In this episode of the Human First AI Marketing podcast, host Mike Montague sits down with Alexander Schlager, founder of Alceberg.ai, to unpack the hidden cybersecurity challenges lurking beneath the surface of AI adoption. From the rise of agentic AI to the evolving threat landscape of autonomous tools and prompt injections, this conversation goes deep into why observability, memory, and human-in-the-loop design are critical for keeping your brand and your customers safe. Whether you're leading marketing for a startup or managing tech stacks in a mid-sized enterprise, you'll gain valuable insight into where AI safety, data privacy, and business alignment intersect.
Key themes include the real-world risks of overreliance on AI, why 95% of agent AI pilots are failing today, and how SMBs can get ahead by investing in security, not just speed. Alex shares a pragmatic view on balancing innovation with compliance, the importance of explainable AI models, and why "natural language is the new code" for marketers. You can tune in to learn how to future-proof your AI initiatives with a human-first approach because what's visible above the surface is only the beginning.
Key Takeaways
1. AI Security ≠ Security AI
It's essential to distinguish between using AI to enhance traditional security tools and securing AI systems themselves, especially agentic AI workflows.
2. Human-in-the-Loop Is Critical (For Now)
Embedding humans into AI decision loops ensures oversight during early deployments and helps agents learn through real-time feedback.
3. Agentic AI Increases Risk Exposure
Unlike simple chatbots, autonomous agents that invoke tools or access memory pose greater threats if misaligned or breached.
4. Overreliance on Early-Stage AI Is a Major Threat
Most agent AI pilots fail due to businesses expecting too much from immature models or failing to prepare their data infrastructure.
5. Data Readiness Is Often Overlooked
Poorly formatted, inaccessible, or unsecured data undermines AI effectiveness and increases the risk of security failures.
6. Observability Must Be Purposeful, Not Passive
Trying to monitor everything is impractical; instead, focus on high-risk events like autonomous tool invocations or sensitive data interactions.
7. Use Specialized AI to Monitor AI, But Keep It Explainable
Monitoring AI systems with black-box models creates new problems; use transparent, interpretable models for accountability.
8. Toxicity and Illegality Are Easier to Detect Than You Think
With the right training data, it's relatively simple to flag harmful content. More challenging are nuanced alignment and intent checks.
9. SMBs Benefit From Low Regulation, But Not for Long
Smaller businesses can now move faster, but they should still adopt strong safety and liability frameworks before regulations catch up.
10. Alignment Between User Intent and Agent Actions I
The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.
Explore new avenues available with AI marketing at Avenue9.com.
No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!
Want to be a guest? Send Mike Montague a message on PodMatch here.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.