Hustle Her - Olamide - Hustle Her

Episode Transcript
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Speaker 1 (00:02):
It's time for hustle her podcast.
I'm your host, Deshae Keynes.
Hustle her is all aboutinspiring women through real
life experiences that havehelped to mold and develop not
only me but my guests into theentrepreneurs and leaders we are
today.
If you're an enterprising womandetermined to succeed and

(00:22):
looking for a bit of motivation,a bit of tough love and some
actionable takeaways to be thebest you girl, you are in the
right place.

Speaker 2 (00:35):
Hey, guys and welcome back to hustle her podcast.
Thank you so much for spendingsome time with me today.
I genuinely appreciate it.
As always, big shout out to ourseason sponsors, brown and
company and 59 front.
So today I am super excited,one fanning, but also super
excited for my next guest.
Not only is she a Forbes under30 30 under 30 for 2023.

(01:00):
She also has the fastestgrowing brand in Sephora for
2023.
She's also the youngest womanto raise 2 million in investor
funding, as well as 10 plusmillion in VC funding.
She also is a philanthropistwho is literally given over
$100,000 to around the world,and then also she's donated here
in Bermuda as well.

(01:20):
My next guest is a Lama day,the founder and CEO of topical.
I'm so excited to be here, girl, so am I.
How are you doing?
I'm great, I'm great.
I slept well last night.

Speaker 1 (01:33):
That's good.

Speaker 2 (01:34):
How are you?
I'm good.
Thank you for asking that.

Speaker 1 (01:37):
That's not always happening, you know it doesn't
go both ways, so I'm actuallygood with that.

Speaker 2 (01:41):
But yeah, I'm doing well in the gym, so day two I am
not doing as well.
I've been traveling so muchthis last six months that.
I'm completely off my Pilatesgame, but as soon as I touch
down I have like an intense bootcamp for like a week.
We'll have to go on anothertrip, but I'm going to do like
maybe even twice a day to tryand just catch back up.

Speaker 1 (02:04):
Yeah, I feel it Definitely.

Speaker 2 (02:06):
Dirty.
December is coming up and Idefinitely have to look good.
So there you go.

Speaker 1 (02:10):
So we're all for that All right, so hopefully mine
lasts a little bit longer thanthe two days but I'm committed
as of right now, so we're goodto go.
All right, so we start with afew rapid fire questions and
then we're going to jump rightin.

Speaker 2 (02:22):
Okay, cool, all right .
So I'm happiest when Ooh, I'mhappiest when I am creating,
when I'm a.
I have this new thing that Isay I call people who are
similar to me left braincreatives.
So a left brain creative issomeone who creates new ways of
doing business or new ways oftalking to customers and just

(02:46):
creating magic in the businessworld.
And the reason why I have, like, coined this term left brain
creative is the right side ofyour brain is actually the
creative side, that's like theside that can sing and draw.
The left side of your brain ismore analytical.
It's the one that does numbers,and I never felt like I was
either one of the other right.
Like I'm not the best person atfinance.
While I can read an Excel sheet, I'm not the person who's

(03:09):
building the PNL.

Speaker 1 (03:10):
Got you.

Speaker 2 (03:11):
But on the other side .
I can't draw, I can sing alittle bit, I can hold the tune.
I call myself praise team.

Speaker 1 (03:17):
Praise team.

Speaker 2 (03:17):
Exactly, I can do that, but I'm not necessarily
the person who, like I, know howto like match colors together.
Or I was talking about earlyabout my content creator friends
.
I struggle with content and sothis idea of a left brain
creative is is match, matchingthem two together right.
So, left brain being analyticaland smart but then creative.

(03:37):
How do you take that analyticalskill and apply it to something
that feels?
Creative, so I definitely feelhappiest when I am really in my
left brain creative mode.

Speaker 1 (03:48):
I'm gonna steal that you coined it, girl, I'm gonna
be your credit, but I'm gonnasteal that one because I like
that too, because I cannot drawto save my life, but you know
you get, you get sparked, andyou know, inspired.

Speaker 2 (03:58):
And so yeah, left.
But I think the issue is thatwe shouldn't just look at
creatives as just like one thing, like creative is not just a
person who can see our draw orlike design clothes, like you
can be creative and kind of anysee.
Yeah absolutely Okay.
So tell me your nighttimeskincare routine.
So, as you know, a founder of askincare brand, like what do

(04:18):
you do?
I am such a function girl.
It's so funny the reason whyTopicals is the way it is, which
is that we only create like thebest product for each skin
condition, like we don't createan entire line of products.
We literally target that oneproblem you're having.
So if you have dark spots, youknow, faded serum for your face
you missed for your body, foryour under eye area, faded eye

(04:41):
mask.
Like we do not create like afull line.
It's because I'm the same way.
Like I have a very simpleroutine.
I use the use of the peoplecleanser, I use the good
molecules.
It's a toner.
I used to never be a toner girl, but like I'm been a toner girl
recently.

(05:01):
Let me tell you because I havesuch oily skin.
The toner is really greatbecause it really does help
shrink the size of my pores andI noticed that I'm not as oily.
And then I use faded because Iliterally still have dark spots.
Yes you know, acne just pops upall the time.

Speaker 1 (05:16):
It's like you get rid of the dark spot and it comes
back.

Speaker 2 (05:18):
So I use faded and then I use like butter as my
moisturizer, if not like butter.
The other moisturizer I'vereally been loving is the
Charlotte Tilbury moisturizer.
I can't remember what it is,but it's really good base for
your makeup, yeah, so I use theCharlotte Tilbury one for my
makeup as well.

Speaker 1 (05:33):
It's so great.

Speaker 2 (05:34):
It's like not heavy, not oily, and again I have super
oily skin and then I use sealedwhich is our new, like acne
scarring primer.
I don't necessarily have acnescars, but again, I have really
large pores, so it really justcreates that film on my makeup
and yeah, that's before I getinto my makeup.

Speaker 1 (05:52):
So okay, all right, cool, all right.

Speaker 2 (05:54):
Who would you say is your closest friend or friends?
Ooh, that's really interesting.
So I'm really close with myfamily.
My sister and my brother arereally close to me.
We all are very similar.
Obviously, we were raised bythe same parents, but we're also
very different, yeah, and Ilove that about us.
So I would say my siblings aredefinitely who I'm really close
to.
And then my best friend, donye.

(06:16):
I always say she's like theother side of my brain, so while
I'm left brain, she's very muchright brain, but I think I'm
teaching her how to be more leftbrain.
She's teaching me how to bemore right brain, gotcha.
So I'd say I'm really close toher.
And then my college friendsthat I ran track with.
I still keep in touch with them.
Yeah, I would say those are thepeople that I'm super close
with.

(06:36):
I think what's really fun aboutmy life right now is like I'm
exiting a lot of like old selfin a sense and I'm like entering
into, like a new self.
And then entering into this newself, it's taken me to so many
different cities and I think I,yeah, I'm just like learning so
much about different culturesand different people.

(06:57):
Yeah, so I take my best friendswith me, I take the people that
I love with me.
Obviously we talk on the phone,we FaceTime, but it's been
really fun to make new friends.
Yeah, I think it evolves aswell as you get older.
Like you have your childhoodfriends, people that have been
right or die for forever, butlike in different phases of your
life, as you get older you havedifferent like segments of
friends too, and I love whenthey all come together as well.

(07:17):
That's one of my favorite parts, because it's like oh, you know
, and then you like oh, now Isee why you got all my exactly.

Speaker 1 (07:22):
It's super cool.

Speaker 2 (07:24):
All right, cool, so huge brand, all these things.
What was like the first thingyou kind of spent your first big
paycheck on?
Oh, first big payday.
That's a great question.
It's so funny.
I am obsessed with shoes andhandbags Same girl, so obsessed.

(07:45):
So I think the first big girlpurchase I made was a purse, and
it was a purse that I neededbecause I was traveling a ton so
I needed to put my laptop inthere and all those things.
It was a go yard tote and thatto me was such a big deal.
I was so excited about it.
I thought go yard was such acool brand.
So, yeah, that was my first biggirl purchase.

Speaker 1 (08:07):
All right.

Speaker 2 (08:08):
What does love feel like?
Love feels like a safe space toexplore yourself.
I think love in the past to me,I maybe have thought that it
was a feeling right, but I thinklove actually is a practice.
I've heard that a lot of peoplesay that a love is a practice,

(08:33):
and, yeah, I think that it's aplace that feels safe enough for
you to be yourself, get itwrong and for you not to be
judged.
I think it's difficult though,because, as humans, like you,
want to see the best parts ofsomeone.
You don't always want to seethe full 360.
But I think, in those moments,being able to see people at

(08:56):
their lowest or when they'restruggling, and still choosing
to love them.
That's why love is a practice.
You have to choose to stilllove that person or to love
yourself.
I think that's another thing.
We talk a lot about externallove, loving someone else, and I
think the last two years havereally been a journey of love
for myself.
And yeah, it's like acceptingthat I'm not always going to be
the happiest, I'm not alwaysgoing to be the most smiley, and

(09:18):
that's okay.
I was very much a peoplepleaser.
I still kind of am, but I thinklove in myself has very much
been like it's okay to set aboundary and say I actually
can't do that Still working onit.

Speaker 1 (09:30):
But yeah, and it would not perfect.

Speaker 2 (09:32):
We will all get there one day.
Yeah, all right.
So what are you listening toright now?
What's on repeat for you?
Uk rap?

Speaker 1 (09:38):
So I moved to London.

