TikTok’s U.S. usage has surged dramatically, with over 21% of Americans now tuning in weekly.
But what does it actually take to grow a brand into a TikTok sensation?
We sit down with Neha Jogani Narang, former CMO of Roblox. Under her guidance, Roblox became one of TikTok’s largest brand presences in just two years! Before Roblox, Neha made her mark at Facebook (now Meta), where she transformed its F8 (now Connect) conference into a globally renowned tech event.
In this episode, Neha dives deep into:
- Disruptive Marketing: What does it mean? How did Neha use this technique to propel growth at TikTok and Facebook (Meta)?
- What is Developer Marketing? Why are developers important to a tech company? Developers as influencers.
- Company Events in Technology: Can only large companies host events/conferences? How to measure ROI? Founders/CEOs involvement at Company Events
- Why is Risk-taking key to having an impactful career?
- Requisite Infrastructure for a Modern Mom! :)
Watch and learn!
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