatile and
playful brands.
They focus on curating excitingexperiences and guiding clients
live life to the fullest.
Type eight is the challenger.
Challenger brands are powerfuland domineering.
These brands bravely stir thepot and frequently position
(04:17):
themselves as industrydisruptors.
And then type nine is thepeacemaker.
Peacemaker brands are easy goingharmonious and agreeable.
They Excel at unifying andcreating tranquility in chaos.
Now knowing your brand Enneagramtype is not just about
self-awareness it's about takingaction.
Each type has its unique mode ofconnecting with an audience,
which should be integrated.
(04:37):
Into every facet of yourmarketing strategy.
For instance, if you're ahelper, brand marketing might
concentrate on clienttestimonials and case studies
That illustrate how you'veoffered solutions.
You might use language thatunderscores care and support.
Alternatively, if you're achallenger brand, your marketing
might be more provocative.
You might position yourself asThe alternative to traditional
(04:58):
ways.
using bold language andinnovative campaigns to seize
attention.
The key is to really emphasizeyour brand's natural strengths
and communication style.
When you do this, your marketingfeels sincere and strikes a
chord with those just right.
People.
You're probably curious at thispoint what your brand Enneagram
type is.
And I can tell you with just twoquestions, I've created a quiz.
(05:20):
You can find atdearkatebrandstrategy.com/quiz
that will tell you your brandEnneagram type with answering
just two questions super quickand easy.
And you get your results sent toyou in an email.
In that email, you'll get adescription of your brand
Enneagram type as well asexamples of types of businesses
that that might fit.
Who your ideal client might be?
A brand example of like a biggerbrand that you can see how
(05:41):
they're incorporating theirbrand Enneagram.
And then also how to apply thisto your own marketing.
So go take that quiz.
Now it's atdearkatebrandstrategy.com/quiz
again, it's just a two questionquiz, super easy to do.
Let's get back into how you canactually apply your brand
Enneagram though.
The first place is in contentcreation.
When, you know, your brandEnneagram, it's a lot easier to
(06:02):
use your brand voice andgenerate content that honestly
resonates with clients.
For instance and investigatorbrand might produce research
intensive blog posts.
While an enthusiast brand mightlean towards fun, interactive
content.
You can use this in your visualbranding, Your brand Enneagram
can help you figure out colors,fonts, all of those things as
well.
(06:23):
A reformer brand might use cleanminimalist designs while an
individualist brand Could favor,bold colors and more expressive
creative visuals.
You can also apply brandEnneagrams to your client
interactions.
Tailor your customer serviceapproach to match your brand
type.
Uh, loyalist brand mightemphasize reliability and
consistent communication.
While a peacemaker brand mightstrive to create balanced low
(06:43):
stress client experiences.
You can also use your brand toEnneagram to help you develop
your service offerings.
An achiever brand might focus onaiding their clients and
achieving their goalsefficiently.
Well, I help her brand mightdevelop offerings that addresses
specific client need.
And the biggest place you canuse your brand Enneagram.
Is in your marketing campaigns.
by knowing your brand Enneagram,you can design campaigns that
(07:04):
showcase your brand's uniquestrengths.
This brings us back to thatdifferent is better than better
philosophy.
A challenger brand might run.
Daring provocative campaignswhile a helper brand might
emphasize heartening stories ofclients' successes.
The ultimate goal is not to morewho you are.
But to amplify your brand'sauthentic voice.
And forge a deeper connectionwith your clientele.
(07:24):
Okay.
We've covered a lot about brandEnneagrams today.
Um, but I do want you to go findout what your brand Enneagram
type is.
Again, the link is dear Katebrand strategy.com/quiz.
You can find your type with justtwo questions.
and then you'll get all of thosedetails about how you can use
your brand Enneagram to helpyour business stand out.
I'll be going deeper into thedifferent brand Enneagram types
(07:46):
in future episodes.
I can't wait to see you.
Make sure you're subscribed.
Have a great day.
If you're struggling to figureout how to stand out amongst
(00:02):
your competitors.