Speaker 2 (09:40):
I moved to London in August and I've just been around
so many people who are likereally shaping the music
industry A lot of my goodfriends that I'm with in London
and so I've just been listeningto so much music.
So I was listening this morning.
I almost feel like it's amorning playlist all the time
plays, but some morning playsfor me for sure to like amp me
up for the day, and the playlistis literally called sounds from

(10:01):
ends.
I made that up.
Yeah, I'll take credit for thatone, so corny but sounds from
ends and on that playlist.
The first song on that playlistis Park Chen-Wa by Hedy one and
K trap.
Such a good song.
I really love it.
The next song is Trojan horseby Dave and central C.

Speaker 1 (10:24):
So I'm not up on my UK rap so now I feel like I need
to go and get up on it.
Okay, send it to me.

Speaker 2 (10:29):
Who else do I have on there?
I have unknown tea goodums.
That's a really great song.
Okay, rushy pressure, that's agreat song.
What else is on there?
Starlight by Dave, clash byStormzy and Dave.

Speaker 1 (10:45):
I'm really I'm really I'm a really big Dave.
I'm invited for a name that.

Speaker 2 (10:50):
I like Dave and Tia Cola meridian.
So, yeah, I'm listening to alot of UK rap.
And then, on the other side too, I'm listening to a lot of like
young women who are likerappers.
So, like I'm listening to Brazy, who's out of Nigeria.
She has a song called OMG.
That's really good and I tendin front of French.

(11:10):
For what?

Speaker 1 (11:12):
is it Attention?

Speaker 2 (11:14):
I think attention is what.
Oh not sure but it's.
I'm listening to Detto Black.
I'm listening to who else?
Chi Virgo, I'm just reallyloving, like the young African
women in rap and music.

(11:35):
And then from South Africa, I'mdefinitely listening to Tyler.

Speaker 1 (11:38):
I'm listening to Elaine.

Speaker 2 (11:40):
So, yeah, it's been like a really cool mix, I think.
My what I'm really realizing,though, is that, in all of these
different geographies, I'mactually seeing a lot of African
artists in a lot of differentgenres playing these spaces, and
I'm having so much funlistening to them.
Yeah, definitely, I'm lovinghow Afro beats is weaving into,
and it's now more mainstreamthan it ever has been before.
Like I went to Afro nationconcert this year.

(12:01):
Like I would have never, liketwo years ago, that wouldn't
have even been on my list ofthings Right.
So I absolutely love it.
So, yeah, okay, and thenfinally.
So this has become a thing thisyear.
Well, the last two seasons, whois your celebrity?
Well, I guess for you, who wasyour celebrity crush growing up?
Cause I'm not trying to put youout there, child, you can't use

(12:22):
celebrity crush now and thatbecomes a.

Speaker 1 (12:24):
thing.

Speaker 2 (12:26):
Who was my celebrity crush growing up?
You know what's so funny and Ialways say this that like I just
wasn't that girl who was likeyou know like people have like a
fairy tale, like their weddingand all that.

Speaker 1 (12:40):
Yeah.

Speaker 2 (12:42):
I don't know what I was thinking about, but it
wasn't that I think it was causeI was such a top Building this
brand apparently.
Like, from a sense, when I waslittle, I've been very
entrepreneurial.
I was very sports oriented.
I ran track, I playedbasketball, I played volleyball,
like I was so into sportsGrowing up, and again, not that
I didn't have crushes on people,but I just can't for the life
of me think of someone where Iwas like, oh, my goodness, it

(13:04):
was you.
You know this person?
Yeah, the only.
For some reason, the onlyperson that's coming to mind is
Troy Bolton from high schoolmusical, and that can't be real.
Man, I mean, if that's yourthing I'm not hating, I mean,
you know, but I'm like is itreally him or is it just him?
Because I was obsessed withhigh school musical.

Speaker 1 (13:22):
I mean it's a possibility.
It couldn't be a possibility.

Speaker 2 (13:25):
So high school musical came out when I was a
little bit older, so I only knowabout it because of my sisters
who want.
The two of them are close toyour age, so yeah, that makes
sense, but I don't remember alot of people from high school
musical, except for what's hisname?
Zac Efron, yes, but then it wasanother guy, the black guy

(13:48):
Corbin Blue.
Yeah, corbin Blue was cute too,let me tell you I was thinking
Corbin Blue, but I was thinking,I was like I wanted to say the
cordon blue.

Speaker 1 (13:55):
So I was like that's the wrong thing, so I didn't
want to say that.

Speaker 2 (13:59):
But yeah, so that's why I didn't say it, because I
was like maybe that's not hisname, yeah, I'm trying to also
think, and I also think theother issue is like there are
other people that I'm thinkingabout, that Like, maybe I had a
crush on her, I thought theywere cute, but they're so
problematic now.

Speaker 1 (14:10):
I can't even say their name, you sure?

Speaker 2 (14:11):
can't there's something like R&B singers that
I would love to say are my, butthey have done things over the
years that I'm like, oh,unexcuseable, unexcuseable, 100%
.

Speaker 1 (14:21):
And you say one thing and we're not trying to take
nobody's brand today, so wedon't.

Speaker 2 (14:25):
I would say the music stars were definitely like.
You know, there's some songsthat I know.
Take you right back.
I'm thinking of one particularartist who was dancing, and he
was young.

Speaker 1 (14:37):
Yeah, you know who I'm talking about.
I got you.

Speaker 2 (14:40):
But it's just like, it's just so sad that like we
can't even like people anymorebecause people are just doing
Just not acting right, notacting right and doing the right
.
And the crazy part about it iswhat we live in, a day and age
now, where it doesn't matterwhen you did something, yeah, so
things are coming to lightExactly, yeah, anyway, all right
.
So you spoke a little bit aboutyou know, playing sports,
growing up, like, tell me a bitmore about you as a kid.

(15:02):
Me, as a kid, I have alwaysbeen very ambitious.
I think that I'm the oldest ofthree, I'm Nigerian, I'm a woman
.
I think, like all of thosethings shape your reality and
shape my reality for sure, mademe very responsible as a kid.
I think my mom she has to saywhatever's worth doing is worth

(15:26):
doing.
Well, so I think, from young,I've always wanted to do things
well.
I always wanted to be the bestat something, and so I was
definitely studious, got goodgrades in school, but I was a
chatterbox Like definitely gotthe note home, notes at home
that she's a great student, butshe talks too much.

Speaker 1 (15:45):
Yeah, parent-teacher conference.

Speaker 2 (15:46):
Deshae's great, but that mouth yeah definitely.
Definitely.
So yeah, I was like veryrambunctious.
I was very like loud.
There's pictures on myInstagram of me.
I was always striking a poseand I never have wanted to be a
model, but I was the goofiestkid that you probably and I'm
still goofy.
I think people see me as theCEO and trying to do a better

(16:07):
job of like definitely showingmy personality, but I have been
told that I am funny and I'vebeen told I'm funny by men.
Okay.
That's hard, Men that's hard.
Men are kind of hitters, so theylike even if you are funny,
they act like you're not.
But I've been told by multiplemen that I'm funny Because.
I think when we give each otherblies when it comes to funny,

(16:27):
right.
So if a guy tells you you'refunny, I feel like that's a
really good thing, because menare.

Speaker 1 (16:30):
They can be haters when it comes to the funny thing
, I agree with you.

Speaker 2 (16:34):
So definitely like, was this that silly kid would
dress up in outfits?
Like?
I was very okay with beingdifferent, yeah, um, but I think
I also still struggled withbeing different because I think
it didn't make sense to me whymaybe people didn't like me or
things didn't really go the wayI wanted them to, because I
thought about the worlddifferently.
But, yeah, I was.
I ran competitively in middleschool, high school and then got

(16:57):
a full scholarship to UCLA Wow,um, I ran the 400 and it was
tough.
Like I love sports and I lovewhat it's done for me, because I
definitely think I have a lotof resilience and I'm
disciplined, um, and I have,like teamwork skills, um, but it
also was just really, reallyhard.
Now that I think back, and Ithink that's even why some parts

(17:19):
of my life now are still veryhard, yeah, I think I've become
numb to things being hard,though, and that's served me
well.
We were talking a little bitearlier and I was like when
people read my book.
I'm like who is this girl?

Speaker 1 (17:30):
And how does she do all those things?

Speaker 2 (17:31):
And like that girl is me.
Yeah, but I think the reason whyit's so hard is that I I said
that I have stress inducedmemory loss, which is like I've
just like compartmentalized somuch for better or for worse and
I spent the last year reallyfocusing on like getting out of
that compartmentalizedcompartmentalization.
But, um, yeah, sports, sportsmade me definitely who I am

(17:53):
today and like just there's somany things that have come out
of sports going to UCLA.
You know I talk about meetingum Rochelle, who was my business
partner at the previous companyum, we started which was called
Shea Girl, in partnership withShea Moisture.
I would never have met her if Ididn't play sports, because
we're together because she wasalso an athlete.

(18:14):
She was a gymnast, and so it'sjust crazy how sports has made
me who I am, but also it's likeopen doors for me that aren't
even specific to sports.

Speaker 1 (18:22):
Yeah, and so when you went to UCLA, you were playing,
you know you're running track,sorry.

Speaker 2 (18:28):
So what was your major Girl?
That's another thing, I'm just.
I am a polymath like to the T,so I'll tell you my majors,
where we actually ended up.
Okay.

Speaker 1 (18:39):
Walk me through it.

Speaker 2 (18:41):
I went into uni as a neuroscience major.
Okay, I wanted to be a brainsurgeon.
Hmm, again, something aboutthings being really hard just
attracts me to it.
And I want to give that up.
I want to give.

