Running a product-based biz and feeling stuck on what to post? This episode is your cozy permission slip to simplify, get strategic, and actually have fun with your content again.
Ashley Alderson — founder of The Boutique Hub and retail marketing genius — breaks down her 6 essential content buckets that every physical product seller should be using. Whether you’re selling handmade jewelry on IG or running a full-scale boutique, this convo will help you market like a human (not just a store).
Hit Play Now to Hear:
✸ Why live video works (even if it feels scary and awkward)
✸ The real reason to create a personal brand as a product-based biz
✸ How to sell without sounding salesy — hint: storytelling is everything
✸ The difference between new vs. aged product content (and why it matters)
✸ What “collections” are and how they can make your offers way more relevant
✸ How Target is lowkey winning at emotional marketing (and what we can steal from them)
Connect with Ashley:
- Website: https://theboutiquehub.com
- Instagram: @theboutiquehub
- Ashley’s IG: @ajalderson
🎧 Liked this episode?
Leave a review, share it with your favorite product-based biz owner, or tag us on Instagram @ai.kinsey — we’d love to hear what landed!
Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
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Connect with your host Kinsey:
- Authentic AI Website: diywith.ai
- Authentic AI Instagram: @authenticaiforentrepreneurs
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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)
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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.
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