This year's report underscores the need to position ServiceNow not only as an IT platform but also as a global business platform that touches every function of an organization. Newly added workflows have enhanced employee engagement and elevated customer experience, but what about marketing? Despite driving substantial influence over market recognition, customer sentiment, and overall revenue growth, marketing often remains isolated from the rest of the enterprise — until now.
Hear how Ben Person, Co-Founder and CEO of Tenon, is working to empower marketing teams with tools for connectivity and collaboration, enable marketing leaders to make informed, data-driven decisions, and ultimately, unite and expand global enterprises with a Marketing solution built on ServiceNow.
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