Speaker 1 (18:52):
I want to be a soft girl.
I'm passing it on to somebodyelse.

Speaker 2 (18:55):
So I was neuroscience at first, went in, really
enjoyed it because I lovedpsychology in the brain, but
realized that it was likesomething that I wasn't sure I
wanted to do.
So I switched over to cognitivescience, which is a little more
a mathematic, a little bit moremodeling of just like data.
So it basically takes the datathat you would get in like a
psychology study and it turnsthat into like analysis as that.

(19:20):
I do not like like any of that.
What is it?
Just like data entry and justanalysis, r studio, all those
different softwares you got touse to get out, I don't know.
Then I switched topsychobiology because I was like
psychobiology was this idea ofthe connection between and this
was in how long over time framethis is a year and a half.

(19:41):
Okay, this is freshman to halfof software.
Okay, okay, okay.
Psychobiology yeah, I was like,what is it?
Psychobiology is the connectionbetween mind and body and I
thought it was so fascinatingand I thought that's where I was
going to actually stay.
And then people don't realize.
But when you're an athlete,your coach is pretty much pick
your schedule Really, like youhave times blocked out where you

(20:03):
cannot take classes, and allthe science classes were in the
middle of practice.
So basically that meant I couldgo to those classes.
So I ended up.
Even though I really liked thatmajor, I ended up having to get
out of it.
And UCLA is a special schoolwhere it's really good in the
sciences, but there isn't abusiness major there.
The only the closest thing tobusiness is business econ, which
is economics.
Right, I wasn't going to studyeconomics.

Speaker 1 (20:25):
I don't care about the trends or none of that stuff
.

Speaker 2 (20:27):
So I wanted to learn about like business if I was
going to be in it.
So the other major that UCLA isreally popular for people call
it party sigh, because it's themajor people do when they want
to party but it was poly sidepolitical science.
But as I got deeper and deeperinto political science, I really
started to like it, because theI had this, this theory that if

(20:49):
I, if you could get someone tovote for you, for president, you
could get someone to doanything.
And so I thought, okay, whilepolitical science isn't the
exact root of what I want to do,I don't necessarily want to be
a lawyer, I don't want to be ingovernment.
I was like, what can I learnfrom poly side?
And I'm so glad I did it,because my concentration was in
race, ethnicity and politics,and what was so fascinating is

(21:10):
that I really learned about thehistory of how racism, classism
and colorism has impacted theway people's socioeconomic, like
living, and so it was just sofascinating to understand how
media actually has been used somuch in political science to
change the way people think.
I think the most, the mostmemorable thing that we learned
about was about, like, the foodstamps and how, although food

(21:33):
stamps are actually primarilyused by white Americans, it had
been branded as this black womanthing.

Speaker 1 (21:41):
Single mom.

Speaker 2 (21:42):
Single mom, black single mom thing, and it was
just fascinating to me because Ithink another thing that I was
understanding about politics andmedia was this idea that you
could change the narrative ofsomething and completely change
the way people viewed something.
And it sounds like I knew allof this at the time and that it
like laddered up to what I'mdoing now but it really was just
the way the wind blew me, andso I ended up graduating UCLA

(22:05):
with a BA in political sciencewith a concentration in race,
ethnicity and politics.
I had spent the first two yearsof my time at UCLA doing science
classes, so I had my pre-medrecs.
Oh my gosh.
And then I added anentrepreneurship minor, because
it got introduced to UCLA likemy.
The last year I was there, so Ilike packed all the minor
courses.

(22:25):
I had to into like one year,but I was able to finish with an
entrepreneur entrepreneurshipminor from the business squad
UCLA.
That's good, really cool.
So it was a very well-roundedacademic experience.
My friends, though, thought Iwas insane.

Speaker 1 (22:38):
Yeah.

Speaker 2 (22:39):
New major, huh Another one.
Like DJ Khaled over there, likeevery time.

Speaker 1 (22:43):
Literally.
Another one.
Yeah, I'm smiling so hardbecause I did PolySci in uni, so
did Maxi and so did my uncle.
Literally.

Speaker 2 (22:52):
Interesting.
So I wanted to be a lawyer andmy uncle ended up being one Maxi
was, she wanted to be a lawyer,kind of, but didn't end up
going that route either.
But yeah, so when you'retalking about that I never
looked at it through that lens,though, but it's very
interesting because everythingyou're saying is what you get
taught in a PolySci major at alltimes.
Yeah, so if you're the mayor ofa town or the president of a
country, you have to get peopleto like you.

(23:13):
Yes, and we learned so muchabout median voter theorem,
which is like this idea that,like, at the end of the day,
everyone becomes a centristbecause you don't want to pander
too much to one side or theother, because you'll never get
the majority of people, youwon't win.
Yeah, so it was just again.
So many things that arefascinating about politics, and
like politics sometimes aren'teven about the policies and laws

(23:33):
that go out.
It really is about who'sinterest and who has the most
money.
Like lobbying wasn't anything Ilearned a lot about?
Whoever has the most money andcan literally spend hours and
hours, days and days, weeks andweeks in Capitol Hill, basically
getting people to do what theywant to do.
That is how you like get thingsdone.
And so it was just reallyinteresting to start to take
that lens and apply it to otherbusiness industries and so,

(23:56):
simultaneously as I was doingthat, all of that that's cool.
I was also starting a brand.
I talked about this a little bitearlier in partnership with my
friend and her dad's company,which is Shea Moisture, we
started a brand called Shea Girland it was really it was her
idea.
I was actually I had never eventhought about who made soap.
I didn't think about the factthat you could sell it in a
store.

(24:16):
Like, I was definitely intodermatology because I loved
science and after I switched outof neuroscience when I was
doing psychobiology, I realizedlike, okay, like I'd love to do
something skin oriented, becauseI feel like your skin, like
your mental health, affects yourskin.
So I had definitely gotten intowanting to do something
dermatology.
But then, when I kind of gaveup the hopes of being a doctor,
I was like, eh, whatever.
But when she brought this ideato me, she was like I know that

(24:39):
you like dermatology.
My dad has his company.
I've watched him do this foryears.
Do you want to do it with me?
And I think that's when thislight bulb for me around
business and skincare and beautyreally became a thing.
The Shea Moisture had done anamazing job at bringing
inclusivity to the hair careindustry and then 2017, which is
the year before I graduatedcollege Fenty Beauty had

(25:01):
launched and we'd seen thepre-order of Shea Moisture.
And then I thought to myselfShea Moisture, did it in hair
Fenty, did it in makeup, who'sdoing it in skin?
And although I loved skin,that's really actually how I
arrived at like skincare as thecategory that we wanted to
address and came to the ideaaround even dark marks right,

(25:23):
dark spots, yeah, because thatwas something I knew was really
really affecting myself otherblack women, absolutely, and
that was one of the areas inskincare that I felt people
aren't looking at.
Black women To overlook us yeah,and like really trying to solve
their issues.
Someone came and sat next to meyesterday at the conference and
she was saying I've usedvitamin C serums like everything
and nothing worked.
And I use faded and it startedto go down and she was like why

(25:46):
is that?
And I was just telling her likewe actually do testing and like
we put things together withblack women in mind and I always
tell people when you make aproduct that works really well
for people on the fringes, youactually make a better product
for everybody.

Speaker 1 (26:00):
Yeah, for sure no.

Speaker 2 (26:02):
I think that's really important because we were
speaking about it yesterday aswell about the products and how
long it takes for a product tokind of come about.
So you graduate from university, right, and then you have this
other, the other brands.

Speaker 1 (26:13):
so Shea Girl, so Shea Girl was sold.

Speaker 2 (26:16):
Yes, and she was the shade moisture acquisition.
So that was sold.
And what year was that?
That was 2017.
Okay, so the end of my freshsorry, the end of my last
semester of college, yeah, ok.
So then Topicals then starts toform.
Then, or what happened betweenthen and the launch?
So brands like Glossier werelaunching, and I was fascinated

(26:40):
with Glossier because I thoughtit was the first real example of
a modern day brand that feltlifestyle, that felt like it
wasn't just about the productsand the efficacy, it was about
packaging, storytelling,community.
I've also been a huge lover ofstreetwear since I was young.
I have so many Jordans, so manysneakers.

(27:00):
I was definitely like thesneaker head girl.

Speaker 1 (27:02):
I wish.

Speaker 2 (27:03):
I always try to get into it, but I like it.
Oh, I love it, Even now likeI'm a big sneaker.

Speaker 1 (27:07):
I don't even know where to start.

Speaker 2 (27:08):
Yeah, there are some classics.

Speaker 1 (27:10):
We'll talk about that .

Speaker 2 (27:11):
We'll talk about classics, but yeah, I'm such a
sneaker girl, but I really wasobsessed with Supreme and Stussy
.
And these brands, that againthey were selling a t-shirt with
a box logo but people werelining up down the block to buy
them and to buy into thislifestyle and so a lot of these
things were happening and I wasjust super fascinated after
having that experience.

(27:31):
At Shea Moisture, I was likeone I knew I wanted to do
skincare, but two I was likewhat would it look like if we
could create a modern dayskincare brand that was
specifically inclusive to peoplewith skin of color, inclusive
to people with really chronicskin conditions?
And then we made it feel likeit was culturally cool, like a
streetwear brand.
What would that look like?
So many people laughed me outthe room.

