Diving deep into one of beauty YouTube's most explosive controversies, this episode analyzes how the 2019 James Charles and Tati Westbrook conflict exemplified modern cancel culture mechanics. We examine the role of YouTube's recommendation algorithm in amplifying drama, the economic impact of cancellation on influencer businesses, and the psychological aspects of parasocial relationships in digital communities. The episode also explores how this event transformed influencer crisis management and reshaped beauty community dynamics.
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