Humanity Sells

Humanity Sells

"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co

Episodes

February 13, 2024 22 mins

Demand generation isn’t just the latest marketing trend – it’s the appropriate response to customer needs in 2024. While lead gen still technically works, it’s about as efficient as the fax machine that still technically works. In this episode, Nate and Brandon break down the barriers of switching to demand gen and how you can overcome them to generate even more revenue.

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Kadir Özbayram is a Senior partner at Ins-Pi. 

ServiceNow users are looking for partners to work alongside them as trusted guides when crafting solutions unique to their business problems. Join us to hear how Kadir is listening and designing solutions, through apps and new practice offerings, to put the needs of his customers first.

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Lead generation is not the key to tremendous growth. Most enterprise tech companies are handing their marketing leaders unreasonable goals around generating leads, but this strategy is actually stifling business growth. In this episode, Nate and Brandon discuss how to unlock real growth opportunity – not with leads or budget, but with a fresh take on the role of marketing.

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Tricia Halbert and Jim Taylor - leaders of Partner Enablement at ServiceNow, sit down with Nate Netti from Forrest Co. 

By 2025—in just two short years—nearly 90% of the workforce will be affected by skills shortages in IT and digital transformation.

ServiceNow is taking steps TODAY to ensure a resilient future for their internal ecosystem and those within the ServiceNow Partner community. See how the solutions pr...

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Your business has to tap into the creatives on your team—the right way. In our 20+ years of experience, we’ve learned there are 4 key things creative people need to feel valued, put out their best work, and create meaningful content that will reach your customers and help grow your pipeline.

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This year's report underscores the need to position ServiceNow not only as an IT platform but also as a global business platform that touches every function of an organization. Newly added workflows have enhanced employee engagement and elevated customer experience, but what about marketing? Despite driving substantial influence over market recognition, customer sentiment, and overall revenue growth, marketing often remains is...

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Decentralized marketing may sound jargony, but it's real, it works, and it may be the answer for your business as you look to market new products or offerings in new categories. 

The most successful way to influence a given market is to understand the needs and pains of the market and to speak directly to these emotions. Obvious, but accurate. 

This becomes incredibly difficult, however, for large organizations that speak to hun...

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On today’s episode, Brandon takes a walk with marketing legend Bob Hutchins—a 20+ year veteran in brand, marketing, and business growth. Bob is the CMO of EKOM, an enterprise AI/SEO tool. He has authored several books on digital media marketing and currently hosts a podcast called The Human Voice. 

Listen in as we explore Bob’s take on what it truly means to win as a CEO in 2024. We’ll dig into the power of SEO and AI combined and d...

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Generic solutions and half-baked concepts no longer cut it. 

Matt Stoyka, CEO of NewRocket, a full-service ServiceNow Elite Partner, chats with Nate about how to apply verticalization to build better and more meaningful industry-specific solutions. Matt has been at it for 25+ years working as an entrepreneur, business coach, and enterprise leader for a handful of service-based businesses, so he has a lot of value to share. Listen it...

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Not sure there’s a benefit in humanizing your brand? Your workforce might beg to differ. In today’s episode, Nate and Brandon discuss the rising stars at most organizations: Millennials and Gen-Zers. And surprise, surprise --- what motivates them isn’t what motivated the generations before them. Listen in to learn the value of a mission statement and how this simple step can help strengthen retention rates and keep your employees e...

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Our host, Brandon Triola, sits down with Natalie Tollefson from Optimum Healthcare IT, at the State of Service Now Summit 2023. They discuss the 3 keys for users of Service Now to be able to prove their return investment to help enable advocates for the SN platform.

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Attention ServiceNow partners looking for new ways to stay relevant in the ServiceNow ecosystem -- this one's for you. Don’t miss our sessions with Michael Nordstrom, Director of America’s Partner Marketing at ServiceNow, as he discusses how his team can help partners scale, add value, and drive marketing initiatives to build their business around ServiceNow in his 1:1 session with Nate, “5 ways partners can remain relevant in...

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What can technology consulting businesses learn from winemakers? Imagine you get to be a winemaker for a month. Your vineyard, your grapes, and your product are all incredible. You know it. Your team knows it. But how do you convince the shopper in the grocery aisle to know it? Why should this buyer pick YOUR bottle amidst the hundreds of others on the shelf? What do successful winemakers do? The answer can be found in their packag...

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The fight for attention has never been more intense. Trust is now the equity that no tech consulting brand can afford to not invest in. As human interactions become more digital, how can marketing and brand leaders instill trust with their audience? In this episode, Nate and Brandon discuss how trust is still transferred person to person, and offer up actionable steps for building meaningful relationships with decision makers at th...

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Like every good movie you've ever watched, all successful stories start with this ONE thing - a human-centered story.

In this episode, Nate and Brandon offer up the 7 steps to human-centered storytelling, starting with your target audience’s problem and landing with a clear picture of how life could improve for your audience if they follow your guidance — or take a tragic turn if they don’t.

This episode is meant to be actionabl...

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This week Nate and Brandon go a few layers deeper on storytelling by sharing tragic (and heroic) tales about the basketball days of their youth, and highlight the guides that helped them overcome their pain and feel like heroes. 

Better yet, this episode demonstrates how YOU can help your clients overcome their obstacles—and become their own heroes. 

We dig into being a helpful guide that will serve your market be...

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Do you remember a commercial that made you cry? In this week’s episode we dig into the value of emotional storytelling and how businesses can use this tool to shape a powerful, relatable narrative. Nate and Brandon look at how some of their favorite consumer brands, like Patagonia, have successfully applied a human-centered messaging framework—and how B2B service providers, like ServiceNow, ClickUp, Celonis, and Slalom are similarl...

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In today’s episode: all things branding. Nate and Brandon dig into what "branding" really means, why McDonald's sells more than hamburgers, how "hero syndrome" is a trap, and why the Girl Scouts get it right every cookie season. Plus, gain three actionable steps you should take to humanize your brand—and why doing so creates the consistency you need to grow revenue.

A super helpful hint: your brand is not fo...

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There is a marketing revolution happening in technology consulting. Enterprise businesses in B2B tech are elevating their brand, amplifying their message, and selling more—by being human. This is a podcast for leaders in digital transformation, marketing, branding, and business growth—or for anyone looking for a sustainable and competitive new approach to brand and marketing.

In our kick-off episode, get to know Brandon Triola and N...

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Welcome to the Humanity Sells podcast. A podcast that looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and selling more in 2023 through human-centered brand & marketing. Hear from CCO and Co-Founder of Forrest-Co, Brandon Triola, as he shares the impetus behind starting the Humanity Sells podcast with business partner Nate Netti. 

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