Humans of SaaS

In this episode, Ben sits down with Alexa Gates, Demand Generation leader at Catalyst. During their conversation, Ben and Alexa discuss the value of being direct and upfront in all communications, and why it’s essential for organizations to have a clear mission in mind from the get-go. Alexa explains how a role in demand generation can be compared to putting together the pieces of a jigsaw puzzle, and how in many ways, the function...

In this episode, Ben sits down with Sara Masson, the VP of Customer Success at leap tools, a company that’s on a mission to revolutionize the retail experience through AR technology. Sara recently joined the company following the birth of her daughter. During their conversation, Ben and Sara discuss a wide variety of topics including parenting, customer success, company culture and even juggling work with breastfeeding. They offer ...

In this solo episode, Ben discusses various aspects of tech culture. He shares his perspective on recent scripted drama series that have depicted tech startup culture like Super Pumped featuring Joseph Gordon-Levitt, about the founding story of Uber, WeCrashed featuring Anne Hathaway and Jared Leto, about the founding of WeWork, and The Dropout featuring Amanda Seyfried, about Elizabeth Holmes and the story behind Theranos. Explori...

In this episode, Ben offers his take on some of the most controversial headlines in the business world today. He discusses how Peloton recently laid off 20% of its staff (2,800 people), and why people are saying the way the leadership team handled the layoffs was tone deaf. Ben also discusses how Apple classifies every employee as an “associate” after they leave the company, regardless of what their title was while they were there,...

In another special solo episode, host Ben Winn is back to discuss more key trends and developments happening in the SaaS community right now. He explores the idea of sabbaticals, which are now being offered as an employee perk at companies like PayPal, Adobe, Dropbox and more. Ben also discusses the overall sustainability of the remote work movement, and how it can be balanced with in-person collaboration and community. Finally, he...

In this special solo episode, host Ben Winn discusses new key developments happening in the SaaS community. He explores the concept of the four-day workweek and how it may help to boost productivity, different time-saving strategies, and tips for any professionals who are hoping to make a change in their career in 2022. Finally, Ben rounds out the episode by emphasizing the importance of placing a strong focus on employee satisfact...

In this episode, Ben sits down with Lloyed Lobo, the Co-Founder and President of Boast.AI., a company that automates access to research and development, tax credits and innovation incentives so companies can fuel their growth while preserving equity and avoiding red tape. During the episode, Lloyed shares the details of his non-linear founding journey, his thoughts on building brand equity, and how creating a strong sense of commun...

In this episode, Ben sits down with Liz Willits, the owner of Liz Willits marketing consultancy and the number one marketer on LinkedIn (according to her mom). Liz specializes in email marketing, copywriting, content marketing and demand generation, and she works across customer success, sales and marketing teams. During the episode, Liz explains the reasons behind her decision to operate as an independent consultant, why she uses ...

In this episode, Ben sits down with Melissa Kwan, the Co-Founder and CEO of eWebinar, a tool that automates webinars to free up more of your time. Melissa shares the fascinating story of how she became a digital nomad to travel the world, and what she learned from the experience of building eWebinar on a completely remote basis. She also offers some insightful advice about prioritizing happiness and building your career around your...

In this episode, Ben sits down with Guillaume Moubeche, the CEO and Co-Founder of lemlist, sales automation and cold email software that helps companies personalize cold emails, automate follow-ups, and engage with leads across all channels. During the episode, Guillaume shares the company’s unique growth strategy, the story of how the company nearly failed twice, and the philosophies he holds that have led him to success. He also ...

In this episode, Ben sits down with Eric Johnson, the director of the Center for Decision Sciences at Columbia University and the author of the newly released book, The Elements of Choice. During their discussion, Ben and Eric talk about the science of decision making, the tools that can be employed to steer decision making, and how it all applies to the larger context of tech and the customer experience. Eric provides an overview ...

Fred Reichheld is a Bain fellow and the inventor of NPS, or Net Promoter Score, which is a system adopted by thousands of companies around the world to measure customer loyalty. He's authored several bestselling books that have helped companies thrive in a customer-driven economy, and according to the New York Times, his work has put loyalty economics on the map. In this episode, Fred and Ben discuss strategies for measuring custom...

Jack Ryan is the Partner Manager at SaaStr, the world’s largest community of SaaS professionals. In this episode, Ben and Jack discuss Jack’s journey of suffering a broken neck and numerous strokes, which led to his paralysis and near death. Jack tells the inspiring story of how through sheer grit and determination, he was able to overcome his injuries to regain full mobility and even climb Mount Whitney, the tallest summit in the ...

Leah Chaney is the founder and Chief Experience Officer of BetterGrowth, a consultancy that helps companies gain clarity on why sales are decreasing, churn is climbing, and employees are leaving by providing a step-by-step action plan. She’s also the Founder of BreakoutCS, a community for CS professionals. In this episode, Ben and Leah discuss the stories behind BetterGrowth and BreakoutCS, some of the challenges she’s faced while ...