I'm excited to talk to you todayabout something new called brand
Enneagrams.
If you've taken an Enneagramtest before you know that it's
kind of like a personality test,but not quite, it's got a little
more depth to it.
And for me, it's always seemedto be the most accurate kind of
personality test And helped mefigure out ways to play to my
(00:22):
strengths.
The brand Enneagram is the same.
It's going to help you figureout how to use your brand's
strengths to market yourbusiness and stand out amongst
the competition.
One of my favorite quotes aboutbranding comes from Sally
Hogshead, who is actually thecreator of another type of
personality test.
She's the author of the book,how to fascinate And she's been
quoted as saying Different isbetter than better Meaning that
(00:44):
a lot of the time, our audiencedoesn't see the difference
between quality in service, butthey do see one that is
different.
They can see those differencesand one that stands out in that
way.
So being different is betterthan being better.
But what I've come to find isthat brands that truly create a
ripple.
Are not just different.
They're authenticallythemselves.
This unique aspect is theessence of the brand Enneagram.
(01:05):
It's not just anotherpersonality test.
It's a tool to help you figureout what makes you.
Uniquely different.
What makes you stand out And howyou can connect with your ideal
clients using that information.
If you're new here, I'm Katewith your Kate brand strategy.
I help service-based businessowners craft their message and
build a website that sells theirservices for them through my
program, brand base camp andother tools.
(01:26):
Today, we're going to get deepinto the brand Enneagram, what
it means, how you can use it andhow you can find out what your
brand Enneagram is.
The brand Enneagram will helpyou get a grasp on your brand's
core personality andmotivations.
Once you really understand thesethings, Marketing your business
becomes simpler, morestreamlined and more potent.
So.
Why is this information socrucial for service-based
business owners?
(01:46):
And today's competitive marketstanding out is not just an
advantage.
It's a necessity The brandEnneagram enables you to cut
through the clutter and connectwith what makes your brand
genuinely unique?
It's not about copying others orchasing trends.
It's about amplifying yourauthentic voice.
So what our brand Enneagrams.
First let's understand thebasics.
The brand Enneagram is a logicaladaptation of the traditional
(02:07):
Enneagram, a powerful instrumentfor understanding human
personalities, but we're notfocusing on individuals.
we're applying this to servicebrands.
Imagine Your brand is a separateperson with its own personality,
aspirations, and apprehensions.
The brand Enneagram helps youget to the core of who that
person is And how your servicebrand can connect best with your
clientele.
(02:27):
You might think, why should Icare about my brands,
personality type.
It's really simple, though.
It changes the game.
When, you know, your brand'sEnneagram, you can craft
marketing messages that trulyresonate with your ideal
clients.
It becomes easier to maintain aconsistent brand voice across
all platforms.
You can identify your brandstrong points and accentuate
them.
And you can understand yourbrand's blind spots and ways to
address them.
In a nutshell, understandingyour brand Enneagram type is
(02:49):
like having a strategic roadmapfor your marketing plan.
It replaces the guesswork inpositioning your service brand
and helps you make choices thatalign with your service brands,
core identity.
Let's launch into a quick tourof the nine brand Enneagram
types.
Remember that each type has itsstrengths, challenges and
marketing superhero abilities.
Tip number one is the reformer.
The reformer brand is principledpurposeful.
(03:11):
And perfectionistic.
These brands are driven toimprove the world And challenge
the established norms boldly.
Type two is the helper Helperbrands are generous people
pleasing and possessive.
They Excel at formingconnections and offering
solutions Type three is theachiever.
Achiever brands are successoriented, pragmatic and image
conscious.
These brands focus on resultsAnd aiding their clients in
(03:32):
succeeding.
Type four is the individualist.
Individualist brands aresensitive, expressive, and
dramatic.
These brands, celebrateuniqueness and emotion often
displayed in artistic ways.
Type five is the investigator.
These brands are intense,cerebral and innovative.
They tackle complex problems byproposing avant-garde solutions.
Type six is the loyalist.
Loyalists are committed andsecurity oriented.
(03:56):
These brands build trust throughdependability and always
supporting their clients.
