iDesign Lab

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Renovating a home without falling into trend traps requires deliberate choices and a clear vision. Scott and I just purchased a mid-century modern house as an investment property, planning to renovate and sell it within six weeks. This process has sparked fascinating conversations about maintaining design integrity while creating broad appeal for unknown future owners.

Walking through established neighborhood...

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Every renovation has the potential to be a beautiful journey or a costly nightmare, and the difference often comes down to how the project is managed from day one. In this eye-opening episode, we welcome Monika Zasada, founder of D-Mazing and a true renovation curator whose mission is transforming chaotic remodeling projects into organized, transparent, and even joyful experiences.

Monika's fascinating j...

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What does it take to build a thriving business that empowers interior designers at every stage of their projects? Maria Mendoza reveals the answer, drawing from her nearly four-decade journey through the design world.

Starting with a foundation in architecture and interior design when drafting was still done by hand, Maria shares her fascinating evolution from custom furniture sales to running large-scale des...

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Step into the fascinating world of high-end auctions with Jacob Codner, a fourth-generation art dealer and third-generation auctioneer who's transforming how we experience the buying and selling of precious objects. Jacob shares the remarkable journey that began in his childhood, holding antiques at his father's auction house and evolving into his current role as managing partner of Market Auctions Inc.
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Meet Anthony Caliendo—the unstoppable force behind Florida's #1 business brokerage and the living embodiment of pure determination. In this riveting conversation, Anthony reveals how he transformed from a poor Chicago kid with no father figure into a serial entrepreneur whose relentless drive has conquered multiple industries.

Anthony's story isn't just inspiring—it's a masterclass in resi...

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When you think of design, your mind might jump to interiors, architecture, or fashion – but what about the intricate design of a symphony? In this captivating episode, we're joined by Peter Boyer, whose orchestral compositions have received over 800 performances worldwide and graced venues from Ellis Island to the coronation of King Charles III.

Boyer reveals the fascinating journey from his teenage year...

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Have you ever stopped to consider the canvas upon which your interior design story unfolds? While furniture and décor often steal the spotlight, it's the backgrounds—the walls, floors, and surfaces—that truly set the stage for your home's character.

In this illuminating tidbit, Tiffany and Scott Woolley dive into the often-overlooked world of "coverings" against the backdrop of the prestig...

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When a supermodel who graced over 500 magazine covers tells you she initially wanted to be a pharmacist, you know you're in for a fascinating story of life's unexpected turns. Kim Alexis joins us to share her remarkable journey from competitive swimmer to international modeling sensation to wellness advocate, revealing how each chapter of her life seamlessly connected to create a purpose-driven career that c...

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Ever wondered what life looks like for musicians behind the headliner spotlight? Meet Brent Look, a seasoned guitarist with 35+ years in the music industry who takes us on a journey through his remarkable career with surprising candor and enthusiasm.

The conversation begins with Brent sharing how he transformed his early musical passion into a full-time career almost immediately – a rarity in the industry. Wh...

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Remember when your grandmother could identify every face in those faded photographs from decades past? Those stories, those connections to your ancestry, are vanishing with each passing generation. That's where Hale Shoa comes in - founder of Picturely, a photo organization studio transforming chaotic collections into searchable digital archives that tell your family's unique story.

Hale's jour...

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What makes a home sell quickly in today's luxury market? According to veteran realtor Lenny Felberbaum, it's not just location or square footage—it's thoughtful, cohesive interior design.

As a fourth-generation realtor and Elite Private Office Advisor with Engel & Volkers, Lenny brings decades of experience to this fascinating conversation about the critical intersection of design and real ...

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When an actor, producer, and director walks into a design studio, fascinating conversations emerge about how our on-screen and real-world environments come to life. Michael Manasseri, best known for his role as Wyatt Donnelly in "Weird Science" and now an award-winning filmmaker, joins us to reveal the surprising connections between film production design and interior design.

"It's all des...

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Have you ever wondered why some of the world's most successful brands and products are considered visually unappealing? The paradox of "ugly design" takes center stage as we unpack the surprising success stories hiding behind aesthetically challenged exteriors.

Crocs stands as perhaps the most emblematic case study – a widely mocked rubber clog that transformed into a billion-dollar global bran...

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Matthew Van Eyk's journey from a teenage worker fixing driveways to founding Oakscapes reveals how passion and technical knowledge can transform an industry. Starting at just 15, Matthew learned the craft by seeing what went wrong in poorly installed hardscapes – knowledge that would later become the foundation of his business philosophy.

After college and experience with large construction companies, Ma...

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Resilience and reinvention take center stage as we welcome Matt Williams, founder of FroPro Snack Bar and recovery coach, to share his remarkable journey from rock bottom to thriving entrepreneur. 

Matt's story begins with a wake-up call in 2010 that led him to sobriety and a fresh start at age 28. What started as homemade peanut butter snack bars carried in his backpack while cycling around town (having...

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What makes a billion-dollar brand like Crocs succeed despite its decidedly unattractive appearance? Welcome to our exploration of "ugly design" – those products, logos, and styles that confound traditional aesthetics yet achieve remarkable commercial success.

The paradox of ugly design reveals fascinating insights about how we interact with the world around us. Form doesn't always equal beauty,...

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When Brian Forti visualized himself sitting in a theater surrounded by performers while meditating on a mountain in Sedona, he had no idea the universe was preparing him for the next chapter of his remarkable career. Two weeks later, a phone call led him to the Faena Hotel in Miami Beach, where he's spent the last decade designing immersive theatrical experiences that blend luxury, artistry, and innovation.
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Ever wondered why smartphone corners are rounded or why keyboard letters aren't arranged alphabetically? The world around you has been meticulously designed with purpose, function, and ingenuity—you just might not have noticed it until now.

From the humble pen cap with its life-saving air hole to the strategic placement of the "57" on Heinz ketchup bottles, everyday objects contain hidden desig...