Let the Robots Do the Work: Finding the Human Edge in AI Marketing with Chris Singel

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In this episode, Let the Robots Do the Work: Finding the Human Edge in AI Marketing, Mike Montague sits down with Chris Singel,  AI Optimist, Delta Digital Agency owner, and TEDx speaker, to explore how small and midsize businesses can embrace AI without losing what makes them unique. From automating the “work that sucks” to unlocking new levels of creativity and strategy, Chris shares why the future isn’t humans or robots, but a powerful collaboration of both.

Listeners will discover practical insights on AI-driven advertising, smarter campaign testing, and managing digital change inside their teams. Chris and Mike dig into the abundance vs. focus dilemma in marketing, the balance between automation and authentic customer connection, and how leaders can empower employees to adopt AI in ways that make their work more meaningful. Packed with optimism, humor, and real-world examples, this conversation will help business owners and marketing directors find clarity and confidence in the evolving AI landscape.


Key Takeaways

1. Automate the tasks that drain energy, not creativity - AI works best when it handles repetitive, time-consuming tasks so humans can focus on strategy, storytelling, and customer relationships

2.AI and humans are not competitors, but collaborators -The strongest results come when technology scales efficiency and people ensure quality, context, and brand alignment

3.“More” isn’t always better in marketing — Instead of chasing bigger lists and constant outreach, SMBs should focus on targeting the right customers with relevant, valuable interactions.

4. Experimentation drives success — Using AI for A/B testing, copy variations, and ad creative helps businesses discover what truly resonates, even if the winning version is unexpected.

5. Good enough is sometimes good enough — For social posts or quick tasks, AI-generated content may deliver similar results while saving significant time and resources.

6. Change management is key — Employee-driven adoption of AI tools leads to happier, more empowered teams, while top-down mandates risk disengagement

7. The future of work is more human — As AI takes over routine labor, people will gain space for emotional intelligence, creativity, and meaningful work that machines can’t replicate.

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