With our special guest, Jim Gordon from Jimalytics, we navigate the evolving landscape of digital commerce, exploring how companies can harness AI to transform their marketing strategies. The episode dives into the intriguing challenge of distinguishing humans from AI-generated traffic, a critical issue as AI agents become more prevalent online.
Get ready for a deep dive into the world of bots and the chaos they can cause in marketing. We shed light on how bot traffic can skew your data, from A/B testing to conversion rates, and why focusing on genuine human audiences is more crucial than ever. Jim and I share personal anecdotes and insider tips on maintaining data integrity and keeping your business decisions on track. It's not just about sophisticated analytics; it's about truly understanding and meeting the needs of your consumers.
Thinking about the future? We explore the fascinating realm of AI accountability and the potential economic shifts it brings. The conversation is forward-thinking and insightful, from designing websites for AI agents to the implications of authenticated users in advertising. We ponder the role of AI in job creation and even consider the possibility of companies compensating users for content that trains AI models. With optimism, we look at the opportunities and ethical decisions awaiting us in an AI-driven world, emphasizing the importance of quality control in digital content creation. Join us for a thought-provoking discussion that promises to expand your perspective on the future of marketing and AI.
(00:06) The Rise of AI in Marketing
(10:38) The Impact of Bots on Marketing
(20:25) The Future of AI Accountability
(31:27) Future of Human-Ai Interaction
The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.
Explore new avenues available with AI marketing at Avenue9.com.
No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!
Want to be a guest? Send Mike Montague a message on PodMatch here.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.