Type seven is the enthusiast.
Enthusiast brands arespontaneous, versatile and
playful brands.
They focus on curating excitingexperiences and guiding clients
live life to the fullest.
Type eight is the challenger.
Challenger brands are powerfuland domineering.
These brands bravely stir thepot and frequently position
(04:17):
themselves as industrydisruptors.
And then type nine is thepeacemaker.
Peacemaker brands are easy goingharmonious and agreeable.
They Excel at unifying andcreating tranquility in chaos.
Now knowing your brand Enneagramtype is not just about
self-awareness it's about takingaction.
Each type has its unique mode ofconnecting with an audience,
which should be integrated.
(04:37):
Into every facet of yourmarketing strategy.
For instance, if you're ahelper, brand marketing might
concentrate on clienttestimonials and case studies
That illustrate how you'veoffered solutions.
You might use language thatunderscores care and support.
Alternatively, if you're achallenger brand, your marketing
might be more provocative.
You might position yourself asThe alternative to traditional
(04:58):
ways.
using bold language andinnovative campaigns to seize
attention.
The key is to really emphasizeyour brand's natural strengths
and communication style.
When you do this, your marketingfeels sincere and strikes a
chord with those just right.
People.
You're probably curious at thispoint what your brand Enneagram
type is.
And I can tell you with just twoquestions, I've created a quiz.
(05:20):
You can find atdearkatebrandstrategy.com/quiz
that will tell you your brandEnneagram type with answering
just two questions super quickand easy.
And you get your results sent toyou in an email.
In that email, you'll get adescription of your brand
Enneagram type as well asexamples of types of businesses
that that might fit.
Who your ideal client might be?
A brand example of like a biggerbrand that you can see how
(05:41):
they're incorporating theirbrand Enneagram.
And then also how to apply thisto your own marketing.
So go take that quiz.
Now it's atdearkatebrandstrategy.com/quiz
again, it's just a two questionquiz, super easy to do.
Let's get back into how you canactually apply your brand
Enneagram though.
The first place is in contentcreation.
When, you know, your brandEnneagram, it's a lot easier to
(06:02):
use your brand voice andgenerate content that honestly
resonates with clients.
For instance and investigatorbrand might produce research
intensive blog posts.
While an enthusiast brand mightlean towards fun, interactive
content.
You can use this in your visualbranding, Your brand Enneagram
can help you figure out colors,fonts, all of those things as
well.
(06:23):
A reformer brand might use cleanminimalist designs while an
individualist brand Could favor,bold colors and more expressive
creative visuals.
You can also apply brandEnneagrams to your client
interactions.
Tailor your customer serviceapproach to match your brand
type.
Uh, loyalist brand mightemphasize reliability and
consistent communication.
While a peacemaker brand mightstrive to create balanced low
(06:43):
stress client experiences.
You can also use your brand toEnneagram to help you develop
your service offerings.
An achiever brand might focus onaiding their clients and
achieving their goalsefficiently.
Well, I help her brand mightdevelop offerings that addresses
specific client need.
And the biggest place you canuse your brand Enneagram.
Is in your marketing campaigns.
by knowing your brand Enneagram,you can design campaigns that
(07:04):
showcase your brand's uniquestrengths.
This brings us back to thatdifferent is better than better
philosophy.
A challenger brand might run.
Daring provocative campaignswhile a helper brand might
emphasize heartening stories ofclients' successes.
The ultimate goal is not to morewho you are.
But to amplify your brand'sauthentic voice.
And forge a deeper connectionwith your clientele.
(07:24):
Okay.
We've covered a lot about brandEnneagrams today.
Um, but I do want you to go findout what your brand Enneagram
type is.
Again, the link is dear Katebrand strategy.com/quiz.
You can find your type with justtwo questions.
and then you'll get all of thosedetails about how you can use
your brand Enneagram to helpyour business stand out.
I'll be going deeper into thedifferent brand Enneagram types
(07:46):
in future episodes.
I can't wait to see you.
Make sure you're subscribed.
Have a great day.
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