The Math of Making Money in Home Services - Dan Claps

In this episode of I Fired My Boss, host Dan Claps breaks down the essential numbers every home service business owner needs to know to measure marketing success. He dives into the critical metrics—Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Closing Rate—and explains how these numbers dictate whether your business is growing profitably or spinning its wheels. Dan shares real-world insights from his own experiences, including past mistakes, lessons learned, and a powerful story about a business owner who didn't realize he was making an 80X return on his marketing spend. If you don’t know your numbers, you’re flying blind—and Dan is here to make sure you see the full picture.

With his signature no-nonsense approach, Dan also debunks common misconceptions about marketing ROI, explaining why early-stage businesses often struggle with high acquisition costs and how long-term thinking can transform your bottom line. He challenges business owners to analyze their sales processes, improve their closing rates, and recognize when marketing isn't the problem—operations and customer experience are. Whether you're a franchise owner, an independent operator, or just considering jumping into the home service industry, this episode will give you the tools to approach your business with a data-driven mindset. If you’re ready to stop guessing and start scaling, this one's for you.