I Am That Content Creator Podcast
"I Am That Content Creator" with Kristen & Mia Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise). This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow. Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout. If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you. Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator. So Let’s GOOOOO
Episodes
What if everything you thought was holding you back...your ADHD, your impulsivity, your inability to niche down was actually your unfair advantage?
In this raw and powerful episode, Mia chats with fellow 40+ content creator Bic Walker and gets real about how being diagnosed with ADHD flipped the script on her entire life and career. From a burnt-out paramedic to building three six-figure businesses in under two years, ...
Ep#100: How Two Neurodivergent Entrepreneurs Built a Six-Figure Brand Without Ever Meeting In Person
In this milestone 100th episode, we’re pulling back the curtain on our wild, messy, magical journey from a Facebook voice note to building a six-figure business and changing hundreds of lives… without ever meeting face to face.
If you're a multi-passionate, ADHD, dyslexic, or neurodivergent woman who’s tired of being told to “niche down,” this episode is your permission slip to do things differently. Kristen (a dy...
Tired of middlemen, high platform fees, and confusing content rights? This episode reveals the behind-the-scenes story of how we partnered with Fingertip, an award-winning Australian tech company, to launch a creator-led UGC marketplace that changes the game for good.
You’ll hear how a perfectly-timed email led to a partnership with Forbes 30 Under 30 founder Ollie, and how our shared values creator ownership, transpar...
Are you an ADHD entrepreneur who feels like your brain is “too chaotic” for business? What if we told you that your neurodivergent brain isn’t broken it’s actually your greatest gift for building a thriving business YOUR WAY?
In this episode two multi-passionate entrepreneurs with ADHD and dyslexia share how they turned what once felt like chaos into a six-figure content creation business. From hoarding domain names (j...
If you’ve ever felt torn between being “polished” and being real in your content… this episode is for you.
In this spotlight coaching session, we explore the messy middle where neurodivergent creators are building magnetic personal brands without burning out or pretending to be someone they’re not.
Kristen (branding strategist with dyslexia) and Mia (former paramedic turned six-figure UGC creator with ADHD) p...
Real Coaching, Real Creators; How to Monetise What You're Already Doing
In this behind-the-scenes spotlight episode, we're giving you a front-row seat to real coaching sessions from inside our membership community where everyday creators are landing paid brand deals, growing their memberships, and turning content into serious income (without burnout).
We’re talking:
- How to pitch brands without feeling sleaz...
Ever wondered how to actually turn User-Generated Content into a real, revenue-generating business?
This week on the I Am That Content Creator Podcast, we’re joined by Gemmacreator, fashion brand founder, and mum—who shares how UGC became the stepping stone from burned-out retail worker to full-blown CEO of her own clothing label, Zejt the Label.
Inside this episode, we unpack:
- How Gemma replaced her retail income in...
Want to go from $200-per-video gigs to consistent, high-paying brand partnerships?
The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just content suppliers.
You’ll learn:
✅ Why creators who offer solutions get chosen over those who just follow briefs
✅ How to position yourself as an expert (even if you’re new to UGC)
✅ What brand...
Feeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next?
In this episode, we’re diving into how content creators especially UGC creators can evolve their skills into scalable digital products. If you’re burning out on client work or craving more freedom, this is your sign to build something sustainable while you're still getting paid.
We unpack:
- Why U...
Attention men (and partners of men): The biggest UGC opportunity nobody’s talking about is wide open and almost no one is competing.
In this episode, we reveal why Male UGC creators (especially over 40) are being snapped up by brands desperate for relatable, trustworthy content and how you or your partner can start earning hundreds per video with zero followers, no tech skills, and no on-camera experience.
👉 Learn:
- ...
Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what you're already doing UGC (User Generated Content) you’re just not getting paid for it (yet).
In this episode, we break down how casual conversations between mums at school pick-up, in group chats, or over coffee are driving real sales for brands every single day and how YOU can turn this in...
Ready to stop trading time for money and start building a business that scales?
In this episode, Kristen sits down with 8-figure a year mentor James Wedmore to explore how content creators can step into the role of Digital CEO.
Whether you're new to digital products or feeling stuck after UGC and brand deals, this conversation breaks down the 3 systems every successful online business needs, plus the mi...
In this episode of I Am That Content Creator, we’re joined by portrait photographer and camera confidence mentor Katie Kaars.
While Katie has photographed big names like Rose Byrne and Florence Welch, her true passion lies in helping everyday women feel confident and empowered on camera using just their phone, a little mindset work, and some seriously smart tips.
We dive into how to overcome the fear of showing up on c...
Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep?
In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coaching session where we break down how everyday women are creating their first digital product — and why this business model is the most profitable, flexible, and scalable in 2024 and beyond.
🚀 What ...
The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too.
As two neurodivergent business owners who've navigated multiple pivots, we're pulling back the curtain on the emotional rollercoaster that comes with changing direction. Fo...
Ever found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design.
As two neurodivergent mums who transformed our content creation skills into a six-figure business in under 12 months, we're pulling back the curtain on the program that made it possible. James Wedmore's...
Ready to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll.
The hard truth is that you have just three seconds—often less—to capture attention in today's hyper-stimulated social media environment. We break down exactly what makes an effective hook, explo...
The AI revolution has arrived in content creation, and it's transforming everything from graphic design to photography at breathtaking speed. Mia and Kristen dive deep into this pivotal moment for creators, entrepreneurs, and business owners, exploring both the thrilling possibilities and legitimate concerns as artificial intelligence reshapes our creative landscape.
We've reached the point of no re...
Ever feel like you're spinning your wheels in business, constantly creating new offers but not seeing the growth you want? You're not alone. As two neurodivergent entrepreneurs who've built a six-figure business, we've discovered that success isn't about doing more—it's about focused execution on fewer things.
This year, we chose "focus" as our word of the year, and jus...
Get ready to revolutionise your content strategy with TikTok Shop, the groundbreaking social commerce platform set to launch [from what we know] in Q1 Australia in 2025!
This podcast episode as we dive deep into how TikTok Shop could change everything for local creators.
🌟 What You’ll Learn:
- Understanding TikTok Shop: Discover how this platform merges social media and e-commerce, allowing creators to earn...
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