"American Dreamin"

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Y'all seen the president?

(00:01):
Well, the nigga that's running, Doug Trump.
He got shot, though.
They shot him.
This nigga done been shot, shit.
He ain't a scaredy.
This nigga my uncle, who the fuck?
Who the hell is he?
He's got to eat black.
He's officially black now, bro.
This is beautiful.
They shot him. They shot him.

(00:21):
He was like, yeah, I'm having a...
He was fine. He was like this.
He walked out with an American flag on him.
Like this?
He put one in.
He was like, I'm a real nigga.
Fuck, nigga, I'm out of here.
That's hard, bro.
I wasn't even like, I wasn't even finna vote.
I'm voting now, though.
He got it.
He won. I wasn't even finna vote.
I had no skin in the game.

(00:41):
I was like, that nigga got shot.
He won. Fuck the bullshit.
He had real opps, nigga.
What the fuck?
Joe Biden's biggest opp is the stairs.
That's it.
He had real opps.
Somebody really trying to...
Listen, that's how you know he a real nigga, bro.
Joe Biden has been trying to kill himself
his whole presidency.
So nobody had to kill this nigga.

(01:03):
Nobody had to try to kill Trump.
Just ready to go his whole time.
We got to fucking off his ass.
It missed.
Wow, what was that?
Welcome to another episode of the
I Hate This Industry podcast.
I am your humble and handsome host,
Steven Almeida, and I'm with my good brother,

(01:24):
the architect of the gold print, Darryl Reese Jr.
What's good, bro?
Yes, indeed.
Yes, indeed.
What's good with you, man?
How you feeling?
How you feeling?
I'm good, man.
I'm good.
I'm good.
I'm chilling, alive, alive, dodging bullets
like the president.
That's crazy.
What's good with you, man?
How you?
Man, I'm doing right.

(01:45):
Man, I'm doing right.
I know.
Just trying to get through this weather, man.
It's going to be a little drizzle this week.
Just trying to get through it.
Just trying to get through it.
I'm doing all right.
Shit, it's bad out there?
Oh, it was thundering a little bit yesterday.
It's supposed to be drizzling today, so we'll see.
I like the rain, though, man.
I like the rain.
I just don't like when I'm trying to do things
and the rain be interrupting.

(02:06):
I want to talk about Trumpito getting shot, man.
Getting shot at.
Who you say?
Trumpito.
That's what I call him.
That's crazy.
I mean, yeah, man.
This was a lot of things have happened
between that moment and today.
Yeah, yeah, it definitely has.

(02:26):
Yeah, that's crazy.
It definitely has.
I mean, yeah, I just, it's crazy.
I seen a news report today on my phone
that the guy that shot at him,
like he Googled how far was Oswald from Kennedy.
They went through his Google search and they found that out.
That's crazy.
I think I was hosting Family that morning.

(02:47):
I think I was on a Saturday morning.
I was hosting Family when it happened
and I saw the news on my phone and I was like, what?
And I know a lot of people had this reaction
because my first initial reaction was, is it real?
And it's sad because we live in a,
in a, where that, that's the political climate
with kind of everything.
I mean, that's the climate of the media with everything,

(03:09):
not just politics, but our first initial reaction is,
is it real?
Because you just think it's a setup or it's fake
or just a government conspiracy.
And when I saw, I was like, oh, that's crazy.
That's great because I think two people died
or one person died, something like that.
But it was pretty intense.
And then going forward, I had like conversations

(03:31):
with people after that, right?
And you know, you get that sentiment of people going,
oh, you know, like he, you get the attitude
of they should have shot him or the things
that he's been inciting and his rhetoric has brought that
upon himself and all of that.
And then you get the people who go, that's crazy.
You know, that's not supposed to happen in America.

(03:52):
Then you have the people who just stir up conspiracies.
So I had like every single one of those conversations
after this happened.
My take on it was simple.
It was, there's no room for political violence in America.
We can't champion it.
We can't encourage it.
We can't, you know, because that goes against everything
that we kind of stand for.
Like we can't be killing presidents on camera

(04:14):
and then treating it like it's regular.
I think people so desensitized in America
that they saw that, they saw that happen
and it was just like a regular news article
to them on the regular news headline
where it's like, this is some serious shit.
It's not, it shouldn't be taken lightly.
And on top of that, whether you like him or not, you know,
because if it was somebody up there that people liked,

(04:35):
that you liked and that happened to, you know,
it might, you have a mixed reaction to it.
So it's like, there's no room for political violence here
because it just violates everything and then we get lost
and people don't realize it brings in an opening
for civil war, which is already conversations
that have been had in recent times in this country.

(04:56):
I think people don't understand the ramification
that president in this time, in this generation
getting shot on camera.
But of course we had the situation with Kennedy.
We had moments in the past that were captured,
but we live in a social media society.
And of course, when it happened, you go to Twitter
and what you see, jokes, jokes, jokes, jokes, jokes.

(05:18):
I ain't gonna lie, a few of them was funny.
Nah, they were some funny.
I ain't gonna lie to you.
A few of them I did bookmark and still funny to this day.
I ain't gonna lie to you.
But yeah, I don't think people understand
like the seriousness behind it
and what would happen after it.
Like it would, like you said,
it would be a civil war in this country.
Like of course, like we haven't seen in this generation

(05:38):
that happened, but we was so close.
Like we was a head tilt, we was a head tilt close.
Yeah.
Oh yeah man, it was just, that's the generation
we live in as far as the social media aspect of it.
Like we are so prone to not being a serious society
that when something like this does happen,
we instantly go for the jokes.
We instantly go to social media and joke and things like that.
And of course, us being human,

(05:59):
we gonna find some of it funny.
Of course, that's given.
That's given.
I mean it's funny, some of it is funny.
Right, so yeah, we don't really understand
the seriousness behind it and the impact
that it would have on this country.
Not even this country, but on the world.
Like we don't understand that.
And I was listening to the Breakfast Club,
I know Jessalair, she stated when she first seen it,
she thought it was fake.
I think Charlemagne uttered that he knew it was real

(06:21):
and things like that.
And in my mind, I'm like, okay, okay.
It was, I had a few question marks still to this day
about it, but I don't think it was fake.
But I do have like my own sentiments.
I do have my own thoughts and question marks
about the situation.
But I don't think it was fake by any means.
I don't think it was fake either.
And yeah, our government is not above doing

(06:42):
some shit like that.
So it's, I'm not saying it's not possible,
but we shouldn't treat it like it was fake either.
What I found hilarious, again,
the all moment shadow funny, they interviewed,
I don't know if she interviewed,
she just stepped out to make a statement as soon as possible,
which was the, then she was the supervisor
of the secret service.
I think her name is Kimberly Chester.

(07:04):
I think she was-
That's the woman that just fired.
Yeah, she resigned, she didn't get fired.
She resigned.
Kimberly Chester, I believe she was the supervisor
that she was the head person in charge of the secret service.
And when the shooting happened,
she came on to some news platform and they asked,
there's like people calling for you to resign,
because of the lack of, I guess, urgency

(07:26):
or lack of safety provided for Donald Trump.
And she said, she said she takes full responsibility
and all of that, and that it does fall on her.
And she says, I will not resign, right?
She's like, I will not leave my position.
I'm gonna make things right.
And we gonna move forward to it with everything.
And then like, I think a day or two ago,
I see the headline that she resigned.

(07:47):
And I was like, oh man.
I regret to inform you that I have resigned.
Yeah, and I'm like,
I'm like, oh, this is, this is, this is entertainment.
I get it, I get it.
Cause it's like, what?
It's not even crazy that she resigned.
For me, the crazy part is her saying
she wasn't gonna resign.
That was the crazy part for me.
Cause it's like, bitches, you crazy.

(08:08):
I mean, not bitch.
But,
Bleak, bleak, bleak.
You know how bad I want us to incorporate bleeps
in this podcast?
Yeah, yeah, yeah.
Yeah, no, we gonna do it.
Gotta ask some whiskey before I get on here
and start talking crazy.
Whiskey, whiskey.
But I'm like, is you crazy woman?
Like the former president just got shot at on national TV.

(08:32):
You is fired.
Whether you wanna resign or not.
And I'm just like, so when she resigned,
I'm like, yeah, no shit.
What the fuck?
I'm not gonna resign.
You gonna get fired.
There's no way you don't lose your job.
You know, you failed at the,
yo, when you failed at the thing that your job is,
you failed at it in the worst way.

(08:53):
So, I mean, shout out to her, man.
I hope she gets another job.
Not to shout out, that's crazy.
That's crazy.
But yeah, man, fast forward.
Like we have seen,
we have seen the decline of president Biden over the years.
Everybody have seen it.
Everybody have seen it.
It's given like, we have seen the great drought.
We have seen it.
And over the past few months,

(09:15):
especially during the arm debate and him,
like of course he's an older guy.
He's an older guy.
So he'll forget names and things like that.
But over the years, we have seen a decline physically,
mentally, we have seen it.
And he announced recently
that he's not running for reelection.
And-
He's not running towards anything.
He's crazy.
He's not running for nothing.

