They Still Selling To Us - A Hustlers Archive Documentary

In 1954, advertisers were taught how to “sell to the Negro.” They studied the psychology, language, and habits of Black consumers — not to empower them, but to profit from them. Decades later, the same playbook still runs… just with new packaging, new faces, and digital upgrades.

They Still Selling to Us is a raw, reflective documentary that uses original 1950s marketing audio, layered with modern narration and visual storytelling, to expose how capitalism continues to rebrand control as culture. From record stores to sneaker drops, from commercials to Instagram ads — the tactics never stopped.

Produced by Hustlers Archive, this film bridges history, marketing, and truth, revealing how every era finds a new way to put a price tag on Black influence.

“They learned how to sell to us. We learned how to sell it back.”

Narrated by: Dontavious
Produced by: Palace Audio
An Official Hustlers Archive Production

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