The Creative Tug-of-War: Generators & Synthesizers

Does your team struggle to balance big ideas with practical execution? Do brainstorming sessions feel endless, or do rigid processes stifle innovation? In this episode of Humans First, Visual Logic’s Andrew Sladky, Kayla Byington, and Nick Bray explore how understanding the roles of generators and synthesizers can transform the way teams collaborate and make decisions.

Drawing from Kim Goodwin’s Designing for the Digital Age, they break down how generators push boundaries while synthesizers bring order—and why teams need both to succeed.

Discover how embracing these roles can lead to better collaboration, more effective decision-making, and stronger product development. Learn how to identify these traits in yourself and your team, and optimize the way you work.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

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To learn more about Visual Logic’s Humans First approach, ⁠visit vlgux.com⁠.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogicux.com/podcast⁠

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Keywords: UX design, product development, team collaboration, leadership, innovation, design thinking, agile methodology, business strategy, decision-making.