(09:36):
He actually got a speech today.
I think he got a speech today that I'm gonna watch.
But yeah, like it was,
it was given.
And like, I'm hearing like,
of course this is,
please don't get your news from me or us.
But yeah, like I thought I saw that it was donors
that was like, hey,
we're not gonna continue to donate to this campaign
until you like step down, until you step down

(09:58):
and we figure out what's next after that.
Like that's what I heard myself.
So it was given.
That situation was given.
And him passing the baton, him endorsing Kamala,
that was given as well.
Cause again, again, you have this person that has,
I ain't gonna say been in your shadow,
but you had this person that has a sense of excitement,

(10:19):
a sense of urge, a sense of, a sense of, okay,
if we back her, not only can we reach these demographics,
we have someone that can go up against Trump
and match his level.
So yeah, it's gonna be interesting to see how this play out
in the next few months.
It's gonna be very interesting to see.
Like all I can say is just buckle up.
Yeah, it's gone.

(10:40):
Biden, Biden didn't even know he was president
for this damn time.
This man just standing up at podiums
and blubbering nonsense half the time.
And I'm not a political guy anymore.
So my political takes, take him with a grain of salt.
You know what I'm saying?
I never was.
Yeah, so it's just this, I don't,
Biden wasn't a good president.

(11:01):
And I'm not even the biggest fan of Kamala,
but anything is better than Biden.
And that's sad to say, but Kamala got a,
she got a rev it up, man.
And she really want the people behind it.
I think we in a tough position as a nation and as a country.
And I know there's people who just wanna vote
for preserving democracy.

(11:24):
There's people who just don't like Trump.
So they vote the other way,
or you have it going the other way.
There's people who gonna vote for Trump
just because they like certain things he's saying.
But we in a tough situation, very tough situation as a nation.
I encourage everybody to go out there and vote
and know what you voting for and why you voting.
It's important to know what was going on.

(11:44):
I mean, yeah.
Well, what buddy said,
can't think of his name from the onyx, do the knowledge.
Do the knowledge.
Do the knowledge, man.
Do the knowledge.
Yeah, so that was our political takes
because believe it or not, America is an industry.
Indeed it is.
Indeed it is.
But yeah man, what else you wanna touch on next?
I wanna get into something, man.
I don't know, have you been following

(12:06):
what's been going on with Elliot Wilson?
I have.
I seen the tweets, I seen the interview he did
with Bagfuel, I seen the clips, but yeah.
Yo, I was reading some of the comments
and yo, y'all gotta put some respect
on Elliot Wilson's name first off.
I see some crazy comments and I'm just like,
it can't be people that really know this guy's catalog

(12:27):
and what he's done for hip hop culture
and journalism culture just in general.
I seen some crazy disrespectful tweets about Elliot Wilson.
So apparently, I didn't notice,
apparently he was on DJ Axe platform
and said something wild about Charlamagne.
I saw that, I don't know how accurate that is.
It was a while back.
I just saw it today, so I can't even really,

(12:49):
I didn't dive into it.
But I know Charlamagne shot at him
on the Brilliant Idiots for whatever reason.
Charlamagne's perspective was,
certain legends should be left off the list
and this is referencing the complex list that came out.
They had Elliot at five, I think Charlamagne at four
or three, something like that.
And I think he was at four.
Yeah, DJ Akademi was one, Joe Budden was two,

(13:12):
Castanet was three.
Yeah, yeah, yeah.
And Charlamagne was four, Elliot was five.
And he said Elliot ain't deserve to be on there.
Mind you, he is also saying, cause Sway's on the list,
there's a bunch of people on the list down the line.
They're saying some people shouldn't be on the list
because their legend status is secured.
And I could see that, cause it's,

(13:32):
let's talk about new media.
Like I get that.
Elliot responded to that.
And I like Elliot's take.
Elliot said-
He only said two words.
Yeah.
He said, I'm outside.
I'm outside and I respect that.
He said, what am I supposed to just sit in a corner?
Like, I'm out.
Oh, you didn't see the tweet?
No, no, what was the tweet?
He said, F you.

(13:52):
Oh yeah, I saw all of that.
Yeah, I'm talking about-
That one really would just-
Yeah, he said a few times.
He said it a few times.
He was, Charlamagne was out of, they clearly signed it.
But Elliot said, I'm outside.
He said, am I supposed to just sit in a corner?
Like, I want to compete.
You know, you want to compete.
You don't want to just be somebody that a has been

(14:13):
or used to be, or, you know,
you just look at his old work for who he was.
He wants to compete today.
He wants to play the game.
That's what a legend is.
You know, like great.
That's what being great is.
So I understand that.
And I know he gets a lot of slack for coming
at the new media guys and all that.
He has a certain standard for what he feels
media and journalism is.

(14:33):
And Elliot competes in this new media terrain.
He competes whether people like him or not.
And I mean, you fuck it.
You live long enough to see yourself become the villain.
So I love it, man.
I love it.
I think Elliot is on fire right now, man.
That man deserves to be on the new media list
and all these media personality lists.
He's besides his legendary status.

(14:55):
He's just, he's outside.
I mean, yeah, I get, y'all definitely understand.
I get that.
Do you, it's crazy as you can tell how fast media changes
cause the Jay Z rap radar interview wasn't even 10 years ago.
It hasn't even been 10 years, I don't think.
Wow.
It came out around 444 and 444 came out like in 2017,

(15:16):
I think.
Yeah.
So it hasn't even been 10 years since the interview.
And then it may be been five to six years
since his Drake interview he dropped on with the last day
of the year or top of the month or something like this.
So yeah, you can see how this new media climate has changed.
And I was just looking at the list.
I was like, okay, I see it was a lot of like,

(15:37):
even putting Adam 22 at 22, like there wasn't no,
like come on.
So it was just like, I ain't gonna say
it was a personal bias with it.
Just like-
Was Vlad on it?
Yeah, I think Vlad was in the teens maybe.
That's crazy.
I mean, yeah.
So I think-
Vlad should be top 10.
Yeah, I can see that.

(15:58):
If not top five, you know what I mean?
If not top five, top 10.
I can definitely see the top 10 aspect of it.
And like I said, you can see how this new media landscape
has changed and things like that.
And I can definitely see like somebody like Kai
being like number one next year or something like that.
But back to the Elliot situation,
it's definitely something personal
with Charlamagne and Elliot.
Cause if you watch the brilliant idiots,

(16:20):
it was like, he was just like,
Elliot don't belong, on to the next one.
He instantly went to the next person on the list,
which I think was him.
So he instantly went to the next person,
then the Joe Budden, then Kassanet, then Jack academic.
So he instantly just moved that off.
And then he, Charlamagne threw some petty shots.
Like he was just, I'm paraphrasing,
but he was just like,
I don't wanna be that 50 year old man that's complaining

(16:41):
and moaning and doing this about not being on list,
not being this and that and not being on this,
things like that.
So yeah, he threw some shots at him
and Elliot was right in how he responded to it
So yeah, Elliot man, like I was first introduced to him,
of course, when he did the Jay-Z interview

(17:02):
and then he did two Nipsey Hussle interviews.
He did three, but he did two rap radar interviews
with Nipsey and things like that.
So I was introduced to him around that time, 17, 18.
So I was 17, 18, things like that.
So yeah, and then with the legends aspect of it,
I mean, yeah, I can see not putting the legends on there,
but then what if you get a legend that got a big interview

(17:26):
like a Jay-Z or Kendrick interview?
Like what if Angie Martinez gets a Kendrick interview?
Do we not put her on the list?
But I can understand both sides of not putting the angels
on there, not putting the big boys of Swae
Yeah, I get it, cause they solidified already.
Right, so y'all can understand that sentiment
of not putting them on there.
I understand it.

(17:46):
But you see, I got, I'm from the YN era,
you know, like I bought the Source magazines,
like I was a part of that culture of it.
And like, Elliot Wilson was one of my favorite editors,
that's the reason I love the Source.
I knew who he was, like I paid attention to him since then.
And then rap radar was a huge blog site
before it was even a podcast, you know?