(27:52):
They were like girl, thatdoesn't even make sense.
How are you going to make astreetwear brand like a beauty
brand?
Are you going to make itinclusive and you're going to
show skin conditions and it'sgoing to be colorful?
People were just like it'snever been done before.
It doesn't make any sense.
Three years later in thefastest growing skincare brand
at Sephora.

Speaker 1 (28:07):
At Sephora.
It clearly makes sense.

Speaker 2 (28:09):
It clearly makes sense, exactly.

Speaker 1 (28:10):
And as a consumer of the product one, it works and
two, I use it for I havepsoriasis right and to your
point.

Speaker 2 (28:18):
It really hit home a little while ago when you said
your mental health affects yourskin.
When I'm stressed out, I have apsoriasis outbreak, Same Every
time, like clockwork I'm goingto say like crack, I don't know
why Like clockwork, and soliterally on my back, and so I
use a few of your products onthat and it was one of the
fastest things outside of whatwas prescribed to me.
That helps clear it up and it'sthe craziest thing.

(28:40):
And Maxanne helped me as myproducer of the show, but she's
also my sister-cousin and shewas who put me on from the
ingrown here.
Serum first Favorite.

Speaker 1 (28:50):
Absolutely favorite, so that works like a charm.

Speaker 2 (28:53):
So between the sugaring shout out to Sugarbush
and that literally amazingproduct, so like when we found
out.
Anyway, I'm jumping around, butwe're going to get back to that
, but yeah, definitely as aconsumer it definitely works.
So it's so crazy to me howpeople can tell someone
something's not going to workand then a few months or years
down the line the product isselling and doing well, like.

Speaker 1 (29:16):
do you ever see those people that tell?

Speaker 2 (29:18):
you, it's not going to work.
You know what it's so funny?
The success is so much rightnow that I can't even stop to
say I love that.
But it's so funny becausethey'll come to me and they'll
be like we can't believe.
We saw this before everyoneelse and we passed on it.
Or we didn't want to invest, orbecause I pitched to like 100
investors before people werelike, yes, 100?
100.
100.
Yeah, people were just like noBeauty's saturated.

(29:40):
Also, I think people won't sayit out loud, but I was 21.

Speaker 1 (29:44):
I was a young black girl, but never.

Speaker 2 (29:46):
Yeah, I worked at Shameware.
Shouldn't done that.
But people were just like, whatdo you do, what do you know?
Like why wouldn't have thebigger incumbents already have
done this if it?
was such a great idea and itwasn't until I met Caitlin, who
is at Larry Hippo, who invested.
They wrote a check and sheactually ended up getting other
people to invest as well andthat's how we raised the first
$2 million.
And this was.

(30:06):
It was so wild because I mether on Zoom during the pandemic.
It's crazy Met her on a calland the next call she fast
tracked me to the head of thefirm and probably two weeks
after meeting her they said yes,that they were going to invest,
and she just used like I justknew that it was you, I knew
that you were going to get itright and that it was going to
be successful.
And we talk about this now and Ialways tell her thank you for

(30:27):
believing in me when no one elsereally would.
Yeah, and it's so crazy becauseI'm thinking now, knowing your
background and the PolySci major, like you got someone to love
you right.
You got her to love you and tobelieve into a product.
So it's a two-pronged thing atall times and that's a lot of
times why some people talk aboutother brands and like, why
can't?
When certain people launchcertain things, it doesn't stick

(30:48):
Because it's the you part of it.
That it isn't working and younailed that before anyone knew
who you were.

Speaker 1 (30:54):
Yes, and I would say that is what investors.

Speaker 2 (30:56):
If you don't have a track record of selling a
business before or beingextremely successful, or you
don't actually know theseinvestors personally, the way
you can build trust is byestablishing authority and
credibility within yourself.
So I was really adamant to themabout the fact that I had
worked at Shea Moisture.
Look at all these gaps I hadunderstood from working there.
Look at how fast Shea Moisturegrew.
Look at the exit price of theiracquisition.

(31:18):
Look at the fact that they tookhair care, which was saturated,
but because they brought in anew market that no one was
serving, look at how quicklythat grew.
And look at how the communityactually helped them grow the
business, versus them having tospend every dollar on marketing.
And so I also talked about thefact I went to UCLA.
I was pre-med, I had done abusiness school program at
Harvard.
I really wanted to create thisnarrative that I was the best

(31:42):
person to create this.
And that's exactly whatinvestors if they don't know who
you are.
That's the story you need toget them to understand, because
if anyone else does this,they're not going to do it right
, and I think that's what I soldto the investors.
It was like I'm the only onethat understands streetwear,
skin of color, yeah, the currentcultural zeitgeist around
brands like Glossier Harry's andproduct development.

(32:03):
I'm quite literally theembodiment of what this brand
should be.

Speaker 1 (32:09):
And it works, yeah, literally, but it was very a
holistic approach to how youwent out to people.

Speaker 2 (32:14):
And the thing it also goes back to the point about
being 21 at the time and thathappened is also crazy.
And but thinking about it,because I can think of a few
instances when we look at peoplewho frown upon age right, when
you're younger, you're just notseen as knowing anything.
Or what do you bring to thetable Because you haven't been
around the sun?
All those types of things thatwe like to tell people and, in
certain cases, actually isn'trelevant.

(32:35):
I was just going to say that ifyou think about tech CEOs and
tech guys who raise a ton ofmoney, they actually love the
Wonder Kid story.
Yeah, they love when you'reyoung and fresh and whatever.
But I always say when you'reyoung, black and woman.
Now, all of a sudden, it's ohno, like we.
That's a little too foreign of aconcept for us, but when you're
, you know, a Mark Zuckerberg,we should have the same, and I'm

(32:59):
not shading Mark Zuckerberg.

Speaker 1 (33:00):
I get it.

Speaker 2 (33:01):
Young people should be able to start businesses,
because we really do see thefuture.
Why would you give MarkZuckerberg hundreds of millions,
billions of dollars if?
Not and then, when I come andask now, it feels as if there's
more of a risk profile and so Ithink there's a lot of investors
that have to actually checktheir bias, because I don't
think they mean to do it, butthey, their brains, work so
quickly and they pattern matchand if you don't fit the pattern

(33:23):
, it's like they can't calculateit immediately.

Speaker 1 (33:25):
They cannot complete it.

Speaker 2 (33:26):
And the numbers are not making the sense and so okay
, so Topicals.
Now is launched 2020, right,and so you've launched middle of
the pandemic.
Yes, how did that go?
It was so stressful, like itwas so stressful because our
launch actually got pushed backfrom.
March of 2020 to August becauseof the pandemic.

Speaker 1 (33:46):
Yeah.

Speaker 2 (33:47):
And I say that like I'm so glad we launched during
that time, but also I literallylost my mind during that time
because, everything that couldbe delayed was delayed, whether
it was packaging, theformulation, even the funding
did not come until a monthbefore we launched.
Oh my, gosh we were literallyscrapping the smaller checks
that we had gotten up till thatpoint.

(34:09):
I remember running out of moneyin November of 2019.
And I was so fortunate becausethree days before Christmas, an
investor his name is Glenn he is.
He's such an interesting guybecause he worked at Google in
the machine learning and AIdepartment before.
It was really a big thing andreally made his success off of

(34:29):
that and for some reason heliterally has the Midas touch
when it comes to inclusivebeauty brands.
He's invested in this hair carebrand for women with super
curly hair Us, like he justreally understands it.
And he's a white man from likeNorthern California, but like
when I tell you that he's socommitted to understanding and
he just he gave us a $300,000check and like for an individual

(34:52):
not a fund to give you thatmoney is like it's mind blowing.
And he always tells me he's likeyou're like, you're like you
can't have favorites, but he'slike you're one of the people in
my portfolio that you're justamazed me every time that the
check I gave you look whatyou've like done with it, but we
literally ran out of money inNovember.
That check came three daysbefore Christmas, like Merry.

Speaker 1 (35:10):
Christmas, merry Christmas.

Speaker 2 (35:13):
And then I remember the next thing was just March
2020.
It was almost like every singletime, I felt like I was going
uphill.
Something would happen Crazy.
So what I really loved aboutthat period, though, is that,
because we couldn't physicallyget the product, we tried to
figure out ways to createcommunity before then, so we
launched this game.
It was like a quiz, a horoscopequiz called skin, sun and stars

(35:35):
, and it was basically, again ahoroscope quiz, so you'd give us
your time of birth, your dateof birth and then you would fill
in your skin conditions, andwe'd print out like a natal
chart for you based on that.
So, if you're rising was, let'ssay, virgo, we'd specifically,
we talk about a specificingredient that was really great
for your skin.
That was very Virgo oriented,and that game went viral on the

(35:55):
internet, on Twitter, we had10,000 people play the game
before we launched.
And that's how we were able toeven show investors that summer
that like, hey look, we'restruggling to get the product
out because of supply chain,because of X, y and Z, but you
should believe in us and thisbrand and write us a check,
because look at what we've beenable to do with like no product,
no money is no product, and soI always give people the advice

(36:16):
that like in those hard seasonswhen you're trying to get that
money, you're trying to getpeople to buy in.
Think like a marketer If youhave no physical product and I
think a lot of people think thatwhen you get the physical
product, that's when the money'sgoing to come.
All of a sudden, you're justgoing to put it on your website
If people are going to be like,oh my gosh, I found this brand,
I love it.
No, learn how to be a goodmarketer before you get a
product.
So by the time you get aproduct, you can just start

(36:38):
selling on day one.
Love that.
And so you start selling on dayone and you sell out Crazy.
Yeah, I call it that feel.
You know this whole experiencehas been.
Again, I am a spiritual person,so I always say, like God,
really God wrote the script, I'mjust acting it out.
It's what I really believebecause you would think that

