Just finished listening to an enlightening episode of "HVAC Revealed" featuring the industry legend, Matt Michel! Hosted by Thaddeus and Evan, this episode packed in so much value for contractors, marketers, and industry insiders alike. Here are some key takeaways:
Marketing Mastery
- Message, Medium, Timing
: Matt Michel shared the crucial role of aligning the right message with the appropriate medium and timing. He also emphasized the importance of a marketing calendar to track effectiveness, channeling John Wanamaker's wisdom that half of the advertising doesn't work.
Financing Flexibility
- Multiple Options
: In an engaging discussion, Matt highlighted the benefit of offering multiple financing options, including local credit unions and banks. Incorporating financing costs into pricing can also avoid extra charges, ultimately improving profit margins.
Accountability & Community
- Join Organizations
: Michel advocates for contractors to join industry organizations or best practice groups. These groups offer invaluable support, accountability, and a community that can drive both personal and business growth.
🔗 If you haven't tuned in yet, make sure to check out the full episode. For more insights and discussions, join the HVAC Success Secrets Revealed Facebook group at facebook.com/groups/hvacrevealed!
#HVAC #MarketingStrategy #Contractors #Entrepreneurship #FinancingOptions #CommunitySupport #Podcast
Find Matt:
On The Web: servicenation.com
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