(18:08):
So it was like, he laid a foundation for this thing.
So you gotta respect it.
And if he outside compete, let him compete.
Whatever going on with them is crazy.
But I understand it's the new media game, man.
Cause that kind of takes Sharla off of that list as well,
really, you know what I mean?
Cause I don't think, Sharla is hip hop,

(18:29):
but he's not in the hip hop spaces like that no more.
Not like he used to be.
He's more like a Van Latham.
Yeah.
He's like a Van Latham.
Because I think even Charlamagne was saying
Van Latham shouldn't be on the hip hop list
or something like that.
Oh yeah, yeah, yeah, yeah.
Yeah, he did say that.
And this dude too, I can't remember his name.
The dude who has, he's like running,

(18:50):
he was talking about him on the show.
He's like running for some political office somewhere.
Jason Lee.
Jason Lee.
Like I never looked at Jason Lee as the hip hop guy.
So that was crazy for him to even be on that show.
Yeah, if anything, that's like pop culture.
That's pop culture.
Like hip hop is a cultural thing.
And we leave out the culture in so many aspects
when we refer to hip hop.

(19:10):
I think that's what Nyla was saying on the podcast.
She's like, I need to know.
I knew she was upset.
Yeah, she's like, I need to know what is it.
Yeah, I consider hip hop.
What is hip hop?
So I definitely, I think we need that question answered.
Like what is hip hop?
I want to talk about,
before we get into like the technology topic,
which is I think would have been perfect to follow up

(19:32):
with this, from this conversation.
I think I want to touch on the Proud to Pay method.
And like that marketing strategy,
I don't want to attribute it.
I don't want to say it's just Nipsey's strategy.
It's a strategy that he made cool.

(19:53):
You know, like direct to consumerism
has always been a thing.
And I think what book he got it from,
was inspired by a book where he read
the marketing strategy, just branded it a certain way.
And it's been-
It might have been, I'm not a hundred percent sure,
but I want to say Contagious might have been one of them.

(20:14):
Contagious, that's what it was.
Yeah, yeah, it was from Contagious.
A hundred dollar on Philly Cheese Stair.
Yeah, yeah, great book for anybody who hasn't read it.
Go read it, man.
If you're a business, if you're interested
in business and marketing.
Yeah, definitely in the library.
But yeah, that's a, it's a big part of Nipsey's legacy.
And his marketing strategy kind of was what his career

(20:37):
took an incline right around this time.
And it was where he was selling his mixtape, right?
It was a new mixtape he was putting out.
And instead of-
Pressure off, right, pressure off.
Yeah, and instead of selling it or giving it out
for free on websites, instead of selling it for $5
or whatever it was, he sold each mixtape for a hundred dollars.

(20:59):
Right?
Absolutely.
And I think, was that the one,
that one didn't do so well, right?
That one did okay.
And then the next one did really good, right?
Or was that, or was Crunchall the one
that did really, really well?
It was all, I'm not a hundred percent sure on that,
but it was the one that Jay-Z bought, I think.
Yeah.
That Jay-Z bought out of nowhere.
He supported on that one.
Yeah, and it was word of mouth.
You know, it was getting around that Nipsey was doing this.

(21:22):
And one of his biggest, and one of the biggest artists
that supported him was Jay, which gave him that co-sign.
And Jay bought 10, which was a thousand, right?
A thousand dollars.
And you figure you make a thousand dollars
off of 10 mixtapes.
You know, that's a win.
That strategy in, you set the price,

(21:43):
you set the value of your product,
and then you give it to the people,
and you give people the option to,
because what also Nipsey did was that he then released
the music, or he then released it for free.
So consumers still had the ability to,
still had the option to pay the hundred dollars
or just download it for free.
And so many, he had so many consumers,

(22:03):
and so many fans, and so many customers
who did buy it for a hundred dollars,
which proved this theory, you know?
It was a proof of concept.
And he, like that, that just has evolved over the time.
Sadly, he was taken away.
Before I think we saw the real genius of it,
I look at an artist like La Russell who has,
who does the same thing, and his strategy is so unique.

(22:24):
Cause what he went on to do with the Proud to Pay method
was he lets you set the price of what you think
the value of his product is.
And you could buy it off.
I think there's minimums for certain items
because I think he has to cover a certain amount.
But essentially you could get things for free.
You just pay, what is it?
The mailing fee.
Yeah.
And you can all get equity in it too.

(22:45):
And you could get equity, he offers equity.
So he took this marketing strategy and evolved it.
And I know it's something that me and you
have been talking about implicating
for this next project, for this album.
So yeah, man, talk to me about that.
What inspires you about that Proud to Pay method?
I mean, it was just like, for me in college,

(23:05):
that's when I first heard about it.
Like, I mean, he been did it,
but that's when I was just studying up on it.
Cause when I was studying Nipsey back in college
and I was just looking at the entrepreneurial spirit
and the hustle that he was doing.
Like it was that get it out the trunk method.
It was passing around Crenshaw,
it was passing around Schlosser,
now it was passing around LA and across the country.

(23:27):
Like it was, it was that.
So that what motivated me the most in that aspect.
Cause I always been a come to my website,
let's let me give you an experience.
Let me give you this type of product
that you're gonna leave with some type of personal connection
with what we're building.
Like I always been there.
And then just him birth in that
and just motivating me through that aspect.

(23:50):
I was just like, man, I gotta, I gotta develop my own.
I gotta be able to be some sort of innovative
in my own approach and what I wanna do
similar to a proud to pay method.
And of course, like me and you,
we're currently trying to bounce ideas off each other
and trying to figure out how we can implement
that into this album.
So yeah, man, it was definitely,

(24:11):
it was definitely something that
I'ma forever be motivated by.
But then it's just one guy.
It's just one guy.
I can't remember how they made,
they Nipsey specified it in the interview,
but it was Idris.
Idris was the guy that integrated the technology aspect
into the Marathon store.
And he's the guy that own special labs,
which has invested in, which Jay-Z has invested in.

(24:32):
So he's a guy that knows Nipsey, that knew Nipsey
and helped him integrate certain wearable music
throughout his clothing in his store,
where you could come in, scan a wall,
it'll send you to the website
and it'll give you this experience like,
okay, you can pay this, you can get this,
you can get this type of product through our clothing.

(24:52):
And they integrated QR codes,
they integrated so many things
and you can see the foundation that was built
and the foundation that was laid
without like within that process.
And of course, he was sadly,
Nipsey was sadly taken away from us.
And you can only just imagine what could have been.
I think about that all the time,
like what could have been.

(25:13):
Like he was currently working,
he was working on an album around that time, 2019,
he was working on this project
that he was gonna give to us.
And I just, all the time I think about what could have been,
but I also look at what he gave us.
So I look at what he gave us within the music,

(25:34):
within the experience, within the proud to pay method.
And it's a beautiful thing, man.
It's a beautiful thing to witness,
it's a beautiful thing to just study on,
of course it's on YouTube
and just doing your research on it.
Cause the ultimate goal with this music thing
as far as giving it to the public,
we wanna be able to create an experience around it.
Like I always say me personally,
I'm not in a position of going backwards.

(25:56):
I'm not in a position of,
hey, my music is out now, go get it on Spotify.
Nah, I can't let you walk away like that.
I can't let you, I can't allow myself to just do that.
So we're gonna incorporate this type of content.
We're gonna give you 10 different pieces of content
with one record.
We're gonna give you an experience.
We're gonna give you a detailed website

(26:16):
with a description, with merch,
with certain things that we hope to leave you.
We hope that you leave this moment
feeling a sense of connectivity towards what we're building.
And with LaRussell, like man,
I was talking, me and Zeven were talking about this approach
a while back with what LaRussell was doing.
And he's giving you a concert in his backyard.
He's giving you an experience within the people

(26:38):
in the Bay area.
Like he's giving it and you see him post every day
on all these platforms and things like that.
And I tip my hat off to him and his team.
Cause they're cool.
Right, like what he's doing.
And you look at the team around him,
his videographer, his editor,
his people that help him with the events,
the flyers and things like that.
It's a collective.
They came together on one accord

(26:59):
and they are currently changing the landscape
of how we experience music.
So yeah, man, that's a beautiful thing to see.
And I hope to just take an innovative approach
to what we're building with this project,
with this album, with this experience
and everything after.
Cause though he give you a lot of music,
but he also give you an experience within it
and he does it the right way.

(27:20):
And if you go to his website,
I think it's good company.
If you go to his website,
like you talked about earlier,
you can see the experience.
You can see, okay, I have set the price for this.
Like you value and you tell me how much you think is worth
and you support the music,
you support the movement and what we doing.
And like I said, man, just a beautiful thing.

(27:40):
And him just also giving away equity in the music.
Like I always thought like, I was just like, man,
like how does that work?
Like how does that, I still don't know to this day,
I keep doing my research on it.
But I was like, man, how does that work?
How does that work on the backend as far as the percentage
and things like that?
So yeah, man, he definitely somebody I wanna interview
one day, he definitely somebody I wanna meet
just to pick his brand.