(36:59):
even my background of polystypre-med all that meeting my
friend who's dad owned JaneWeissher, like you would think
that I put myself in thosepositions and I didn't.
And I think similarly with this, even the skin set in stars
game, like while, yes, we'vealways been really smart and
kitschy about how we like putthings together, I didn't know

(37:19):
that game was gonna get 10,000people to play it Exactly, yeah.
I didn't think when we launchedpeople were gonna be so excited
that they were gonna sell us outin 48 hours.
It's crazy.
I didn't know any of thosethings would happen and it's so
funny.
I look back at what ourforecasts were for that first
month and we 10xed that in thatfirst month Wow, and I just
could not believe that ithappened.
But I also, again, while I dothink faith and luck and all of

(37:39):
those things in favor play intoit, I also do like to tell
people again be really strategicabout how you're putting your
energy into something, becauseif you do something for long
enough and you have consistency,it will be, successful,
absolutely so then.
Okay, so we said at thebeginning, right around your
topicals, being the fastestgrowing skincare brand this year

(38:00):
in and I'm gonna say 2023,because obviously this will live
online forever in 2023, right?
So how do you get from sellingout into 48 hours into Sephora?
Yeah, that's a great question.
So when we sold out in 48 hours, we were actually in Nordstrom
through like a pop-up, so weweren't officially in Nordstrom,
it was just like a holidaysummer pop-up that they did.

(38:20):
So we were only in there for Ithink it was only three months
that our agreement was, and sowhen we sold out in 48 hours, a
Sephora buyer actually reachedout to me because they had seen
that.
And I think that's also why Ialways say be a good marketer
even before your product comesout, because trying to get a
Sephora buyer to get theirattention is really, really
difficult because it gets sent alot of pitches.

(38:42):
You also don't want to be thatbrand that's sending a pitch.
You want to be the brand thatthey find out on the internet
and they're like, oh, we have toget that.
And so shout out to Shelly, whoworks at Sephora.
But she saw us online do this48 hour sellout thing and was
like, sent it over to her teamand was like this brand is
really great.
And so we ended up having aconversation with them.

(39:04):
We ended up getting into theSephora Accelerate program,
which is like an accelerator forbeauty brands at Sephora, and
that program was reallyphenomenal because it teaches
you everything about thebusiness of Sephora, the
business of beauty how to market, how to finance your company,
how to run a P&L how to domanufacturing.

Speaker 1 (39:18):
I love that they do that.

Speaker 2 (39:19):
Yeah, it's an amazing program and now it's very it's
specific to underserved founders.
So it used to just be ingeneral for beauty, but now
they've specifically made it forunderserved founders, which is
really great, because they doneed to increase the number of
brands they have in their storesthat are started by black and
brown founders.
But yeah, that's really how wegot into Sephora.
So I also tell people theseopportunities to get into these

(39:39):
programs, make sure you'retaking them up on them, apply to
them, talk to people who'vebeen in them before to get a
good idea of how to build areally good application.
But make noise on your own sothat someone sees you and then
when these opportunities comefor these programs, apply.
Yeah.
And then the cool part aboutthe Sephora thing that I like
and I said this to you yesterday, but I'm going to say it again
is I remember being into for afew months ago and it was like

(40:01):
two shelves right of yourproducts and we were in there in
New York last month and it waslike this entire section.

Speaker 1 (40:07):
now it's got the big Topicals brand at the top and as
soon as you walked in we werelike, okay, cool, there are
Topicals, we go over there, weget our products.

Speaker 2 (40:15):
And so the evolution of the product in Sephora as
well, has also grown incrediblyfast.
Like online and you know Amazon, it's everywhere right Like how
I mean that's got to be anamazing feeling.
But how does that really feelfor you?
I always feel like I sound somorbid, but I do like to be
really realistic for peoplebecause I think that it's been

(40:37):
so hard, like getting from theoutside, and even sometimes I
pinch myself right Because inthree years, for all this to
have happened does feel likeI've had an easy ride.
But if I could, if the walls ofmy apartment could talk, if my
brain, if I could really saywhat I wanted to say about all
the different things that havehappened to me.
It's been hard and I thinkwhat's amazing about that
Sephora expansion is that weactually started Sephoracom.

(40:59):
We were not in Sephora storeswhen we launched in March of
2021, when we launched with them.
And we sold out in 48 hours.
There too, shout out to the 48hours, I don't know what.

Speaker 1 (41:07):
God does, but in two days.
Two days he works it out.
That's a sermon girl.
We can start that out In twodays.

Speaker 2 (41:13):
there's something about that 48 hour mark for us.
But we sold out in those 48hours at that.
2021.
Sephora March launch.
And again, Sephora usually justtests brands online.
They don't automatically muteyou into stores.
I'm sure you shop some brandswhere you can only get it online
at.
Sephora and not in stores.
But we did so well that theywere immediately like let's go
into all stores.
We went into 500 doors in undersix months.

(41:35):
That is not normal.
And it is quite literally almostimpossible.
And there's just so many thingsthat happened during that time.
We had a flood that impactedour warehouse, that flooded out
some of our ingredients.
We just had so many thingshappen, and so it's been hard
like just pulling the brand fromthe next phase to the next

(41:57):
phase.
But I think again, externallyit looks like it's flawless and
seamless it does.

Speaker 1 (42:01):
It's what you want, right.

Speaker 2 (42:02):
But it's definitely been difficult.
But I think it's so excitingbecause so we rolled out into
all 500 stores by the end of thesummer in 2021.
And then in 2022, we got asecond placement in the store
which is in the Beauty on theFly, which is basically the by
the counter.
So we have many faded in there.
And then this year, earlierthis year that's why you're

(42:24):
saying that what you're seeingis that we now have end caps in
over 250 doors in the US andmore coming, and so it's just
really amazing because we'requite literally selling through
our inventory so fast.
They actually have to have uson the wall in that little shelf
.
They have to have us with ourown end cap and on the Beauty on
the Fly because if not we runout of product too fast.

(42:46):
So it's been just so cool that,like we're getting all this
expansion and more footprint inthe store, because our community
is really going out and sellingus out day after day,
Absolutely.

Speaker 1 (42:55):
I was telling you yesterday, like you know,
because obviously we're not here, you're not here in Bermuda, so
you go away, you go and youstock up before the next time
that you're going away.

Speaker 2 (43:03):
So you have people buying in bulk.
And I remember walking aroundthe last time because I knew we
were doing this and the lasttime I was there well, at the
time I was hoping we were goingto do this I remember walking
around Sephora and almost everyperson that we were looking and
had something topicals in theirbag.
I remember that, rememberspecifically, and remember
because I was looking, becauseyou know, for this and I was
like this is actually reallycool, because it's not just us

(43:25):
coming in here to just gettopicals, you know what I mean.
It's other people buying intoit too, which was really cool.
I'm so gassed when people saythat and so funny because I feel
like I get really shy.
It's just like I've never hadan office.
I've worked at my apartment forthe last five years on this
brand and again, our team isfully remote.
We've done this over Zoom.
We do meet in person, I do flyinto town to see people, but

(43:48):
it's just wild.
What can happen when you againconsistency and resilience and
excellence.
Yeah, and that's another thingpeople don't take into account.
It's like people want to justput something out.
Yeah, yeah, just make quickcash.
Like I'm so meticulous, ourteam is so meticulous.
Like, shout out to Julia, ourcreative director.
She's extremely meticulousabout how things look, how we
put things out, and so I thinkit's yeah, that makes me so

(44:11):
happy to hear that people arebuying topicals.
Something that just likestarted in my brain, is now a
physical product that peoplespend their.

Speaker 1 (44:18):
Yeah, my shelf in the bathroom.
Yeah, spend their hard earnedmoney on.

Speaker 2 (44:21):
Yeah, I love that and we were talking as well, like
Maxie brought up like howinvolved are you in like the
day-to-day running of thecompany, Because we have some
CEOs are like oh, I created it,I'm just kind of like the face
of it now.
So how involved are you?
Maybe more involved that I needto be to?

Speaker 1 (44:38):
be quite honest.

Speaker 2 (44:39):
And I think that, like I'm more involved than I
need to be, but also I've reallyloved this last year.
I've also been able to step outof a lot of things, like we do
definitely have expertise in alot of different areas sales and
marketing, the finance, productdevelopment Like we have people
down, so where I don't actuallyhave to day in, day out.
But I will tell you, theinception of every product comes

(45:01):
from my mind, and if not fromme, it's like me, in partnership
with our product development,lead Every campaign that
topicals comes out with, exceptfor a couple of them that the
creative director really leads,if it's like E-com or comes from
my mind, and I think what I'msuper excited to is like to kind
of let that go.
I think the team is superbrilliant and it's been fun

(45:23):
though, because I just reallyactually love branding and
marketing to be a part of it,but I think I'm really excited
to also let people on the teamlet their ideas that they have
come to life as well.

Speaker 1 (45:35):
But everything up to now.
Yeah, it is hard.

Speaker 2 (45:38):
But I would say like the team is actually super,
super strong and I think what'sreally great is a lot of the
people that are on the topicalteam.
We share the same mind.
So even if I don't come up withthe idea, it's an idea I feel
like I would have come up with,or an idea that I like a lot
because they get me.
Julia gets me.
She knows how to translate.
Again, I was not a creativewhen I started this brand.

