Human in the Loop

This episode is all about Teikametrics' most recent release: GenAI Smart Pages.

Cameron Yoder chats with Alasdair McLean-Foreman, CEO & Founder of Teikametrics about what GenAI Smart Pages is, how it's impacting sellers now, and what's to come in the future.

Key Timestamps:

• 00:00 | Setting the stage at Let’s Grow 2025 – Event energy, Teikametrics’ growth, and seller engagement.

• 00:28 | Introducing GenAI Smart Pages – Why this...

Podcast Summary:

In this episode, Teikametrics CEO Alasdair McLean-Foreman sits down with Charlotte Maines, Director of Fire TV Business and Devices Advertising at Amazon, to explore how Fire TV, Alexa, and other Amazon devices are transforming the advertising landscape. From full-funnel strategies and AI-powered personalization to GenAI-powered creative production and campaign accessibility for e-commerce brands, this conversation ...

In this episode of Human in the Loop, host Cameron Yoder welcomes Jeff Cohen to break down Amazon Marketing Cloud (AMC)—Amazon’s powerful, privacy-safe analytics tool. Jeff explains why AMC is crucial for understanding customer journeys, optimizing ad spend, and increasing conversions by leveraging full-funnel insights.

Listeners will walk away with a clear understanding of how AMC works, why it’s a must-have for advertisers, and ho...

Podcast Summary

In this episode of Human in the Loop, we tackle a major challenge ecommerce sellers are facing right now: rising tariffs. With new import duties hitting products sourced from China and beyond, sellers are being forced to rethink everything—pricing, advertising, and inventory strategy.

Cameron breaks down how these tariffs are impacting profitability, and what actions sellers can take right now to protect their margins...

In this episode of Human in the Loop, host Cameron Yoder sits down with Adolfo Fernandez, Head of Product Strategy & Operations for TikTok’s eCommerce division, recorded live at ShopTalk. Together, they dive into the rise of TikTok Shop, how creativity and automation are powering eCommerce success, and what brands need to know to win in 2025.

Adolfo shares insights on what makes TikTok content convert, how AI is shaping advertis...

Kate successfully built a brand from scratch using TikTok, leveraging organic virality, strategic content, and a customer-first approach. This episode dives into her journey, from launching a unique product (a diaper-shaped heating pad) to overcoming Kickstarter hurdles, and ultimately using TikTok and Instagram to build a thriving ecommerce brand. Kate shares her content strategy, the difference between TikTok and Instagram, and h...

In this episode of Human in the Loop, Cameron Yoder sits down with Stephen Geary, CEO and Co-Founder of Accelerazon, an Amazon-specific marketing agency. Together, they tackle one of the biggest challenges in eCommerce today: launching and scaling a new brand on Amazon in 2025.

With Amazon’s massive marketplace becoming increasingly competitive, many brands struggle to gain traction against well-established players. Stephen breaks d...

🎙 Episode Summary

In this episode of Human in the Loop, host Cameron Yoder welcomes Kiri Masters, an expert in retail media and ecommerce, to discuss the evolving role of AI in online shopping. The conversation dives deep into Rufus AI, Amazon’s AI-powered shopping assistant, and its implications for ecommerce sellers. They explore how AI is reshaping product discovery, search relevance, and advertising on Amazon, while also touchi...

Enchanted Scrunch represents an entirely new way of doing business today. 

Dasha’s (the founder's) ability to create an instant connection with her audience through content is an inspiration to re-think the way many approach selling a product online, while building a community at the same time. 

Branding is changing. The way people shop online is changing. Dasha is an incredible example of how to do things differently, and how to cre...

In the latest episode of Human in the Loop, Cam and Emma delve into the fusion of artificial intelligence and technology to enhance product listings. 

They dissect the hurdles sellers confront in crafting impactful listings amidst fierce competition. Their dialogue underscores AI's pivotal role in researching, preparing, and brainstorming for listing optimization while stressing the necessity of verifying AI-generated content. 

Add...

Summary of the Podcast Episode

The podcast episode is a discussion between Cameron Yoder and Michelle Lough, head of product at Veeqo, during the Amazon Accelerate event. The conversation focuses on the challenges sellers face in managing their sales, inventory, and profitability across multiple channels, and how Veeqo's Profit Analyzer helps solve these problems. They dive into the specifics of Veeqo's product suite, which includ...

Podcast Summary

In this episode of Human in the Loop, Cameron Yoder sits down with Dan Whaley, Senior Manager of Generative AI Video at Amazon Ads, to explore how generative AI is transforming creative production, particularly in video and image generation. They discuss the challenges sellers face in producing engaging content and how AI tools, like Amazon’s Image Generator and Video Builder, are revolutionizing the way businesses...

Podcast Summary

In this episode of Human in the Loop, host Cameron Yoder dives into a conversation with Aishwarya Murali, Senior Manager of Product Management at Amazon, about innovations in AI-powered seller support. Aishwarya shares insights on integrating AI to enhance the seller experience, the journey from idea to implementation, and the transformative impact of generative AI on customer service. The discussion also covers Ama...

 Episode Summary:

In this episode of Human in the Loop, Cameron interviews Nataliia, CEO of Netpeak, a global digital marketing agency. The discussion explores strategies for understanding buyer intent across platforms, the importance of data-driven decisions, and leveraging AI in digital marketing. Nataliia offers insights into platform-specific marketing tactics, emerging marketplaces, and future trends for eCommerce and digital ...

Podcast Summary

In this episode of Human in the Loop, Cameron Yoder hosts Michael Maher, Chief Idea Officer of Cartology, a brand domination agency specializing in helping sellers thrive on Amazon. They discuss the challenges e-commerce sellers face today, including the complexities of Amazon, the abundance of data, and the importance of focusing on the right metrics. Michael shares his journey from selling on marketplaces like eBa...

Overview / Summary

In this episode of Human in the Loop, Cameron Yoder speaks with Chris Perry and Oskar from FirstMovr, delving into artificial intelligence (AI) and its growing impact on the consumer packaged goods (CPG) and eCommerce industries. The conversation revolves around the integration of AI, focusing on the “8 P’s” of AI in go-to-market strategies. They explore the evolution of AI, from machine learning to generative AI...

Summary of the Podcast Episode:

The episode focuses on the integration of A+ content and generative AI within Amazon’s brand content management system. The conversation, led by Cameron and guest Lauren Currie from Amazon, explores how these advancements can streamline the content creation process for sellers on Amazon. Topics include new features in A+ content, the importance of shoppable content, the role of generative AI in easin...

In this episode of Human in the Loop, Cameron Yoder talks with Shefali, Director of Product Marketing at Walmart Connect, about the growing role of Walmart Connect in retail media advertising. They discuss the unique advantages of Walmart’s omnichannel approach, leveraging first-party data, and recent enhancements to Walmart Connect’s advertising tools, such as dynamic bidding. Shefali shares key insights on how advertisers can opt...