(28:01):
Yeah, I think with the equity in the record
and the record thing,
I believe they just get a percentage of whatever
it may be royalties, royalties from streaming or,
you know, cause it's also about what the agreement would be.
Is it a percentage of the masters?
Is it a percentage of streaming?
Cause I think what he was doing was a percentage of streaming.

(28:22):
Either way, it's just-
That makes the most sense.
Yeah, it's just genius marketing
because it gets your consumers and your fans
involved in your product and your creation and your career.
And they get a piece of it as well.
So it's an investment as well.
So now the more they support you, the more money,
the more the music makes on the streaming platforms

(28:42):
and the more you make and the more your,
the artists that you're a fan of makes.
So now you're investing into this artist,
which is, it's just genius.
I love that.
When I saw him doing that, I loved that.
And I watched a lot of major companies steal this idea.
Like I saw it happen, you know?
He was one of the first people with it.
And then I seen it evolve and as it should,

(29:04):
he also does something, it's dope.
Cause it was something I was implicating with Autumn House
and I wanted, I just never really,
now I'm revamping it and introducing it another way.
Originally, when I had created the incubator program
with Autumn House, it was so that artists could
make pitches on the website.
And then we would decide if we wanted to take the project on

(29:26):
or if we didn't, he did that as well, kind of in a sense of
for him, for you to be featured on his platform,
whether it was the ciphers or the free shots he was having
or to perform at the peninsula,
you would have to kind of write like this pitch.
And I thought it was just so dope.
And then you then go on to see the footage of those people
that would get selected on his platform,

(29:46):
performing in the peninsula, which is his backyard.
And you see them on the cipher content that he puts on,
that freestyle content or that performance content.
So it's just dope to see somebody take that strategy
and just evolve it and push it so much further.
And that's the thing with not just the strategies,

(30:08):
the technology, because that involves the usage
of new technology, of even creating new technology,
which I love seeing hip hop in that space
where they're not just utilizing new platforms
and new tech that's out there, they're also creating it.
Nipsey was on it too.
What was it?
He met that, he did a whole speech,

(30:29):
a whole conversation piece on it.
I think it was during the interview where he mentioned
the dude that he ran into in Starbucks that he saw working
on some tech or some AI tech or VR tech, right?
That's what I was just talking about.
Oh, that's the dude you was talking about?
Yeah, that's Idris.
Idris, okay.
Well, that specific moment.

(30:50):
I couldn't remember where they met, but it was,
it was in Starbucks, yeah, that was Idris,
our own specialist.
Yeah, yeah, oh shit, yeah, you did mention, yeah.
But the way he met him, the way he met him was the fact
that he saw somebody working on some new tech
and he was so interested in it that he had to ask him.
And yeah, that guy ended up designing everything

(31:11):
that was in the store.
And we in this space of culture, of hip hop culture,
and culture in general, where new tech is evolving every day
or there's new tech coming out every day, old tech is evolving
and it's just utilizing all those new, different ways
to create product and market product or be a part of,
be a part of this new tech revolution that's happening.

(31:31):
I mean, yeah, we can go into the next topic,
like talking about the AI situation and technology, like.
Yeah.
Like the emergence of technology is moving fast,
it's moving fast and just last, just a few years ago,
we were talking about NFTs, I ain't no about talking
about NFTs like that no more.
Yeah.

(31:52):
Like that was, because I remember, it's crazy,
I remember working on this album and I still got it
in some of my older notes, talking about like releasing
NFTs like through this album.
Yeah.
And that's a thing of the past and like almost,
like still certain levels of that around,
but it's kind of a thing of the past now.

(32:12):
I mean, NFTs I think is dead.
Yeah, it's over with.
I think I've seen something recently about it,
but that was just, it was just something in the wind.
It wasn't enough and enough impact was in made
and it kind of ended up being like a small bubble
and it's like you get in, you make your money, you get out.

(32:33):
It would have been interesting for it to see it more
play out like culturally and see what it did.
But I think it was, you know what, something I think
that killed it was that the people who couldn't
figure it out kept dismissing it and calling it a scam
and all that.
That just wasn't good for it as a idea.
And NFTs are still out there, people still trade them in,

(32:54):
buy them and sell them, there's still a market.
And honestly, they're gonna come back.
I think they're dead in the cultural sense for like hip hop.
You know what I mean?
I think that's dead and gone.
I think it'll be relevant in the future
with the metaverse and AI and VR
and everything that's being created for that landscape

(33:16):
of media and of content and entertainment.
And so NFTs will definitely be something that exists
in that world, they have to be, you know?
And it's a long-term, you know, maybe it's not relevant now
or as cool as it was or popular, but maybe it comes back,
you know, in a few years and blows up again.
I know telling them what it is, it definitely could.
But NFTs is just another Bitcoin thing.

(33:38):
It's just another digital asset.
So it's tons of that.
But the way the tech is now is AI is scary, man.
And not just because people think that robots
are gonna take over, you know what I mean?
Like I think AI is scary in the sense that
if you don't know how to use it, program it, create it,
utilize it, you're gonna be dry out here
because everybody wants that, everybody's using it.

(34:02):
That's how content is being created now.
I just recently was looking at a few jobs in the media,
in the media category, right?
In the market that I'm in, in the area that I'm in,
I was looking at media gigs.
And every single one of them asked if you knew how to use AI
and which AI platforms and applications have you used

(34:25):
and how experienced are you in them.
So it's a thing, guys, it's already happening.
You won't be, if you're a media creator,
these are local gigs, this isn't like corporate gigs.
These are local gigs asking this.
This is like, you know, like small.
If that's what's happening on the local end,
corporate, it's definitely gonna be a requirement.

(34:47):
So you have to get up on it.
Everything is done by AI now, legit.
Everything is done by AI.
I was watching a show called Only Manhattan
and they was more similar.
Oh yeah, yeah, yeah, I see, man.
But yeah, man, it's a great show, great show.
Great show, great show.
But yeah, man, I was on watching that
and they was just talking about like a real estate job,

(35:08):
like an assistant job that they was talking about.
And it was basically someone,
your job is to like integrate AI within what we're doing.
Like we have, you have this AI platform that you have,
like ChatGBT, or like OpenAI and all these other platforms
in that ecosystem, we need someone to do it.
We need someone to run it as far as create the prompt

(35:28):
and then initiate it within our marketing,
initiate it within our listing,
and then find clients and clients and things like that.
And so, yeah, man, I mean, the three tools that,
well, two of them, two AI tools
that I have only used for myself is of course ChatGBT
and Generated Field on Adobe Photoshop.
Like those two that I've used.
And it's another one that a lot of creators

(35:51):
that I follow use with Artless AI, I mean, Artless IO,
and they do it through voiceover and things like that.
So I can definitely see that field, like,
I mean, it's a lot, it's hundreds of jobs,
hundreds of fields that will be filled like within,
that will be filled with AI,
like especially voiceover and things like that.
So yeah, man, the emergence of AI is here.

(36:11):
Like we are in this climate and we gonna see it a lot
during this election cycle and things like that.
And it's just, if you in this space,
just media like technology or music
and things like that, entertainment,
if you in this space, you have to find a way
to integrate AI and what you're doing
is your competition is.
And not even a competition, people that you know

(36:32):
and people that you idolize,
people that you follow, they are using it,
no matter how small the company of the AI is,
no matter what they're doing,
they're implementing some type of AI within their company.
And again, like within Goldprint,
I use AI within the things that I build
and things that I do and I use ChattGBT every day.

(36:53):
So yeah, it's just gonna continue to grow.
I'm gonna continue to just utilize things
within my company to better build with what I'm doing.
I agree, I agree.
Once something becomes the industry standard,
it's basically a need, you know,
it's a necessity to the thing,
to the industry that you're in and what you create.
I use it like, just like I use it every day,

(37:15):
use it in everything I've created in the past
two, three years I've used AI.
I've used different apps and platforms.
I use ChattGBT of course, OpenAI, they're badass,
all the integrations of all the other AI platforms
and apps that they've partnered with or are working with,
it's just genius and they're just starting, right?
And that's basic.

(37:36):
I can't think of the name, I've used the Adobe one as well.
I used, is it not Java, it's some other one.
I also used some video, I hate that I can't shout them out
because I can't remember the names,
but I've made music videos, short one minute clips
generated by AI as well.
So I've seen what it does.

(37:56):
And that was me watching the landscape to be honest,
I was me watching other artists and all that,
making like these AI videos and going,
damn, that's okay, I see what they're doing.
That's kind of what's in there.
And I want to dip my toes in and see if I could do it,
at least on a basic level.
And yeah, and I was able to,
and that's just, like I said, that's just basic.
That's content creating at a basic level now

(38:19):
is very AI generated.
So is the automation of how people post
and things they create, captions,
like copyright and as a profession is dead.
You know, like it's not necessarily,
you don't need it anymore.
You don't need a person to copyright.
If you know how to use chat GPT, you're a copyright.
Like we're getting at that.