(45:58):
I was definitely more of like ascience business girl, and
she's really helped me learn howto translate my ideas into the
world.
Now, again, I struggled so muchwith that the first like two
years of the brand.
But, yeah, the products I wouldsay pretty much everything that
you see has come from.
I like plant the seed because Idon't want to take credit for

(46:19):
the full thing Because, again,julia, stella, our creative team
is excellent.
Yeah, but I'll plant the seedor something and then they'll go
out and, like, reference it andsee what it looks like, see the
colors, and then they're theones that truly bring it to life
.
Got it?
I love that.
So I mean, we've talked aboutall this stuff and how crazy the
past five years of your lifehave been in terms of like

(46:40):
business and growth and takingall of this on and like when do
you find time for family andfriends and a personal life and
dating, all of that Like?
When do you find time to do anyof that?

Speaker 1 (46:51):
type of stuff.

Speaker 2 (46:52):
Yeah, so I think that there's so much I've learned
about myself in the last liketwo years, really, and one is
that I'm quite a selfish person,and that's okay.
I used to beat myself up so badbecause I knew I was selfish,
and not necessarily selfish inthat I wanted the glory, but
just that like I was socommitted to this dream becoming
a reality, like I was soprotective and selfish of it,

(47:14):
that I definitely think thatthere's relationships that I
didn't foster well, there wasfamily that I haven't, didn't
see for a while.
But I also think that I amallowed to do that and I was
talking to my parents overThanksgiving that you come into
this world alone and you diealone.
And while I think community isreally important and family is
really important, I never wantto stand before God and for God

(47:34):
to tell me did you do what youwere sent to Earth to do?
And for me to start saying like, oh, but God, I really had to
like hang out with my family.
I really had to have a man Ireally had to like.
All those things to me aresecondary to the gift that God
has given me, and so, again, Ispent a lot of time beating
myself up for being selfishabout really, really wanting
this dream to exist, and what Irealized is that, while, yes, it

(47:58):
was selfish because I wanted itto come to fruition, look at
how this brand has touched somany more people than I thought
I could ever touch Absolutelyand so I think sometimes you do
have to be really set boundariesand I think your 20s is the
perfect time to do that and so,unfortunately, that means that
not everyone is going tounderstand you.
Not everyone can come with you.

(48:18):
And I think that has been thehardest part of this journey,
but also the most just likeeye-opening and rewarding,
because it's also really greatwhen you do meet people who do
want to continue on and peoplewho do want to adapt in the same
way you're adapting.
But I will say I don't thinkI'm the best at staying in
contact with friends or with aman or all of these different

(48:41):
things, even with my family.
But this last year has allowedme to breathe a lot more.
I talked a little bit earlyabout compartmentalization and I
started to realize throughtherapy that I was
compartmentalizing not just work, I was compartmentalizing life,
everything that was happeningto me, because it's really hard
to switch it off.
Yeah, yeah for sure.
And so I committed to myselfthis year that I was going to

(49:01):
feel all my emotions, the goodones and the bad ones.
I was going to feel all my winsand my losses, and that I
really was going to unpack mylife Like I wasn't going to go
through life successful on theoutside, but like not
internalizing what was going on.
And I think because of that Ihave also again let go of a lot
of things at Topicals, likethere are things at Topicals

(49:23):
where I'm like I wish I could dothat, like myself, I could do
it a specific way, but I can'tLike I just can't.
If we want this to scale, Ican't do that.
What I can do is lay afoundation and a groundwork and
communicate with that person andcoach them up so that it gets
to where we need to go.
But it's not going to be perfecton day one and that's okay.
But what that's allowed me todo is I can date now.

(49:44):
I can go on vacation, I can.
I'm living in London now.
I was living in LA for the last10 years Living in London.
Now I've been able to live inLondon and not skip a beat,
because people can be in personin different places.
I don't have to be at anymore.
So I'm definitely gettingbetter.
But I would agree with anyone inmy past who might say that I

(50:05):
was not exactly the most.
I was definitely like more ofan absent partner.
But I'm really glad that I cansay that because I think, yeah,
the self-awareness is there,just about to say because I mean
, you said something earlierabout being selfish and then I
was like in my mind I'm like Idon't know if that's selfish or
setting the boundary becauseyou're so focused on the vision.
But then you said boundary andI was like perfection, because

(50:26):
selfish also has this negativeconnotation towards it, which
sometimes I think it's okay tobe, especially when you're in
growth mode, like a lot ofpeople don't understand growth
mode when you're running acompany right or in your career,
anything like that.
People just kind of let lifehappen to them.
But when you're in growth modeand you have a vision that
you're trying to go on,sometimes other things fall to
the wayside of you knoweverything else while that's

(50:48):
happening.
So how would you say yourparents feel about you and what
you've created?
They're definitely happy.
So I think my mom was.
When I first told her I wasn'tgoing to med school, she was so
upset because she was like yougot the UCLA, you got there on a
full ride, like you can go toschool for free.
Like go do the hardest thingthat you can do.
My dad is an entrepreneur andhe was like you'll figure it out

(51:09):
, yeah.

Speaker 1 (51:09):
Like he literally was .
Like he's an entrepreneur, sohe was like you'll get it.

Speaker 2 (51:13):
You'll figure it out.
And so I think now they'reextremely proud of me.
I think they, because they'refirst, I'm, first gen, and they
came from Nigeria and, like,created a new life.
They wanted me to be what theycouldn't be, but what they
thought they could be was verylimited.
So me being, you know, beyondtheir wildest dreams.

(51:33):
Now for them, I think they it'sopened their eyes to see that,
like even my dad, he's had tonsof companies, but my dad is
raising capital right now forhis business and, like he only
started raising capital forbusinesses instead of funding
them himself or getting bankloans when he saw that I did it.

Speaker 1 (51:46):
Yeah.

Speaker 2 (51:47):
And so, again, it's this idea that, like even them,
their view of themselves hasbeen expanded by what I've done,
and I think that that's soamazing.
Does my mom still nag me aboutgetting a man?
Absolutely Of course she does.
She does 100%.
Does she nag me about spendingmore family time?
She does 100%.

Speaker 1 (52:02):
We adore her for it, though, because I think that's
what moms are supposed to do,that Right.
I feel like they're supposed todo that Right.

Speaker 2 (52:08):
And I think again in this year I've very much evolved
.
I said growing up, I was neverthe girl who thought about a
fairy tale wedding, like Ialways thought about beating the
boys in sports, I thought aboutschool.
But now, like I would love afairy tale wedding, I would love
, like you know, to be in arelationship with someone and be
just, you know, locked in withthat person and, like I, have a

(52:29):
heart.

Speaker 1 (52:30):
Like.

Speaker 2 (52:30):
I think that's what I could.
You think that was me.

Speaker 1 (52:32):
I think that was.
I think people don't think thatwould work.

Speaker 2 (52:34):
I would say, like a lot of people might think, that
I do, and not that I'm like rudeor mean, but just like that I'm
so focused.
Yeah, that people are just like,oh, like you don't have time
for anything else, but Idefinitely like I want to have
kids.
These are all these things thatagain like if you asked me two
years ago, I didn't want to havekids, I didn't like I just
didn't know about a lot ofthings because I just hadn't
even given myself time to thinkabout that and it just felt like

(52:56):
so many things were like beingthrown at me in life and I just
was like felt like I was beingbacked into a corner and I think
now I, because I've been giventhe space to be able to think
about my life and care formyself, I definitely am like I
want to be a mom, yeah, I wantto be a wife.
Yeah, I want to be a sister,more of a daughter, to people
around me.
I still want to make moneythough.

(53:17):
Yeah, that's on the top.

Speaker 1 (53:19):
That's on the list.

Speaker 2 (53:20):
That's hey.
You know, I think when youcreate something right and it's
yours and you're like that'sjust a baby too, you know what
he's kind of seeing come tofruition, you want to make sure
that that continues to do well,and regardless of what that
looks like after that.
So I guess quick pivot thoughon.
So last year around this timeyou came to Bermuda.

Speaker 1 (53:40):
Yeah, yeah.
So how you?

Speaker 2 (53:43):
ended up here.
Yes, so in I think it was May,I went to a business conference
in Nashville and I met a womanand I need to reconnect with her
actually.
But I met a woman and we weresitting on like the bus as we
were traveling out to thisestate that we were going to for
the business conference and shewas telling me about Bermuda.
She was like her cousin livesin Bermuda and she went and

(54:06):
visited him and she was like,yeah, you know, it's only 90
minutes off the coast of NewYork.
And I was like 90 minutes offthe coast of New York, like how
come I've never really heard ofBermuda?
Yeah, and no one's ever talkedabout it as like a vacation
destination.
And so she was like, yeah, likeI really love it and it's a
small island, but like it feelslike home for the community and

(54:28):
I don't know why that stuck somuch with me.

Speaker 1 (54:30):
but in October my birthday is, october 27th, which
I think you said your dad, mydad, my uncle's brother.
Crazy yeah, I was just likecrazy.

Speaker 2 (54:38):
Crazy, but I mean you connect with people.

Speaker 1 (54:40):
But yeah, I love that .

Speaker 2 (54:42):
But it was my birthday and at the time I was
just really going through a lotof like soul searching and like
that year had just been so hard,like extremely hard, in so many
different areas.
And so I was like, okay, I wantto do a trip for my birthday.
Usually I like stay home.
But I was like, no, let me justgo somewhere, just have a good
like four days.
And I ended up going to Bermudabecause I was in New York.

