Episode Transcript
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S1 (00:00):
You know, one of the funny things is, out of
all the work that we do, like on a daily basis,
sometimes it's easy to lose sight and keep up with like,
everything that you do, right? Like if you're managing seven
different shows, you know, over two months, you look back
and you're like, wow, wait, that's 30 episodes possibly, right?
You know what I mean?
S2 (00:19):
Yeah, yeah, yeah, yeah, definitely completely agree with that. And sometimes, like,
you lose track and it's like, did I miss something?
Like because the fast pace that you're going. Yeah.
S1 (00:28):
Or when you talk to the host of the show
and you're telling them like, yeah, this is on episode
25 and they're like episode 25, when do we do that?
And you're like, yeah, like we've been doing this, you know,
for two years or even.
S2 (00:39):
Better when you're like, well, on season two, it's like
season two. Yeah. What are we going to season two?
Like yeah, yeah it's time.
S1 (00:48):
Well but you break it down and you start thinking
about all the different things that you have to go
along with the show. Like, I remember when we came
back and we were like, you know, in order for
our shows to be successful, we've got to have one, two, three,
four and five, right? Like we need to either post
five times about one episode. We need to have a graphic.
We need to have three types of graphic. We need
to have a reel to go on Instagram. You start
(01:10):
looking at all these elements, and you can really start
seeing how intricate it becomes to put together a show.
And that's like, like when you're talking about how you
got recognized by by Ty and, you know, at the
conference in LA and to tell your own story, that's like,
it's got to be pretty difficult, right? To talk about Libra.
S2 (01:30):
Yeah. It's actually very interesting that that you mentioned that
because once like the person started telling me like, wow,
this is amazing how you're doing this. That's when you
realize all the work that you put into a show
and specifically in something that you're passionate about. So it's like, oh, okay,
I'm going to do a podcast, but then what do
(01:51):
I need to make a podcast? And then I started realizing, like, okay,
then I have the audio, but then how I promote it,
how I go from here, and then it's gotta look good. Yeah.
How am I going to get the listeners the community
or like whatever you are intending to, to create with
this podcast. So in my case with the Libro Valiente,
(02:13):
which is a podcast for for kids in Spanish, is
is being very interesting because it's something that I haven't
seen before. People like tend just to read a story
and that's it. Mhm. And then it's like okay but
but what else. Well what are we going to do
with this. So we, we just tried like well I
(02:35):
say we because I work with a with a you
had a partner right. Yes I have a partner that
we both are from Colombia and we both put into
this like so much effort into this passion to create
a project and to create community for Hispanic and Latinos
that is going to help us, like, you know, to
(02:56):
to keep our language in Spanish, especially with kids in
the United States. You know how difficult it is like
a kid go to school and it's like, okay, everyone
is speaking English, but then at home you got to
speak Spanish. And then the parents are like, how do
I keep up with that? You know, just to I
don't find the materials. Like maybe they'll find some books,
(03:17):
but not like audios or videos, like adding Latino Spanish. Well,
that's why I was.
S1 (03:21):
Going to ask you. You know, a lot of times
when we're crafting our shows or we're working with clients,
the first thing we'll say is, okay, find something that's
similar to what you want to do to help us
understand how you want to style it, how you want
the format of the show. Like, were you able to
do the same thing? No.
S2 (03:36):
Wow. Not really. We were looking for a content like,
you know, that had, um, stories in Spanish. But then
we were finding, like, you know, the Spanish from Spain
or just basically like just something like a reading in
the set, like nothing like super fun or like, appealing
to what we wanted to do. Like we wanted to
(03:57):
create community. As I already said, it is like to
create this part of like where kids feel they belong
to something, you know, and that they can be creative,
that they can be themselves and have fun. And also
imagine like, you know, it's this is just a space
for them to, to be the stars. I've seen you say.
S1 (04:17):
You talk about like a refuge or a community somewhere
where they can feel accepted and not feel like they're
the outcast, you know what I mean? Like, I always
think it's interesting, like, I would have automatically thought that
here in San Diego, of all places, that you'd have
plenty of Latino authors that are writing books out the wazoo.
But that means you had to go to like, the
libraries like and everything.
S2 (04:38):
Definitely. So we started going to I mean, we were
going to libraries for a really long time. So just
to explain a little bit of our background, we both
work with kids for like more than 8 or 9 years.
And with these kids, we that's how we find that
the necessity to create something like that, we both are
passionate about books, reading and stories. And then when we
(05:02):
were like, okay, how are we going to teach these
kids Spanish? Or how are we going to keep the
ones that already know Spanish, engage in activities or something
that they don't need to watch videos or, you know,
some parents don't like screen time. So it's like, no,
just put something like a podcast. So we were like, okay,
we're going to the libraries. We're trying to find Latino authors,
(05:22):
Hispanic authors, and like basically we didn't have good, um,
outcome from that. So we started going to events. So
we were um, at the Latino Book Fair in Oceanside,
and then we got to meet like different authors. And
basically they are not so many and they are struggling
(05:46):
with the same as we are right now. And it's
to find that community in that promotion of like, hey,
we are out here. We wanted to support. We want
to support this community. So yeah, it's it's it's been
very interesting, all the things that you had to do
just to come like bring your project, uh, in reality,
(06:06):
like make those dreams come true, basically. Yeah.