(38:39):
I've done cover arts generated by with prompts.
Like it's in the entertainment industry.
It is so helpful, but I see why it's scary for people.
Let's talk about that part.
Cause I know I'm very curious of how AI
is going to be integrated in music.
It's already integrated, man.
I mean, yeah, yeah, yeah it is.
Me personally, you mentioned the cover art thing.

(39:01):
I wouldn't do it, but I want to so bad.
Cause I know, like it's crazy.
It's crazy.
Cause like, I know the cover art ideas that I have
and I know it'll be easily done through AI things like that.
But like, maybe I'm just old fashioned in it.
I think like with that,
but I'm also curious with the mixing aspect,
the mastering aspect and of that in music,

(39:22):
as well as getting something as simple as like a choir,
getting something as simple as a voiceover
to narrate the album and things like that.
Like there's authenticity in that,
but I'm very curious of people doing that.
I've done it all.
I've done it all, bro.
I've done AI cover art.
I've done AI mixing.

(39:42):
I know Beakle uses AI for mixing at B-Free Studios.
I've mixed with AI.
Everything I've done recently has some form of AI in it.
From the mixing to the, I've mastered with AI.
I've been mastering with AI before it was like a thing.
What is it?
Lance?
Lancecape might've been the company
that was one of the first people

(40:03):
who were public with AI mastering.
And I was using them back when I was working
on Elijah Rhodes music.
And those were coming out great,
because we had the mixing, so the AI mastering,
which was in its early stages.
It did exactly what we needed it to do.
So I've seen it.
I got AI singles.
I got five AI singles that I've written

(40:24):
and plugged into AI song making machines
to generate melodies and voices and all that.
And they gonna come out.
They gonna be, they coming out.
Yeah, I got some, because it's,
I'm testing the waters like that too.
I've already, I got five of them.
I got five of them, a small EP.
They're gonna be the first Autumn House AI

(40:45):
compilation project, you know what I mean?
Like I've already, I did this.
So it's like, I'm telling you, it's fun.
It's fun, but it's also what we gonna take,
because I'm interested to see how those song,
how those records do, you know what I mean?
Because they're fire, they're fire.
It took ideas and things that my writing to a new level,
as far as me having concepts, writing down like lyrics,

(41:07):
first verse, and then having AI assist
in the production of it all.
It's just, it's very interesting, man.
And y'all, y'all see when I start rolling that out.
Cause I'm not hiding it either, you know,
cause my thing with it is this is gonna be
an AI compilation project, you know?
But yeah, it's here.
It's in the music industry.

(41:27):
I think, I think what's scary is
when people start losing work and jobs,
that's when I think it becomes something
that's very dangerous and it's already happening,
so it's sad.
And when it goes into the film industry and all of that,
I know that's been a fight for those guys out there,
the Actors Guild and all that,
because it is, when you, technology that kind of does

(41:48):
what writers do is able to kind of build ideas and concepts
and thread things along a lot quicker, a lot more efficient,
maybe not as unique as somebody's actual thoughts and ideas,
but something that comes close that you could mold,
it takes away a lot of work from the people who do that.
And even actors and voiceover, like you said,

(42:09):
like it's just, it's a changing,
it's a something that changes every day
and evolves and grows every day.
And we gonna have to, you gotta get with it, man.
If you in this industry,
you better learn this shit, man, it's just gone.
Yeah, got to man, got to like, yeah.
Yeah, I mean, it's gonna take a long,
gonna take away a lot of jobs.
It's gonna build a lot of jobs,
it's gonna bring in revenue to these industries

(42:31):
that we have never seen before.
So we just got to get with it, man.
Can't get left behind, just got to get with it.
It's simple as that.
You mentioned earlier creating multiple pieces of content
for one product or, I'm not sure you mentioned.
Touch on this for like a quick second.
Well, man, I talked about this before.
Yeah, we definitely have.

(42:52):
And even publicly, like when you releasing something
as far as let's keep it within music,
if you are releasing a single,
let's keep it on one record.
If you are releasing a single and you have mix,
you have the art cover, you have things like that,
there's so many pieces of content that you can release
before this single even release.

(43:14):
And especially, I'm gonna keep it on a local tip.
Especially on a local tip,
I see a lot of people with no sense of marketing direction,
like just direction, marketing direction,
lack of knowledge in this field
as far as the proper way.
I see a lot of people, especially on a local tip,
that don't have a sense of direction
when it comes to marketing, how to work this record,

(43:37):
how to reach out, how to do this and that.
Of course, I don't know what you're doing behind the scenes
and things like that, but I only see what you put out.
But what you put out can sometimes tell like,
okay, lack this knowledge or this or things like that.
So I always say like seeking knowledge is free.
ChatGVT is free, Google is free, YouTube is free,
TikTok is free, things like that is free.
Creating, we're talking about the record aspect of it,

(44:00):
creating so many pieces of content around this record
before it even releases can go from BTS,
can go from something you did with the cover art,
can show, you can show people how you made this record.
You can do some type of sit down interview,
or you can do a sneak peek of the record.
You can do like a private group chat or things like that

(44:21):
and send people this record.
And then when the record finally out,
you can create a lyric breakdown to the record.
You can do, you can release more interview clips
of you talking about the record
and just get going in detail
of what these lyrics mean to you.
Or you can do a 10 minute, 30 minute, 40 minute interview
and that can be 10 pieces of content within the interview

(44:41):
on top of the other pieces of content that you do
from the lyric video, the BTS,
the how you shot the cover art
and what the cover art means to you.
You can do a sit down with the producer,
you can do a sit down with the engineer
and you can do something with the people
that was along this journey with you with this record.
Cause I see people all the time
do this music stuff by they self

(45:02):
and they'll put it on social media,
they'll put it on streaming servers and say out now,
they expect people to gravitate to it.
Hey, ha, that ain't how, that like, you just,
just as a tree fall in the middle of the forest,
like what we doing?
So you have to create some type of marketing strategy
behind your music, your single, your EP, your album,
to gravitate people towards what you're building.

(45:23):
Even what I'm doing, like I haven't been the most successful
at this music stuff and things like that,
but I also have some knowledge and some tools
to see what, not necessarily what works,
but some level of action has been done on my part
to see like, okay, we can do this,
we can create this content.
Cause me, if you see me release any type of records
or collaborate with an artist,

(45:44):
you're not gonna see just that record and things like that.
You're gonna see multiple videos,
you're gonna see the article,
you're gonna see so many levels of content
behind this one piece of art, behind this one piece of art.
And I see people all the time,
I go on a local tip, just again, just drop the music,
don't go back to it, then drop more music,
drop this and things like that.

(46:05):
It's like, man, like at this point,
is it a hobby or is it a career?
And once you define that, then that's how you move.
If you say it's a hobby, then okay, we ain't gonna,
we ain't like understand, I understand.
But if you tell me that you wanna do this as a career,
then you have to move like,
that's why I be so strategic and I be so detailed

(46:27):
and about who I work with within my company.
Cause like, for one, if I see potential,
I see this and that, I don't, of course you have the talent.
Okay, that's step one.
But that also doesn't really matter in this climate for real.
Cause a lot of people have talent,
their work ethic means everything.
Their work ethic means everything.
So creating an experience around your music,

(46:49):
as we mentioned with LaRusso,
as we mentioned with Nipsey and all artists before them,
like creating an experience around the music
that's gonna live forever, man.
I ain't gonna lie, sometimes it bothers me
when I see people create this record
and sometimes it'd be decent, like it'd be decent.
And I'd be like, okay, you could have did a lot behind this
and all you have to do is just hit me up and just,
I give you, I mean, that's just in the thing.

(47:12):
All you have to do is hit me up and be like,
hey, what can you help me with the I lack?
Like, what do you see that I lack?
And things like, we can work out something
with then Goldprint that we can come together
and release this product.
I promise you it's gonna be far, way more far advanced
than what you doing.
And it don't suck.
They don't wanna pay.
The thing is, yo, everybody hits you up when it's free.

(47:32):
Everybody hits you up.
Everybody wanna work when it's free.
Everybody want what you got when it's free.
When you start putting the price tag on it,
when you start putting the actual value on it,
that's when people don't wanna work.
And get it because when you're working with
amateur artists who haven't taken that step
into professionalism,
they're working with a different level of budget.
Every artist is working with a budget.

(47:53):
When you're independent, when you're on the come up,
when you're on the grind, when you're self-funded,
you're trying to save a dollar in every way that you can.
And I understand that and I get that.
At some point, if you don't take the investment
in your career and your craft
and the thing that you're creating seriously,
who else is going to?
And not even, cause there's companies that exist

(48:14):
like Goldprint Media, there's companies like my company.
And I know a few other company that work with artists.
Like they work with your budget.
They work with what you got going on
cause they know the grind and they know the struggle.
So I've done video shoots for 200, $300.
I've done entire media packages, EPKs for free damn near,
pretty much for free as add-ons to things.

