Tapping into the strengths of my dyslexic brain

Gil Gershoni is the founder and creative director of the branding firm Gershoni Creative. He says that everything he does, he does dyslexic.  

Gil sees dyslexia as a hyper-ability. His goal is to show the world that dyslexic thinkers can open new doors and innovate anything.  

Along with Gershoni Creative, Gil created Dyslexic Design Thinking, a method that helps clients see new perspectives and tell the story of their brand. Gil also hosts Dyslexic Design Thinking, a podcast that explores the link between dyslexia and creativity. Through these outlets, Gil spotlights dyslexic thinkers and ideas.  

Listen to this week’s episode of How’d You Get THAT Job?! to learn more about Gil’s approach to changing the dyslexia disability narrative, and how he advocates for neurodiverse teams.  

To find a transcript for this episode and more resources, visit the episode page at Understood.

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Related resources

• Dyslexia and creativity
• Entrepreneurs who learn and think differently
• “Out of the darkness and into dyslexia” — a for/by article by Gil Gershoni

Explore Through My Eyes today. Step into the world of three kids with ADHD, dyslexia, and dyscalculia — helping you see differently so you can act differently.

Understood is a nonprofit organization dedicated to empowering people with learning and thinking differences, like ADHD and dyslexia. If you want to help us continue this work, donate at understood.org/give