Feel like your content is blending in lately? You're not alone — and you're not stuck. In this episode, I’m chatting with the amazing Anita Siek of Wordfetti all about crafting brand messages with purpose and personality.
We’re diving into how to make your words work for you (instead of sounding like everyone else), and how to stay human-first — even in the age of AI.
Hit Play Now To Hear:
✸ How Anita transitioned from lawyer to word-obsessed brand messaging queen
✸ Why knowing your audience is the real first step to writing content that connects
✸ What to do when you feel “stuck” or unsure what makes your voice unique
✸ How to use psychology-backed messaging that converts without sounding salesy
✸ A thoughtful convo on AI, content sameness, and showing up as your full human self
Connect with Anita:
→ Follow @anitasiek on Instagram
→ Grab her free 5-day copywriting mini-course: wordfettigroup.com/freebie
→ Learn more at wordfettigroup.com
Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)
Connect with your host Kinsey:
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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)
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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!