Decentralized marketing may sound jargony, but it's real, it works, and it may be the answer for your business as you look to market new products or offerings in new categories.
The most successful way to influence a given market is to understand the needs and pains of the market and to speak directly to these emotions. Obvious, but accurate.
This becomes incredibly difficult, however, for large organizations that speak to hundreds of markets and across various verticals. Think about a large consulting firm—they’re known for accounting but want to break into healthcare. Can they leverage their existing brand recognition in a new space? If so, how?
This episode explores how decentralized marketing can help businesses reach new audiences by telling better stories with smaller, specialized creative teams.
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