S1 (06:10):
I mean, it's ironic you're talking about telling Latino stories.
You essentially become a Latino story, but then it seems
like it's the most difficult to tell that story. Right? Like,
so when you're talking to Ty and people are like, ooh,
how in the world? And you're like, okay, well, no,
this is just normal, right? Like it's your storyteller. But
then it's hard to tell your own story. So yeah.
(06:31):
So what is your own podcast? It's got to be
the exact same thing.
S2 (06:33):
Definitely. I struggle a lot with that. I can help
a lot of people to tell their stories, but, like,
it's hard to do it myself. I'm not gonna lie. Yeah, yeah.
It's like, even if it's not because of you helping
me here, you know, just asking questions. I cannot just
do it myself. Like, ah, how can I say it.
S1 (06:52):
Right? I mean, because it's natural. I mean, it's almost
it reminds me of, like, my abuela, right? Like she
would be in the kitchen. I remember I loved her chicken.
I loved her eggs. In the morning, I can tell
you run down a list of all the things that
I loved. That she would cook. Oh, yeah. But I
never saw her pull out a recipe book. Right. It's
just she just knew what to do. Right. And I
(07:13):
think the same thing happens to producers a lot of
times where, you know, if you say you like it, great.
It's just what we do. But if you were to
tell me, okay, replicate it, you'd be like, what? You know, like.
I mean, tell me, what would you do? Knowing what
you know now, what would you do different with libro?
S2 (07:31):
What would I do different? Like I'm still learning so much.
We still like we still struggle with, like, finding, um,
you know, good content or like. I mean, we had
to create our own, so. Which is is amazing too.
But what would I do different is I would have like, um,
(07:52):
maybe find more more people engaged to the like with
the community. Um, at this point, like, yeah, we we
started the podcast and then later that's when we found
out that we needed to go to the communities first.
So that's something that I will do different community first
and then like that we can grow all together. But
(08:14):
it doesn't matter at this point. Like we we're still
doing it right and it's going to help us to grow.
But I think it will help, like maybe do something
different to us.
S1 (08:25):
I mean, it's hard it's hard because, you know, one
of the things we always talk about is every week
there's something new, there's a new vendor, there's a new tool,
there's a new a development. They did an update or
upgrade to a tool you're already using. So it's kind
of hard to kind of, you know, uh, stay ahead
of it. Right. You're usually always playing catch up. But
I think after we come back, I think I've got
(08:46):
a couple couple tips that I think can kind of
help people to kind of, you know, best thing to do.
So let's take a quick break and then we'll come back.
S2 (08:53):
Sounds good.
S3 (08:55):
Just taking a quick pause here. Enjoying the convo so far.
Don't go anywhere. We'll be right back with more fun
tips and stories from Lina and Jake.
S1 (09:07):
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S4 (09:22):
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(09:43):
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S3 (09:47):
And we are on. Oh wait, I almost forgot to
push record. Now over to Lena and Jake.
S1 (09:57):
Well, for somebody who is difficult to tell the story,
I think you've done a good job in kind of explaining.
You know, how you started, how you all started, and
where you are now and what you hope to continue
to do. I think it's probably the most difficult thing
for content creators to really get to a point where, okay,
so what do we want to do next? Right? Like,
you can have five episodes under your belt and you
(10:17):
feel like, you know, if you're any good at what
you do, that you shouldn't be content, right? That you
should continue to try to improve and add on and everything.
But the other side of the coin is when you
do that now, it's more work. You got the same
number of people. It's just you and her. But now
you want to go to YouTube and you want to
make sure that you're including polls, and you want to
make sure that you're answering the comments. But wait a minute.
(10:39):
You've got to make sure you post this weekend and
who's going to book. If you do have a guest
who's going to actually book that guest and who's going
to follow up, and then transcripts are transcripts listed. Right.
Like and who's going back? Do the quality check on
everything that's being posted. Right. And don't forget, you got
to have more stories. So somebody's got to write those
so that you can do more episodes. Right. So it
can kind of just it compounds on a regular basis.
(10:59):
If you had to give yourself advice and you were
starting Libra Valiant all over again, what would be one
tip that you'd give yourself?
S2 (11:05):
I would say, okay, let's define who's the target for
the promotion of the content. Mhm.
S5 (11:11):
Mhm.
S1 (11:12):
Yeah I think, I think a part of it too,
I've seen you do it. I think giving yourself I
would say give yourself some grace. Right. Like the benefit
of having your own show is that it's your show.
We get stuck in the problem sometimes where we're working
with the host or the sponsor and we're like, we
wouldn't do that. But they're like, do this. So I
(11:32):
think when you create your own show, you should definitely
give yourself some grace and freedom to be able to change,
manipulate it so it doesn't become stressful. You got another tip?
S5 (11:43):
I think I.
S2 (11:43):
Know the tip that I can, I can tell myself
is like, don't be afraid to experiment.
S5 (11:49):
Some tools like.
