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February 2, 2025 47 mins

In this episode, Steven Almeida and Darrell Reese Jr discuss the integration of AI in creative fields, particularly in filmmaking and music. They explore the balance between human creativity and AI assistance, the impact of AI on the industry, and the future of creativity with advancements like Neuralink. The conversation also touches on social media dynamics, content quality, and the evolving landscape of platforms like TikTok.

Takeaways

  • AI is a powerful tool for enhancing creativity.
  • The human touch in creativity cannot be replaced by AI.
  • AI can optimize the creative process and save costs.
  • Animation is likely to see significant changes due to AI.
  • Not all films need to be action-packed; pacing matters.
  • AI's role in the music industry is growing.
  • Social media platforms affect content quality and engagement.
  • The future of AI includes potential applications in healthcare.
  • Creatives must adapt to the changing landscape of technology.
  • Collaboration between human creativity and AI is essential.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
All right, quiet on the set.

(00:07):
Sound production, take one.
You're going to have networks that utilize AI to save money.
That'd be the biggest thing with these companies, Universal, Sony, Warner, Legendary, 824 Paramount,
things like that.
Their biggest thing is to save money so they can put other dollars into marketing, so they

(00:27):
can put other dollars into another film, paying these big actors and things like that.
Is it over for us?
I mean, yeah, that's been a growing question.
As far as the filmmaking side of it, that's an old quote and that's a song.
There's nothing like the real thing.
So business-wise, even creative-wise, I'm on the side of the creators, but I don't think
AI means you stop being creative.

(00:50):
I think you combine creativity with AI and you enhance everything about your creativity.
Do not replace your creativity with AI.
Welcome, welcome, welcome to another episode of the I Hate This Industry podcast.
I am your humble and handsome host, Stephen Almeida, and that's my good brother, my co-host,

(01:15):
D'Co, Darryl Reese Jr., the architect of the gold print, the genius, the mastermind, the
man with a plan, the foundation layer.
Yes, indeed.
How you feeling, man?
How you feeling?
I'm exhausted.
I feel like the weekend's supposed to be for rest, bro.

(01:38):
It don't ever work out that way.
And I'm on call, so it's like I'm working two weeks straight.
I had to work today and I had to work yesterday, and I don't get a break till next...
Well, Friday I get to leave early from work because I got so many hours.
But when I'm on call, it's rough.
And then I'm shaking and moving around, doing things with the family, doing my own things,

(02:04):
doing my creative things.
It's been an exhausting week, but I like money.
I like money.
I like to look good.
I like to feel good.
I like buying my kids' shit.
I like investing in my future.
What's good with you, though?
Oh, yeah.
Oh, yeah, man.
I feel that.
I mean, yeah, just getting ready for the week, man.
I got a long week, business-wise, work-wise, and just trying to get prepared for that.

(02:28):
I got a few things that I'm releasing and just working on, man.
I took a...
I wouldn't say a break, but I took a small step away from the film just so I can come
back with it with a fresh start.
I put everything together sequence-wise for the dialogue, and now I'm finna step in and
just get everything else out the way for it.
Man, just ready, man.

(02:48):
Just ready for hopefully a good week, good rest of the month, man.
We got a lot of things to have changed in the past hour or so.
In the past hour.
Oh, yeah, man.
Some pivoting is the name of the game, man.
Pivot for the purpose.
Absolutely, man.
We're built for it.
We're ready.

(03:09):
Man, that's...
I feel that.
I feel that.
I got a...
Like I was just telling you off camera, I got a workout goal from now to June, so I'm
excited about starting that.
I know we got some financial goals between us and the team, so I'm looking forward to
that.
I'm looking forward to get cracking on all of those things.
So how has that process been?

(03:29):
You were saying that you could be done with it, with the editing part, by end of February,
basically, right?
Yeah.
So I'm looking at it, and it's not as long as I thought it was going to be as far as
the film, and it's just totality.
So I'm like, the three main hurdles that I had, they're all sequenced together.

(03:50):
And once I send the sound design out to you, I will sequence more stuff together, and then
I will get to the coloring stages.
And you know me, like color grading is some of my favorite tools that I have.
And I'm going to take my time with it just to make sure I have everything just dialed
in and make sure I got everything right.
Because I see, I'm looking at the footage, and I'm like, okay, I'm going to have to create

(04:12):
a lot of masking just to complement the look that I want to, because I have a lot of inspiration
for the film, like the show The Shire by Lena Waife.
Like, there are scenes within that show to where they had a lot of dark undertones as
far as the scene, and they often match with the dialogue and the moment around it.

(04:34):
But I love how very dark the show was, but the gold and the warm colors complemented
the dark undertones in it.
But it told a story.
It told a story between the villain.
It told a story between the protagonist and things like that.
And even during scenes that were joyful, you still had certain dark undertones.

