HVAC R&D Podcast
HVAC R and D is a conversation-driven podcast exploring the people, ideas, and leadership shaping the skilled trades. Hosted by Rhydon Atzenhoffer, the Ramblin’ Rhyno, the show brings together technicians, contractors, distributors, manufacturers, and business leaders for honest discussions on growth, culture, mental health, entrepreneurship, and real-world lessons from inside and outside the trades. It’s less about hype and more about meaningful conversations that move the industry forward.
Episodes
🎙️ HVAC R&D Podcast — Episode 188 Drops Now!!!
The Legacy We Leave: A Father's Day Conversation with the Next Generation of HVAC
Most people in the trades spend their lives building businesses, serving customers, and creating opportunities for others.
But the greatest thing we build may not be found on a balance sheet.
In this special Father's Day episode, Rhydon Atzenhoffer sits down with Cole Flores and Corinne Flo...
🎙️ HVAC R&D Podcast — Episode 187
From Top Tech to $65 Million: The Blueprint for Building a Trades Business with Victor Rancour
Many people enter the trades hoping to build a better life.
Few go from technician to building companies that impact an entire industry.
In Episode 187, Rhydon Atzenhoffer sits down with Victor Rancour, CEO of Rocket Group, to discuss his journey from the service truck to building and scali...
🎙️ HVAC R&D Podcast — Episode 186
Stop Giving Away Your Extended Warranty Profits with Tim Byrd
Most contractors sell extended labor warranties…
But very few actually own the profits behind them.
In Episode 186, Rhydon Atzenhoffer sits down with Tim Byrd to discuss how contractors can create their own extended labor warranty programs and use reinsurance strategies to build long-term value inside their business...
🎙️ HVAC R&D Podcast — Episode 185
Your People Are the Product: Leadership Lessons from 40 Years in HVAC with Brett Holscher
What happens when you spend more than four decades in the HVAC industry—from turning wrenches as a commercial service technician to leading organizations through acquisitions, growth, and industry change?
In this episode, Rhydon Atzenhoffer sits down with Brett Holscher, a 40+ year HVAC vete...
A lot of contractors think they need more marketing…
But what if the real issue is that their offer simply isn’t compelling enough?
In this episode, Rhydon sits down with legendary direct-response marketer John Dwyer, founder of The Institute of Wow, to break down the psychology behind market...
The Follow-Up Problem Costing Trades Contractors Thousands with CHIIRP CEO Ryan Fenn
Most Contractors Don’t Need More Leads… They Need Better Follow-Up.
Most contractors think they have a lead problem…
But in reality, they have a communication and follow-up problem...
#HVAC #CONTROLS #VERDANT #TECHNOLOGY
Smart controls aren’t just about comfort anymore…
They’re quickly becoming one of the most overlooked opportunities for contractors to create recurring value, better customer experiences, and stronger long-term relationships.
In this episode, Rhydon Atzenhoffer sits d...
🎙️ HVAC R&D Podcast — Episode 181
Why Most Contractors Think They’re Profitable… But Aren’t with Sam Miles of CFO and More, LLC.
If your business is busy… your trucks are rolling… and money is coming in… why does it still feel tight?
In this episode, Rhydon Atzenhoffer sits down with Sam Miles to break down one of the biggest blind spots in the trades—thinking you’re pr...
The Parts Problem No One Talks About — and Why It’s Costing Contractors Millions
What does it take to win in the evolving world of HVAC parts, supply chains, and contractor support? Well that is what Scott Pierson and Rhydon Atzenhoffer are talking to figure out.
In this episode, Rhydon sits down with Scott, Vice President of HVAC and Market Strategy at Parts Town, to break d...
What does it really take to help independent contractors win in a rapidly changing trades landscape?
In this episode, Rhydon sits down with Julian Scadden, President & CEO of Nexstar Network, to talk about leadership, workforce development, contractor stewardship, and what it means to protect indepe...
Cory Byron once believed the trades were a dead-end path… until he realized the kind of life, freedom, and business you can build with your hands, your systems, and your work ethic.
Today, Cory is the co-owner of Van City Electric, one of the most trusted electrical companies in Vancouver, Br...
AHR Reflections: More Than a Tradeshow with Ramblin' Rhyno
This one’s a little different…
No guest. No script. Just me—reflecting on what was one of the biggest weeks of the year at the AHR Expo and taking a step back to talk about what it really meant to me.
From the HVAC Tactical Awards to four live podcast recordings with RLS, Resideo, HARDI, and Mann+Hummel, to mod...
Episode 176 of HVAC R&D was recorded live from the AHR show floor with Kurk Wilks, U.S. CEO of MANN+HUMMEL.
MANN+HUMMEL is a global leader in filtration with deep German engineering heritage and a growing presence in the HVAC and indoor air quality space. In this conversation, we zoom out and loo...
Recorded live from the AHR show floor, this episode dives into the policies and regulations shaping the future of the HVACR industry.
I sat down with Todd Titus, Director of State & Public Affairs at HARDI (Heating, Air-conditioning & Refrigeration Distributors Internatio...
Recorded live from the AHR show floor, this episode dives into one of the most important conversations happening in HVAC today — training as the real adoption engine for intelligent systems.
I sat down with Jamie Quanrud, Learning Solutions Manager at Resideo (Honeywell Home),...
This episode kicks off HVAC R&D's live show recordings from the AHR Expo as the first of four in the coming series of episodes.
Recorded on the show floor from Podcast Pavilion 1 on Monday February 2nd, 2026. this conversation with Jessica Slaughter, Marketing Manager at Rapid Locking System...
This episode kicks off AHR week with something a little different — and exactly on purpose.
With AHR right around the corner and a last-minute guest cancellation opening up space, this solo episode was the perfect opportunity to lean into a format we’ve been developing behind the scenes: real questions, re...
🎙 HVAC R&D Episode 171: “Be You, Be Bold: Building a Brand That Connects with RC Victorino”
In this episode of the HVAC R&D Podcast, Rhydon Atzenhoffer sits down with RC Victorino, Director of Brand, Content, and Communications at BuildOps—and a storyteller with a mission to elevate the tradespeople who keep the world running.
We dive deep into what it really means to build your brand without losing your ...
This episode is a little different — and a long time coming.
Back in November, I recorded a test episode for a new solo format we’ve been quietly building behind the scenes. The idea was simple: create something flexible, honest, and ready to deploy when schedules change — without sacrificing the quality or conversation this show is...
In this episode of HVAC R&D, Ramblin Rhyno' (Rhydon Atzenhoffer) sits down with Greggory Butler, the creator of TA‑14 — a bold, structured approach to residential HVAC diagnostics built not just to teach the steps, but to reset the mindset.
A former Army infantryman turned one-man $2M/year service tech, Gregg doesn’t shy away from asking tough questions about how we think, troubleshoot, and train in this trade. And ...
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