(48:36):
Because I understand that it's difficult for artists.
The moment it changes is when the value on my end increases,
the value on the customer's end doesn't increase.
And it's not even, we can't even do business.
Nevermind if I care about the project
cause that's something else.
That's an emotional investment.

(48:58):
You got to, as a client,
if you're coming to somebody seeking their services,
I'd be willing to pay.
And if you just put out low quality stuff,
then that's cool with that shit.
But you know, that's not,
it's not for me to tell somebody that.
I'll tell you, see I got consultation prices too.
You ain't got to pay for the service.
You could pay for consultation,
go get the service from somebody else.

(49:18):
Like you could just pay me for consultation
and I'll tell you what I believe is wrong or would,
not wrong, what I believe you can improve at.
That's coming from experience and from a qualified source.
So, and a professional source.
So it's like, I'll give you the information at a price,
of course, cause it's hard to give things away
for free today at a price.

(49:39):
And maybe you go and work out the best deal
with somebody else if that's what it costs,
but that's what it takes.
A lot of amateur acts, amateur businesses, all that,
why they lack, what separates them
from the professional side of things
is usually that jump into professionalism
because it takes more of an investment.
It takes more effort and more work.
And sometimes you just smooth sailing that amateur.

(50:02):
And I see it all the time.
So I'm not even, my thing is when I go to work with artists
and I've done it a couple of times,
I worked with an independent media.
I won't say the name,
but I worked with an independent media company one time
and what they were paying me was nothing
compared to what I was on top of that.
They wanted me to bring in, to use all my equipment

(50:23):
and do the editing for what they were paying was,
it just didn't make any sense.
It didn't make any sense.
And I did it still because it was a connection
through somebody I hold in high regard.
And that person was a part of the situation too.
So out of my love and respect for that person.
But if we talking about what should be offered
to a business or a creator,
what they were asking for and paying

(50:46):
at the rate that they were paying,
it just didn't make sense.
And as a media company, you should know that
or choose a better way to employ your company or collaborate.
And that's the thing with collaboration.
I love collaborating,
but a lot of y'all use that as a way to get out of paying.
Like you wanna collab, you wanna collab,
but if you not gonna work as hard as I'm gonna work,

(51:06):
there's not a collaboration.
Absolutely.
So, you know, it's a lot.
But at the end of the day, man,
it's all about seeking knowledge.
Like I promise you, like I say,
I say all the time about these free platforms,
even platform that costs,
but it's all about just seeking the knowledge, man.
Like, and it's like, that's why again,
like I wanna be on some Sagittal World shit, but like.
Yo, now we gonna start,

(51:28):
I hate this industry, a consultation firm.
We gonna start charging.
It's like the Patreon gonna be consultation, man.
That's really what we should do.
It should be consultation.
Give some in-depth advice and knowledge and game
on what individual could really do for themselves.
Cause we could give general knowledge all day long.
It take people to go and seek it.

(51:49):
Look at this, we started this podcast one way.
And as soon as we was like,
okay, we gotta upgrade the quality.
We gotta do this, we gotta do that.
We went and sought the knowledge.
We wanted to figure it out,
which platform was best for us.
What works best, what provided the best quality.
Oh, we gotta pay for it.
All right, we'll put up some money and pay for it.
Because we want the, we're paying for the quality.

(52:12):
What we want is what we want.
If we gotta invest in that,
then we gotta invest in that and create a better product,
create something that we feel good about putting out
as creators.
So we not above it.
We say it cause we do it.
We say it cause we do it.
The podcast started one way and it's gonna keep evolving
and getting better.

(52:32):
So you have to, you have to,
and I don't understand if you don't.
And today, when today there's something for everything.
There's a app for everything.
There's a, you know, like it's crazy.
It's crazy.
Like if you're creating content by a camera,
by a good camera, you know, like get a good phone,
get a phone.
That's all you need.

(52:53):
Get a good phone with a great camera.
So you ain't gotta buy an extra camera and just use that.
There's so many, and that's just simple shit.
I'm just, that's why what we saying earlier with technology,
there's so much tech that's available to y'all,
civilians and creators, right?
If you a civilian, there's so much tech
for your everyday life that makes your life easier.
If you're creative, there's so much tech out there

(53:14):
that helps with your creativity.
You a businessman, so much tech out there
that help amplify your business
and help you build your business up.
So you have to take advantage of that.
And it's sad when people don't,
but I don't care because they not paying me.
Pay me for my consultation.
I mean, that's why I don't really jump into certain things.
Yeah, I'm over that.
I'm over the free game.
This podcast exists for free game.

(53:36):
All right, we get it to you for free.
So like, that's why I don't.
But yeah, that's why I don't really jump
into certain production, certain things.
I like to reevaluate.
I like to just sit back and just watch
and see what's going on.
And like that last, that demand better for yourself topic
I got, I ain't gonna get too deep into it,
but like, I like to sit back, reevaluate what's going on.

(53:57):
So it was a situation to where I see what they have.
I see what's going on.
I'm like, okay, this gonna be, this gonna be good.
This gonna be good.
It does not matter what type of equipment you have.
It does none of that matters.
The only thing, the most important thing that matters
is the person behind the camera,
the person that's orchestrating,
person that's doing these things.
Like that's what matters.

(54:20):
Like you can have a low quality brain
with a high production
and the whole production is just gonna be shit.
So like, like I said, I ain't gonna get too deep into it,
but I was just like,
and it was a situation where I had to hold my tongue
because like, I was there at that moment.
Like I was there before, but that was like 2018.
So I was just like,

(54:40):
certain things I just gotta hold my tongue on.
And I was just watching the film.
It was a local thing.
And like I said, when I wrote down this topic,
I was like, okay, I'm gonna try to hold my tongue with it.
And it was just like,
that sixth level of knowledge that can be sought,
that you can seek out,
that'll enhance what you're doing.
As far as certain people to watch on YouTube,

(55:03):
three people to watch on YouTube and three films to watch.
Yeah, you got the most passive way of talking shit.
Cause what you really saying is,
what you really saying is this person,
you're really saying they ain't shit.
You say, yo, you got nice equipment.
It looks good.
You might have decent quality,
but you ain't, you not a visionary.

(55:25):
You really-
I'm gonna hold my tongue, bro.
I ain't gonna say anything.
You really, the driver-
All I'm gonna say is-
The pilot is drunk on the plane is what you saying.
All I'm gonna say is,
seek the knowledge and demand better for yourself.
Seek the knowledge and demand better for yourself.
Seek the knowledge and demand better for yourself.
Go watch.
Like if you're a person of my skin tone,

(55:48):
you're a person, you're a black person,
you don't have to go watch these Tubi movies.
You don't have to go watch these movies
that are low quality.
You don't have to watch them and say,
I'm gonna do something like that.
I'm a mimic.
No, step out your comfort zone.
Go watch a Spielberg.
Go watch Oppenheimer.
Go watch Doom.
Go watch the Batman.

(56:10):
Go watch a James Gunn film.
Go watch,
go back and watch these movies and study them.
If you wanna keep it in your realm,
go watch The Shot.
Go watch Helena Waif.
Go like, Helena Waif,
watch her visionary being put on the screen,
how she, like how to direct the photography.
Watch how they color grade.

(56:31):
Watch how they edit.
Like just listen to the sound.
Listen to what's being displayed on camera.
Write down what you see
and watch it over and over and over again.
Go to Shot Deck.
Go to shotdeck.com.
Go find a movie that's on the website
and, dog that ass.
Like go find a movie that's on this website

(56:52):
and look at the camera that was used.
Look at the lens that was used.
But look who did it and go search the movie.
And then look in the mirror and go,
that's not me.
That is not you.
Go study that.
Go, I'm putting a lot of pressure on myself
with this next film by the way.
With the foundation,
I'm putting a lot of pressure on myself.
Like this shit has to be great.
Like this shit has to be of something.

(57:14):
You can't tell somebody stop watching Tooby.
Stop watching Tooby.
Stop watching Tooby.
Go watch, go watch, go watch.
Good brothers.
The man's telling for yourself.
Again, all you gotta do, I promise you,
if you go watch Oppenheimer and Dune,
I promise you.
Watch better YouTube videos.
You watching the wrong YouTube videos.
Like go watch Danny Govert on YouTube.

(57:36):
He just released a movie called I Think I'm Sick.
Go watch Dune, Dune One, Dune Two.
I still gotta watch Dune Two.
Dune Two, sir.
Go watch Oppenheimer.
Look at the stillness.
Look at the brilliance behind Christopher Nolan's projects.
Go study it.
It doesn't matter.
It doesn't matter if he's white.
It doesn't matter if he's black.
It doesn't matter.

(57:57):
Like go look at the vision that he's displayed.
Of course, we don't have an Arri Alexa camera.
We don't have an Arri Alexa Mini.
We don't have these lights.
We don't have 20 people on set.
We don't have this.
But we got this.
We got our brain.
We got you.
We got YouTube.
We got things like that to go seek the knowledge

(58:18):
and take months, take a year if you have to,
and apply that into what you're doing.
It took me, it's taken me three to four years
to even turn on the camera to film my film.
I wanted to last year.
I wanted to film this film a year before then,
but I was not ready.
The more knowledge I speak,
the more knowledge I saw,

(58:38):
and the more knowledge I gained,
that was me kept telling myself,
damn, you are not ready.
You are not ready.
Of course you have to jump out and swim.
You have to jump out and get the experience.
But I promise you, seeking the knowledge
will help you so much.
Because again, if you're putting out a full body of work
as far as a short film, a feature film,

(59:00):
or a full movie, that is your portfolio.
It's out there.
That is where people are gonna see you as.
So when you get ready to do your next one,
they're gonna say, what have you done lately?
And they're gonna look back at that.
And the only way, the only thing that you can do
is continue to trend up.
But damn, bro, I be seeing so many people go backwards.
And I just look at it and I just like,

(59:20):
how can I apply that to myself?
Like, okay, I see their sound is not of quality.
How can I apply that to my film
to where my sound is better?
My sound is good.
My sound is some type of standard to where,
okay, we can do something with this film.
Because I say all the time,
enhance the quality with each release.
Me personally, I am not, even the people around me,

(59:43):
we are not in a position to go backwards.
So each release, we're gonna continue to go up.
We're gonna continue to go up.
So again, go study someone out your stratosphere.
Don't like, study Lena Waive, study Christopher Nolan.
Those are two different directors.
One's black, one's white.
One do, they both do two different types of all films.

(01:00:04):
So if you wanna go to the Lena Waive circuit,
that's perfectly fine.
If you wanna go to the Christopher Nolan circuit,
that's perfectly fine.
But study the smallest details of their film,
their sound, their camera angles, their composure,
Bro, I am putting a lot of pressure
on what the fuck I got coming next.
I'm talking shit, man, but you outside.

(01:00:26):
I'm outside.
Like I'm ready for it.
I'm ready to embrace that.
I'm ready to get this film situated to where I'm proud of.
Because that's the only way it's gonna come out.
If I'm truly, truly proud of it.
Again, the stuff that I'm talking about,
like it takes years of studying.
I'm nowhere near where I wanna be.
I'm not even close.
I'm gonna mess up along the way.

(01:00:48):
But it's about what you do next.
Once you get knocked down,
it's about how many times you're gonna get back up.
And it's about what you do when you get back up.
So yeah, man.
Just demand better for yourself.
That's what I got, man.
Just seeking knowledge and demand.
Shut up and work is what you telling y'all.
Shut the fuck up and get to work.
A lot of y'all talk crazy and ain't doing the work.

(01:01:10):
Y'all watching 2B films and trying to,
y'all look nasty out here.
I don't know who you talking to,
but if your film look like a 2B film
and that you intentionally created that way, loser.
Nah, let's create better product, man.
Stop being trash, yo.

(01:01:31):
I can't talk shit.
Cause I like putting out shitty things.
Nah, you know what it is?
I'm like from the Wu-Tang era.
So I like that dingy and gringy style of art.
So it's like, I don't mind my shit being a little cringy.
I mean, there's a level of like,
grimy knowledge to that,
but there's a level of, that's something of substance.

(01:01:53):
That's style.
It's more style.
Yeah, like there's a style to that.
There's a style to that.
Like don't go saying your record is a classic.
Or let me stomp.
Shut up and work.
Watch the proper YouTube video.
You ready to get into this game, man?
You ready to get into this game?
Yeah, let's do it.
This is a difficult game, man.
I already got my albums out.

(01:02:14):
You got yours?
Yeah, no, I got a list.
I got a list to pick from.
Oh, you want to read the rules and all that?
Yeah, so we're going to incorporate a new game within this.
We're going to incorporate a game within this podcast.
Just something to have fun with.
So we're doing five hip hop album draft game.
So within that, each player drafts their ultimate team

(01:02:35):
of five hip hop albums.
The goal is to create the best, most well rounded collection
based on different criteria such as impact, lyrics,
production, and influence.
So this is kind of, it can kind of be
like a personal situation.
It doesn't have to be like, okay,
this is the greatest album of all time.
And to the public eye.
But yeah, man, so we can do Rock, Paper, Scissors

(01:02:56):
or something to where we decide who go first.
And you will pick, let's say you go first
and you will say this album is, this is my number one.
All right, but what's our criteria though?
We got to let people know what our criteria is
for the album. I mentioned it.
Yeah, impact on hip hop culture, lyricism.
Well, I ain't go this deep into it.
Impact on hip hop culture, lyricism, production quality,

(01:03:18):
commercial success, critically acclaimed,
and personal influence.
Yes, Victor Elap is my number one.
Okay, so that's all for my list.
But there's one for me, then.
Wait, that's your number one draft
or that's, or are we not arranging them
more in order yet?
So that would be considered your number one pick.

(01:03:39):
Yeah, that's my number one pick in the draft.
All right, so my number one pick
has got to be the Miseducation of Lauryn Hill.
Okay, okay.
My second pick, the Blueprint by Jay-Z.
My second pick is going to be Reasonable Doubt.
You take that off my list.
All right, your second pick is Reasonable Doubt.
My third pick is All Eyes on Me by 2.

(01:04:00):
Oh shit, okay, damn, it's off my list now.
So my third pick, this is what Sasa get.
My third pick is gonna be, this is a difficult one.
All right, my third pick is gonna be
Speaker Boxing to Love Below by Outkast.
Okay, okay, okay.
My fourth pick is My Beautiful Dark Twisted Fantasy
by Kanye.
Damn, okay, my fourth pick is gonna be

(01:04:22):
36 Chambers Wu-Tang.
Damn, I got one more pick,
I got a lot of shit on my list.
Yeah, me too.
That's crazy, damn.
My fifth pick is, damn.
My fifth pick is Graduation by Kanye.
Nice, yeah, this one's tough.
But I'm gonna go for something super impactful.
So my fifth pick is gonna be Ready to Die, Biggie.

(01:04:43):
My Biggie, okay, okay, so yeah.
So I have, for my top five,
I have Victory Lap by Nipsey,
The Blueprint by Jay-Z,
All Eyes on Me by 2pop,
My Beautiful Dark Twisted Fantasy by Kanye,
and Graduation by Kanye.
What did you say after All Eyes on Me?
My Beautiful Dark Twisted Fantasy.
And then your last pick was?
Graduation by Kanye.

(01:05:04):
Two Kanye albums on there, huh?
Yeah, that's crazy.
So my first pick was The Miseducation of Lauryn Hill,
my second pick was Reasonable Doubt,
The Miseducation of Lauryn Hill by Lauryn Hill,
my second pick was Reasonable Doubt by Jay-Z,
my third pick was Speaker Box and the Love Below
by Outkast, my fourth pick was 36 Chambers by Wu-Tang,

(01:05:28):
and my fifth pick was Ready to Die by Biggie.
Okay, okay.
Now my honorable mentions,
my honorable mentions was College Dropout,
Reasonable Doubt, and you said that,
Get Rich or Die Tryin',
Donda by Kanye.
Wow, okay.
I love that album.
Take Care by Drake,
Nothing Was the Same by Drake,

(01:05:48):
and 2014 Forest Hill Drive,
as well as Good Kid Mad City.
Okay, my honorable mentions were
The Marshall Mathers LP by Eminem,
Swimmin' by Mac Miller,
College Dropout by Kanye,
Equimini by Outkast,
Get Rich or Die Tryin' by 50 Cent,
The Documentary by Game,

(01:06:09):
Kiss the Deaf by Jadakiss,
Only Built for Cuban Links by Ghostface and Rayquan,
Me Against the World,
Tupac, All Eyes on Me, Tupac,
Victory Lap, Nipsey,
and To Pimp a Butterfly, Kendrick.
Okay.
Yeah, man.
Okay, so I think the next one we can do is like
a top album from like certain eras,

(01:06:30):
certain generation like twins and
Yeah, yeah.
2000s.
I think that'll be, that'll help too.
Yeah, that'll be dope.
I like this, man.
I like this.
So we're gonna have the people,
we're gonna have the people.
Yeah, like we're just supposed to clip
and let the people, we'll do a poll.
We'll let them decide.
But what's left, man,
I ain't really here to Eminem album,
really don't have a really opinion on it.
I'll give you the opinion.