(04:58):
So me personally, that is my style of color grading also.
I like the loud vibrance and the big colors and things like that, only when it makes sense.
And for me, when I'm color grading something, I'm color grading something has to make sense
for that moment, especially with the dialogue that we're doing.
And between the character in the beginning, his tone and his color grade is going to be

(05:23):
one way because it matches the dialogue between the two characters.
But when you see that character again, towards the end, it's going to be more darker.
So you're going to see a light, you're going to see more lighter colors during this phase
of the film.
But then once the mood change throughout the film and once it gets to the very end, you're

(05:44):
going to see, okay, I see how the color grade has changed throughout this short film.
And even though it's just a short film and with it being roughly 13, 14 minutes, it's
going to be a time period throughout the film that I want to take people through.
I want to take people through a colorful and a color grading journey throughout the film.

(06:05):
Yo man, that's how I look at it with what I'm doing.
The sound is one thing, we're going to get that down pat.
But also I'm focused on how the image looks also.
Sound is number one.
After that, the image, but I also have to make sure with everything I'm doing, it tells
a story.
So yeah, man, it's a beautiful process and I'm ready to get back into it tomorrow.

(06:30):
Those are the elements that make a film feel like it's coming alive, man.
I love a good storyline.
I'll tell you, I spent a lot of time writing and rewriting just because I want people to
feel the way I wanted to look through the story.
You know what I mean?
And I get caught up in that process.

(06:51):
It's not a good thing.
It's not a good thing.
I will say the creative act by Rick Rubin, book I got right here, helped me a lot with
letting go of creative projects.
But still when it comes to writing, I feel like it's just this art to it that the right
script or the right piece of work, it's hard to challenge that because that's the foundation

(07:14):
of media projects, of storyline more.
That's the foundation to stories.
But the soundscape and the coloring, the angles, the edits, all that is what makes a film
feel like it's alive.
Those are the captivating things of a film, man.
So I'm excited to get into that process with this.

(07:35):
I just saw the...
Nafu...
Nafu Ra...
Nafu Ra too?
Damn, I'm fucking that name wrong.
This movie about this vampire is a remake of an old movie.
Have you heard of it?
Nah, Nafu...
Okay, nah, it's for Ra too.
Nah, it's for Ra too.
I just saw this film.
So it's a remake of an old German film and it's based on Dracula.

(07:57):
Yo, man, you got to check it out.
The cinematography in this film.
Oh my God.
Next Love.
That's all.
Next Love was just the cinematography.
It was incredible.
But yeah, man, we can talk film all day.
What we really got to talk about is your boy Trumpito first week in the presidency.

(08:19):
How you feeling?
I'm riding the wig.
You can't ride in the wig with these executive orders, man.
Yo, he's just doing that for entertainment.
At this point, it was one time when he signed something and just put it in the air.
I'm just like, all right, man, where we going?
So yeah, he just signed in just executive orders.
He overturned a few Biden executive orders.

(08:39):
He did a few executive orders with the border and a certain app that they were using.
And I seen videos of a woman crying because she was just going to go through an appointment
through the app and things like that.
And he got cut off.
I was just like, damn.
So yeah, this is a lot of things that he already had in motion that he was going to change.

(09:01):
And one thing that he did do that was important to a lot of people was the TikTok thing and
pushing that back like 75 to 90 days or something like that to where like, OK, we're giving
you an opportunity to sell to a US-based company.
A US-based company is more likely going to be 50%.
I'm hearing Oracle and Microsoft are coming to the rise of the crop as far as acquisition

(09:29):
and things like that.
So I mean, yeah, so that's basically what it's looking like with that end.
So yeah, he just getting started, man.
He got a list of things that he want to do.
I know DEI is in the news.
As of late, I was watching a live with J. Mark Green and Tesla Figueroa last night.

(09:49):
They was talking about some DEI situations and that's big in the news.
Did you?
Yeah, well, did you?
I didn't look too much into it, but I saw that he...
Man, sometimes you gotta laugh.
But he said, oh, I know you're going with it.
No, which one?
Because there's a lot of ridiculous ones, I'll be honest.

(10:12):
There's been a lot of ridiculous ones.
Without Jill, the gender one has been too.
The gender one.
That, that...
First off, I don't think any of these things are going to stand.
I think he's just doing it like for show just to please his fan base, his following.
But it was that, the gender one, and the one where he put that if you were like an illegal

(10:36):
resident, illegal alien, I mean, and you have a kid, that that kid is not considered a US
citizen, even if they're born in the US.
Yes, I think I did see something about that.
Yo, that is...
You know, he already went to the document with Kennedy.
Man, people love that shit, man.
The conspiracy theorists are out the window.
They love Trump right now.

(10:57):
He pulling all the rabbits out the hat, and I think it's just for...
Like I said, I think it's all for entertainment.
And though I'm being critical of Trump right now, he's in office.
He's the president.
I respect the position.
I'm not counting him out.
I hope he does well.
You know what I mean?
I just think a lot of this is for show and to rattle people up.

(11:17):
Because this has been some ridiculous...
You know what was my favorite?
I saw that headline where he said, Trump finds a letter that Biden left him in his house.
No, that was a video.
I think I seen a piece of that video.
Yeah, it was.
I ain't looking, because I like this shit.
What type of nonsense is this?

