How to Build a Powerful Brand Community w/ Luvena Leslie

Creating a strong community around your brand involves more than just offering a product or service. It's about fostering connections, nurturing relationships, and building a sense of belonging among your customers. In today's episode, we're joined by Luvena Leslie, the proud owner and founder of The Curly Hair Salon in New Haven. Luvena details how her bold decision to create a salon specifically catered to the curly hair community allowed her to build a business with brand advocates and loyalists and how you can do the same.

About The Guest

Luvena's journey began with her own unique hair challenges as a biracial individual, which ignited her passion for hairstyling, particularly for curly hair. After becoming a licensed hairstylist in 2007, Luvena founded The Curly Hair Salon in 2011, aiming to create a welcoming space for individuals with curly hair to celebrate their natural beauty. Under her leadership, the salon has become a vibrant community hub, known for its innovative services and events like "Curlfriends in the Park." You can check out Luvena at thecurlyhairsalon.com

About Your Host

Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at ⁠⁠⁠⁠⁠Social Circle⁠⁠⁠⁠⁠, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners.

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