(55:02):
So I was like, okay, let's Itook my friends and I was like,
let's go to Bermuda.
I took three of my friends andI had.
I stayed at St George's, at theSt Regis, and I loved it Like I
was just like this place isbeautiful.
And at the time too, I wasgetting connected with the BTA,
the board of tourism, and theyinvited me to come to the PGA
tour after I just kind of toldthem a bit about myself and some
of the people I was bringingbecause all my friends are also
like influencers.

(55:24):
So I was like, yeah, we'd loveto like attend.
And Kaewon was like, yeah, ofcourse.
So we went to the PGA tour.
I got really close with the BTAoffice and then I just started
thinking to myself like Iactually have to come back to
Bermuda and I have to bringpeople with me, and so fast
forward the next year.
A couple months back in August,for our third birthday, we

(55:46):
brought 18 influencers out toBermuda from the UK and the US,
a mix of, again, contentcreators, some of our
philanthropy partners, expertsthat work with us, so
estheticians and we celebratedour third birthday and I think
it was the first time for me,too, that I actually like

(56:06):
stopped and paused and was like,wow, this is three years old
and we have the enough money, wehave enough resources to bring
folks, on all expenses paid,trip to an island like Bermuda
and they got to experience theculture, the food.
And I just felt so proud becausewe are the first I would say
black owned brand to do a brandtrip of that size.

(56:27):
And I just again, I hate thatwe're the first because I wish
that more black owned brands hadthe opportunity to do those
kinds of things.
Again, funding is lacking forfounders of color, but because
we have the funding, I alwaystell my team we have to be good
stewards of the funding we'vebeen given, the opportunity
we've been given, and I was justso glad that we brought brown
and black influencers, somepeople first time out of the

(56:50):
country to a place like Bermuda.

Speaker 1 (56:53):
And then to you were here.

Speaker 2 (56:54):
You fell in love with Bermuda and I feel like you've
kind of you know, bought intoBermuda.
You know what I mean.
Like you were so like cool.
We saw you obviously yesterdayat the BTA summit, the Bermuda
Tourism Authority summit, andsome of the things that you were
saying about the culture andexposing people to the culture
while they were here issomething that doesn't really

(57:16):
happen.
When you think of brand trips,Like why did you want to
authentically kind of showBermuda to the people that you
bought?
I think it's because I amsomeone who's not from like the
US right, I'm not from Europeanculture.
I'm from African culture, I'mNigerian, and so when someone
comes to Nigeria, it's not justabout staying at the like super
expensive, high end places andonly eating at high end

(57:38):
restaurants Really immersingyourself in the culture.
That's how you're really goingto get a great experience.
And so when we came here, Ithink just because of my own
background, I was like I want tolive like a Bermudian while
we're here, and so I thinkthat's really what it was.
And I think, again, because theaudience that came was also
black and brown content creators, they could see themselves
reflected in the people who wereon the island, and so I think

(57:58):
they really enjoyed that andwere really just like happy to
come and experience.
And there's definitely peoplewho have been like next Bermuda
brand trip, make sure you callme Make sure you call me, make
sure you call me.
I know it's so crazy because youknow we are off the coast of
New York, right, it's 90 minutesaway.
You know we joke around, I jokearound telling my colleagues in
the US I can get to the cityfaster than you can from

(58:18):
Connecticut.

Speaker 1 (58:19):
Like you know what I mean.

Speaker 2 (58:21):
From Bermuda and like it's so.
I love that you came here,because so many people still
don't know how close we are toBermuda.
Right, and I feel like thattrip put it Bermuda on the map
from the influencer perspectiveand obviously for Topicals, 100%
, but also from a Bermudaperspective, like everything
online was Bermuda that weekLike it was Topicals, bermuda.

(58:42):
Everyone was like, oh my God.
I had friends reaching out tome from uni that were like yo,
topicals is in Bermuda.
Like you know what I mean.
I got to come all those typesof things so that reach expanded
like so far.
Like how was the numbers foryou from a marketing perspective
?
Yeah, 9 million impressions,which?

Speaker 1 (58:58):
is wild.

Speaker 2 (59:00):
Like 9 million impressions, like there's not
any other campaign that we'veever done that has had that kind
of reach ever Wow, and so Ithink for us we were excited.
One because people had a greattime here.

Speaker 1 (59:12):
Yeah.

Speaker 2 (59:13):
And then also as a business, like we got a lot out
of the trip and so I think thatit again left brain creative
right this idea of like.
How do we marry creative ideas?
Yeah, like a brand trip withbusiness fundamentals, reach,
impressions, conversion.
How do we marry those two?
And we're going to continue totry and drive those things home
together, but it's just a greatexample of being a left brain,

(59:34):
creative and thinking about whatare the new ways.

Speaker 1 (59:37):
And.

Speaker 2 (59:37):
I wouldn't say that brand trips are new, but I think
the way that we executed thatbrand, I totally agree with you
100%.
And like I don't think I've everseen a brand trip that anyone's
going on where all of thecreatives were black and brown
people Right, I don't think I'veever seen that, so I feel like
that was intentional, right.
And then the other thing aboutit as well was also coming here.
Like we have other brands thatcome here, but not as often do

(59:58):
you see people kind of the waythat they tourist in Bermuda is,
you know, ingrained into ourculture, and I think that was
also the really cool part, likeI think you guys meant to stars
you know what I mean.

Speaker 1 (01:00:10):
Like we went to the local clubs, exactly, we were in
it with everybody and then butyou'll say the Hamilton princess
, and all those types of thingstoo.

Speaker 2 (01:00:17):
So I think that was really cool and, like you know,
as a Bermudian one year proud,right, Because it's like finally
someone gets it, you know, likethey're showcasing us
authentically.
And then two is just like thiswas really cool, Like you know
what I mean and like you wantmore, it to happen more often.
So when you guys come back, ohso, announcement that we made
yesterday and I will make ithere as well is that we have

(01:00:39):
committed to Bermuda being ourannual birthday brand trip, so
you will continue to see us in.

Speaker 1 (01:00:44):
Bermuda every year.

Speaker 2 (01:00:46):
So again, I know my phone is going to ring when this
goes live because we were goingto say okay, we know you're
coming to bring it.

Speaker 1 (01:00:50):
We know you're coming .
You can't even lie to sayyou're not coming to.

Speaker 2 (01:00:52):
Bermuda.
So call me yes, exactly, andwe'll definitely want to bring
back some of the core group.
We'll try.
I think brand trips are hardbecause you want to bring new
people but we definitely want tocontinue to celebrate with some
of the core people from thatgroup, and so we'll probably
like we want.

Speaker 1 (01:01:05):
We actually loved everybody, so we'll try to, you
know, mix and match thedifferent trips, but yeah, it
was amazing.
And it was your first brandtrip, first ever.
I was nervous yeah.

Speaker 2 (01:01:14):
Nervous because we, you know, we had seen other
brands do brand trips and likethings go wrong and influencers
not be happy, and so I think wealso did a really great
selection of the people on thetrip shout out to Alyssa on the
social team, tony and Imani onthe influencer team at Topicals.
They really decided like okay,this is who we're going to bring
and it was absolutely the bestgroup of people, and I think
that is something to also keepin mind, as an influencer is

(01:01:35):
like these brands, it costs alot of money to do this.
So, like, if you come on thesetrips, like, yes, obviously you
should have a level ofexpectation of these brands, but
you also have to give themgrace, because there's so many
things that you don't think willgo wrong.
That may go wrong on thesetrips and the brand is new to
this island as well, or they'renew to the location, where they
don't know everybody and they'vetried their best to, you know,

(01:01:56):
get acclimated and prepared.
But I think that's what's beenamazing, though, is a lot of the
influences we bring on thetrips have never really been
invited on trips, so they werealso grateful.

Speaker 1 (01:02:05):
And so happened.
I love those types of people.
I got that too.
I got that as well when I wasfollowing a follow of a few of
them on TikTok, and I felt thattoo, they were like super
excited to be here, which iswhat you want, right?

Speaker 2 (01:02:16):
You also want people to be respectful, too, right?
You don't want anyone who'scoming representing your brand
and then tearing up the hotel.

Speaker 1 (01:02:21):
Exactly.
You know what I mean.
People were so polite.

Speaker 2 (01:02:24):
So yeah, that's like kind of even our criteria for
influencers.
It's not even just about reach,because we didn't have not every
influencer on the trip had evennorth of 100,000 followers.
We had some people who had lessthan 100,000 followers who came
on the trip, but they meantsomething, they represented
something in the culture, intheir community and they were
also extremely polite and Ithink, like this is an exchange
right, like brands bring you onthis trip, you create content

(01:02:46):
and again, the stories thatpeople told, I was so glad
because it wasn't even justabout our product.
These trips aren't just okay.
Sell topicals, products Like Ilove Destiny who goes by O'Wawa.

Speaker 1 (01:02:55):
She's a travel influencer on.

Speaker 2 (01:02:56):
Instagram and TikTok.
She literally made a video onTikTok talking about how it was
the best brand trip she's everbeen on, because she actually
felt included and I think, that.
That to me weighs more than hertalking about oh, I love the
fated eye mask.
You should buy them, you know,like she took the time to
hopefully show people the heartbehind topicals, the spirit
behind topicals, and not justlike the money side and I think

(01:03:19):
it can be very difficult in acapitalist world where, yeah, we
have to make money, Like that'sthe only way we get to keep
these salaries keep the lightson you know pay people through
the trips.
But it's just this way of againleft brain creative how do we
create new business models.
How do we create new ways ofdoing business so that it feels
closer to community?
Keep talking about this idea ofcommunity-centric business.
How do we do that?