(11:40):
But that's what it is, man.
We in the circus, man.
It's only been in the rest of four years.
It is.
I think my question to people who are so upset with him being the president and all that,
my question is, what if he's good?
What if it works out?
What if he betters the economy?

(12:01):
What if these things do happen?
I mean, it depends on how you look at it.
Because there's different people that will feel a way no matter what happens, if he does
good or bad.
Yeah, that's true.
That's true.
The thing is, there's the group thing people who just, whatever that group of people feels

(12:25):
or puts out, they just go with it.
There's no actual individual thought into what it is.
If you have things that you want, that's how I look at it.
If I have issue with the economy, I want the economy to get better if he does that.
I'm in agreeance with that.
You know what I mean?
Everything I don't agree with.
But I look more towards what is he going to do that I want done in the country?

(12:49):
You know what I mean?
So look, he's imposing 25% tariffs on imports from Mexico and Canada.
Yo, that's going to bring some more money in.
Does it suck because we're going to be charging more?
But yeah, that's not our...
I think he's trying to change the perception of America.

(13:10):
And things like that are important.
All the gender shit, all that shit, I think that's just for...
I don't even think that should have been...
And I don't want to get too political, but I don't think that should have been at the
front line of the Democrats running.
You know what I mean?
Like the gender thing, I feel like that was such a big topic for Democrats.
And it's like, do we really care that much?

(13:30):
Is that like a serious...
Not that it's not serious, that's the wrong word, but should that be like what we're leading
with?
We got so many other issues that are like concrete issues as far as how the society
runs and how the country runs.
And I feel like that was a thing that got put on the forefront with Democrats, this

(13:53):
election.
And I think it's important.
Do I think other things should have been at the forefront of our...
We should have been concerned with, yeah.
But I'm interested, man.
It's going to be, like you said, it's going to be an interesting four years.
It's been an interesting week.
But we got TikTok saying it.
Fuck is we complaining about it, man.

(14:14):
TikTok is back.
That's why I posted on there more, man.
Nah, man.
I don't know.
You just got the house rules account.
Yeah, I'm lazy with the TikTok, bro.
It's that, that's one form of...
I don't make enough content for TikTok.
Like it's just one type of content.
Like I'm not going to do dances, bro.

(14:34):
Nah, that's it.
So it's like, are you feeding the algorithm really, cause do you see the algorithm on TikTok?
It's like no matter what, I don't consume content on TikTok.
I mean, I don't.
Everybody around me does, but I personally don't.
And I hear it all the time.
I hear that TikTok is like people's Google now.
Yeah.
I mean, if I'm an owner, I'm looking at more so filmmaking things, but I also find that

(14:58):
on YouTube shorts and Instagram reels and things like that.
But my thing is, is more so community.
Like I'm trying to get to a point to where the content that I'm releasing, I'm trying
to find a community for.
So that's a big thing for me because I have the content and when I'm doing these filmmaking
topics, that's one thing.
And then you have the podcast topics, but more so cause the podcast, we cover different

(15:22):
subjects, but when it comes to filmmaking posts, like an interview or something from
the film, something else film on filmmaking related, I want to find that niche in the
audience for it.
Cause the friends and people that I have on Facebook, it's not there.
People that follow me on Instagram, it's not there.
And sometimes I'll be feeling like I'm posting for nothing.

(15:43):
TikTok, there's a community for that, but then I follow a lot of people on threads or
there's a community for that.
So yeah.
Threads up, Jola.
I get, I get, I get sucked into those posts on threads sometimes.
Like I open threads right now and see some filmmaking related.
Yeah.
But you see, you have a niche.
There's a niche that you're leaning into.

(16:04):
I was more so talking about being like a random consumer of like TikTok content, you know?
Like I'm just not, I'm not one of those people as far as niche things.
Like, yeah, like, but that's why my algorithm tends to be catered to what I like on every
other platform.
But TikTok maybe it's cause I'm not on there enough.
Whenever I'm on TikTok and like I'm on the homepage or the explore, whatever it is, it's

(16:27):
just random nonsense.
It's, I'm just like, and it's entertaining.
I'm not knocking that, but I just don't consume enough of it to, to, and that's my fault.
I should, the community aspect is, is good though.
That's what, that's what I should be using it for, but I don't.
Yeah.
I mean, yeah.
Cause I want to develop some type of community over there on For the Pod.

(16:47):
What do you really want to develop and just be consistent in it and just develop some
type of.
Yeah.
Well, that is like niches, you know, that's what I mean.
That's I'm talking about my personal use.
I'm not talking about like For the Pod.
I'm talking about like my own personal, like my niece watching a hundred videos about like
cats, you know, like it's just random shit.

