Your Roadmap Is Lying to You—Why Features Won’t Fix Your Product

Why do so many companies feel stuck in an endless cycle of feature requests and customer demands? Often it’s because they’re trapped in a pattern of reacting to their customers instead of leading their customers. In this episode, we break down the three phases companies go through—engineering-led, customer-led, and design-led—and why making the leap to a design-led organization is the key to innovation.

We explore the hidden forces that keep companies from feeling a “glory days” mindset, the difference between simply listening to customers vs. truly leading them, and how to build a product vision that inspires your team while shaping the future of your industry.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

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To learn more about Visual Logic’s Humans First approach, ⁠visit vlgux.com⁠.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogicux.com/podcast⁠

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Keywords: design-led organization, product strategy, customer-driven innovation, design maturity, user experience, engineering vs. design, feature creep, product leadership, innovation mindset, digital transformation

For more Humans First, visit: www.visuallogicux.com/podcast