S2 (11:51):
ChatGPT. Uh, I don't know, editors. Anything that is out
there that actually is for free, that will help a
lot too.
S1 (11:59):
Yeah, I think that that speaks to another tip that
I would give would be like the commitment. I think
a lot of people don't understand that. It's not just
pushing record, right. It literally is making a commitment to experiment,
making a commitment that we're going to go after this audience,
making a commitment to find that latest tool that helps
you accomplish what it is that you want to do.
(12:19):
Because if you're not committed, it's easily fall by the wayside, right? Like,
how many times do we say, yeah, we'll do that show,
we'll do that episode, we'll invite that guest. It takes
a level of commitment.
S2 (12:30):
Definitely. And on top of that, I will say if
you have a partner, definitely know the strengths and the weaknesses,
you know, for working with someone else who's strong on what,
because that's going to be the compliment that the project
is going to work.
S1 (12:48):
And I think at the last tip that I would
probably have is if you're a storyteller, be a storyteller
about you storytelling, right. Like as this morphs and grows
into something else, remember what happened, because ideally someone's going
to come ask you and say, what a great show. Oh, wow.
How did you do this? The same way that it
happened to you, right? Oh, yeah. And and you never
(13:10):
know how that story, just like any other podcast episode,
can impact not just the Valiants, but also other content creators.
Behind you in front of you. Um, and then you
just learn from your errors. So I definitely would say
make sure that you know your own story.
S2 (13:25):
Oh, that's that's super important because it's also going back
to your roots. It's like, okay, why did we do this?
Why did we start this? What motivated us? So for
us it was like, okay, community. We want to keep
our language. So there you go. We're going back to
our roots. Yeah. Yeah. Like our language, our culture. So
(13:48):
it's very, very important at that point and constant evaluation.
S1 (13:52):
Yes. Right. Like you don't know what tools. You don't
know your strengths and weaknesses. You don't know what the
routes are or if you're meeting those goals, if you're
not constantly looking at it, saying, all right, was that good? Like,
did we do what we said we were going to do?
Or are we just doing a commercial show, or are
we just doing a show just to have an episode?
So I think that that constant evaluation is a great
way to do it too. Um, you know, community, like
(14:15):
you said before, I love it because I believe communities
create cultures. And so, you know, part of the reason
why we created this show is to actually celebrate the
community of producers. Right. And, you know, a friend you
introduced to me, one of yours that you met at
the conference in LA. He is actually working on his goal,
(14:36):
and his route is to make sure that he's cultivating
a community of podcasters, of women, of, of Latino populations
that can actually grow and continue to do some of
the same work that happens, you know, as he said
on both coasts, right. In New York, in LA, iHeart
radio to Spotify. But what about all those points in between?
And so I think the community is very important, and
(14:58):
lifting up people and supporting people that are actually doing that,
because I think that's a great way to learn. And
so I'm one honored, as I told him, when we
were on the on the chat with him, I'm honored
to watch you go through this process because I learned
a lot. Right. And I'm glad to see that he's
recognizing you and your efforts and that you're actually going
to tell somebody about them.
S5 (15:18):
Yeah.
S2 (15:18):
I was actually really amazing just to to get a little, um,
my excitement out there, it was like, so I'm here
in this conference, you know, for podcasting. And then I
met Ty and we were talking about like, you're just
different conferences, different like panels that we were like visiting.
And then we exchanged contact information. But then something that
(15:41):
he made me, he made me laugh with. This is like,
I just see you like you're not afraid of the microphone.
Every place we go. Like, you're just like talking about it.
And I'm like, yeah, because it's my passion. That's my project, right?
Then afterwards, like, we communicate and he contacted me and
he offered me like to come to Arkansas for his festival.
(16:03):
So I was like, beyond excited, right? Like, wow. Like definitely. Yes.
But then what is the what's the goal? And then
it made me even more happy to hear that someone
is like, okay, the work you're doing, I don't see
it as often. Like I have a Hispanic and Latino community,
(16:23):
but they are not well supported. They are not out there.
Like someone is going to come like I'm doing it already, right?
So that is the part that is it's super it's
super exciting for me that someone is like seeing us
and see that the work we're doing is actually, like
super important for the community and for our language and
(16:44):
our culture, no matter where we are. And yeah, so
I'm just like waiting to see how how it's going
to end. But.
S1 (16:51):
Well, I think regardless of how it ends, I can
tell you how it started. It all started because you
just wanted to push record.
S5 (16:59):
Yes.
S1 (17:02):
To hear more, visit Otis Media.com. This is. I just
wanted to push record. I'm Jake and Lena, and we'll
see you next time.
S3 (17:08):
Ciao. Thank you for listening to. I just wanted to
push record a producer's podcast. Be sure to follow and
subscribe wherever you get your podcasts. To hear other episodes
or read the associated blogs, visit Olas Media.com and be
sure to follow us on Instagram with the handle Olas
Media Studio. I Just wanted to push record. A producer's
(17:29):
podcast is produced in studios in San Diego, California and Tijuana,
Baja California. Olas media is an IVC media company.
S6 (17:44):
Lost media.