HVAC Marketing Leaders
Welcome to "HVAC Marketing Leaders," the podcast for ambitious marketers and leaders in the HVAC B2B2C industry. Hosted by Ashlei Rolloff, this podcast dives deep into the real-world challenges you face daily—resource constraints, executive buy-in, and the intricacies of marketing technical products to a multifaceted audience. Each episode brings you actionable insights and strategies from industry leaders who've successfully navigated the path to influential roles within their companies. "HVAC Marketing Leaders" is more than just a podcast; it's a community dedicated to your career growth.
Episodes
Selling your HVAC business isn’t the end—it’s the beginning of a far more personal, often more complex, financial chapter. And if you're not planning ahead, you're likely leaving money (and legacy) on the table.
In this final episode of our three part M & A series, Ashlei Rolloff sits down with Brian Adamek, certified financial planner and founder of E Wealth Partners, to map the three phases of smart exit planning: pre-...
This is Part 2 of our 3-part series The Exit Blueprint: M&A Strategy for HVAC Leaders.
You think your business is sale-ready because the P&L looks clean? Think again.
In this episode, Ashlei Rolloff sits down with Mary Ellen Reihsen, Partner at Hellmuth & Johnson, to reveal the legal traps that kill HVAC M&A deals during due diligence—and the people-first legal strategies that actually protect your valuation.
They disc...
This is Part 1 of our 3-part series The Exit Blueprint: M&A Strategy for HVAC Leaders.
In this opening conversation, Ashlei Rolloff talks with Craig Bunker, Director of Business Development at Tonka Bay Equity Partners, about what private equity firms are really looking for when evaluating HVAC businesses. This episode is built for owners preparing for succession, growth partnerships, or a potential exit in the next 2 to 10 year...
What really causes team misalignment in HVAC?
Ashlei Rolloff sits down with Peter Ockuly and Dr. Randy Smasal of LiftTeams.com to reveal a smarter way to look at burnout and underperformance. The problem is not effort. It is workflow.
They introduce the Working Genius framework, which shows how work flows through six stages—and why skipping steps leads to misfires, fatigue, and disconnect.
In this episode:
- Why your best performers ...
How do you lead when four generations are working side by side—and each expects something different from leadership?
In this episode of HVAC Marketing Leaders, Ashlei Rolloff talks with Christyn Mueller, Associate Director of Global Learning & Development at Johnson Controls, about what Millennials and Gen Z are demanding from work—and how HVAC leaders can adapt without losing productivity.
They cover:
Why communication bre...
What if protecting your energy isn’t self-care—it’s strategy?
Ashlei Rolloff sits down with Chris Atwell—leadership coach and former manufacturing exec—to break down the real business impact of energy, clarity, and momentum for HVAC leaders. If you’re moving fast but feeling stuck, this episode reframes your leadership through a performance lens.
They cover:
The three pillars of executive success: Energy, Clarity, and Momentum
How ...
What happens when clicks no longer prove your marketing ROI? In this episode, Ashlei Rolloff sits down with Nick LeRoy—independent SEO consultant, founder of SEOjobs.com, and author of SEO for Lunch—to discuss how AI and search are rewriting the rules of digital marketing.
They cover:
Why traditional SEO metrics are losing relevance in the AI era
How technical SEO and brand sentiment determine whether your company gets found
The ri...
Success on paper doesn't always mean alignment in life. So what happens when you're done pretending everything’s fine?
In this episode, Ashlei Rolloff sits down with Kate Ferrian, a former corporate ops leader who now helps high-performing women reconnect to purpose, rebuild confidence, and redefine success on their terms.
They cover:
- How Kate rebuilt her identity after leaving a toxic relationship—and a successful career
- ...
Why does the HVAC industry still treat marketing like an afterthought?
In this episode, Ashlei Rolloff sits down with Tony Mormino—host of HVAC TV and a leading voice in technical content marketing—to unpack why so many B2B HVAC companies are stuck in outdated tactics and how to finally break through.
They cover:
- Why LinkedIn, YouTube Shorts, and TikTok are the trifecta for HVAC firms
- How to 20x your content output using what you a...
HVAC Leadership Isn’t Built in the Office: Greg Crumpton on the Power of Showing Up
How do you evolve from technician to executive without losing the soul of your work?
In this episode, Ashlei talks with Greg Crumpton—HVAC veteran, founder of Airtight Mechanical, Executive Advisor at Service Logic, and a true advocate for the skilled trades.
Greg opens up about his 40+ year journey through the HVAC industry and how leadership today re...
The AI wave is here. Banning it isn’t the answer—leading it is. In this episode of HVAC Marketing Leaders, Zac Engler shares how sales and marketing teams in HVAC and manufacturing can embrace AI tools responsibly to boost performance and eliminate friction.
Zac unpacks the emerging issue of shadow AI and what leaders can do to get ahead of it with smart policies and practical adoption strategies. You’ll hear real-world examples of ...
In this kickoff popcorn episode, we flip the mic and put HVAC Marketing Leaders host, Ashlei Rolloff, CEO of Nerd Herd Marketing, in the hot seat. Get ready for a raw, honest, and inspiring conversation about what it really means to lead with heart in an industry that doesn’t always make space for marketers.
Ashlei opens up about her journey from corporate life to entrepreneur, balancing leadership and motherhood, and redefining wha...
HVAC Marketing Leaders is the podcast for those ready to stop defending marketing—and start proving it.
Hosted by Ashlei Rolloff, CEO of Nerd Herd, each episode pulls back the curtain on what actually works in B2B HVAC marketing.
This isn’t theory. It’s real-world execution, aligned with sales, and built for impact.
Are you ready to breathe new life into your HVAC marketing strategies and connect with a younger, more tech-savvy demographic?
With the HVAC industry rapidly evolving, traditional marketing techniques are giving way to innovative approaches that leverage social media, podcasting, and immersive brand experiences. This seismic shift is not only reshaping how companies reach new customers but is redefining the fabric of internal mark...
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