(01:03:40):
How do people win as acommunity and not just us as a
brand?
And that's why, even with theThings with Bermuda, we're
coming back.
We're going to be doing masterclasses for the founders on the
island, young founders on theisland.
We are going to be donating tocharities.
We already donated to theWomen's Resource Center while we
were here in August, and so wehave to leave something.

(01:04:02):
We have to give back to peoplewhen we're coming to these
islands and partnering withinfluencers, because if we give
to them, they'll give back to usAbsolutely.
We're the fastest growingskincare brand because
somebody's buying the product.

Speaker 1 (01:04:15):
Exactly, somebody's buying it Exactly and so far
buying the product.
There you go, and it makessense.
But it also goes back to yourpoint that you made earlier
about creating community rightBefore you even had product.

Speaker 2 (01:04:25):
you did the quiz that you had online.
You created that community andI think you're doing that with
the brand trips that you're well, the trip with.
Tuber Muta that you had here.
You created a community, likethe one thing that Dion said,
the content, the photographerthat you guys had.
He was talking about how hejust felt.
It felt like a family, likeeveryone that was there, and how
he still keeps in contact witheveryone.

(01:04:46):
Dion is in with all theinfluencers.
I see who our shared followersare, and it's like so many
people like the filmmakers onthe team were like Dion, next
time I come to the island.
Like can we shoot a filmtogether, can we?

Speaker 1 (01:04:57):
You know and.

Speaker 2 (01:04:58):
I love that too, because it's this idea of even
without topicals.
Now, people still get to comeback and get something to the
island and they get to getsomething out of the island.
I love them.
Ok, girl, we are running out oftime.

Speaker 1 (01:05:07):
We have a lot to talk about.
You know what I can talk.
We can do a part two next timeyou're in Bermuda Next time I'm
here, yeah, yeah, yeah, ok.

Speaker 2 (01:05:13):
So just being conscious of time, like all of
my guests right before theyleave the couch, the one thing I
want to know is when you knowknocking wood, it's a very long
time from now, when you're nolonger here on this planet and
topicals is doing amazingwhatever it's doing at that time
, what do you want people to sayabout Alameda when they mention
you?
I want to be known and I wantto feel like an empty vessel.

(01:05:36):
I want to make sure there isnothing left in the tank.
There was nothing that I shouldhave, could have, would have
done.
That is in my personal life,that is in my professional life,
particularly my professionallife.
Like I think topicals is justthe beginning for me, like it's
so much fun, but it's just oneof the multiple things that I
will do and if you know me, youknow I'm busy with things

(01:05:58):
already.
But like I really want to haveexplored all parts of myself and
I really want to challengemyself to be the best version of
myself, the most creative, themost business oriented, the most
just, community oriented.
And again, there are momentswhere I'm going to choose to be

(01:06:19):
selfish and I'm going to setthose boundaries, and I think
people will not like me forthose moments, and I think
that's OK.
I also don't want to losemyself while trying to gain all
of these things, and so that'swhat I really want to be known
for.
Like, I want to be known forsaying this.
I just said something reallydeep, but I'm about to say
something that is so goofy but Iwant to be known as the baddie
who funds baddies there you go,I want to.

(01:06:42):
I really love fashion.
I love, like y'all know, theginger hair is my thing.
But, I have a specific look.
I like nice things.
There's nothing wrong withliking nice things Not at all.
But I think how do I acquirethese nice things?
And then my situation help tofund someone else to acquire
nice things is kind of the way Ithink about it.
Again y'all.
I'm really a scripture girl,but the scripture says we're

(01:07:04):
blessed to be a blessing.
I feel like I've received somany blessings because God knows
I'm a good steward and he knowsI'm going to give it right back
when I'm going to disperse itand share it.
So that's what I want to beknown as the baddie who funds
baddies, and there's no genderaround baddies.

Speaker 1 (01:07:17):
So exactly there you go, it goes with the coin tier.

Speaker 2 (01:07:21):
You heard it on hostile hard podcast.

Speaker 1 (01:07:22):
Yeah.

Speaker 2 (01:07:23):
And I'll say one more thing about why I call out the
fellas is that I do think thatmen don't always respect me as a
business person, and I think itwas the same thing in sports,
right, where like, oh, you're agirl, like physically you can't
run faster, even though I couldbe most of the boys in my grade,
right.
But I think in business hasbeen super interesting as well
and I think a lot of men wouldtake business advice from me

(01:07:45):
even though my company probablymakes more money than the things
that they'vedone Right.
And again, money isn't the onlymetric metric of success, but
it's a big one.
And I just think that menthat's what I would challenge a
lot of Like the men in the worldto do, because there's so much
you can learn from women becausewe've had to figure it out with
so much less that, like, if youtook your power and the

(01:08:05):
privilege you have as a man andyou listen to a woman and you
actually gave it to her to guardit and steward it, you would be
out of here.
Out of here, that's kind ofbiblical to child.
You know the problem is, aproblem is 31 wife Yep, she
multiplies her man stuff Like Ithink a lot of people think of
profits.

Speaker 1 (01:08:25):
31 wife is missing and weak and allows the men to
do whatever and she has no say.
And that's not what a proper 31woman is.

Speaker 2 (01:08:33):
The scripture says she surveys the land, which
basically means you tell her Iwant to buy this land and she
goes and looks at the land tosee if it's good land, and then
you make the decision based offwhat she said.
Yep, and again, not to say thatthere's like a power imbalance,
yeah, yeah, it's this idea thatlike a profit or hardship.

Speaker 1 (01:08:48):
Yeah.

Speaker 2 (01:08:48):
A profit or woman.
Woman is.
She's smart.
Yeah, like she's the type ofperson you want in your corner,
because if you were building ateam, she's.
She's the the shack to yourKobe.
There you go.
She's the.
Who are the other duos that?
When was it LeBron and and?

Speaker 1 (01:09:06):
Dwayne Wade.

Speaker 2 (01:09:07):
Yeah, at the heat.

Speaker 1 (01:09:09):
Like that is the.
That's what you're trying to gofor, and so I do.
It's good mesh.

Speaker 2 (01:09:13):
Right.
So I do challenge men to likelook at women business owners.
Don't think of beauty or thinkof these different categories as
like just these fluffycategories, the women are
printing cash.
Yeah, there you go.
I don't know if y'all heard.
Skims this year is on track todo $750 million in sales, up
from $500 million last year.
That's crazy.

(01:09:33):
Which one of y'alls the men'sbusinesses do?

Speaker 1 (01:09:37):
we see.

Speaker 2 (01:09:38):
And even celebrities.
We don't see you printing cashthe way Kim Kardashian knows how
to print cash.
So we need to respect women inbusiness and we need to stop
seeing again certain categoriesand certain businesses that
women do as like less than our40.
Cause that's not the case.
And also, women are massiveconsumers.
Okay, they control 80% of thehousehold spending.
There you go, which is crazy tothink about.

(01:09:59):
If you are, this is hustle her,but if you are a hymn, a hymn
you need to be listening to, tothe women.
I'm glad you said that toobecause I have so many men that
say to me all the time, stop mein the street.

Speaker 1 (01:10:13):
When are you going to have some men on there telling
people what to do?
And it's not that I'm agangstman in any way, shape or
form.

Speaker 2 (01:10:19):
But we thank you, we have it right, and I love me
some black men right Respect,respect, respect and love us.

Speaker 1 (01:10:26):
We love this.

Speaker 2 (01:10:27):
It has nothing to do with any of that, but sometimes,
you know, it's also okay for usto have a bit of shine and
showcase the amazingness thatwomen are.
Yeah, I think that that's fine.
I agree, I agree.
Anyway, thank you, elamade.
I am so excited we got to dothis.
I really appreciate you.
No, thank you.
You asked me so many questionsand we've explored so many
topics that I don't typicallytalk about in episodes and

(01:10:48):
podcasts.
So thank you so much for theinsightful questions as well.

Speaker 1 (01:10:50):
I appreciate that.
Thank you, All right guys.
So I know I always say I'msuper excited and that was like
such a great episode, but Igenuinely mean it again this
time and I'm so grateful forElamade spending some time with
us today.

Speaker 2 (01:11:03):
She is the founder and CEO of Topicals, the fastest
growing skincare brand atSephora this year in 2023.
So make sure you guys head overto Sephora.
You can have her to the website.

Speaker 1 (01:11:13):
You can buy all of your own products there and you
can support.

Speaker 2 (01:11:16):
if you're in Bermuda, Let me tell you I get mine sent
to mailboxes and then I go pickthem up at mailboxes and I use
it every single month on thatAmazon repurchase every month,
all right.
So make sure you guys go outand you support Topicals and all
the different brands that, allthe different sorry products
that they have there.

Speaker 1 (01:11:32):
Make sure you head over to the website.
The have the show notes outthere on the website for you
guys to check out.

Speaker 2 (01:11:38):
Also, you can sign up to be a VIP member on the
podcast for the podcast and youcan get some more interesting
things that we have coming up,have some giveaways, some of our
sponsors that we have coming,and then also you can see the
blog from some of the behind thescenes that we did here today,
as well as some some of myadditional thoughts about the
episode.
Maybe you can give me somefeedback of some of the
questions you wished I wouldhave asked her while she was

(01:11:59):
here and then hopefully the nexttime she's in Bermuda she'll
come back and grace the couchand we can sit down and chat
about them.
As always, big shout out to 59front and Brown and company for
sponsoring this season and thankyou again for spending some
time with me and along the daytoday on hustle hard podcast.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Hustle Her - Olamide