Scale Your Business through Franchising w/ Marina Mentzel

In this episode of Hustle with Purpose, Jacinta Gandy interviews Marina Mentzel the innovative entrepreneur with a mission to transform aquatic safety and education through her company, urSwim. They explore Marina's strategic decision to expand her venture by franchising, providing listeners with valuable advice on how to start and grow a successful franchise.

Marina recounts her unexpected shift from pursuing a career in law to embracing the challenges and rewards of entrepreneurship. She delves into the early days of Euroswim, sharing how she navigated the complexities of building a business from the ground up and why she chose franchising as the path to scale. Marina emphasizes the importance of solid partnerships, careful planning, and staying adaptable. The episode is packed with actionable tips for aspiring entrepreneurs interested in franchising as a growth strategy.

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About The Guest:

Marina Mentzel is the visionary founder and CEO of urSwim, leading the way in revolutionizing the aquatics management industry. With a deep passion for swim instruction, lifeguard staffing, pool management, and first aid courses, Marina's dynamic leadership has propelled urSwim to the forefront of water safety and education.Some of Marina's accomplishments include: 

• Completed over 50,000 swim lessons, serving more than 1,500 students each season
• Graduated from the Goldman Sachs 10K Small Business Program and Tory Burch Foundation Fellow
• Secured second place in the Carolina Challenge Venture Pitch competition
• Sought-after speaker at entrepreneurial panels and events and active advocate for small businesses

Marina's dedication extends beyond her professional life. As a devoted mother, she understands the importance of water safety for families and is committed to creating a future where every child can confidently navigate the water.

About The Host:

Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at ⁠Social Circle⁠, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners.