"The Allure"

Episode Transcript
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(00:00):
Okay, ladies and gentlemen, welcome to another episode of the I Hate This Industry podcast.

(00:06):
I am your humble and handsome and gracious host, Steven Almeida. And with me is my brother,
the architect of the GoPrint, the genius, the legend himself, Darrell Reese Jr. What's good?
Yes, indeed. Yes, indeed. What's good, man? How you feeling? How you feeling?
I'm good, man. I'm good. I'm chilling. I'm chilling, living the life, the grind,

(00:31):
the entrepreneurial lifestyle of being broke all the goddamn time.
I feel that, man. It's been a long morning, man. It's been a long morning.
Man, I was watching this clip of Dame.
Dame. Yo, the things they be asking Dame is be wild. Somebody asked him,

(00:58):
why you always broke? Hell, why you so broke? Yeah, I seen a clip he put out about that yesterday.
Yeah, and he goes, man, you always broke when you chasing your dreams and you putting your
money back into the streets. I got money for bills, but not enough.
He said, I ain't got money for nobody else. I felt that, man. I felt that, Dame. I feel you.

(01:24):
That's all I got money for, man. I just got enough money to get by. I don't make this
entrepreneurial lifestyle look easy. I'm not one of those people who claim it's... I'm an
entrepreneur, so I got it. Nah, I'm in the hustle, the grind. This shit is real. This shit's a real,

(01:45):
real hustle, a real grind. Oh yeah, and a real life trenches with it.
You got to keep pressing through. Just got to keep pressing through.
That's right. So everybody that be on IG front and like they got it.
Hey, sometimes you got to look the part. I just...
Nah, I get it. I get it.
Sometimes you got to do that. I just thought about that sentiment like last year.

(02:08):
I get it. Sometimes you got to do that. Sometimes.
Yeah, but everybody who do an e-commerce business don't got it. You know what I mean?
Everybody who... They just be... It definitely be nonsense.
No cameras turned off. It's a whole other life on the other side.
Yes, sir. Yes, sir. And that's the thing with this entrepreneurial career path that because of

(02:32):
social media, there's this narrative that you have to be an entrepreneur means you're wealthy
or you're rich or you have this certain type of lifestyle. And very few people highlight the
grind and the grittiness and the hustle and the struggle that come with this shit.

(02:52):
I'm here to tell y'all this shit ain't easy, man. We in the streets with it. We in the trenches.
For real. We in the trenches with this shit.
Still getting out the trunk. Still getting out the trunk.
Yes, sir, man. Yes, sir. What's good with you, bro? How you...
Oh, yeah, man. Like I said, man, I'm doing good. I'm doing good.
Got my coffee this morning and worked on my film, worked on my script. And it's

(03:14):
coming along pretty nicely. I'm in the point where I'm trying to add emotion. I'm trying
to add these elements to the dialogue. So I'm really focusing on the tiniest details within the
words that they speak. So I'm trying to make these scenes and these words a moment because
it's a short film. So I'm trying to make every single millisecond, every single detail

(03:40):
matter. So I'm trying to do that with the dialogue. That's where I'm at with it now.
But we getting there. We're at the finish line. We getting there.
Yeah. Yeah. Yeah, man. It's never easy. I mean, that's where... That's part of creating something
that's great is the refining and retuning of things. These are scripts that I know you

(04:03):
started years ago. So the fact that... Oh, my three years ago.
Yeah. The fact that you even still refining and retuning and rewriting it now, man, that's a
testament to what it takes to make something that is great and something that's dope. I feel like
I rewrite everything a million times. And then I also get to a point where I'm just confident with
the execution. So it's both. But when you want to create something special and great, you throw it

(04:29):
through so many different buffers to make sure you got that thing that's special that stands out.
So I feel that... Yeah, I'm excited for it, man. I'm super excited for this project, man.
Oh, yeah. For everything. For everything.
Oh, yeah. I was... Damn, I just thought of something. Oh,

(04:53):
it was another Dame interview. Shout out to Dame Dash, man. There's another interview.
Where was it at? What platform was he on? I can't remember what platform he was on. I just watched
the interview. I think it was an old interview, but they released it now or they re-released it,
something like that. Was it when he was sitting down with a woman or something like that? Sitting
on a couch or something like that? Was it with a woman? It might've been a woman.

(05:17):
I might've got confused. I'm tripping. I think that might've been Kanye.
Oh, no, no. Kanye just did one. He looked... Kanye be crazy.
With Candice, I think. Yeah, yeah. With Candice, yeah.
Kanye a wild dude. Well, he took that shot at Hov and Beyonce. He a wild dude. Anyway,
that's it. I won't get into Kanye and his antics. Nah, Dame was... Damn, I wish I remember the

(05:44):
platform, but he was sitting down on someone's platform and they were talking about the movie.
I know it was old because he was talking about the films that he did, Honor Up. He talked about
Osiris and he talked about the process with Osiris of making that film. He said the way he spoke

(06:08):
about filmmaking is so dope and one of the many reasons I love Dame is because he takes all these
industry terms and he makes them very street. He adds the street lingo and the street dialect
so that the everyday... So that people that come from where I come from and come from the streets
and the hoods and those type of environments can understand the lingo. So he's that bridge between

(06:35):
industry and the streets and that's kind of what he's always been. But the way he described his
filmmaking process and what he went through with making the movie, Osiris and Honor Up, he said
that he started putting out... He had to drop these films like mixtapes. He related it to the
music game. He said I had to drop them like mixtapes. I had to give y'all... Show y'all what I

(06:57):
can do and pump them out into the streets. He's like, because when you see the real...
The real Osiris movie or the real Honor Up movie, when that hits theaters,
you get in a whole nother experience. But he's like, I had to show y'all I could do it and I
could show y'all... He's like, and that's why you see the same actors and characters in Osiris and

(07:18):
Honor Up. He's like, because I'm introducing you to these people, to these characters.
And I want... And building this connection with the fans, with the audience and the film,
so that when you see this grand motion picture, this is familiar... Oh my God, you're familiar

(07:38):
with them. Like there's an emotional connection. There's this connection
with you and the characters and with the business model of like... I'm hitting the streets with this.
These are these versions of these films and you get to see how I'm getting better at filmmaking.

(08:01):
And then you see the big motion picture that's in the theaters. And I thought I was fly. I thought
I was super fly. And it made me think of what you're doing with the foundation and everything.
Just how you're treating this process. And it's like, damn, it's really like...
You kind of have this same perspective on how you're building these characters and all that,

(08:25):
and how you want to introduce them into the world and for the audience to then introduce this bigger
story around, or this bigger film and project for people then to sink into.
So yeah, shout out to Dame Dash. When you was talking about it, I was like,

(08:46):
yeah, that's exactly what we're doing with this universe.
Yeah, I gotta say this to you. It definitely made me think of what you're doing.
But yeah, bro. Oh yeah. What we getting to first, man? We got an extensive docket.
Yeah, yeah, yeah. He said I definitely want... I like this one and I think it's perfect.

(09:09):
To start off with. What's more important, business or talent? Right? Because we...
Yo, in 2024, you do not have to be talented, my friends. You do not have to be talented to be

(09:34):
in the entertainment business. You do not have to be talented to be successful. You don't even
have to be talented to have talent. Not being talented is the new talent.

(09:56):
That's an interesting question. I'll tell you, I think those are two different elements,
the business and the talent. I don't think you need to be talented to have good business.
I don't think you need a business to have talent. And I don't know if either one is more... You know
what? Business is more important. Let me be straight up.

(10:18):
Y'all get it out of the way.
Yeah, yeah. Let me be straight up. Business is more important. I'm not going bullshit, y'all.
Yeah. Because good business supersedes talent any day. Because you do not... Warren Buffett
is not a talented mother. I mean, maybe he is. I don't know. Maybe he can sing and dance and do

(10:39):
all types of cool shit. I've never been to one of Warren Buffett's talent shows. But I know that
he's hella good at picking stocks. You know what I mean? I know he's a good business man.
That's a talent. That can be a talent.
That could be a talent. Yeah. But he's good. But what I'm saying, good talent does translate

(11:05):
into business in some instances. But it doesn't always. You know what I mean? You don't have to
be a... I don't know. Now that I'm thinking about it, I don't want to sound crazy with the things
I'm saying. Because what do we deem as talent? Because I could be the most talented carpet
cleaner in the world. You know what I mean? Is that a talent? Is carpet cleaning in this unique

(11:32):
way a talent? I think... I mean, yeah. No, I was going to say, I think good business, it doesn't
matter if you're talented because some things are just based off of logistics. Some things are just
based off of skill set. And skill doesn't necessarily mean talent. You know what I mean?
Yeah. Yeah. I mean, I'm kind of in between with it. Like I don't really have which one I picked.

(11:56):
Like if I had to choose, I would go with business. But then once I start diving into certain examples
and scenarios, I will lean more towards talent. So then I'm kind of in between because doing good
business and being knowledgeable in business as far as the stocks, the way you do deals, the way

(12:16):
you build your network, the way you meet people and put people together, that can be a talent.
And then you have people that are talented, like you said, that don't do good business. And then
you have people that do good business that are not talented. But you can also look at people,
you can also look at doing good business as a talent. Yeah, that's what I mean.

(12:39):
So then you have a talented group of people that, let's say a talented group of people built
a dance team. Okay, we're all talented. We can dance. We have all these followers. We have
millions of followers, millions of views. But then you have to incorporate business to expand. Then

(12:59):
you have to incorporate business for sponsorship. Then you have to incorporate business to network
and be on TV, be at the Super Bowl, dance for Beyonce and things like that. So in this generation,
one cannot coexist without the other. Because if you build it, if you build in a business today,
you have to be creative. Within that, you have to be talented at something. If you're a talent,

(13:23):
you have to know the business. If you're doing music, you're a talent. That's the thing that,
I'm going to break this down. If you're in music, you have to be a talent, but not all musicians
are talented. You may think this song, you may think what you're doing is not only innovative,

(13:51):
but what you're doing is a talent. This song is hot. This song is good. But then once you
perceive it to the world, once you give it to the world, people say, or people might perceive it as
not talented. If that makes sense. Yeah. Yeah. I think it makes sense to me. I'm in between with

(14:11):
it. I'm in between with it. I don't think you have to be talented to be an entertainer.
Right. You know what I mean? Because what entertains isn't necessarily talent. You know
what I mean? I guess it just deems whatever you deem to be talent. But I don't think every

(14:35):
entertainer is talented. That's just me personally. You know what I mean? I think some things are just,
it just comes with an execution. Maybe that is, it's just what you call talent. But business,
I think business is always going to be business. Whether you're talented or not. You know what I
mean? Whether you're good at crunching numbers, and that's what drives the business. Whether

(15:01):
maybe you're a talented tax accountant. I don't know what, it's just what you, whatever you think
talent is. But if we're talking in the sense of like, of like, artistry, I always think the business
is more important than the, not more important than the artistry. But I think if you want to be

(15:25):
in the business, you have to have the business down packed. Because you can be an artist in your
basement, you know what I mean? And the bit, you could be an artist in your basement where the
business doesn't necessarily have anything to do with your talent. But I think that's a good

(15:47):
question. But in reality, there's so many people who are not talented today who kind of just exist
in this entertainment industry, if that's what we're, you know, I'm talking specifically about
the entertainment industry. I don't think, I don't think every podcaster is talented, you know?
I don't think, I think you need a gift and a talent to be able to get on a mic and talk. And

(16:11):
I think you need charisma. I think you need a certain energy, a certain relatability. I think
you need to know how to say things. You know, I think that there's a talent, there's an art to that.
I don't think every podcaster has that. You know what I mean? I don't think everybody who gets on
a mic is talented at it. I don't think everybody who raps is a talented rapper. I think some
motherfuckers is like putting words together. Some of them just-

(16:34):
It's a lot of them. Yeah, some shit just don't make sense.
A lot. It's just-
You know who you are. Yeah. But they got their business right.
You know what I mean? They're not talented, but they got their business right. And
that counts for something. You know what I mean?
Yeah. I mean, yeah, a lot of people juggle that between being a talent and being like,

(16:58):
you know, being a talent and being a business and things like that. And it goes to the age old,
like the sentiment that I utter years ago when I was having certain situations within the business
of a talent being the face of this business. But you also have to understand that no matter

(17:20):
what happens with the talent, the business is always going to be here. Gold print is always
here. Autumn House is always going to be here. The energy and the work of the talent is going
to be here, but the talent dies. The talent doesn't live forever. Their work does, and you can live
through your work, but physically, the talent is not always going to be here.

(17:43):
Yeah, that's for sure. And that's why you have to maintain integrity when you're chasing your
motherfucking dreams, man. That was a good segue. That was a good segue.
Because integrity don't have nothing to do with talent. It don't have nothing to do with business.

(18:07):
At all. It's just more so how you carry yourself. And I get it. I understand a lot of people who
whose ego gets the best of them. It's happened to me tons of times. So I get it, especially when
you're in pursuit of your dreams, because you kind of need a certain selfishness and you need a
certain ego when you're chasing your dream. It's just required because your ego is really

(18:34):
what's going to carry you to the promised land. Integrity will too, but your ego is going to
carry you because your ego is what's going to defend you against the naysayers, going to defend
you against the doubters. So yeah, ego and integrity, ego will take you to the promised land,

(18:56):
I feel like, because when you're chasing your dreams, you're dealing with the naysayers,
you're dealing with the doubts, the doubters, you're dealing with the nonbelievers,
and you need to believe in yourself and ego plays a big role in that. So I don't, I don't,
the sentiment of killing your ego, I know in the context when it's said and why to use that way,

(19:20):
and it's said to, you killed the ego when it's getting in the way of progression,
was getting in the way of integrity. And I think that's a good way to say is that you got to kill
the ego when it's in the way of integrity. Integrity is important and it's required also to

(19:45):
get to your goals and make it to where you want to make it to. A certain level of the ego is
required. But when it becomes this overwhelming thing and it becomes your identity, and I see it
all the time, I seen it with people I was close to, I seen it with friends, I seen it with family,
I seen it with so many people in this industry. The ego just gets the best of them and they end

(20:09):
up looking crazy, you know what I mean? And then it's different when you can execute on it, you
know? When you can execute on your goals and your dreams and the things you're chasing and you got
that ego, it kind of works for you. But when you can't execute on things and you got this big ego,

(20:30):
you'll just be looking like a fucking clown in the corner.
Just like...
Rob Markman I mean, yeah. We both have dealt with it. You talked about how you dealt with it with
personal and business. And I spoke about before how I dealt with it more on the business side
than I dealt with it with the artists that I worked with in the past. And so yeah, when it comes

(20:53):
to time to where your ego and integrity is just in the negative and kind of dwelling on other
people around you that's just trying to help you, trying to help you succeed, that's trying to get
your artistry, trying to get your music out to the world. And then once you start burning bridges
and jeopardizing relationships based off your ego with integrity, there has to come a point to where

(21:17):
you can say, I'm the problem. Like there has to come to the point in there. And then the people
around you have to be smart enough to know that I can't deal with this forever. So it's either
we're going to fix this or we go our separate ways. And like I talked about before on the pod,
ego and integrity can destroy a business. It can destroy an empire. It can destroy these things.

(21:41):
And on the outside looking in, you can say, you lack this, you lack this, but it doesn't matter
if the person that lacks the integrity, that lacks the ego doesn't see it for themselves.
And to this day, like people are still going on that you can tell that they're still that same
way. And however God sees fits for what he has to decide on it, that's how it's going to happen.

(22:07):
So yeah, that integrity man, like I built my company off that. And the time where I did wake
up to see I can no longer surround myself with certain things, that's when things started
mentally just climbing and going up, going up, going up and getting better. So you have to be
aware early, but if you're not over time, you have to protect yourself from those that

(22:31):
have this bad ego and things like that. And we talked about Dame Dash earlier, like there's so
many people that talk about how he treats other people and things like that. And he'll have his
own sentiment of how he feels and things like that. And he'll just say, name me one person that I
disrespect or things like that, that didn't deserve it or was stealing from us. And then the person

(22:54):
that asks him the question, they'll just get quiet, but they'll get very quiet about it. So
it all depends on the person ultimately. Yeah. Yeah, I agree. I think Dame, I do believe Dame
at some point let his ego get in the way. That doesn't mean that he wasn't, that in the moments

(23:17):
when he was, you know, like moving how he was moving, the reason why Dame is so legendary is
because of those things. So that's what I mean about your ego being the thing that carries you.
Maybe in the long run, you turn some people off and it had the effect it had. But see the difference

(23:43):
with somebody like Dame is he don't cry and whine about it. He ain't saying these people did me
like this. These people, he pivoted. I love when he says, he's like, I left the industry. You know
what I mean? Like I left it. He's like, you know what, he says, a lot of people can't just leave.

(24:07):
He's like, I left the music industry and he's like, and I did something incredible in the
fashion industry. But then he goes, see, people don't talk about that part. People don't talk
about, and let's be real. People don't talk about all the things Dame is built. They so focused.
See, and I see it. I see the media narrative. So it's like, I know when the media is working

(24:28):
against somebody. So I see how the mainstream media paints Dame, you know, and granted, maybe
he does have his issues. I don't know him personally, so I can't speak to that. But
everybody got their issues. But what they choose to highlight with Dame is the money,
all his money issues, his finance issues, and his child support issues and all that. When he's in

(24:50):
court, very rarely do I ever see any positive posts about Dame that is not coming from Dame's camp.
Where it's like these blog sites posting about how he built a TV network, how he built his own
streaming platform. And I don't mean streaming in music sense. I mean like content streaming,

(25:13):
like a Netflix. He essentially has his own Netflix. He's doing his own TV station now, right?
Like he has a certain deal with a TV network now. Like he's done so much, so much on the independent
side. He is a pillar in the independent entrepreneur community and they don't ever highlight those

(25:37):
things. And I get it because he probably pissed a lot of people off. So I understand that. And
that's where the ego comes in. And that's where you see where it has, it's, you know, the other
side of the coin is. But then there's people who respect him. You know, I respect Dame. I don't

(25:58):
really look at the money thing as something to discredit him for. I don't really equate success
with financial status. I equate success with a lot of other things with impact with how you feel about
where you at in your life. So just because he has money issues or whatever he's dealing with,
I don't look at, I don't, that doesn't take away from the things that he has built that I respect.

(26:22):
And that's integrity. You know, there's a lot of things he's built off of integrity that I just
respect. So the people he has around him, the people he's put on, you know, that's important.
So, yo, have integrity when you're chasing your dreams. I get it. It's hard out here. Have
integrity when you're doing anything. But integrity will take you a lot further than your ego will.

(26:50):
I truly believe that.
Yeah, I definitely believe that. I truly believe that. I saw this question,
who did they ask what podcast was I listening to? I was listening to the God Show,
the Ray Daniels podcast. And he was interviewing a 43 year old rapper, right? And he asked this

(27:17):
question that I really liked. And I was like, man, I think that's something dope. And I think this
is something if you are an executive, you are an upcoming, even an entrepreneur, you're an upcoming
business guy, businessman, a business person, if you are creative, you're in this, whatever space
you're in, I think this is a great question to ask yourself and ask the people on your team.

(27:40):
And the people around you, people that you're working with, he asked the dude, what is your
superpower? And he brought up all these artists and he said, I think their superpower is this,
their superpower is that. So, yeah. Yeah, so I want to ask you, what do you think your superpower

(28:08):
is? You want me to go first? Yeah. Man. And I was thinking about this when you put it on the docket.
And then I almost heard it on the Joe Button podcast and I was thinking about it too.

(28:30):
And if I can truly, truly say it's, and this may be, this has been my downfall, this has been my
upbringing, this has caused me happiness and sadness throughout my life. And I can truly say
it is just opportunity amongst people that have done me wrong or just in that way, like second

(28:58):
chances, if that makes sense, like giving people the opportunity to correct their wrong, correct
their mistakes, seeing something in people, seeing potential in people that they can do better,
that they can be better, that they can get better. So I can truly say that's my superpower.
Of course I can say putting people in, or trying to put people in better positions, but I haven't

(29:22):
created that yet. I'm still new to this, but if I had to truly say my superpower, it would be that
just seeing the best in people, trying to bring out the best in people and just second chance and
things of that nature. I could truly say that's mine. That sounds like grace, man. Sounds like

(29:42):
the grace that you have for other people, man. The grace that you give other people, man. I mean,
that's a, yeah. I don't believe there's a superpower that doesn't have a different
off side to it. I think everything has the ups and everything has its downs. So it's like,

(30:03):
you have grace for people, but that's going to backfire sometimes.
Right. Even Superman has kryptonite.
Exactly. So everything is one and the same. Yeah, that's a good one, man. I think that's
my superpower because it's been the thing I've been able to do naturally my whole life.

(30:24):
And it's the thing that a lot of people give me my flowers for and praise me for. So I've received
enough flowers while I'm living that I don't need them when I'm dead. I'm one of the very few blessed
people who I get a lot of love from. I'm not a person who's just a person who's just a person
who's very few blessed people. I get a lot of love. I got a lot of love in my life from people

(30:50):
that I've worked with, dealt with. But I believe my, I know my superpower is communication
and the ability to, communication and connection, the ability to put people in a room,
you know, to make something happen. The ability to, it's like what you were saying,
the ability to create opportunities. Like I'm just very, very good at communicating with people.

(31:18):
I'm very good at connecting people. I'm very good at arranging the room. You know what I mean? Like
when I'm in a room full of, like I'm in a room full of talented people, I have this supernatural
sense of being able to organize and structure it to where we can make something productive. You know

(31:40):
what I mean? And that works fantastically in a creative environment. It works in social settings
as well. It works in a lot of dynamics. I've just seen it. And that's why I say that because I've
seen it play out in many different dynamics, not just a creative space, not just in a business

(32:01):
space, but in just social spaces and, you know, amongst family, amongst like, so yeah, communication
and connection, man. That's my superpower. And see, and I wanted to tag that there because I feel
like understanding your superpower along with having integrity and how you navigate the different

(32:27):
the different areas in your life can truly carry you to a place of success. Absolutely.
That awareness of knowing what you're good at and knowing what you're naturally, just what you have
this natural ability to do. Being able to lean into those things and harness that superpower

(32:47):
in your life in these different areas. I truly believe those gifts,
that's what makes you shine in a room, you know. So I think it's important to identify that
as soon as possible. And like I said, I think it's good to understand those things within your team
because, or the people that you work around, or you're with because then once you understand

(33:11):
everybody's superpower, you can then utilize it and place them in positions to where the
superpower comes into play and it benefits everybody, including, you know, as it benefits
those that that person or that individual, it could benefit your overall goal, benefit your group,
benefit everything around you. So I think it's very important to understand that. So,

(33:35):
ask your team, ask the people around you what their superpower is, y'all. Absolutely.
I definitely agree with that. And if anybody listening, just put in the comments and things
like that and just talk about what you feel your superpower is and we can have an empty dialogue.
Yeah, I like that. I like that. Yo, let's tap into this, the Deadpool Wolverine film, man.

(34:03):
So it grossed a billion. Making it one of the highest R rated movies of all time.
It's the highest, if I'm not mistaken. I think so. I was having that conversation in the car
recently. I think it's the highest grossing rated R film. Though they use a cheat code.

(34:26):
Because it's the Marvel Universe, right? They use the Deadpool franchise. And then you have
Wolverine and all that. It was just a recipe for a success, right? Granted, that doesn't always work.
But it was just a recipe for a success, right? Granted, that doesn't always work. But

(34:54):
it worked well. I saw the movie twice. I saw it in 2D and then I saw it in 4D, which was an
interesting experience. A lot of people, every time I went, it was sold out. I'll say that much.
Theaters were packed. It was sold out. When I saw it Thursday, the night before the release,

(35:18):
it was sold out. Then I went the next week and I saw it in 4D and it was sold out that day too.
That movie was kicking ass in the box office, man. When people say this film is good,
it's different when you go outside and you see it. I saw it. I saw the people in the theaters.

(35:39):
I saw the people there. It looked like Comic Con in that motherfucking theater, man.
People was dressed up. They was dressed up like Deadpool. They was dressed up like Wolverine.
People was dressed up like Spider-Man for some... I don't know. It was very odd, but it was dope.
But that's what Marvel events do. It brings out the nerds.

(36:02):
I mean, yeah. Disney in general is the highest gross franchise of anything.
The Marvel Cinematic Universe falls in that too. Me and my grandmother, she put me on to comic books
and DC and Marvel and things like that. I know you was going to say you and your
grandma went to see Deadpool movie. Oh, no. I mean, if this was like 10 years ago,

(36:23):
we would have. She don't go to the movies anymore, but back in the day...
I was going to say your grandma gangsta. She went to see that movie.
I mean, like I said, if it was 10 years ago, we would have. But yeah, just meeting me in a Marvel
head and just since, like I said, since I was a little kid and just looking at the projections,
looking at the people that was in the film, the people that was rumored to be in the film.

(36:48):
You kind of knew like, okay, they're going to hit a billion. They're going to hit a billion early.
They're going to hit a billion early. And I went to go see it. It's amazing movie, amazing movie.
I had I loved it. I loved it. I only had my one issue with it is it wasn't really connected
as far as what could happen next. It wasn't really connected with the multiverse

(37:11):
like as far as the other films. And I get you had the TVA involved. You had things like that of them
going a different multiverses. I like the part where they show the different Wolverines. I like
the part when they was in the other world where you get prone to. And I like those elements too.
I love the Wolverine element. I love the mini Deadpool element. Like I love everything about

(37:33):
the film except for the connectivity part of it. And what y'all understand I get because you
automatically knew what you're what you were going to project it to do. So you knew that you had
this formula with Ryan Reynolds. We got Hugh Jackman. We don't have him for 10 years, 20 years.
And then we bring in guys like Blade. We bring in the Human Torch. We bring in these people

(37:56):
and some other people from the old X-Men movie. And it was a few of them was the original actors
from the late 2000s.
Yeah, Electro was I thought I like the gambit. Yeah, I like that.
I like that. Because they know all the kind of controversy around the gambit film.

(38:23):
There was all the controversy around the gambit movie coming out and then it didn't come out.
And that was a what was that dude's name?
Channing Tatum. Yeah, Channing Tatum. He was supposed to play in that movie.
I was supposed to play in that movie.
Nah, not Jason Taylor. He was supposed to play in that movie. So seeing him there playing gambit.

(38:50):
And I love the subtle hints that he made towards like the film not being out. Like he made these
subtle jokes here and there.
There was a Blade one too when he was saying there's only one Blade.
There's only one. Yeah, there's only one. Somebody told me Sticky Fingers played Blade.
I think Lamar. He did. I think it was like an early 2000, 2003, 2004, 2005 on CW or some channel

(39:19):
he did. I seen a picture of that. That's crazy.
He told me that and I was like nah. And he was like yeah. I'm like nah, he did it. He said it was
like a show. And let me see. Yeah, he did. That's crazy. That's horrible.

(39:40):
Yeah, that's nasty. Like when you look at it, that was like Marvel trying to forget about that.
That was dumb. That was it was Fredo Starr's Sticky Fingers. One of the Sticky Fingers. Yeah,
what Sticky? In a TV series. That was terrible. I never saw it. I'm just talking about,

(40:04):
I can't see that. So there was all these subtle hints and Deadpool is known for breaking the
fourth wall. So that was a cool, I like that they did all of that. I'm not that deep into the Marvel
universe. There's people in my household that are very deep into it. So I hear about it all the time.

(40:27):
Yeah, so I'm not that deep into it. I thought the continuity between all the films I've seen,
I thought it was there. I mean, I can see how they alluded to things. And I understood how the Deadpool,
how that film introduced all these different avenues now that they could, all the different
routes they could go down. And I thought that was the objective with the film. With the introduction,

(40:54):
all these characters and all these routes and now what's going to happen. Also, yeah, it was a great
movie. Great movie. My thing with films like this is that people go to the movies for these type of

(41:18):
films, right? A film like this can't be released on a streaming platform, like a streaming platform
release. I mean, not that it can't, do you think it has the same impact in the cultural relevancy?
Nah, because, nah, I don't think so. Because this film was an experience, like, they've been

(41:44):
promoting this for the past two years. They've been hyping it up. And Ryan Reynolds himself,
I think he spoke about how he could never see himself doing like a Disney plus type of release
or something like that. Like this is, we almost guaranteed billion dollar movie. They knew it.

(42:05):
They knew it. If not that, then very close. Like they knew it. So I think it had to be a theatrical
release. Like that experience, them doing a customized bucket, the popcorn bucket and the
cups and things like that. Yeah, it had to be. It had to be. Not every film could do that though.
Not every, because the big screen route is kind of, I don't want to say it's dead,

(42:34):
but it just doesn't, it doesn't hit the same no more. I think I only see it being effective
when it comes to these big blockbuster films. You know what I mean? I mean, yeah, it's kind of,
it's more centered around certain franchises like Oppenheimer, well not Oppenheimer, but Doom.
You can go not the franchise route, Oppenheimer. You can go Barbie. You can go the Harry Potter

(42:58):
films. You can go every Marvel, well I'm going to say every Marvel release because some of them,
some of the movies could have been released on Disney plus Thor 3. But yeah, some of the movies
could have been- Or not released at all. Yeah. So some of the movies could have been,

(43:20):
what Thor 2, Dark World, whichever one was Dark World, I think too. But yeah, like so,
yeah, there's Star Wars and there's a few more movies in the past, Fast and Furious.
Certain movies, you know what I'm saying? Like deserve to be in a movie. Deserve to be in a movie.
Fast and Furious. Deserve to be in a movie. Yeah, deserve to be in a movie. Because you know,

(43:41):
like you have these A plus level actors, you know they're going to hit this. Like Creed 3.
Yeah. Creed 3, Creed 4, when Creed 4 comes out, it has to be, I see that as a theatrical release.
Yeah, yeah. So yeah. I think the Fast and Furious movies always have to be a,
because there's a culture around that. You know, there's a fan base of Fast and Furious movies,

(44:08):
even the bad ones. It's just like, it's like a thing. You know, it's like, you go to the
film for that. There's certain movies that have that experience attached to them. There's a culture
behind them. Right. So if you're not a franchise, like a Fast and Furious or a Marvel, then if you're
not a franchise, then there's the second route as far as I'm going to see this movie because of the

(44:32):
director, Christopher Nolan. Like I think Interstellar, I think that's being re-released
in the movies. Like that is, like it's almost like you shouldn't even watch that movie.
At home, like you should only watch Interstellar at the movie. So I'm going to go see a Christopher
Nolan movie. Like I'm going to go see like Doom. I'm going to go see these moments because

(44:58):
a lot of people are going for the experience. Like me, I'm going for
the sound. I'm going for how this image look. Like, okay, Jordan Peele did this in the IMAX.
Like he shot this in IMAX format. Like I know I need to go see the next IMAX movie that's meant
for that in an IMAX theater. So certain directors can pull it off as far as drive you to the movie

(45:22):
theater. But if you look at the top 10 franchises and things like that, 90% of them are Disney.
Yeah.
So like Disney kind of, Disney owns that lane. Disney owns everything. So it's not even for
but yeah, some things are just cinematic experiences. That's what you buy into. That's

(45:48):
why people go to the movies. They want that cinematic experience. Have you seen anything
4DX yet? No, I haven't. Oh man. What are you doing, bro? You are a filmmaker.
The next movie I'm going to go see that's no for effect is going to have that experience.
It's going to be Superman.
Superman. Dune II was amazing in 4DX. Super Mario was really good in 4DX. I saw,

(46:19):
I've seen a lot of films in 4DX. It's an interesting way to watch it. You know what's funny?
One of the, back when I built a business plan and this brand identity for Autumn House, one of the
end goals in it was having a 5D theater. I want to build this 5D theater where the experience,

(46:41):
where we're creating films that in, it's audience interaction. Not just the seats that move around,
not just the water spraying, not just the lighting, not just the fog and the snow shit that happens in
some movies. It's all of that. But also this interaction where the audience, more so is

(47:10):
VR, AR kind of almost. But where you're thrown into the film and it feels like you are in the film as
it goes through. That was one of the tech goals I had for Autumn House when I first started the
concept. It was like, man, I would love to build this Autumn House theater, a 5D theater where

(47:34):
it's like this whole interactive experience for films. Then that opens up a lane for filmmakers
to make specific films that are 5D, five dimensional. That would be dope.
Rob Markman Yeah, I think we're close to that. Shout out to that movie. The Deadpool movie

(48:03):
brings a great testament to blockbuster movies still hitting in the box office. So, for a while,
we thought it was over for the theaters and even Marvel was looking a little shaky. They're still
looking a little shaky. I'm not going to lie. They're still looking a little shaky.
D-Wing The next two films that they are releasing

(48:25):
is a little shaky. I would say Captain America, I'm gaining my interest in that. But this other
film, Thunderbolts, it's going to have that, we're not going to say eternal's effect, but the
Thunderbolts, they're going to have some familiar characters that we all recognize. But are they,
like, is it going to hit, I feel like it's going to do the same as the Marvels did

(48:48):
and kind of that realm because they're not going to go to Disney plus ride with the Thunderbolts.
But the next movie that they're banking on is Fantastic Four, which I think is coming out
after Thunderbolts, like in 2026 or something like that. I mean, yeah, Marvel is a company that I

(49:09):
love. DC is a company that I love. Both are companies that I would love to work with in
the future. So yeah, man, they both, like I see, like DC is under new management. So I'm very
excited for this new universe. I'm very excited for Superman. I'm very excited for both Batman
movies that's coming out and everything else they have to bring to life. So.

(49:37):
Will we be seeing Drake in a Marvel movie or in a
Marvel movie? Universal got his hands. He going to play Aquaman in the DC movie.
Universal got their hands in everything, including Drake's pockets.
I mean, yeah, he released the 100 gigs experience. I call it an experience because

(50:00):
he gave us things that we love about Drake. Like, well, now that we love about Drake,
he gave us things that we wanted to see from him because like because me personally,
I like seeing the behind the scenes. I like seeing the process. I love the process more
than anything. And he gave us videos of him working on views. He gave us videos of him

(50:22):
working on Scorpion and these two albums before and even recently with Highline Bling and things
like that. And then he gave us three new records with Lado, 21 Savage and was Young Thug on one of
them. I didn't hear none of them. I'll be honest. I'm sorry. I heard one with Lado. But yeah,
he gave us an experience with the 100 gigs and the behind the scenes. So I thought that was cool.

(50:45):
And him giving us he given us that experience online and then Universal being Universal,
which was expected. You have a contract with Universal. So throughout that contract,
you not finna release music like that and not expect Universal to get a dime from it. Like,
come on. Yeah, I don't know what happened behind the scenes with that.

(51:05):
And you already in hot water really with this Kendrick situation. So you're already in hot
water. And I liked it. I liked it. I saw the I saw a few of the videos. I didn't listen to the music.
I saw some of the videos I thought was dope. I always think that's dope like you. I love the

(51:27):
behind the scenes. I like the making of things. They humanize them, which is what he really needs
in this time period and not looking like like he's such a big superstar who has a scandal going on
or whatever that is going on. That was probably the direction to humanize them.
Oh, yeah, yeah. And that's what I think. The thing is, it's dope. And I appreciate it. It also looks

(51:48):
like a like a PR cleanup, you know, it also looks like he's trying to restore his image and restore
himself back into the hip hop community or in the just in the music community and the fan base.
But it was cool. Universal is going to do what Universal does. I don't think

(52:10):
it is what it is. Like I don't think it is odd for them to do that. I think you can't just put shit
out. You are not an independent act. You are a major label act. We're paying you over a quarter
of a billion dollars. Yeah, come on, though. You're not just dropping shit. Same thing with that

(52:30):
Yachty record, Super Soca. It's like they released it. They leaked it anyway and then shit like that.
And now I think it's coming out officially or they're doing a music video to it. You know what?
There's a lot of myth behind that record going on now. Is there? So the people that follow these
type of things, they unfollowed each other. And they saying that Yachty, well, academics saying

(52:58):
Yachty is no longer on the verse. Really? Why is that? I don't know, man. Like Yachty had an
interview, I think with Andrew Schultz and then. Yeah, I saw that. But he didn't really say anything
about. What did he say about the record? DJ Envy, not DJ Envy. Damn. DJ academic said something about

(53:21):
the situation. Let's not call him DJ. Let's just call him academic. He said something about it
recently. So we'll see. I mean, the record sounds cool. Like what I heard. Yeah, it sounds dope.
I haven't been diving into much jerk. Like Spotify probably still going to put him on my Spotify
rap, but I haven't really been diving too much into Drake these past few months. Yeah, me neither.

(53:44):
The record sounds cool. I like Yachty. So you know what I mean? I think Yachty is dope. I like
Drake. I think Drake is dope. Yeah, I'm not really nothing that Drake has put out recently has like
has like made me go, oh, shit, I got to listen to this. I haven't listened to a full me personally.

(54:06):
I haven't listened to a full Drake album since Scorpion. Yeah, yeah. I was still doing YouTube
when that was around. Like when that came out, we did a YouTube reaction video to that. And I was.
Oh wow. Damn, that was a long time ago. I haven't listened to a full Drake album in a long, long
time. Scorpion might have been the last one for me too. But yeah, the moral to the story is these

(54:30):
media conglomerates are doing what they're built to do. They are systems. They are. There are systems
in place that they created that they are built to do. And if you think you're signed, if you think
you're going to be signed to them and release music exclusively on your website without that
universal tag at the bottom or Republic or things like that, then there's no end to that. You want

(54:53):
like if you want to be in a situation, you say you want to be the next Drake and things like that.
We live in a generation where you, if you're an independent artist, is there like, that's a question
right there. Can an independent artist get to the level of a Drake? Me personally, I feel like right
now, no. Personally, right now, I don't feel like they can. Because if you're looking at the global

(55:17):
scale of that and you're looking at the deals and things like that and the impact, it takes, it takes
years to get there. So I can, like, that's probably an independent artist right now that's going to
gain that momentum. But as far as right now today, no. Because Universal Warner, things like that,

(55:37):
they have, they are in bed with TikTok. They are in bed with Spotify. They are in bed with these
platforms that independent artists use. And don't think for a second that they're going to think,
they're going to let you get bigger than Drake because they're going to put a Taylor Swift on
they're going to put a Taylor Swift in the way. They're going to put the weekend in your way.
They're going to put a Rihanna in your way. So the game is the game, man. The game is the game.

(56:04):
Avon, who said that word? The game is the game. Yeah, the game is the game. And let's be real,
that's Drake. I don't know if Drake could ever be an independent artist. I think too many people
have had a hand in his success for him to fully ever be disconnected from somebody.

(56:28):
You heard what Kendrick said.
You were signed to a nigga that was signed to a nigga that was saying he was signed to a dad.
So I think that's the Drake curse. I mean, Pusha T said it before Kendrick said it. You know what
I mean? And I think before Pusha said it, Joe said it. So we know Drake is an act. There's certain

(56:57):
different types of archetypes in the music industry. You have the independent artist,
which let's say that's LaRussell. I think he's a good example of that archetype.
You have the LaRussell, let's say Russ, right? You have the major label artist who's

(57:28):
like the shelf artist, right? The major label artist who's signed, but they on the shelf.
You have the legacy act, which is a bust of rhymes. You have,
what else is the legacy act? The Fugees, those acts that they catalog sells. They don't gotta make

(57:52):
new music. Bust of Rhymes is a legacy act, but he makes new music. Nas is a legacy act, but he puts
out new music. But there are certain legacy acts that don't even make music now. They just tore
off of the old, like the Grateful Dead, if you, not just talking hip hop terms.

(58:15):
Billy Joel, you know, like these legacy acts that could tour forever and make money off
their catalog because the music is that good and they've been around for that long. Celine Dion,
like the oldies artists. Labels, that's another archetype in the music industry.
Then you have the active major label artist. Let's say that's a Yachty, that's a Travis Scott,

(58:43):
that's a, you know, like those type of artists of future. I would say Thug, but Thug is in jail.
And then you have the major label superstars. Maybe Travis Scott is considered a superstar.
You can put him, Travis Scott, The Weeknd, Beyonce, Taylor Swift, Drake.

(59:04):
That's a category. Eminem, a legacy act, but he puts out new music. Rihanna, yeah, that's the
superstar major label. So yeah, I wouldn't consider those the active guys. And then you have the
Empire artist, I guess those guys are, I guess Empire is not really the

(59:25):
amazing label. But then there's those type of artists, like the guys, like the dudes Empire
signs and they're kind of like mainstream, but they're not really mainstream, you know what I
mean? Drake is in that superstar category, but he's also like kind of in his own lane, right?

(59:47):
And that's the thing, when you're in that lane specifically, it's just, you don't have freedom,
right? Like not freedom necessarily, but everything you do is attached to something.
Everything you do, whether, you know, so you can't really, you can't really move, make any moves,

(01:00:08):
you can't really do anything without there being somebody involved on a corporate level.
And you can't just put out free music, you can't just do any of that. And that's the thing with
Drake, Drake has just always been that corporate baby, you know, like he's always been that guy to
the industry, to the, to the corp, to the conglomerates. So I don't see Drake ever not being

(01:00:29):
that. I don't take Drake as a street dude, I don't take Drake as any of these things. I, not that I
have that issue with Drake, but I don't see Drake as a street dude, I don't see Drake as a
street dude. I don't have that issue with Drake, but I understand people's sentiments.
I don't like, well he said, I don't like, I like Drake when he sing, I don't like,

(01:00:50):
I like Drake with the harmonies. What he said, I don't like Drake,
I like Drake with the, I like Drake with the melodies.
I don't like Drake when he act tough.
Yeah, that's it. I agree. Kendrick hit it on the head. I like Drake with the melodies. I don't
like Drake when he act tough. That is a fact. Even though it's fire, he be rapping his ass off,
But I don't believe it. I'll be honest with you.

(01:01:14):
I don't believe it. I don't believe zero to 100.
I don't believe none of that shit.
And that's kind of why that's that's how I understand Drake the Beast.
So anything outside of that to me is not doesn't even make sense.
And the Drake multiverse.
And I mean, he's seeing we are we are reliving the grassy.

(01:01:42):
We are reliving the grassy when Drake was on.
He was he was doing wheelchair.
Yeah, he was doing music.
And here come Kendrick Lamar, the school shooter.
So that's that's that's the reality.
And now Drake is crippled like that.
That's what it is. Drake is crippled right now.
And here's Lamar came through with the white button down along her.

(01:02:05):
Shaking with the gun and then boom.
And here come and Emily, here come Craig.
What's these other guys? I can't remember their name.
But but Kendrick shot him in the face.
He didn't shoot him in the back.
Oh, man. He crippled.
That's the best Drake and Kendrick take I've ever heard.

(01:02:26):
That's what it is, man. That's what it is.
He's Jimmy in a wheelchair all over again.
Oh, yeah, that's hilarious.
Yeah. Shout out, Drake, man.
But it is one of my favorite artists.
He's still my top five. He's still my top five.
Yeah, you just can't do nothing without, you know, your baby daddy.

(01:02:50):
So it is what it is.
Shout out to shout out to. Yeah, man.
You know, you hit it right on the head.
Quality product.
You'll be back in the next few months, like the next five, seven months.
But it'll last you for a little bit.
It'll last. It'll hold you down.
It's like shopping at Tmoo. You're good.
You know, like you go to Tmoo, you ain't looking for long, long term.

(01:03:15):
You're looking for right now.
So but I had a I had a mouse.
I bought a fiber load. I was fire and lasted a long time.
It was a battery powered mouse. Bluetooth, I bought.
Yeah, yeah. And it was it was solid.
It was solid. But yeah, the studio, the studio.
I posted like a little clip of it the other day on my IG.

(01:03:39):
Like I got the lights on the walls and all of that.
That whole little set.
It's coming together. I might do the pie from the couch next time.
I thought about it a while back.
Definitely considerate.
But yeah, man, we're talking about the Tyrese situation.
Yeah, I said, fuck it. Let me let me just get into it.
All right.

(01:04:02):
So Tyrese was on the Breakfast Club with a Tmoo watch on
some earrings from Sheen
and a chain from Amazon.
And besides, you got to do what you got to do.
You got to do what you got to do.
I love Tyrese. I'm not going to lie.
I love Tyrese.
He's one of the dopest R&B singers.

(01:04:24):
I am a fan of his. I have every Tyrese album.
I love Tyrese's music.
I love his movies. I'm a Tyrese fan.
His antics on the Internet is something completely different.
It's hard for me to tell his when he's genuine and when he's acting.
And that's the gift and the curse that comes with actors.

(01:04:44):
You never know, like kind of when they put in on the show and when they not.
But he was definitely putting on a show on the Breakfast Club.
Oh, 100 percent. He's one of them person that know.
He know what people perceive of him.
He know what people think about him, think of him.
And he's going to lean into that.
You don't know if he's serious or just being a comedian.

(01:05:05):
You don't know. It's a spectacle, man.
I, yo, round of applause for motherfucking Tyrese.
Because I tell you what. Go ahead.
You can go ahead.
I was going to say he sold me. He sold me.
Yeah. I'm going to watch the movie.
I'm going to buy the vinyl. I need the vinyl album, too.
I need everything.
And like, I love the fact that he's selling it on his websites and all.

(01:05:29):
Like it's his website. So is I'm here for it.
Like he sold. He got me.
He got me. The marketing work, the promo work.
Oh, yeah. I think he has a deal or a partnership with Kare music group.
Yeah, yeah, yeah. For this album. For this album.
And it sounds like the joint. He said it was a joint partnership.
Yeah. With Voltron. Yeah.

(01:05:49):
Yeah. Is from the Joe Button podcast said something.
I was like, no, because everybody else was like, no, man.
He was like, Tyrese, a list actor.
And then they started talking about a list actors.
And then you will understand what everybody else was saying.
They started saying Robert Downey Jr.

(01:06:10):
They started saying the rock.
And then it was like, just because the Tyrese is in Fast and Furious
doesn't make him an A list actor.
But after that reference club interview.
That's a list.
Dr. Doom might need to move to the side.
Make room for Tyrese.
You know what I'm saying?
Tyrese might need to get in the iron suit.

(01:06:31):
You know, with some less crow.
Black tie as well as war machine.
Man, Don Cheadle need to relax, man.
We do need to be defining on disrespect, Chad.
We like the I mean, oh, damn.
Black tie is a new black panther.
Well, I believe it. Where is it?
I think I think I think that need to happen.

(01:06:53):
He's not in the Marvel universe.
You said what? He's not in the Marvel universe.
Who? Tyrese? Yeah.
Tyrese. Yeah, he's not right now.
He's in. He is.
He is. Tyrese is in the MC.
He's in the Marvel universe, not the MCU.
He's in the Marvel universe.

(01:07:14):
He was in.
What I had on top of my head with.
Damn, I don't remember vampire guy, the vampire guy.
Oh, he was in that movie.
Morbius, Morbius, Morbius.
He was in that movie.
He's in that movie.
I didn't see that.

(01:07:34):
I'm being honest, I did not see that.
So technically he's he's in the he's in the Marvel universe.
He's in the same universe as one of the Spider-Man's, I think.
Damn. I think Morbius was in one of those universes or something like that.
So they could bring him back.
They could they could they could build a.
I mean, he'd be a variant. He'd be a variant.
I don't see him in Wakanda, but he did.

(01:07:56):
Oh, I heard Tyrese speaking Wakandan on my on the screen.
Yeah, man, I'm going to walk out and get my refund.
He's a good actor though. He's a good actor.
He's not an A-list actor.
He's not a Robbie Donahue. He's not a.
A-list is crazy.
Yeah, A-list. Yeah, it was wild with them.
A-list is crazy. B-list.
I give him I give him B-list because.

(01:08:18):
I give him I give him.
I give him a B-list.
He got he got Baby Boy.
He got like those are big movies.
Cultural impactful movies.
Fascinating. Fascinating. Yeah, whatever.
It don't matter.
His performance on Breakfast Club was one of the best acting I've ever seen.

(01:08:39):
What was he saying about the the music industry?
So that's really what I wanted to touch on with Tyrese at the Breakfast Club.
Well, he was talking about the industry and he would.
I'm assuming because he sounded like these are the things he was alluding to.
He didn't say this outright, but he kind of did.
It seemed like he was shopping the album

(01:08:59):
and looking for a new deal for the album and for himself.
And it seemed like he was getting told that he he doesn't
that he has to be more like the youth.
He has to be more like the new generation artist.
He needs more of the elements those artists have.

(01:09:21):
I'm assuming in terms of popularity and intent
in terms of relevancy, in terms of marketing and promo, TikTok,
because he alluded to all these things.
And his take was like, I'm a grown ass man.
Like I don't I'm not going to be dancing on TikTok.
I'm not going to be doing all this shit, you know, that these kids do

(01:09:46):
to try to sell records.
I'm he's like, I make R&B music, real R&B music for the grown and sexy,
for that that 30 and over crowd.
So he kept alluding to that.
He kept like taking he was throwing some shots at the music industry.
Really? He did say, I love you.
But fuck you. You know, like I'm not.

(01:10:11):
It seemed like they didn't appreciate his value
and his worth and what and the type of artist she was.
And he seemed to make that very clear.
And I think that's a great
I think there's a great conversation
because I don't feel like a act like I don't feel act like Tyrese
needs all the gimmicks. Absolutely.

(01:10:32):
I think he is himself.
Whatever comes with that, the press, whatever comes with the media,
whatever comes with his antics, Tyrese is Tyrese.
And one thing you cannot take away from Tyrese is that he makes sure
he makes really, really good music, really good music.
And.

(01:10:53):
That and he has a fan base, his fan base, his fan base,
on top of him being an international movie star.
So I don't see I can I can see how a record label,
because that's just where we are with the music industry.
But I think that's I think that's like when you hear all these people
talk about the music industry and the people who are in the industry now.

(01:11:14):
And Tyrese alluded to it's funny because Tyrese said what he said.
And I've heard a lot of those same sentiments across different platforms.
I heard Ray Daniels talk about it.
I heard a couple of people on IG, like a couple of music
industry people talk about this, how they don't really have music
and they don't have they don't have music people in the music industry anymore.

(01:11:36):
It's all business guys that all about numbers.
Where you don't have somebody who's who's kind of looking at the business
from a cultural standpoint and from a musical standpoint,
from a from a understanding of the artists and the talent in the music.
And Tyrese was kind of alluding to that.
And it's we have all these shifts within the industry.

(01:12:00):
I don't think we're not going to touch it.
We're not going to touch into the Warner Music and the Atlantic music thing.
Maybe we could, but that's a deep dive.
But all these guys who transition into these positions,
let's say like Elliot Grange, Elliot Grange rent it.
Ten K is his baby.
Right. He had six nine.

(01:12:20):
He had Trippie Reddy at Icebite.
I think there's some other people there.
I don't they're not they're not that important for me to know them.
I think those are his major acts that were successful.
No, no, no, there's no, there's no, there's no, there's no, there's no.
No disrespect to them, but I don't know.
I get what you're saying. I don't know.
That's true. That's true.

(01:12:41):
I know Trippie Red.
I like some of Trippie Red's music.
I like 69.
I like I like some of 69's music.
I like 69 as a as a character in the music world.
His street politics, something completely different.
Well, I like him as a cat.
I like him as a character.
You know, I like him as the joker of the music industry.

(01:13:03):
I love that about him.
And I love the things that he exposed.
I love I love what he brought to the game.
The good and the bad.
You know what I mean?
And I Spice, who is a cultural phenomenon, I guess,
however you want to call it.
That's my favorite artist, number one.

(01:13:24):
And and so.
And I and granted, I Spice don't.
I Spice don't make the music.
Let's just be real. She makes catchy records.
She makes catchy records.
She makes things that the kids like.
I get what she does, but she is not make good music.

(01:13:47):
And her brand is not built off of music.
I Spice's brand is not.
It's not built off of music.
It's built off of shaking ass.
It's built off of selling
is selling sex, right?
And with that, with her image is based off of the sell on her image.
And with that, they attach everything else to it.

(01:14:09):
They attach whatever sponsorships, whatever brands, whatever things
comes with that, because you don't longer need and this is
you no longer need to be talented to have good business.
Right. I Spice is a great example of that. But.
She don't have to sell music to sell engagement
and to have all this traction and traffic.

(01:14:31):
Her album only sold 20,000. Nobody gives it in.
She gets 20,000 likes in a day.
She has however million followers at IG that doesn't translate to record sales.
We've known that for a long time.
She is a great example of the popular artist who doesn't sell.
People do not buy I Spice music. It is not good. Right.

(01:14:52):
But does it mean she doesn't mean that she's a bad business investment, right?
So what and I only and I say that to say that that's
less put I Spice and then Tyrese.
And that's what he was.
Wow. That's a wild example.
I'm just saying.
Yeah, that is a wild comparison.

(01:15:14):
But this is what Tyrese was saying.
Tyrese was the one taking his shot.
Tyrese said it a lot crazier than I said.
I mean, you said little Tay-Tay like that.
Yeah, I already said little Tay-Tay, little Jay-Jay.
Tyrese said he don't watch his shows, you know.
But I'm talking about in the business where I Spice

(01:15:38):
is somebody that they could sell and market, even if the music isn't good.
Think about that.
Even if the music isn't good, we can still sell and we can still market her.
We can still get sponsorships.
We can still get engagement and traffic.
And that's really what it's about.
Tyrese, on the other hand, might not be as culturally relevant as I Spice,

(01:15:59):
might not have as much impact with the younger generation, might not.
And the younger generation is what kind of dictates
the sales or the way the culture moves.
Tyrese doesn't connect as much to that, right.
But the music is extremely good, right.

(01:16:20):
Right.
And he was going to record labels and they would deny him or not offering him
probably the money that he felt he deserved.
And that's I think that's a great
that's a great reflection of what the music industry is today.

(01:16:41):
And I can see why that was his problem.
I can see why he said, fuck you.
Like, I love you. I fuck you.
I can see that because you should also invest in the talent.
You should also invest in the.
And not only that, Tyrese is arguably a legend,
you know, arguably a legend in considering his career,

(01:17:03):
considering what he's done, considering the talent.
You know, like we don't look at Jimmy.
I mean, we look at Jamie Foxx a little crazy now because of that last
whatever the fuck that was where he got sick.
So people had their own perspective about that.
And that spun the narrative on it. Right.
So but Jamie Foxx is an incredible talent.
You're going to tell me Jamie Foxx tries to go get a record deal right now.

(01:17:24):
They're going to tell him, oh, you got to do Tic-Tac.
You got to do this. We can't offer you.
Jamie Foxx goes to record label.
He deserves a multi million dollar deal.
Jamie Foxx should get more than Drake.
If we're talking talent and relevancy, you know what I mean?
Jamie Foxx is an international superstar.

(01:17:46):
Drake is an international superstar, but Drake is not a movie star.
Like I see talent like that.
They should get they should get deals and opportunities in that price range.
Drake's deal was legendary.
Was it 500 500 K?
That last Drake deal was 500000, right?

(01:18:06):
500000 or 500 million or 500 million.
My bad. 500 million.
I think it was somewhere in that ballpark.
500 million or 500 or something like that.
Right. I think talents like Jamie Foxx should get in those numbers
because talents like I don't know.
All right. I won't say Tyrese should get 500 million, but Tyrese should get

(01:18:27):
like Tyrese deserves a high of a good amount.
You know, deserves a few million.
He said he got a million now. That's what he said.
He said he got a million.
With this deal, I'm sure he got that.
He was able to negotiate that with this with what is a CMG.
I'm sure he got a great deal.
But I'm saying it's crazy to me that other labels weren't like, oh,

(01:18:50):
you know, weren't offering him a bag like that or wasn't offering something
that he felt was respectable because Tyrese is a multi talented person.
Having him in your roster can gently like the things that can come with that,
whether it's films he's in, whether, you know, like there's a lot that comes with that.
And that's the music industry today. It's about numbers.

(01:19:11):
It's not about talent and skill set and impact.
It's about numbers.
And I think I think to pick it back up, I think he understands that.
Of course, he was putting on the show.
He was talking about this and that.
And I think he understands that because he there was a time
to where he was signed to a label through his first album.
There was time to sign to a label his own early 2000 things like that.

(01:19:34):
And I kind of look at when I kind of I look at the situation.
I can give a sports analogy with the Tyrese versus the Ice Spice.
OK, I have this aging quarterback that we know I have Aaron Rodgers.
I have this aging quarterback that I know can win me games.
I know I can do this and that.
But I'm also going to I'm also going to have an insurance package.

(01:19:56):
I'm also going to invest.
I'm also going to draft a young quarterback that I know that I can build and mold
and that I can nurture and build for the future.
And if something happens to Aaron Rodgers, something happens to
Kirk Cousins, these type of guys that are up in age.
I know I have a J.J. McCarthy.
I know I have a Justin Herbert when he was rookie year when Tyra Taylor was in.

(01:20:20):
I know I have these guys that I can develop.
So, yeah, of course, Tyrese is a legacy act and things like that.
But you also have systems like UMG, Warner and Sony.
And you have the record labels that do take care of the artists.
And then you have some that OK, Tyrese.
I know for a fact, Tyrese is a legacy act, but he's not going to give me.

(01:20:44):
50,000 sales or he's not going to be able to.
Let's not even talk about sales.
He's not going to give me what I need to appeal to the young audience,
to appeal to the tick tock audience, appeal to these people, to these kids
that are streaming the records that are going to the concert and things like that.
Like Tyrese, he has he's a legacy.

(01:21:06):
We talked about that.
But then I also asked myself, what legacy act now
that is somewhat consistent that the label take care cares of
in the Tyrese Ram and I look at Usher Usher is someone that can do more
than one thing as far as his artistry.
He can he can he can lean into the R&B.
He can lean into the pop.

(01:21:28):
He also can dance.
He can give you a residence residency.
He can give you these shows and things like that.
So I'm going to invest in us.
I'm going to invest in and what he's doing.
But also record labels also invest in the artist image.
How is their ego?
How is their integrity?
How these things and that and what going on?

(01:21:49):
So they're going to lean more towards Tyrese.
And that's why you have labels in situations like Empire
and Creative Music Group that will invest in a Tyrese.
Like those companies are very important and those companies
can be looked at as the backbone of the independent industry,
the distribution cycle and things like that.

(01:22:10):
They can be looked at as that.
So if I'm investing in Tyrese, I know what I'm going to get.
If I'm going to invest in a I-Spice, I'm looking to expand.
I'm looking to do that and things like this.
So we are.
You can keep talking. Let me fix the camera.
All right.
So, yeah, we talked about the I-Spice situations and what she sold.

(01:22:34):
What she sold her first week should tell you everything.
You need to know that music streaming does not matter in today's age.
And we talked about all the time as far as.
The AOM, the streaming things and the I-Spice situation with.
Her being a brand.

(01:22:54):
Like we talked about, OK, we like
when we working with artists like me and you, we working and developing
these artists and things like that.
We want to be a brand.
We want them to be able to brand around the music.
So you have something that you can get these sponsorships on,

(01:23:14):
that you can get these partnerships and you can get these deals
with these labels and these agencies and things like that.
We encourage artists all the time to build a brand around the music.
And like I told, like I said a while back, is bigger than music.
It's bigger than music.
Like you have to look at yourself as a brand.
You have to look at yourself as a business, because if.

(01:23:37):
Majority of the time, if a company invests in you, is you.
It's the brand, it's the image, it's what you're selling
as far as the personal connection and experience that you can give to the audience.
So I-Spice, Sexy Red, Glorilla, Megan Thee Stallion, Cardi B, Bia,
all these women, they have an image, whether they're shaking ass,

(01:23:59):
reading a book or talking to Kamala Harris at an convention and performing there.
They have an image.
Sexy Red was talking to Kamala Harris?
Nah, Megan Thee Stallion.
Definitely not Sexy Red.
Well, Megan Thee Stallion, like you have,
like that wasn't a thing back in the day.

(01:24:19):
Like Lil Keon wasn't on stage with Clinton, with Bush and things like that.
And these people, like you had the Beyoncé's, the drinks and things like that.
The Kanye's that was, well, you say Kanye, but that was more so on stage
with the political ram and things like that.
And now today you have the Megan Thee Stallions.
So the people have the label has done a good job as far as that,

(01:24:42):
as building a brand around the artist.
Independent, independent acts have to understand also
that you have to build a brand around what you're doing.
Like you can't be stuck in a studio, stuck in a,
stuck in a studio crafting your music, music, music, music, music, music.
Like, OK, so when it's time to give the world your music.

(01:25:04):
What you're going to do is say out now, then go back in the lab and say,
and then start working on more music like, no, you have to utilize these platforms
like TikTok, you have to utilize that and you have to be energetic about it.
Somebody like Tyrese, he just he's he's
he's the old generation where he wants to release this album.
He wants to proceed and go to a certain audience.

(01:25:25):
He wants that grown and sexy audience, that mature level,
up at 30s, 40 year olds, that's going to like just slow down.
And when they're listening to the music and just fully grasp
what's going on around them.
So that's the audience he's trying to appeal to.
And that's a lane for it.
There's a lane for it.
And as a lane for Icebites, I'm the I'm not driving that lamp,

(01:25:47):
I'm going the opposite way.
But that's a lane for it as far as the Icebites around
and the drinks, the Kendrick and things like that.
And so at the end of the day, the streaming era,
it's all about the brand that you build rather than selling the music.
Because we have seen in the past where first week sales do not matter.

(01:26:09):
Reason without later on became a classic.
Didn't do much the first week, didn't do much the first year,
the first month and things like this.
So you just got to continue to create timeless music,
but also build a brand behind it, something that connects to the audience
and create some type of experience with the music
that people can just be able to connect to and what you're doing.

(01:26:32):
So no Icebites album
should ever be compared to reasonable though.
Definitely not.
Icebites would never make it would never be as culturally impactful as.
Wasn't her album had something to do with one like the title of Y2K or something?

(01:26:54):
It was something.
I listened to it twice.
Oh, damn. I was one of those twenty thousand record sales.
I listened to it twice.
Just to try to understand.
And I got no understanding.
I also, Sexy Red also dropped also
a girl just released lip glosses

(01:27:18):
with some of the the colors or flavors or whatever
being gonorrhea.
All right, what's the next stop?
You think you're joking, I'm serious.
She got a lip gloss called My Booty Hole Brown.

(01:27:41):
Yellow Discharge.
I'm not lying.
These is all facts.
This is what good branding and marketing could get you people.
This is what this is what great branding can do for you.
It's sad, man.
And fucking get your coins, man.
Get your money.

(01:28:02):
But it's sad that she has to lean into this now.
That's what's sad.
I don't really think that's her identity.
And I feel like it's become that because of the music industry.
Because that's insane.
Why would you call it lip gloss?

(01:28:22):
Now you're going to have these.
Now you're going to have a certain
demographic, a certain audience that's going to buy into this shit
and be walking around with gonorrhea on their lips.
They're going to be walking around with yellow discharge on their lips.
And it's going to be, you know, oh, this is just sexy red lip gloss.

(01:28:45):
That's just what it is.
You know, some brands and let me just shut up, man.
This shit is crazy, man.
Let me just shut the fuck up.
This is crazy.
That is the business.

(01:29:07):
I'm going to stick to my Kendrick and my Nick Grant.
I think that's a great way to get into doing better for yourself.
Salute to Nick Grant, man.
I seen you.
Man, that's all.
I'm going to put my shit talking hat on.
I'm going to go to a crowd.
I'm just talking.
I'm just talking.
I'm just talking.
But yeah, I mean, as far as what now?

(01:29:29):
You should just be honest.
They suck.
I mean, yeah, as far as the like being mediocre, as far as that,
some people are OK with it and that's OK for them.
All right.
That's that's that's OK for them.
And that aspect.
So like me personally, if you have the sentiment,
if you have the ideology of yourself that I'm just going to do this,

(01:29:53):
and it's even if it's the bare minimum, then I don't want you to be around.
Yeah.
Like the people I'm trying to surround myself with are people
that want better for themselves that think, OK, just because I got it is not here forever.
I want to always strive for greatness.

(01:30:14):
I want to always strive for success.
And success can look like many different things to many different people.
So you have to define what success looks like to you.
And then you have to go by mediocracy.
I mean, I was some people out there that have that mindset
and they don't even know it, that what they're producing and what they're doing

(01:30:34):
is mediocre, but it's good to them.
And I always say, like, to just bring it down a level on that aspect.
I understand it.
But my problem lies is when you start moving and when you start talking
and when you start acting like what you're doing is better than the next person
and what you're doing is better than this.

(01:30:55):
Like I always say, me personally, I always have room for improvement.
Like I'm always I'm 10 steps better than I was last year
or a year before that and a year before then.
Like I'm not in a position to go backwards.
So I always say enhance the quality with each release.
And that's more so the storytelling aspect of it.
But then once you start talking and saying you're the greatest at this,

(01:31:17):
you're the greatest at that, you're the best artist in this hometown,
you're the best artist at this, you're the best at this, and you're not
to the majority of the masses, you're not.
Then that's when the delusions start to kick in.
That's when the OK, you have to bring it a step down a little bit.
My beloved, you have to bring it a step down a little bit.

(01:31:41):
And like, I understand the delusion part of it.
Like, I understand that you have no seriously.
Like you have to be delusional when you're doing this shit.
Like you have to be.
But then again, that's when you still got to work hard, though.
Absolutely.
Oh, definitely.
They definitely like all they have to coexist in the same space.
Yeah, like all they have to coexist in the same space.

(01:32:03):
And my problem lies is when the shit talking comes to part,
like things like that, like me personally,
I want to be in a room full of people that I can learn from,
or I can grow from that inspire me and things like that.
Of course, I want to one day be in a position to where
I can inspire many, many people.
I can put people in better position just like that.

(01:32:27):
But that demand better for yourself.
I express that sentiment because not only am I doing what I'm trying to do
for the betterment of me and people around me,
but I also want to see better for others.
And we talked about earlier with the superpower aspect of it.
And that can be my downfall of trying to help someone trying to do this

(01:32:49):
when they not inspired, they not going to take it.
They not going to go to bat for it.
They're not going to go hard for it.
They're not going to work hard for it.
And things like that. So that's where my problem lies.
But I learned from that each moment, each moment in it, I learned from it.
And we as a people, and I'm speaking more so towards the black people,

(01:33:10):
the black people like I ain't black.
I'm speaking more so towards black people.
Like we have to stop looking at-
What do you mean you people?
Yeah, like we have to stop looking at things like,
okay, I'm just doing this just to get by.
Because there's a sense of like I have to,
like there's a sense of action towards that as far as you move different.

(01:33:34):
Like it's the creating, it's the creative versus the person that has the nine to five.
You quit the nine to five, then you go full creative mode.
Some people, a lot of people, I hear this on store,
like a lot of people feel like there is survival mode when they go to nine to five.
So they're working towards the money aspect of it, not to happen.

(01:33:55):
This aspect of it.
So I can understand that part.
So yeah, like just simply like I said on the last part,
just demand better for yourself.
Seek the knowledge and demand better for yourself.
That is my new slogan.
And I want the betterment of my people.
I want to see us do better.

(01:34:16):
I want us to know that outside of these walls that we have caved ourselves in,
there's more on the horizon.
There's more out there to experience.
There's more knowledge to know.
YouTube is free.
You don't necessarily have to go to school for these things anymore.
Like these sites and these platforms and things like that,
there are free versions of this that you can expand your knowledge,

(01:34:38):
that you can expand your content,
that you can expand your storytelling and things like that.
But my only problem is, I guess it's more so just the shit talking aspect of it,
that you are doing this, like the energy you putting out there,
like what are we talking about?
Like what are we doing?
Like what are we doing?
And I had a situation a while back,

(01:35:02):
like I hopped on a little bit on a previous part and things like that,
where you tell this person, you tell these people,
like it's kind of similar to like we doing a review for the music.
And if I tell you it's ass and things like that,
don't try to go to war with me.
Go to war with your conscience,

(01:35:23):
go to war with yourself and try to make your music better.
And if you keep trying and trying and trying, quit.
So yeah, like that'd be my biggest thing as far as our people.
We just simply just seek the knowledge and demand better for yourself
and know that whatever level that you think you accomplished,
there's always a level greater that you can reach.

(01:35:44):
There's always a level greater that you can reach on that aspect.
Yeah, do better.
See, we ain't talk too much here.
I'm going to talk some shit.
Do better. Get the fuck out the game, man.
That's the bottom line.
Some people shouldn't be playing.
That's simply what it is.
Some of y'all just ain't good.
Some of y'all don't know how to take criticism.

(01:36:05):
Some of y'all don't know how to do better.
Some of y'all ain't designed to do better.
Y'all just designed to be media.
Some some of y'all superpower is mediocracy.
Some of y'all superpower is being mediocre.
And that's what you good at.
You could be great at being mediocre, just not over here.

(01:36:27):
I knew this was what you was going with that.
That's that because it's because that's, yo, I had somebody tell me,
I had somebody tell me I was riding somebody's coattails.
I had somebody tell me I did nothing for them.
And then I removed myself from them and they did nothing.
And there you have it.

(01:36:48):
I mean, it's that's not even being mediocre.
That's being non-existent.
It's.
You shouldn't.
I said you shouldn't burn the bridges
or discredit the people who go to bat for you.

(01:37:08):
And I'm not just saying it because sometimes you maybe you're superpower
and I'm I'm joking, but I'm being serious when I say
some some of your superpowers being mediocre,
because maybe that is that right.
But if you have somebody on your team who's good at refining and retuning

(01:37:33):
those things that you can generate that are mediocre,
you got somebody that could take your mediocracy
and make it greatness.
You have to be able to put your ego aside
and you have to be able to recognize,
though, you know, recognize when somebody's when things are better outside of yourself,

(01:37:57):
you know, or when somebody's doing something that's enhancing what you do.
And when you have somebody on your team that's doing better and not necessarily like that,
whether somebody else is doing better than you,
whether it's somebody else or whether it's something that or or or app or technique
you should learn or a class you should take that's going to make you better.
If you just feel like you are the greatest, that you are the best, that you are this

(01:38:22):
and you never got to do nothing, but your work doesn't hold up to those standards,
then you should just shut the fuck up.
Because at the end of the day, when you trying to it's different when you're in your crib
and you telling yourself you're the greatest.
That's one thing.
It's different when you outside trying to scream to the world, I'm the greatest.

(01:38:44):
And you got people who challenge that, who want you to show your greatness.
And if what you produce is garbage or it's trash or it's not at the standard,
people going to tell you differences.
Like I'm somebody I'm going to tell you with love.
I'm I hit you with a gut punch.

(01:39:05):
I might joke around with you.
I might say you ain't.
I might say it sucks.
And how you react to that, how you react to that criticism, not you,
but the people that tell the people are the person that.
Yeah.
What a person that's been told that however you react to that criticism
is going to say everything.
Yeah.
Are you going to go to social media and bitch and moan about it?

(01:39:25):
Or are you going to go back to the lab and figure out how this and that.
Shut me up.
I love when people prove me wrong.
I love when people prove me wrong.
Absolutely.
Because I'm not above it either.
When people criticize me, I take it in.
I take it in.
I also push to be greater every time.
So it's like that's just me personally, but I'm not above it either.

(01:39:50):
I damn sure ain't going to settle for to be mediocre though.
Like, and the difference is, I mean, when you show and prove that shit,
you don't even really got to say nothing.
You don't got to talk shit.
I talk shit because I got a podcast.
It's my platform to talk shit on.
But they going to tell us not everybody need a podcast.

(01:40:12):
Yeah.
And that's a fact.
Not everybody needs a podcast, but I got one.
I always say with this sentiment, it's about the information that you give them.
Yeah.
Yeah.
I got one.
So it don't matter.
Everybody don't need one, but I'm a motherfucker with one.
So as long as I got one, I'm going to keep talking.

(01:40:32):
To the day I can't do this shit no more.
To the day I feel like I can't enhance it.
To the day I can't feel, I can't improve.
But even then I'm going to put out another book and another book and another book and
another record.
It don't even matter.
It don't got to be a podcast.
That's really the point that there's always going to be something.

(01:40:55):
When you have something to say, when you have a message,
when you destined to be great, it don't matter what outlet it comes through.
It doesn't matter what outlet it comes through.
It's going to come out.
And that's when you start to be better, that's what happens.
Maybe this avenue don't work out.
It's not going to stop nothing else though.

(01:41:20):
If this podcast doesn't go the distance, it's not going to affect anything else that I'm doing.
It's one channel of expression.
It's one channel, it's one brand.
It's just one thing that we've created in the journey of being great.
And it's one thing that we enhance as we go, that we try to start to do better.

(01:41:42):
So if you don't do that with everything that you're involved with, then why do it?
I think it was Ray Daniels put out something.
He said, people buy the seventh episode, they podcast.
People don't make it past seven, he was saying.
He's like, usually people don't make it past seven.

(01:42:03):
And we are episode six.
This is episode six.
So we're going to see.
We're going to see.
We're going to make it past seven for sure.
So I don't think everybody's meant to be great.

(01:42:26):
And that's okay.
Even if I end up not great at what I'm doing and things like that,
I do have a level of success that I want to reach.
It has nothing to do with being on TV.
It has nothing to do with things like that.
It's more so family-centric.
So if you have your level of success that you have destined for yourself,

(01:42:47):
and you do that, then you accomplished it.
But it has to be a realistic, it has to be something realistic.
So don't think, it has to be something realistic.
Rob Markman Yeah, I agree.
And that's the thing with greatness.
You know what, son, I realized when I was running around with Autumn House,
when we were like shaking and moving and we was like really outside doing things,

(01:43:11):
there was this intern, he was going to school for engineering.
He was an intern at the studio we was at.
He was an engineer, engineer intern.
And he was a Dominican kid, right?
And I'm Dominican.
And I remember one time he was, so he had graduated
and he was stopping working at Forum in Jersey.

(01:43:32):
That was a studio, a home base.
And he was at one of these sessions, I think we was doing,
it was a listening session.
It was like a live performance session that I used to do.
And he came in to help us set up and all that.
And he was leaving, he said, I probably won't see you again.
I graduated, I got another gig somewhere else at Page.

(01:43:54):
So, you know, and I was like, cool, but, and I was saying bye to him.
And he told me, he told me, I appreciate what you're doing.
He's like, I watch you.
He's like, I watch you online, I watch the things that you're doing,
what you do with these artists, the things,
like everything that you're doing with an Autumn House.
And he's like, and that shit inspires me and it motivates me because he tells me,

(01:44:16):
because I don't see too many people like us in this industry doing that.
And to me, he's speaking specifically about Dominican,
like having a representative who is Dominican
and that he sees shaking and moving in the industry he wants to be in.
Or his people, right?
You know, somebody that he connects to.

(01:44:38):
And that right there was, you know, that hit me heavy because
as I'm outside grinding and working and all that, I'm like, you in the struggle.
When you in the trenches, you going through it.
I'm not paying attention to who's watching, who's, I'm just focused on what I got to do.
And what to do and how to make it better.

(01:45:00):
And him telling me that was like, damn, um, even if you don't, yo,
you might not reach, even if I don't go on to reach a million people, you know what I mean?
The fact that I inspire one person, one person was motivated by me just doing what,
just striving to be great, just striving to make something of myself,

(01:45:25):
just striving to turn my passion and things I love into a legitimate business.
Putting my people's on, my whole team was my people's, was my friends,
was people I had known for 10 years plus.
Just being a representative of that and somebody noticing that and going, damn,
that's motivated me, that's pushing me, that's inspired me.
That's all I'm gonna see.

(01:45:45):
Exactly. That to me is greatness. That to me is success, you know,
because that dude will go on and like, now I'm a part of his journey.
And those moments are important.
So it's like when you, and that's being able to step outside of your ego,
being able to step outside of the, yeah, like the, yeah, the ego, basically,

(01:46:08):
being able to step outside of that and just focus on what the job is.
What is it that you gotta do to get the thing that you wanna do done,
the goals, the dream, all that.
Just chasing your dream.
When you're chasing your dream with integrity,
when you're chasing your dream with relentlessness,
when you're chasing your dream with the start to be better,

(01:46:32):
the things that you impact and that you would affect around you,
that becomes part of what you do.
That becomes part of your greatness.
Because it's when you're not doing nothing.
You know why nobody likes mediocre shit, man.
Y'all suck.

(01:46:52):
Nobody likes it.
This man went on a whole sad story, what I would say, whole inspiring story.
And he was like, before I finished it, let me go back and show you.
Y'all are trash.
Nobody likes it.
Let's be honest, man.
I just, there's a part of this where you gotta be real.

(01:47:13):
I don't listen to bad music.
Nobody listens to bad, I mean, Ice Spice is an exception.
I love her.
Some people don't, like most people don't listen to bad music.
But mediocre is not gonna cut it in an industry where it takes a level of,

(01:47:34):
because even the trash shit, I'm joking about Ice Spice,
I might consider that mediocre, but that shit is the greatest shit to somebody.
Yeah.
The quality is good.
Everything around that brand is good.
So I'm not calling it mediocre because it's by far mediocre.
If we're talking about quality and we're talking about presentation

(01:47:54):
and we're talking about what goes into making what she makes, it's not mediocre.
It might not be for me, but it is created at a high level.
Maybe the content of it, to me, I might personally consider it,
it's not even mediocre.
I consider it not good.
But for me, mediocre is like when you're shooting shit off of a camera that still takes

(01:48:26):
little tapes.
You know, like I sent you a music video a few, like last week,
is somebody out here that wants to work.
That shit was garbage.
So yeah, if you're listening out there and you're doing commercials for your homes,
I'm gonna mention that.
I'm gonna mention that.
I'm just saying like this dude wanted to...

(01:48:49):
I don't know, he didn't want to work.
Somebody's trying to get together some people to work.
And I saw it and I was like, I don't even know, because they don't even understand quality.
And I get tired of being the guy that has to go in there and tell you this shit is trash.
And hey, you might not like my shit, but you're not going to say it's not of quality.

(01:49:10):
You might not like it, but you're going to say, damn, there's a lot of effort put into this.
There's a lot of...
It's quality.
You're going to say that for the most...
If nothing else.
And it got better as it went on.
So it's like when there's something that's just trash and there's no style, you have no...
There's no...

(01:49:30):
I could tell there's no curation behind what you're doing.
I could tell you just in that motherfucker cutting and pasting shit.
You like a four-year-old with the scissors, the dull scissors,
and you cutting out the little newspaper thing and you gluing it with the purple glue,
not even the Elmer's glue.
You got the purple glue that look all...

(01:49:51):
You just post this shit together and you're like, oh, this is a representation of me
as a brand, as an artist.
And then you got the nerve.
You have the nerve to consider yourself one of the greatest.
You got the nerve to try to work with motherfuckers who out here putting out quality product.
And you know, I hate that shit in this game.

(01:50:14):
I hate that shit.
Boy, you took the word right out of my head.
I hate that shit.
I got some shit that I can talk about certain people doing cheerleading,
football commercials, and little old beer caving.
But everything you just said, we're going to apply to that.
But you better all just come and...
Hey, you just come to Gold Print.

(01:50:35):
We'll get you right.
And that's what I mean.
You have...
It's crazy, bro.
People don't want to...
What Jay-Z said...
Damn, what was that line?
He said they'd rather work for the man than to work with me.

(01:50:56):
They'd rather work for the man than work with me.
That was on a recent record, wasn't it?
The Carter's album.
Yeah, would be honest with you.
I'm offended.
I'm offended.
I didn't even talk about that.
He said, yeah, I'd rather work for the man than to work with me.
He was talking about, yeah, I believe.
I mean, he's talking about a lot of people.
But it's that.
Yo, when he said that, I felt that.
Because y'all motherfuckers rather work at nine to fives all day.

(01:51:18):
Y'all motherfuckers rather go do bullshit than to come and build some shit with me.
And you know I got the fucking sauce.
You know if nothing else...
You know if nothing else, I enhance the environment.
But you know what, man?
Really, like just on the speaking the real,

(01:51:39):
sometimes you gotta let people crash and that's okay.

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