(17:09):
I mean, yeah, just, it's just you finding it.
Like just you, whatever you like and just diving into it.
Cause it's the, it's the platform, whatever it don't matter the platform, you don't find
it.
What are the same content you find on TikTok, you don't find on YouTube shorts.
Or the black man you, you, you think, you think it comes to the U S.
Yeah.
I mean, yeah, I think Microsoft, I think Microsoft is what I'm about.
Like I seen your post the other day that was talking about Oracle and Microsoft, like being

(17:33):
at the finish line with the process.
Unless someone swoops in and, and companies out there that want to buy it.
It's just all about TikTok.
Do they want to sell to give it an Elon man?
Give it an Elon man.
What's wrong with that?
He, he's going to be mad.
The Nazi accusations of wild.

(17:55):
Yeah, that was curious.
But now we need Elon, Elon, he, I don't think he's doing bad with X.
No, no.
I mean, it's really me personally.
It really ain't changed.
I've been using Twitter since I was a sophomore in high school.
Yeah.
So like this is 2013, 12, 11, like I've been using Twitter since I was a little kid.

(18:20):
So like even from now to then, like of course the integration with certain things and the
name change, like other than that, it hasn't changed for me at all.
I just hate the damn video quality.
This is why I'm not based in it.
Even if it was a, the huddle, I'm not going to pay to have my video quality enhanced.
Like I got the enhancement of it.

(18:40):
That's, that's my biggest gripe with social media.
It's like, that's my biggest right with anything upload video.
It's the quality drops every time you upload it.
Even if it's on YouTube, even if you put on video on YouTube, the quality drops in 4k,
it's never, it's never going to look how it looks when you export it.
I think you got to, you got to film like in 8k.

(19:03):
I mean, yeah, that's the, that's the thing.
If you like, people have like a rare Raptor, a rare or certain rare Raptors film in 8k.
The Sony, the Sony A1, I think that films in 8k, I think A1 too or something like that.
That one film, Mark 2 films in 8k.
So you can't, you don't have an 8k resolution on YouTube.

(19:24):
So of course it's going to be down sample to a 4k, but it's going to be a high 4k resolution.
So there's that and everybody ain't got 8k.
So like even my camera, my camera is 7k down sample to a 4k.
And then like it looks good on YouTube at 4k and things like that.
But I'm used to the image quality when it comes out.

(19:45):
You have Karen's not that things like that.
Yeah, that's what I'm used to.
So don't get me started on Twitter quality cause I hate that.
IG quality, I've uploaded a video like 15 times.
Yeah, IG quality has, I've seen it has gotten better.
Now TikTok quality is superior to all of them.
Yeah, yeah, well cause.

(20:05):
Yeah, I like the way the video quality looks on TikTok.
Yeah, cause that's like, it's made for that.
Yeah, it's interesting.
But I think that's going to change within the next couple of years or maybe sooner than that.
Because just the, I mean, I'm surprised it still hasn't changed now,
but that's just going to be the content game and everything is going to be there,
like on these platforms.

(20:26):
So you got to, but honestly, who really cares?
That's, that's just us being like, like tech nerds in a sense, you know what I mean?
Like the average consumer don't give a damn.
Like they watching shitty videos.
They don't give a shit.
Some of the most entertainment videos are shot on fucking Razer flip phones, you know?
So it's like.

(20:46):
I mean, it gotta sound good though, feel it there.
Yeah, you gotta be able to hear it.
Yo, the Super Bowl, man.
I know you, I know you're not a fan of what happened tonight, but.
Heck, my Lord.
Jeez, man, like it's three players that I've been watching my whole life.
Tom Brady, LeBron, and Patrick Mahomes.
And majority of my lifetime, LeBron has been to the NBA finals.

(21:10):
Tom Brady has been to the AOC Championship or Super Bowl.
And Patrick, like up until Patrick Mahomes' second stint of his career, like second year,
he has been to the AOC Championship or Super Bowl.
And my team, the Los Angeles Chargers, we are in the same division as Patrick Mahomes.
Of course there's a rivalry there, but also I watch the game and I pay attention to what's going on.

(21:34):
It's like, yeah, man, I ain't no, I ain't really a big person that be like they cheating
and then they just, the game is rigged and all that, but.
It's rigged, I don't know.
I also seen Marjadal on the wire, her like, in there, the basketball game,
when he was like, you can't do that, that's not how the game is played.

(21:55):
So anytime I'm watching the Chiefs play, I say that sentiment damn right every time.
Yeah.
Yeah, Super Bowl is gonna be Chiefs versus the Eagles, I'm hoping the Eagles win.
But we'll see how that goes, really, the Eagles versus referees.
But we'll see how they go.
But we all here, my team ain't playing so I don't give a damn.
So I'm here for the suit, I'm here for the halftime show.

(22:17):
I'm here to see Kendrick, I'm here for that, I'm here to,
that's what I'm here for.
So I'm here to watch a good football game also,
because I'm a sports fanatic, so I'm here for that, of course.
But like, yeah.
That's it.
Yo, Kendrick, so they announced SZA as his, as his,

(22:38):
he's a big yes or pan.
What'd you think about that?
I mean, I like it, I like it.
They got a lot of good records together.
Like as far as their biggest record that fits the Super Bowl,
that will be the Black Panther record, all the stars.
So I expect them to, they should perform that, if anything.

(22:58):
But they do have a record called 30 for 30 and Luther,
that they just released, SZA Lux.
And Kendrick's new album, in which they're gonna perform.
But also SZA is probably gonna come out and do a,
maybe one or two of her own records.
So, I mean, yeah, we're gonna,
it's gonna be interesting to see.
Does he perform not like us?

(23:20):
He's out of the hair, bro.
Right, I personally think so,
cause watching these games the past few weeks,
they've been doing a lot of promo,
like during like the halftime or during the commercial break.
And they play, they've been playing beats from his G&S album.
But today, I think it was today,
where I heard the not like us beat.

(23:41):
And there's been a lot of people on behind the scenes
talking, Joe Budden was talking about it
as far as Drake is actively trying to
not let Kendrick perform their record.
That's why the timing of the lawsuit is going on
and things like that.
And me personally, if he do perform it,
I think it's gonna be like how Usher did in my way

(24:04):
on his performance.
I think it's gonna be a quick 20, 30 seconds maybe.
But that's a long time for the Super Bowl.
So I think he's gonna do it.
I think he's gonna do it.
Is Drake trying to step on it?
That's the interesting thing with it.
Like, first off, Aubrey Graham, it's just some sucker shit.
I've never seen no shit like this in hip hop.
I know we talk about this shit every week.
I'm starting to realize this shit.

(24:24):
I've seen this shit in real life,
but I ain't never seen it like on a global scale.
Bro, I've been watching Degrassi.
I haven't been watching him.
People in my house have been watching Degrassi.
And when I saw Wheelchair Jimmy, man,
I was like, this guy, bro, this guy, Wheelchair Jimmy,
he been a bitch since back then.
Because the issue, he tried to sue Degrassi

(24:46):
for the character of him being in a wheelchair
because it was gonna hurt his rap career.
That was like the thing with the producers
or the creators of Degrassi, to be all these years later
with the rap career that he wanted
and to be this emotional over a diss record.
I've never seen this shit before.
But I heard people bring up that this lawsuit

(25:07):
is trying to step on Kendrick's performance.
That way he doesn't perform Not Like Us.
And I could see that.
I just pulled up some updates on this thing.
Shit.
So, right, here we go.
So the defamation allegations, right?
He's a legendary company defamed him
by promoting Kendrick's Not Like Us
because of all the serious allegations.

(25:29):
Which is weird considering that he made a record
saying that Kendrick's best friend
is the father of his kids.
I mean, he throwing rocks.
He throwing rocks to try and hide his hand, man.
The shit is weird.
And it's just the,
cause what is it that his contract is up, right?

(25:51):
Is that what it is?
His contract is up.
Granted, I will say UMG probably did play the game
which is we need to renegotiate.
Let's lower his value.
I don't see Universal not doing that.
It makes sense business wise, right?

(26:12):
Let's lower his value.
He's already on decline.
Let's just throw some more gas on the fire.
I could see that happening.
But trying to say that it was like this intentional thing
as far as like Kendrick goes is like,
cause had he won, would it be a different conversation?
You know what I mean?
So it's very weird shit.
But I see so many lawyers,

(26:34):
I follow lawyers and I'll look at some content,
see people reviewing the case and all that.
A lot of people say that this is not really
gonna go through that.
This case is gonna fall apart at some point.
So that's why I say it's like,
it feels like it's just something in the moment
to like step on Kendrick's,
I'm not saying it is that,
but if it damn sure feels like it.

(26:56):
Cause I don't think none of that shit
is gonna hold up in court personally.
Yeah, I don't think so.
I'm not an expert though.
I know we talk about this a lot on this podcast
and rightfully so because,
you know, creators, if y'all not tapped into AI by now,
I don't know what y'all doing.
This, whether it's music or filmmaking,

(27:16):
you need to be working with AI
because the industry is working with AI.
There's so many tools now, man.
So many AI power tools that assist in the creative process,
whether you're shortening,
fastening your workflow,
using it to create things.
Yo, I seen some AI films that look legit,
like legit.

(27:37):
And it's like, yo, we in that space now.
Like, is it over for filmmakers, musicians,
creators, directors?
If you could prompt AI to produce a film like,
like a Steven Spielberg or produce a film,
I mean, direct a film like Steven Spielberg,
produce a film,

(27:59):
like, if you could prompt it to do all these things,
is it over for us?
I mean, yeah, that's been a growing question
for like the past year or so.
And like, with us being filmmakers and things like that,
like we actively use AI for what we're doing.
And me personally, like, I just seen a new app

(28:20):
that gets called Deep.
Deep.
Yeah, download it.
Yeah, Deep Seek.
So yeah, it's just AI assistant.
I'm trying to dive into it to see the ins and outs of it.
So yeah, like as far as the filmmaking side of it,
like there's an old quote and it's a song.
There's nothing like the real thing.
At the end of the day,
it's gonna come down to that.

(28:41):
And you're gonna have networks
that utilize AI to save money.
That'd be the biggest thing with these companies,
Universal, Sony, Warner, Legendary,
824 Paramount, things like that.
Their biggest thing is to save money
so they can put other dollars into marketing,
so they can put other dollars into another film,
pan these big actors and things like that.

(29:03):
Now, I think the biggest wave
that will change the landscape of filmmaking
is animation films.
I think that will be the first wave you see that,
okay, this movie is 80 to 90% fully AI,
which means we don't need to pay Keenu Reeves,
we don't need to pay The Rock, Kevin Hart, John Cena.

(29:24):
We don't need to pay these guys $100,000 to a million dollars
to be on this animation film.
We can do it for, we can create an AI person
or AI character and things like that,
that's fully voiced by AI,
that doesn't need a break, doesn't need to be paid,
doesn't get sick, it doesn't have human abilities

(29:47):
and human qualities and things like that.
And from a business standpoint,
in a way that's what you want.
And if you're taking it that route,
but from a creative standpoint,
the people that really drive the industry,
the people that really run the industry
and come up with these ideas and these scripts
and send it off to these people
and get it sold and things like that,

(30:07):
that come up with the IP and ideas,
those are the people that will be out of a job
in that aspect.
But then you're also gonna have other companies
like A4 that may always stick to the roots
and use real people, use real ideas and things like that,
because AI is just ideas that are flowing
through the internet and they just formulate it together

(30:28):
to create our own.
But also that's kind of the human brain in today's society
that we may think we have a unique idea
and in some cases, well, in rare cases we may have,
but at the end of the day,
if I come up with a business model on this,
it's kind of already been done.
A lot of these films have already been done.
A lot of these ideas have already been done.

(30:50):
So with integrating AI to make the job easy,
like in certain aspects, I get it,
I encourage it and things like that.
And even to a certain extent,
like I heard Issa Rae was talking about chat GBT
and talking about AI that she,
it helped her get through the,
like she was stuck writing a script and things like that.
And I was just like, okay, that's the,

(31:11):
that's actually the first time I've heard someone
of that stature talk about AI and script writing
and things like that.
That's, I've heard a few people say,
but yeah, cause I think I heard this,
I think last year or something like that.
So yeah, like you're gonna have people like that
that may use it to finish their own script
or give them certain summaries.
Like I use it for summary and give me ideas like,

(31:32):
okay, if I have this care to do this, this, this and that,
give me three different type of outcomes or situations
that I can choose from and implement it.
But once it's time to turn a camera on,
once it's time to act,
once it's time to get the location,
AI is out the window.
Now it's time to get the work.
So yeah, we just in the beginning stages of AI,

(31:55):
it's here to stay, it's not going nowhere.
So the best thing for you to do is to embrace it
and understand and try to understand it.
So your liking and how it can enhance your life
and what you're doing from your day to day.
Like the simplest person that goes to work,
go see their kids and this and that,
that doesn't even have creative endeavors in life

(32:17):
or doesn't even own a business.
It was just like a simple human that just wanna do this
and enjoy doing it.
They can utilize it by help schedule their day.
They can utilize it by doing certain things around a house.
Like it's a small details like that.
So it can affect even the working class people in a way.
And the creative, the business owner,

(32:38):
it can take your $100,000 idea to $100 million idea
if you utilize it right.
So that's the main thing is utilizing it to your liking
and how you wanna implement it into what you're doing.
And so again, we're filmmaking,
like of course we're on the side of the creators,
but we're also business owner in this.
So we're on the side of the business owner.

(33:00):
Also, we understand the business.
We understand that, okay, we seen companies
that got left behind when the internet came around
and when, matter of fact, we can go as far as to eBay
or companies that were doing these delivery services
and not being online or things like that.
But Amazon took full advantage of that

(33:21):
and they spend it and took off.
And now who buys from eBay?
So it's like people still buy from eBay,
but like really, who buys from eBay?
So it's just like, man, like the ship is here.
If you gonna get on and get left behind
or is you gonna be an outlaw and be like,
here everybody over here, I'm gonna go the other ways.
I think as creators,

(33:44):
we gotta learn how to collaborate with it.
I use it a lot, I use it every day.
I use it more than I use Google, to be honest.
Yeah, like you said, there's a lot of pros and cons.
So business-wise, even creative-wise,
I'm on the side of the creators,
but I don't think AI means you stop being creative.
I think you combine your creativity with AI

(34:05):
and you enhance everything about your creativity.
Do not replace your creativity with AI.
Because AI is amazing.
It's legit an amazing assistant to have.
It's an amazing tool to have.
What it lacks is human touch, right?
It lacks the human feeling, it lacks all that

(34:26):
and you're never gonna be able to replace that.
You're never gonna be able to replace originality.
You're never gonna be able to replace
that spark that happens when something inspires you.
You can never replace that.
So when you combine that with AI,
it's just how you reach the goal creatively
becomes faster.

(34:46):
You optimize your workflow.
You might be a great writer, but terrible at outlining.
I use AI a lot for outlining for my writing.
I'm able to plug in my ideas into AI and to chat GBT
and ask for an outline to help me better craft out my ideas.
And it's like, it's an amazing thing.

(35:06):
It took something that I struggled with and did,
but not only, see the thing is not only
is it outlining it for me, once I see the format,
I now learn, I now know how to create my own format
just because it took my ideas, formatted it for me
in an outline.
Now I know how to create outlines

(35:27):
where I struggled with it before.
So those are the advantages of having it.
Not only that, it's so cost efficient.
As an independent creator that probably works
on low budgets all the time, I'm an independent creator.
I work with low budgets all the time.
AI helps you create high quality,

(35:49):
high quality products, high quality projects
for low cost.
And it don't mean nothing without execution, bro.
That's the biggest thing, human execution.
Human execution.
But it helps you just optimize things.
Again, I agree with you.
I think animation is gonna be the game changer.
With AI, I don't think we're gonna get rid of actors

(36:15):
and all of that.
I think the film industry is already using it
and it's already implementing it how it is.
The thing is, unless we transition as a society
and this is possible,
unless we transition as a society completely
into a society that no longer cares about human interaction
and human connection, and that's very possible

(36:37):
given the state of the world
and the state of culture and community,
it is very possible that people,
cause I feel we've already lost touch
with human connectivity.
So it's very possible that as society progresses,
we lose more and more touch with that
because people just, we do live

(36:58):
in an instant gratification era.
So people want everything quicker, faster.
And it's harder for them to digest things
that take longer to get to the end point
or longer to get to the point
that they're even engaged in it with.
So while we live in this era,
I don't know if it's always gonna be like that,
if it's gonna get worse or what's gonna happen.

(37:18):
But while we're there,
somebody might not have an hour long conversation
with you, it takes too long.
The attention span ain't there no more.
I know people who struggle watching slow paced films.
I was just having this conversation in the car
the other day, it's like,
some people don't like slow paced films
because it takes too long,
but not all films are action films.
Not all films are meant to be quick paced

(37:39):
and give you entertainment every couple,
you know, like the climax scenes are not meant to be.
Some film is not climactic.
Some film is all stories.
Some film is drama.
Some film is meant to highlight themes and motifs
of an idea or a concept.

(37:59):
You know what I mean?
Like not every film is meant to entertain you.
Some films are meant to teach you.
Some films are meant to explore ideas
or meant to challenge thought.
So I think the era that we in people forget that
in AI complements the instant gratification era
because it gives them everything right then and there.

(38:23):
I think that's the scary part of it.
I think that's where it gets a little scary,
a little shaky because that's where we start to lose touch
with human connectivity.
And that's where people become more okay with,
what is it, the neural links, people become more okay.
And I think the neural link is gonna be revolutionary
in our society, but that's where they're building

(38:44):
smart cities.
AI is coming, just not entertainment wise.
Artificial intelligence has been around.
The way it's gonna be integrated into our society
and to our culture and to our lives is gonna be something
that I don't think people really understand yet
until it starts to happen.
It's changing, when they're in New York City

(39:06):
and they're getting on the bus and there's no bus drive.
You know what I mean?
When McDonald's now got kiosks,
there's fewer people working there.
That's the downside to it, right?
That it takes jobs.
It creates jobs, but it takes-
One whole AI, don't forget my sauces.
That'll be my-

(39:28):
So it's like, so we're in this process of it.
So as a creative, very simply, I say collaborate.
Don't replace.
Collaborate with AI, use it to enhance what you do already.
And remain unique, remain inspired,
because that's the thing, it can't be recreated.
Human touch can't be recreated.
I mean, we say that now, but it's like,

(39:50):
there's nothing like that magic that happens
when two people connect, when a group of people connect,
when an idea, an original idea is formed.
Absolutely.
But it's a tool and it should be used as a tool
to enhance into better things.
That's kind of-
Pretty well.
We talk about it a lot, actually.

(40:11):
My biggest sentiment is, if you're in this creative space,
if you're in this business space,
your competition is using AI.
Your competition is using it,
so you have to find a way to implement it
into what you're doing.
Even if you have to take baby steps with it,
just to try to learn it and things like that.
And the last thing they'd be worried about is your data,

(40:33):
because if you have an iPhone,
they have all your data anyways.
Yeah.
I mean, it's just optimization.
It's quicker, it's faster, it's stronger.
And that's beneficial to all businesses.
So you gotta realize that, honestly,
you're stupid if you're not using it.
And I'm not saying you're stupid,
but you're stupid because it's helping you.

(40:53):
It's helping you.
It's literally helping you.
So if you can't, you can not think for yourself,
but have your own thoughts and use this
to be faster, stronger, and better.
It's that simple.
And I'm getting the Neuralink when it comes down, man.
Put that shit in my brain.
I'm trying to be a human fucking computer.

(41:15):
Now you're not getting the Neuralink, man.
You gonna be the, come on, man.
How they gonna compete?
How they gonna compete?
I'm an instinct, I'm a walking Google.
How are you gonna compete?
Remember in the Matrix, we all turn the wifi off, shit.
But I heard something about that.
I think I heard Elon Musk was doing something with that.

(41:35):
Yeah, I think it's him.
He's the one that's been developing it.
So the Neuralink is like this chip,
but it's, yeah, I guess it's a chip
that they gonna put into your brain.
And it's essentially is gonna be like your brain
on chat GPT times a thousand.
You know what I mean?
But the way they selling it and they pitching it
is for medical reasons.

(41:56):
Like, oh, it's gonna solve, what is it?
Alzheimer's, Alzheimer's, like where, you know,
they'll be able to cure that
and be able to cure a bunch of other medical things.
All right, that's the trillion dollar industry.
That's the trillion dollar industry.
Is it like what they gonna try to put it in?
Some nigga on the street trying to wrap my head like.

(42:18):
I mean, I'm more selfish.
I want it so I could, you know, I could be like super mean.
I'm trying to be like the Terminator
just without all the steel.
I'm trying to think, I don't know, I'm paying it.
The fuck do it matter with the price tag?
You know what?
Hey, it's gonna be at least eight to nine figures
on the first launch.

(42:38):
This is for high class Bezos type.
Like, that's what that's what.
You think?
Now they gonna have a mini version for the brokeies.
They probably already got it in Bezos head.
They probably already.
But before things get large to us,
this has already been out for last week.
Look at this, okay.

(42:59):
I just asked ChatGPT,
how much is a Noodle Link going to cost, right?
As of now, Noodle Link has not officially announced
the pricing for its brain computer interface implants.
However, various estimates provide insight
into potential costs.
Initial estimate is reports suggest that the cost
of the implant procedure, including examinations,

(43:21):
parts and labor could be around 10,500.
When factoring in an insurance and additional expenses,
the total cost might rise to approximately 40 to 50,000.
Okay, so what does the unit pay for?
Elon Musk has indicated that with mass production
and technological advances,

(43:42):
the price of Noodle Link implants
could decrease significantly.
He envisions the cost of fetch eventually being comparable
to that of a consumer's electronics,
like smartphones or smartwatches.
This nigga is out of his mind.
I respect it.
He's like an evil genius, man.
I love it.
This dude say, if you could buy iPhone,

(44:03):
you could buy your Noodle Link.
And it's like being a human iPhone.
I'm getting it.
I paid a 50 grand, man.
Chip me up, man.
I'm trying to be like Neil in the Matrix, bro.
You see, remember in the first one
where they downloading all the programs in them?
He know how to do kung fu.
He know how to speak Taiwanese.
He know how to do all types of ill shit.
He know how to cook Japanese, bro.

(44:25):
I don't know why I just mentioned that Asian shit.
He know how to cook Japanese barbecue.
He's lit.
That's all I'm trying to do.
I'm trying to be able to just type into some shit.
I wanna speak Mandarin.
I have this crazy Asian theme going on right now.
But I'm trying to speak Mandarin.
I'm trying to type that in and then speak Mandarin.
I'm not gonna attempt it

(44:47):
because it's gonna sound super racist.
But,
you know what I'm trying to be on that type of time?
I'm trying to be like, yo,
I just wanna know how to skateboard.
It's some white shit.
I'm just trying to know how to skateboard.
And I could just download that into my Neuralink
and I know how to skateboard.

(45:07):
That shit for 50,000?
It's in the wrong hands, man.
It's gonna be a YN.
Gonna dip to the ruin.
And we're like, hey, how can I rob this nigga?
How can I rob this bank?
Well, I getting thought.
Nah, the thing is, if you do that,
all the technology has to advance.
All of it has to advance.
Dumb niggas with Neuralinks is gonna be crazy.

(45:28):
That's a good skit idea or a good film idea.
There's something there.
A dumb nigga with a Neuralink
is just doing fly smart dumb shit.
I got ideas of implementing some type of AI
into what Malachi is doing.
Yeah.
Like, imagine him creating,
like I know he got a kill switch.
I'm giving away shit.

(45:49):
But like, imagine he got like a kill switch,
but it's like a whole AI person or something.
It's just some shit.
That's fire.
I think the tack on,
well, I already kinda got AI integrated into my story
because Denver Davis runs that online casino.
A lot of it is AI kinda built, you know what I mean?

(46:11):
And then the attack,
the attack that happens on his, on the vending machine,
we could definitely implicate some AI.
Maybe that's why it's hard to trace, you know what I mean?
Yeah, there's some good ideas.
You see what happens, man?
This has been another episode
of the I Hate This Industry podcast.
And this is episode 10, man.

(46:31):
Congratulations to us, bro.
We made it to 10.
God damn it, man.
We out here.
Until next time, tap in, man.
I am your humble and handsome host, Stephen Almeida.
That is the good brother, the architect of the gold print,
Darryl Reese Jr., the genius, the foundation layer,
the industry slayer.
I'm just talking shit, man.
Yeah, we having fun, man.

(46:53):
Until next time, thank y'all for tapping in.
We see y'all next week.
Absolutely, absolutely.
Peace.
Peace.
["I Hate This Industry"]
Okay, that's a wrap.
Thanks you guys for coming.
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