(01:06:51):
I'll give it.
So the tunes of the week, Eminem,
The Deaf is Some Shady,
I'm a big time Eminem fan.
I fell in love with hip hop
because of Eminem.
That was the first rapper I really listened to,
first rapper who made me wanna rap,
who like inspired me to make music,
inspired me to write.
So I'm a big Eminem fan,
even though I don't tune into everything he did.

(01:07:13):
After I got, after you reach a certain age,
sometimes you just age out a certain demographic.
That's kind of what happened with me and Eminem.
But I have been, his last few albums
I have been tapped into and I've loved them.
The, what I think is music to be murdered by,
that was really good.
I think Kamikaze was really good.
And this new album, The Deaf is Some Shady is really good.
It has a real, a feel of the some shady era

(01:07:36):
of the Eminem brand.
So it was like the persona that got him popular and popping
and the style of music that was,
a lot of that was on this album,
which I thought was dope.
It was a conceptual album.
It played from top to bottom.
You kind of see the storyline.
It was very engaged.
It was very engaging.
Like it was very interactive.
As far as from the first track to the last track,

(01:08:00):
you kind of get lost in the whole feeling of it,
which makes it such an easy listen.
But I thought it was really dope.
He leaned a lot on anti-cancel culture,
which I thought was really dope.
And I just like, I like Eminem back on his shit,
poking fun at the public, poking fun at society,
being that menace.
But this time around, he's having a conscience about it.

(01:08:21):
And he had some really cool songs,
some really dope challenging takes on society,
even though it was done in a comedic way, I think is dope.
That's what I love Slim Shady for.
So I got that.
And then he has some real dope, introspective,
sentimental records.
The joint with Jelly Roll was really dope.
The one temporary, which was like a letter to his daughters.

(01:08:42):
So I thought it was overall a really good album,
really great project for a legend.
And being able to reintroduce that character to the public
in a time when a lot of people don't like Eminem
because he's just become so big.
And the music he was putting out as a recent,
not recent really, but you know,
there was that narrative of like,

(01:09:03):
he's just does too much of the lyrical miracle stuff.
He's just too rapidy.
He's a white dude in a black man's culture.
There's so many narratives that have come up
about Eminem recently that I thought this was a great project
to cut through all of that, to be like, yo, this is, you know,
this is why he's revered as one of the greats.
And for those who don't think so,
y'all need to shut the fuck up.

(01:09:24):
Eminem is arguably the greatest rapper that's ever.
He's arguably, he's in that conversation,
whether you like it or not,
it's not his fault that he does that thing
better than a lot of people.
It just is what it is.
So yeah, that's my take.
Dope ass album, go listen to it.
If you're an Eminem fan, then it's great.

(01:09:46):
If you're some shady fan, it's great.
It's a really good project.
Yeah, I think I'm gonna get into it.
Let's get into the industry tips.
All right, guys, this is the industry tips of the week.
And I decided to put together the tips
revolving around the technology
and the tech culture within hip hop.
Oh, well, entertainment, not just hip hop,

(01:10:06):
in the entertainment industry.
All right, so industry tip number one,
embrace emerging technologies.
Stay informed about the latest technologies
like AR, VR, AI, blockchain and streaming services.
Experiment with these technologies
to understand their potential impact on content creation,
distribution and audience engagement.
Leverage data analytics.
Use data analytics to gain insights

(01:10:28):
into audience preferences and behavior.
This information can guide content creation,
marketing strategies and distribution methods,
allowing you to tailor your offerings
to meet audience demands efficiently.
Three, adapt to new business models.
Be open to explore a new business model
such as subscription-based services,
digital monetization strategies
and collaborations with tech companies.

(01:10:50):
Flexibility and business strategies
can help you capitalize on new revenue streams.
Focus on digital transformation.
Implement digital transformation strategies
to enhance operational efficiency
and improve the customer experience.
This can involve automating processes,
utilizing cloud-based solutions
and optimizing digital marketing efforts.
Five, collaborate with tech companies.

(01:11:10):
Partner with technology companies
to gain access to cutting edge tools and platforms.
Collaborations can provide opportunities
for co-development of innovative content and solutions.
Stay informed about legal and regulatory changes.
Keep abreast of legal and regulatory developments
related to technology and intellectual property rights.
Understanding the legal landscape

(01:11:31):
is crucial for protecting your content
and navigating new technologies.
And there you have it, folks.
Those are the industry tips of the week.
Yo, new tech is developing every single day.
It emerges every single day.
Learn how to use it to your advantage.
This industry is, the future of this industry is,
it is AI, it is VR, it is AR, it is all these things.

(01:11:55):
You like be on top of it.
Learn, learn, learn, learn as much as you can.
Seek the knowledge.
The game is changing.
It's already changed and it's forever changing.
Do the knowledge.
Go out there and then implicate that.
But you're gonna need, make some techie friends, man.
Go hang out at, I'm not gonna tell you
to go hang out at college,

(01:12:16):
just cause somebody got a weirdo.
Maybe walk into a Starbucks.
You might see somebody there.
Y'all don't know, man.
But seek a circle, seek a circle of partners,
of friends, of a network that is integrated
within the tech industry.
Because regardless of what side
of the entertainment industry you're on,

(01:12:37):
you're gonna need that.
You're gonna need those people.
You're gonna need ideas.
You're gonna need people who can take what your ideas are
and make it into something where,
or be able to develop tech for it
or tell you what tech best serves that vision or that goal.
And if you're watching 2B movies,
get the fuck off the platform, man.

(01:12:58):
Stop watching that bullshit, man.
Hey, some only good, some only entertaining.
Not the one you was talking about apparently.
Well, I'm gonna say this is the one where they get
the license from other networks.
Now, 2B originals, I ain't really delve into them.
I seen some crazy 2B clips.
Yeah, I seen some clips.
If you're creating trash, stop it and go do the knowledge.

(01:13:20):
That's the thing about that.
Like, that's the last thing I'm gonna say about it.
Like, you ever had someone that,
or a situation where you have like a biz relationship
with someone and they felt they wasn't the problem,
but all in all, they was the problem
and their ego over clouded them.
So that's how that can be misconstrued
within certain industries that they feel like

(01:13:41):
they're doing good or they're doing this,
but they don't wanna do this and that.
I mean, we already know number one is kill the ego,
leave the ego at the door, man.
Ego is the enemy.
Ego is the enemy.
So it's like, there's no room for that.
I mean, use it for what you need it for,
but ego cloud your judgment, could cloud your perception.
Yo, be great, yo.

(01:14:02):
Real quick, go get my book.
It's everywhere.
You could purchase books at,
but you can hit the link in my bio,
House Rules, the House Rules of Survival Guide.
Right, right.
House Rules, House Rules,
House Rules, Survival Tips for Getting Shit Done.
There's a link in my bio.
You could get it for half off.

(01:14:23):
You could go buy it at Barnes and Noble.
You could go buy it at Amazon.
You could tune into the House Rules podcast
and follow along.
And it's a great way to download the information.
If you don't like reading,
if you somebody who can't, who doesn't do good with books,
this is an audio form of receiving that information.
And there's the video on YouTube.

(01:14:43):
So you get the visual aspect as well.
So yeah, we working.
Oh, basically you saying if you can't read,
you can hear.
You can't read, you can still get the knowledge, baby.
See, it's everywhere.
It's everywhere.
We don't play the information in your head.
Do the knowledge.
Do the knowledge.
What was that dude's name?
I can't remember.
He was from Arnett's, the group Arnett.
Oh, is it Sticky Fingers?

(01:15:05):
Is that the Sticky Fingers or?
I think it is him.
I think it is.
What's his like?
It was a different name he go by.
That's some five percent shit though.
Do the knowledge.
Like I grew up hearing that.
Do the knowledge.
Yeah, he was yelling at Charlamagne about it.
That might've been Sticky Sticky.
Knowledge of self, knowledge of self.
Do the knowledge.

(01:15:25):
Get informed, man.
And if you need help, we are weak.
Consultation, man.
I hate this industry.
Consultation.
Go to goldprintent.com and just look at the services.
Look at the projects, the production.
Yeah.
Contact option there, man.
We can.
We get you right.
Being authentic in the process,
bringing your stories to life
while being authentic in the process.

(01:15:47):
That's the covenant slogan.
And that's what we do.
Damn.
You gotta pay for quality.
You gotta pay for information sometimes.
But the game you get here
on the I Hate This Industry podcast is free.
I bid you adieu.
Thank you for tuning in
to the I Hate This Industry podcast.
I am of course your humble and handsome host,
Steven Almeida, my good brother,
the architect of the gold print,
the genius, the man himself,

(01:16:08):
Darryl Rees Jr.
Yes indeed.
Yeah, we see you next time.
Peace.
Watch the next one.

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